Page 1

PROMOTIONALPARTNERSHIP PARTNERSHIPOPPORTUNITIES OPPORTUNITIES PROMOTIONAL

,

“Since The Hanover Theatre’s opening in 2008, Bartholomew & Company has had the opportunity to advertise in the theatre’s Broadway Series programs. Over the course of a Broadway Series, our ad gets into the hands of over 100,000 theatregoers. Our prominent placement in the program, combined with the beauty of the theatre and the quality of the performances, leaves a lasting impression with our target audience.” - Thomas J. Bartholomew, President, Bartholomew & Company, Inc.

Celebrating

10 Years


CORPORATE PARTNERSHIP & SPONSORSHIP OPPORTUNITIES All Access Club / $6,580-$13,400 This is your season pass to the ultimate theatre experience which includes membership in the exclusive Franklin Square Society (FSS) plus two tickets to ALL shows, including those added throughout the year. Two Orchestra/Lower Balcony Seats, plus FSS Membership / $6,580 ($9,020 value); upgrade to all performances of multi-date shows / $11,640 ($16,262 value) OR Two Gold Circle/Loge Seats, plus FSS Membership / $7,600 ($10,476 value); upgrade to all performances of multi-date shows / $13,400 ($18,780 value) Enjoy these FSS benefits: • Free parking on-site • Complimentary bar service in our private lounge • 20 guest passes • Company logo in Broadway programs and on The Hanover Theatre and Conservatory’s website • Employee Discount Program • 20% discount on rental of function spaces . . . and more! Corporate Partners Plus / $3,500 Includes your Director Circle FSS Membership plus $1,000 on account to spend on tickets of your choice or receptions throughout the year! • Free parking on-site • Complimentary bar service in our private lounge • Additional Franklin Square Society passes for your guests • Recognition in Broadway programs • First access and 10% discount on most additional shows Franklin Square Society Memberships / $1,200-$10,000 Includes a Franklin Square Society membership with all the great benefits. Does not include tickets to performances. Various membership levels available. Corporate Sponsorships & Promotional Partners / $750-$20,000 Sponsor a Broadway show or engage in any of our offerings from our checklist of cooperative marketing and advertising opportunities and become a promotional partner with The Hanover Theatre. There are so many ways we can work together to support each other and our community! Our Patrons/Your Audience ATTENDANCE Performances Lobby/function rentals Student matinees Total attendance Total attendance since grand opening

2016-17 183,112 16,115 15,528 214,755 1,600,207

MEMBERSHIP & SUBSCRIPTIONS 2016-17 Total mailing list distribution (households) 209,955 Broadway Series subscribers 4,700 The Hanover Theatre members (households) 4,003 Franklin Square Society members 266

2015-16 167,266 16,845 13,603 197,714 1,578,011

2014-15 159,952 18,869 13,738 192,559 1,380,297

2015-16 188,734 3,707 3,246 260

2014-15 167,570 3,730 3,340 229

Worcester Center for Performing Arts, a not-for-profit 501(c)(3) organization, owns and operates The Hanover Theatre and Conservatory for the Performing Arts. All donations are tax deductible to the fullest extent allowed by law.


“UniBank is pleased to partner with The Hanover Theatre for the Performing Arts. The broad reach of their programs has brought vibrancy and excitement to central Massachusetts. We are pleased to take part.” - Janet Amorello, Vice President Marketing Officer, UniBank

“Many of our patients are also patrons of The Hanover Theatre and Conservatory. They enjoy seeing our advertisement in the various programs. We strongly support the theatre’s mission to enhance cultural offerings and educate area students. On many levels, it is an easy, ‘feel good’ collaboration.”

- Ruth Ann Elias, Director of Marketing, Premier Optical

Contact Diane Pieciak, senior sales manager 508.930.2424 or email diane@thehanovertheatre.org Celebrating

10 Years

TheHanoverTheatre.org • 2 Southbridge Street • Worcester, MA 01608


COOPERATIVE MARKETING & ADVERTISING OPTIONS Align your business with The Hanover Theatre and Conservatory, a high quality brand reaching an audience of over 100,000 Broadway enthusiasts and online subscribers, that attracts over 360,000 website visitors and has welcomed over 1.6 million patrons! Our goal is to build a partnership together and offer you opportunities to meet your specific needs: • 2018-2019 Broadway Series Programs: ($4,000-$8,500); When you advertise in our Broadway programs, you have the

ability to reach over 100,000 of the most affluent, educated and active consumers. Programs are now also accessible from our website with links to our sponsors and partners reaching an even greater audience! • Behind the Scenes Magazine: ($1,700-$10,000); Published in the fall and spring, this publication will reach a very targeted audience. Mailed to over 106,000 households and distributed to The Hanover Theatre’s loyal ticket buyers, members and subscribers, it’s a great opportunity to get your business in the right hands! Also available online. • Behind the Scenes Magazine Updates: ($1,000/month); Your logo displayed and shared with over 1,500 patrons. • Group Sales Booklet: ($750-$1,400/two issues); Distributed to over 5,000 group ticket buyers throughout New England and over 1,400 local businesses/promotional partners throughout Worcester County and displayed on our website. • Additional Show Programs: ($500-$1,500 per performance); Your full page color ad will reach targeted audiences from a variety of genres. • Ticket Backs: ($7,500 per 250K); Exclusive opportunity! • Ticket Envelope Front: ($10,000 for 75,000; $5,000 for 35,000); Limited opportunity! • Print-at-Home Tickets & Gift Certificates: ($2,000/two months, $5,000/six months or $10,000/year); Over 48,000 tickets were printed at home in the 2016-2017 season! Exclusive to one advertiser. • E-mail Feature: ($2,000 for two e-blasts); Includes “hyperlink” to your website; delivered to over 100K online subscribers. • Event Confirmation: ($2,000 per month or $10,000/year); Pre-show email to all patrons who purchased tickets to a performance. The theatre sold over 208,000 tickets in the 2016-2017 season and has welcomed over 1.6 million patrons since 2008. Exclusive to one advertiser. • Follow Up Survey: ($2,000 per month or $10,000/year); Personalized email sent post-show to all attendees. • Web Promotions: ($2,000/month); Your promotion will have a “hyperlink” to your website from The Hanover Theatre website, with over 64,000 average monthly visitors. • Concierge Signage: ($1,500/month or $12,000 for the full season); Created by The Hanover Theatre with your message displayed in the theatre’s lobby. Exclusive signage for one advertiser. • Promotional Rack Cards: ($1,000 for 2,000); Partner with us in promoting special offerings & packages! This price includes distribution to target audiences. • Facebook & Twitter Promotions: ($2,000/two weeks/two Facebook posts & two Twitter posts); Customized posts with link to your content on Facebook page with over 29,000 likes and Twitter feed with over 4,000 followers. • Social Media & Email Package: ($4,000/two weeks/two Facebook posts & two Twitter posts); plus one customized Instagram post and two email blasts delivered to over 100K online subscribers. • Franklin Square Society and Corporate Membership: ($1,200-$10,000); VIP benefits. • Show Sponsorships: ($2,500-$100,000); PR and Corporate recognition through a variety of marketing channels, VIP benefits, tickets and more!

Let us customize a campaign that works best for you!

Contact Diane Pieciak, senior sales manager 508.930.2424 or email diane@thehanovertheatre.org Celebrating

10 Years

TheHanoverTheatre.org • 2 Southbridge Street • Worcester, MA 01608 Front cover: Jersey Boys (l to r) Chris Stevens, Corey Greenan, Jonny Wexler and Tommaso Antico. Photo: Joan Marcus

The Hanover Theatre corporate sponsorship opportunities 2018  
The Hanover Theatre corporate sponsorship opportunities 2018