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Critiquing An Early-Stage Opportunity is the opportunity impactful?

team/venture under review:





target customer (C)

_ /10

Is it clear who is the customer? Is the market size sufficient and growing?

Are the scenarios clear for users, buyers, others?

value proposition (VP)

_ /10

Is the value proposition clear & compelling? (i.e. need, problem, opportunity)

Is the value prop. there over competitors, substitutes?

growth enablers

_ /10

Are the supplier and partner situations favorable?


Are “the numbers� sound to support planned growth?

is the opportunity feasible? offering & tech (OT) people on the team (P) resources

_ /10

Is the offering very clearly articulated? Is any core tech suitable/available?

Is the visual representation convincing?

_ /10

Do core team members have relevant skills and prior experience?

Do any additional contributors have incentive to join (vs. do on own)?

Is the plan for developing a prototype reasonable?

Does the venture have key strategic resources? (i.e. that are valuable, rare, costly to imitate)

_ /10

is the opportunity inspired? (this category applies to the pitch)

_ /10

Did the team members display passion? Do they inspire confidence?

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Was the ask reasonable? Would you support them?

This work is licensed as part of the DIY Innovation ToolkitTM under creative commons:

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