Ian hoffman 2013

PORTFOLIO IAN HOFFMAN PROCESSHAUS DOTCOM HOFFMANIAN DOTCA THEHOFFMANIAN ATGMAILDOTCOM PRINT BRAND PRODUCT & INSPIRATION

PRINT SUGOI Performance Apparel / Workbook Creative Lead and Project Manager / 3 lifestyle action photoshoots, 3 weeks of studio work, colourway production, 3 photographers, 1 senior designer, 1 junior designer, 1 illustrator, numerous digital asset contractors (global), 1 intern, a marketing department, a rep council, a sales team, a product department, 2 copy writers, web elements, a short timeline, and a low budget.

Deliverables include - 2 seasonal workbooks in 2 languages distributed globally.

PRINT

PRINT

PRINT SUGOI Performance Apparel / Publications Creative Lead and Designer / a lifestyle action photoshoot, a photographer, a marketing department, a sales team, a product department, a copy writer, and, of course, a short timeline / note: the Gazette has a online version with video links. Deliverables include print ready files.

BRAND Saskatchewan Greenhouse Growers / Creative Lead and Project Manager / a Greenhouse Growers Council, a public advisory board (Saskatchewan Horticulture), and a tradeshow presentation. Deliverables included print ready files, templates, as well as a graphic standards document, print ad mockups, signage mockups, and showcards (pictured).

SASK GROWER CARDS.indd 5 11/8/09 3:07:07 PM SASK GROWER CARDS.indd 3

11/8/09 3:06:58 PM

SASK GROWER CARDS.indd 1

3/1/10 9:17:56 PM

BRAND SUGOI Performance Apparel / Anniversary Creative Lead and Project Manager / concept creation (mood boards, logo, and photo treatment), a lifestyle action photoshoot, a photographer, a senior designer, a junior designer, Cannondale bikes, a videographer, a video shoot, a marketing department, a sales team, a product department, and a copy writer.

Deliverables included printing, packaging, and web assets. *press play

BRAND

BRAND SUGOI Performance Apparel / Packaging Creative Lead and Project Manager / A complete overhaul of packaging, industry and non-industry surveys, 2 rep councils, numerous retail visits, 4 packaging presentations, sales, marketing, and product departments, 1 senior designer, 1 junior designer, 2 interns, a copy writer, and a translation agency. Deliverables included bags, boxes, hangtags, and headercards.

BRAND SUGOI Performance Apparel / Experience Design - Taiwan, Germany, USA, and Canada Creative Lead / concept creation (mood boards, floorplans), lifestyle action photoshoots, numerous photographers, 1 senior designer, 1 junior designer, Cannondale bikes, 1 videographer, a marketing department, a sales team, a product department, and copy writers. Project included concept to completion of spaces, print, web, and video assets.

theme: Canada/Print/Mtn

Silver (25th anniversary) White Red (1945 Sugoi red)

25th

MTN

each of these boxes represents a plinth pod, to show mannequins in front of banners

Clean Classy techy

MTN ROAD

ROAD

this area will have some well dressed mannequins, with a gallery of custom art on the walls in frames, various sizes, but connected to the mannequins

Selling table

Custom wall Art gallery

Each level of our line architecture will be represented with one mannequin, and strong wall graphics

this table is high enough to stand at, and house 2 complete line plans below and hidden, there will be a few pieces of grid near the saga tower to show product

Line Architecture

SAGAN tower Socks Each level of socks will be represented with one row of gloves in each colour, and strong wall graphics

Gloves Each level of gloves will be represented with one row of gloves in each colour, and strong wall graphics

PRODUCT SUGOI Performance Apparel / Product Stories Creative Lead and Project Manager / a lifestyle action photoshoot, 1 photographer, 1 senior designer, 1 junior designer, 1 videographer, a video shoot, a marketing department, a sales team, a product department, and a copy writer.

Deliverables included print, packaging, and web assets. *press play

INSPIRATION Mountian Equipment Co-op / Urban Bikes / Illustrator / 1 product design team, 1 graphic design department and 1 agency. Urban bike line won numerous awards - Honorable Mention (Best in Canada) - Graphex Design, illustration and a design* award - Applied Arts Magazine. *Fleming Design initiated design entry

INSPIRATION BIKE ART - Bicycles in art around the World / Contributor / Illustrator / Author, Kiriakos Losifides is known for his books on graffiti. 1 google search to check authenticity, 1 minute to decide I wanted to be a part of this book. 1 Amazon review quoted “serves as a source of inspiration for students, artists and bike lovers all around the globe.�

PORTFOLIO IAN HOFFMAN PROCESSHAUS DOTCOM HOFFMANIAN DOTCA THEHOFFMANIAN ATGMAILDOTCOM PRINT BRAND PRODUCT & INSPIRATION