Issuu on Google+

The Big Easi giveaway 2012


The concept UK wide promotional activities in key branches (250)

Prizes Vehicle Ipods Iphones

Three month campaign – 1.3M visitors to stores

Ipads Food discount vouchers

Draws – Weekly, Monthly and Quarterly


The process Purchase ÂŁ50

Draws – Weekly, Monthly and Final prize

Vehicle Ipods Iphones Ipads

Enter prize draw

Food discount vouchers


Marketing o In store promotion - 250 individual stores o Flyers sent to invoice accounts - 90,000 per month

o Micro site for information and online entry o PR activity – Photo call o Competition e - news letter


Point of sale o Counter display stand with leaflets o Prize on display with graphics outside store o Entry form for POS completion

o On line registration


Partner opportunities o Branding on all marketing material and POS o Branding on promotion web site o Promotional material distributed to all invoice based accounts - 90,000 per month o 250 participating stores o In store presence available at larger stores (approx 60 branches) o Data capture available at larger branches


BSW, Jewson and The Inside Line promotion