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The Customer Use Scenario Doodler

notes and insights on the customers, the problems, and the value proposition

steps in the scenario carried out by the different actors - this should tell a story

name of actor in this scenario:

This doodler is to help you dig deeper into the scenarios in which your customers - e.g. users and economic decision makers - might use your offering. Use it to refine your understanding of your customers, the problem(s) they are facing, and the potential value proposition of your offering. A lot can be learned from doing this once each for the current and future scenarios, for example.

the innographer

To download and print copies of this doodler, visit:

This work is licensed as part of the DIY Innovation ToolkitTM under creative commons: