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www. t hehomemag. com


Distribution

Focused

TheHomeMag is mailed to the top half of the best single family, predominately owner occupied homes in a given marketplace. The mailing list for our magazines are updated 6 times annually, every two months, to ensure accuracy and that only the best possible homes are receiving this publication. Our level of penetration into the top homes in your market is second to none.

We promote home improvement and home enhancement products and services only. No drycleaners, pizza coupons, oil changes, or car deals. Home improvement ideas and products only. Additionally, our magazine is 100% advertising and is completely free of editorials and advertorials. It’s the visual that creates the emotion – and that’s what makes the decision.

Image

Cost-Effective At mere pennies per top-qualified home, your advertising investment is exactly that – an investment in your business future with the leading recurring return on your investment. You cannot find a more cost beneficial means to promote your business and to drive traffic.

When you advertise in TheHomeMag, our readers immediately accept your business as a reputable and honest local merchant in their area. Credibility in the marketplace is vital to the growth of any business, and yours will gain instant validation by being a part of TheHomeMag.

Repetition

Shelf Life Rather should we say coffee table life? TheHomeMag has a proven retention life of over 30 days per issue, with nearly half of our nationwide magazines seeing 2 months or more. That’s particularly important as your advertising dollars will double and even triple in strength in the hands of the homeowners. Repetitive plus Retention equals Results!

TheHomeMag lands in the best mailboxes every month, 12 times annually, on the same consistent weekend. These mailboxes are your entry in the homes of those homeowners that are capable of making the decision to buy the products or services you’re promoting. Your readers will come to expect the magazine as their only source to improve their home.

eMagazine

Proven Our ads get results, and we prove it. Our exclusive call-tracking system allows you to monitor the results of your advertising investment. Listen to calls, set appointments, map customers, and get reports. It is more than an ad – it’s an advertising and marketing campaign that offers measurable results.

In addition to our leading paper magazine, your company is featured in our digital magazine every month as well. As our magazines are landing in mailboxes throughout your area, the digital version of TheHomeMag is simultaneously hitting inboxes. Your internet presence just became a reality, not virtuality.

Design

Quantity To put it plain and simple – we directly mail more home improvement magazines to more single family homes in any marketplace than any other publication out there. It’s not just more. It’s carefully planned advertising saturation and that’s how a business gets stronger leads.

Designing call generating and call-to-action ads is our specialty – and one of the more important reasons you will remain in TheHomeMag. Staying true to our 80% visual standard allows you to paint an emotional picture of your product or service in the minds of your potential customer.

TM

www.thehomemag.com


Testimonials

Our results speak for themselves. Our advertisers speak for us.

Granite Transformation “Leads! Leads! Leads! I have received over 200 calls a month advertising with TheHomeMag.” – Josh K, owner, North Atlanta

American Curb & Edging “Out of all our advertising efforts, 70% of all the calls coming in are directly from TheHomeMag. We believe this is because people hold on to TheHomeMag much longer than the other coupon type mailers that are out there.” – Mark Lee, American Curb & Edging

Handyman Connection “TheHomeMag is our #1 lead source…we regularly receive over 100 calls per month. Our largest jobs usually come from leads generated by TheHomeMag.” – John Brooks, Advertising Manager, Handyman Connection – Miami

Mr. Shower Door “Mr. Shower Door would recommend TheHomeMag to any contractor who wants to promote their business and increase the potential for sales.” – Bill Daubmann, VP of Marketing, Mr. Shower Door Naples/Ft. Myers/Sarasota

Rug Decor “I have used TheHomeMag as an advertising vehicle the last few months. It has created the activity and traffic that we have needed. Their customer service is unparalleled. If you are considering an advertising piece that will generate traffic into your location, I highly endorse and recommend TheHomeMag.” – Dana K. Dreckman, General Manager, Rug Decor – Jacksonville

®

In Business To Grow Business

SM


Premier Garage “90% of our business is generated from TheHomeMag leads… we advertised in the very first Orlando issue and haven’t missed an issue since.” – Mary Ann Sherman, Owner, PremierGarage of Orlando

Storage Overhead Systems “We’ve used TheHomeMag for over 4 years…every month the leads generated are high quality and more than cover our entire advertising budget. We recommend TheHomeMag to any business looking to increase sales.” – Chris & Pete Hika, Owners, Storage Overhead Systems of SWFL Furniture Medic “80% of our calls come from TheHomeMag and the customers are ready to buy when they call! TheHomeMag actually saves us marketing dollars because we no longer need many other forms of advertising…we know people love your magazine because it’s usually on our clients’ kitchen counter when we arrive!” - Tami Puzzi, Furniture Medic by DB Bath Fitter “We use TheHomeMag because every issue makes the phone ring...it’s hard to find effective advertising but the ROI with TheHomeMag is exactly what we’re looking for.” – Aaron Miller, Owner, Bath Fitter of Colorado

LeafFilter “Frankly we were skeptical when you suggested that LeafFilter advertise in a brand new publication featuring only home improvement advertisers – especially one intentionally published with no editorial content. “Just ads”, we thought, “Who would want to read that?” Well, now I can tell you, lots of people want to read your publication. TheHomeMag is a HIT. People are reading it and responding to our ad. Calls are coming in fast. People are interested. Clearly, you’ve got a winner on your hands…Count us in! Keep up the good work.” – Mitchell Reed, LeafFilter NW House of Window Coverings Click to listen – Christoper Breiter, Owner

®

In Business To Grow Business

SM


Reversing the Recession Why Now? Why TheHomeMag? 1970 “Sales & profits can be maintained and increased in recession years and immediately following by those who are willing to maintain an aggressive marketing posture...”

“Advertising should be regarded not as a drain on profits, not as an unavoidable expense but as a means of achieving objectives. Ad budgets should be related to the companies goals instead of to last year’s sales or to next year’s promises.” Harvard Business Review

- American Business Press and Meldrum & Fewsmith

Did You Know?

1974 - 1975 “Companies which did not cut marketing expenditures experienced higher sales and net income during those two years and the two years following than those companies which cut in either or both recession years.”

Studies have shown: Continuing to advertise in a recession increases sales.

- American Business Press and Meldrum & Fewsmith

1981 - 1982 “Business-to-business firms that maintained or increased their marketing expenditures during the recession averaged significantly higher sales growth both during the recession and for the following three years than those which eliminated or decreased marketing” - McGraw-Hill Research's Lab of Advertising Performance

“During recessionary periods, these businesses tended to gain a greater share of market. The underlying reason is that competitors, especially smaller marginal ones, are less willing or able to defend against the aggressive firms.” - Cahners and Strategic Planning Institute

1990 - 1991

Comparison of Sales & Ad Expenditures 340

260 220 180 140 100 60

“The keys to gaining market share in a recession seem to be spending money and adding to staff” - Management Review

The Anti-Recession Tool

Onset of Recession

300

Year 1

Year 2

Year 3 Year 4

Year 5

Year 6

No Advertising Reduction in Years 3 or 4 Cut Advertising in both Years 3 & 4 Cut Advertising in Year 2, Not in Year 3 Cut Advertising in Year 3, Not in Year 2

- Companies represented by the red did not cut their advertising budgets at the on-set of the recession. As a result, their sales increased 256% from 1979 (Year 1) to 1984 (Year 6). All other companies cut their advertising at some point during the recession. Consequently, their sales either dropped or stabilized even after the recession ended. -Vertical Column indicates collective sales and reflects dollars in the billions.

®

In Business To Grow Business

SM

- Graph based on McGraw - Hill’s study of the 1981-82 recession. Published by Integrated Resource Management via website (www.integratedresourcemanagement.com/advertising.html).


Ask Debra how you can save on your advertising dollars. Call (239) 770-0343 Today!

TheHomeMag of Southwest Florida  

Debra Griffin Presents TheHomeMag of Southwest Florida

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