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The Big Easi giveaway 2012

The concept UK wide promotional activities in key branches (250)

Prizes Vehicle Ipods Iphones

Three month campaign – 1.3M visitors to stores

Ipads Food discount vouchers

Draws – Weekly, Monthly and Quarterly

The process Purchase ÂŁ50

Draws – Weekly, Monthly and Final prize

Vehicle Ipods Iphones Ipads

Enter prize draw

Food discount vouchers

Marketing o In store promotion - 250 individual stores o Flyers sent to invoice accounts - 90,000 per month

o Micro site for information and online entry o PR activity – Photo call o Competition e - news letter

Point of sale o Counter display stand with leaflets o Prize on display with graphics outside store o Entry form for POS completion

o On line registration

Partner opportunities o Branding on all marketing material and POS o Branding on promotion web site o Promotional material distributed to all invoice based accounts - 90,000 per month o 250 participating stores o In store presence available at larger stores (approx 60 branches) o Data capture available at larger branches

BSW, Jewson and The Inside Line promotion  

B2B presentation - edited for use on The Inside Line Partnership website

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