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Inspired by Luxury Driven with Technology Growth in Trust November 2019

PiN

The Home Club Launch Advanced Marketing & PR Platform


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CONTENTS Welcome

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PiN

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Influencers

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Affiliates

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Events

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Fees

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The Home Clu

Bespoke, Ta Advanced Mark

Technolo

Bespoke Welcome to the launch of: The Home Club - PiN A unique, advanced Marketing & PR Platform, that gives our Members the ability of tailoring their marketing and promotional ads, placing their marketing media on the most popular, Social Media Platforms. Affiliate, Associate and Circle Members can maintain and change their marketing and Social Media from their computer and target specific areas of the world and specific customers without logging into numerous Social Media Platforms. PiN is a single platform that can place advertising and social media (photos and videos) on all of the most used Social Media Platforms such as: 4

• • • • • • • •

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ub - PiN

ailored eting & PR

ogy

Facebook Instagram Twitter YouTube Google CNN ESPN Hundreds of additional Media Platforms

e login e Subscription and Payment System - global reach

Most of the advertising world look to spread their clients brands across many vectors. ATL & BTL Agencies refer to two different styles of marketing agencies, especially in promotion marketing and communication. "ATL" stands for "Above The Line", meaning that the advertising is going to be deployed around a wider target audience, e.g. television, radio, or Social Media. The main types of below-the-line advertising systems include direct mail campaigns, trade shows, catalogs, and targeted search engine marketing. Whilst the Social Media parts of the PiN would relate to: “ATL” Marketing, the direct marketing options of PiN also relate to “BTL” Marketing. A unique Platform...

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The PiN - H

Create y 2. Write a Headline

3. Write a 30 (max) Character Summary

4. Write a 90 (max) Character Message

The PiN How it Works

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How it Works

your Ad. 1. Upload and Adjust Image or video from your files or our library

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The PiN - H

Locate y

The PiN How it Works

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How it Works

your Ad. 5. Choose your central location by either typing in the address, general location (Dubai) or postcode

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The PiN - H

Adjust the size

The PiN How it Works

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How it Works

e of your reach 6. Adjust the size of your radius to cover the amount of reach for your ad

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The PiN - H

Zoom-in to see

The PiN How it Works

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How it Works

e area covered 8. Zoom-in using + below

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The PiN - H

Extend your r

The PiN How it Works

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How it Works

reach further. 9. Use the narrow slider to extend your reach to 10km

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The PiN - H

Zoom-out to se

The PiN How it Works

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How it Works

ee area covered 10. Zoom-out using - below

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The PiN - H

Extend your r

The PiN How it Works

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How it Works

reach further. 11. Change to the larger slider and extend your reach to 70km or up to 500km

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The PiN - H Choose Advanc

The PiN How it Works

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How it Works ed Ad Targeting 12. Choose any of the following or not: Age Group Gender Targeted Words

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The PiN - H

Choose a Tim

The PiN How it Works

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How it Works

me Schedule 13. Be as specific or not as you wish and target your most likely customers

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The PiN -

Amend the Langua

The PiN How it Works

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How it Works

age and Save to Publish 14. Choose: Language (set as English as standard) Then if all correct, click save

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The PiN - H

Pending A

The PiN How it Works

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How it Works

Approval 14. Once clicking to OK, our editors will review and confirm that the Ad is active by email

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The PiN - H

Pending A

The PiN How it Works

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How it Works

Approval 15. Once Active, each PiN will publish your ad/s to everyone using the following platforms within the circle unless otherwise targeted ads

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The PiN - H

Active Ads and

17. AP-5 is 5,000 Impressions per month AP-10 is 10,000 Impressions per month AP-50 is 50,000 Impressions per month

18. See how many click throughs to your landing page or website

19. See how many views each ad has

The PiN How it Works

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How it Works

d demographics

16. Once your ad is Active you can buy more ads going through the same process. Ads can be moved at any time and will be active immediately Changing an ad takes 24 hours to be approved

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Influencers

An Influencer is a trusted individual of The Home Club’s introduction network. They are a ‘gate-keeper’ who have authority to invite new Affiliate Members and Associate Members. Our Influencers have an extensive list of key contacts who wish to be introduced to The Home Club. We recognise the importance of these connections, so offer additional benefits to our Influencers for successful introductions.

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The Home ClubŠ

Fashion Show

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Affiliates Affiliates

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Whilst focusing on property related matters, our Members enquire for us to introduce them to other luxury goods and services. This is where our concierge service has derived and where we now bring some of the worlds finest luxury goods and services brands ‘Affiliates’ and place them for our Members to enjoy and engage with directly. We are now inviting further Affiliates to join The Home Club, enabling Members direct access to luxury benefits. Affiliates place their brand on The Home Club website www.thehomeclub.com/affiliates where Members can review and contact our Affiliates directly. Affiliates can also create events at their place of business and invite Members — ‘Boutique Club’ Affiliates are also welcome to receive additional advanced marketing opportunities and will all be updated on these accordingly. (available in separate document). Whilst ever creative, Affiliates relate to the following Headings and Sub-Headings:

Home: Fixtures, Fittings and Equipment, Property, Property Professionals. Wellbeing: Health and Relationships, Art, Social and Networking Luxury: Fashion and Tailoring, Travel, Jewellery and Watches Business: Legal, Finance, Recruitment

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Events

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Breakfast Club (top left) Breakfast Club are events where Affiliates and guests meet for breakfast, usually on a Thursday morning. Lunch Club (bottom left corner) Lunch Club are events are for Members only and usually on a Saturday afternoon Supper Club (left) Supper Club are events are for Members only and usually on a Thursday evening.

Boutique Club (above right) Boutique Club events are where Affiliates invite The Home Club Members only. PM Club: Party and Club events Annual Gala Banquet: All events are by invitation only and in a private dining environment.

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Fees

Members

No Commission on the sale of Member to Member properties First Look at our property list (Circle Members) Lunch Club, Supper Club, Boutique Club, PM Club, Sports Club and Annual Events Monthly eBrochure Discounts and first look at our Affiliates goods and services Access to PiN Circle Members

Please contact us for further information

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Affiliate & Associate Members receive

Placement on website page - www.thehomeclub.com Breakfast Club, Boutique Club and Annual Events eBrochure to 250,000 contacts per month (From Jan - 2020) Direct marketing to 30,000 Homeowners in London each year (From Jan - 2020) Access to PiN (additional fees apply)

Please contact us for further information

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thank you www.thehomeclub.com 2nd Floor Beaumont House, 1b Lambton Road, London, England, SW20 0LW Copyright 2014-2019 I All Rights Reserved I Company No. 11038814 I VAT No. 240530744

Profile for The Home Club

The Home Club - PiN  

Advanced Marketing and PR technology - PiN

The Home Club - PiN  

Advanced Marketing and PR technology - PiN

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