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will baxter

jessie baxter

nadja vormann

ideas man - san francisco, US

executer - san francisco, US

courage - wuppertal, DE

Will’s philosophy on life is simple - to LIVE – life in every breath. The right mix of creative & ambitious with a track record for making ideas happen Will is motivated by doing the seemingly impossible. From simultaneously completing the Chartered Financial Analyst (CFA) & Chartered Accountants (CA) program in Melbourne, Australia, to finishing an Ironman triathlon with only 10 months of training - Will is always up for the challenge. It was while completing a Yoga teacher training course in Guatemala, however, that he was inspired with the idea for I AM. - although it took him taking to a treadmill for 50 hours to make it a reality. He did.

Jessie combines the aptitude and diligence of a trained mechanical engineer with the style and operational talent of a former General Manager of a Melbourne based fashion agency. Managing everything from the website to media relations & marketing, to product manufacturing and operating procedures - she is the backbone of I AM. and is the reason we continue to achieve so much with such a small team. Two words best describe Jessie - “relentless execution.” Without Jessie, I AM. would never have got off the ground. When she’s not GSDing (Getting Sh*t done) at I AM. she loves spending time with friends and soaking up what her amazing new city has to offer.

Nadja is courage incarnated. German-born, Nadja inspires everyone with the unwavering bravery she brings to following her heart – even when it leads her well

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off the beaten path. It was that courage that led her to the Yoga instructor training course in Guatemala where she met Will. Nadja lived in Guatemala for over 12 months during the initial stages of I AM. Her enthusiasm, energy and indomitability is an inspiration.

I AM. Story & Photo Book  

Our journey to date. Learn about our Guatemala Solution, meet your weavers and the team behind I AM.

I AM. Story & Photo Book  

Our journey to date. Learn about our Guatemala Solution, meet your weavers and the team behind I AM.

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