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THE FASHION ISSUE

MILLIANNA JEWELRY ADDS FUN FEATHERS AND DO-GOOD BRACELETS Spokane-based jewelry house Millianna continues to set trends in the ever-changing fashion and accessories world. Late last year the company — which hires refugee women living locally to hand-make its cut crystal beaded pieces — launched a line of versatile feather accessories that have since been spotted on celebrities and become an online bestseller. The ostrich feather and leather tie-on pieces can be worn as bracelets, chokers, anklets and even as a hair accessory, says Millianna spokeswoman Jessica Brooke. Retailing for $62 each, the pieces come in a range of colors. “They’ve really been going strong since spring, and since it’s still summer it’s really easy to put them on with heels and sandals,” Brooke says. “They’re fun and fluffy and whimsical and very on point this season in fashion. In Vogue you see ostrich feathers all over the place.” In addition to an evolving collection of earrings, cuffs, necklaces and other pieces designed by owners Arianna Brooke and Sharmilla Persaud, Millianna has a new line of special bracelets that give back. Priced at $25 and $50, the beaded bracelets’ proceeds support Ronald McDonald House Charities of the Inland Northwest in Spokane, as well as the national nonprofit’s branch in Connecticut, where Persaud is based. Customers can choose which location they’d like their purchase to support during checkout. Find them at millianna.com/pages/rmhc. — CHEY SCOTT

MOVING OUT AND ONLINE

TEDDI JOELLE RELAUNCHES HANDBAG LINE IN ITALIAN LEATHER After rebranding last fall from Hustle & Hide to Teddi Joelle, another big change for this Spokane-based maker of leather purses, totes, clutches, wallets and other bags came in July, when it relaunched its signature collection of bags in Italian leather. While the company’s products are still designed at its Spokane headquarters, Teddi Joelle’s bags are now being manufactured in Italy. “[The collection] is made from Italian vachetta vegetable-tanned leather and are meticulously crafted to perfection,” explains founder Teddi Cripps. “As for our team and Spokane studio, we will be focusing on new bag design and product development and will be expanding our in-house clothing line, which we are very excited about.” Cripps says the primary reason behind the change in manufacturing was to increase the craftsmanship and quality of its products in order to maintain its core mission, to create timeless and long-lasting pieces that buck fast fashion trends. With the relaunch, Teddi Joelle’s previous line of best-selling bags were slightly updated to feature a more refined silhouette, while other new designs were introduced. “Last year we came to a point in our company where we had to make some big decisions around growth and sustainability,” Cripps reflects. “We knew that we wanted to take our work to a whole new level of craftsmanship and design, and it became very clear that seeking out artisans with extensive experience and knowledge was the next step for us.” Shop the new line at teddijoelle.com, and watch for the launch of the company’s new clothing line soon. — CHEY SCOTT

26 INLANDER AUGUST 8, 2019

Coeur d’Alene-based women’s boutique NanaMacs finds big success transitioning from brick-and-mortar to the web By Arcelia Martin

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t’s risky business opening up a brick-andmortar women’s clothing boutique in the midst of an online shopping revolution. But for NanaMacs owners Suzy and Jeremy Shute, their small Coeur d’Alene boutique was defying odds six years ago. The store grew 10 percent month over month. The couple opened the boutique in tribute to Suzy’s grandmother, Nana, whose fashion always inspired her, and her grandfather, Mac, who was a successful San Francisco businessman. By the end of their three-year lease, however, the Shutes decided they’d outgrown their storefront in Coeur d’Alene’s Riverstone district. So, they moved out and online. In their first year of online-only sales, NanaMacs (nanamacs.com) more than doubled in growth, going from about $2 million in revenue to $6 million. The following year, they

doubled again. Jeremy Shute soon realized that the money and effort they’d spent operating the physical storefront wasn’t cost-effective. “We took that same product, and [in] that same time, and put it into the dot com, and that’s just how much more it grew,” he says. NanaMacs’ inventory appeals mostly to women ages 18 into their 30s. Fifteen percent of its sales come from Washington, California and Idaho. The online boutique curates its inventory from 500 vendors across the country, from Los Angeles to the East Coast. NanaMacs also offers original pieces, designed in-house and manufactured in the U.S. The NanaMacs Originals line offers a variety of flirty sundresses, tops, bodysuits, bottoms and jumpsuits that have either a romantic or streetstyle flair. These originals can be inspired by pieces that NanaMacs’ staff saw, like or previ-

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