special feature
Magazine’s Modernization Well Received Last month, The IIA’s flagship publication, Internal Auditor magazine, unveiled its newly redesigned pages and app to a warm reception. “The response to the new look has been highly positive,” says Anne Millage, editor in chief. “We took a big risk completely changing the appearance of the magazine, and the feedback that we’ve received is that the redesign was long overdue.” Millage explains that the redesign was prompted, in part, by the need to create a fresh look that would transition well to electronic delivery. “From the cover to every inside page, our design firm, Yacinski Design LLC, used a cleaner, more open look and a wider variety of design elements to create a more interesting appearance for the publication,” she says. “The firm captured our vision for the redesign perfectly.” The magazine’s new mobile app includes the digital edition of the redesigned magazine, daily news updates, and the latest posts from InternalAuditorOnline’s “Chambers on the Profession” and “Marks on Governance” blogs. Readers can access the magazine via their iPhone, iPad, or Android device by downloading the free app from either Apple’s App Store or Google Play using their IIA member/ subscriber number and password. (They must currently receive the publication to be able to download the app.) The new mobile app also offers readers two ways to view the magazine: as a digital replica of the colorful, designfilled printed page, or as a simplified text-only page. “The app has been equally well received,” Millage says. “Readers are telling us they appreciate being able to access the magazine on the go. We continue to have a steady flow of downloads daily.” For more information, visit www.theiia.org/intAuditor/mobileapp.
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