The Habit Burger Grill Franchise Brochure

Page 1

Franch�in�



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CONTENTS Section 1 Humble Beginnings.......................................5 Why The Habit...........................................6-7 Our Social Purpose.....................................8-9 Section 2 Well-Balanced Business........................10-11 Multiple Revenue Streams...................14 -15 Section 3 Real Estate Formats...............................16-17 Investment Information...............................18 Ideal Candidates..........................................19 Available Territories..............................20-21 Support System.....................................22-23



sinc� our

humble beginnings …in Santa Barbara, California in 1969, The Habit Burger Grill has been operating under the same simple philosophy: Always deliver high quality food and great service at reasonable prices. By focusing on this core philosophy, we have grown to 300+ locations in California, Arizona, New Jersey, Florida, Nevada, Idaho, North Carolina, South Carolina, Massachusetts, Pennsylvania, Virginia, Maryland, Utah, and Washington as well as internationally. Now, we’re on our way to an estimated potential of over 2,000 locations in the United States and many more globally. But no matter how many restaurants we open, we will always focus on our Company Mission “To become everyone’s favorite Habit, one burger at a time.”


wh�

THE habit? the people At The Habit Burger Grill, our people make the difference. We have a quality-first mindset and know that quality is a key ingredient in everything we do. Our in-house and corporate teams promote an environment that encourages continual improvement as well as personal and professional growth. Through our daily pursuit of excellence, we strive to delight our guests with enthusiasm, teamwork and a mission to always do the right thing.

the food Our commitment to quality starts with our food, and The Habit Burger Grill is a chef-driven brand that keeps menu innovation on the forefront. Our corporate executive chef Adam Baird is the mastermind behind our culinary flavors, drawing up fresh new seasonal creations that align with our core menu and are all handcrafted for our guests using only high-quality ingredients. From our signature Charburgers, to our line-caught sushi grade ahi tuna, marinated chicken and tenderloin steak all chargrilled over an open flame, plus our made-to-order salads and sandwiches, along with seasonal features, we’ve mastered more than just amazing burgers.


what we do �� Cra�

Commitment to using only the best and freshest ingredients to handcraft every order to perfection

�� Choic�

More than just amazing burgers, there’s a curated selection of fresh salads and sandwiches served with fresh chicken, tuna and steak that are all chargrilled over an open flame

�� Enjoymen�

Hospitality of being cared for by friendly, attentive team members in comfortable, unhurried surroundings

�� Plane�

Striving to be a good global citizen by doing the right thing and taking care of the communities in which we serve


for a

better

food habit crafting a

brighter

future


Educatio� By nurturing a culture of continual improvement, we empower and support our restaurant team members to always pursue excellence. Our vigorous support and training practices allow for staff to learn the ins and outs of the business seamlessly, while opening doors for continued knowledge and career advancement.

Carin� For Our Communit� We believe our quality commitment is shown through our dedication of taking care of the communities we serve and connecting people to real food. We are determined to make a meaningful impact in the neighborhoods where we live and work through donations, fundraisers, innovative community partnerships, and delivering a great dining experience at a remarkable value.

Entrepreneurship The Habit Burger Grill continuously aims to build generations of entrepreneurs by championing entrepreneurial spirit and growth. To help each team member thrive and advance, we present them with an abundance of opportunities for learning and development. We care about our people and strive to empower them every day through fostered loyalty and teamwork.


diversifie� &

well-balanced business 50 % lunch 50 % dinner

balance� da�ar� * sal� m�

% 60 burgers % 17 salads

diversifie� entre� ´ m� *Daypart Mix Based on 2019 (Pre-Pandemic) Data

% 23 sandwiches


15%

18-24 % 13 65+

% 13 55-64

% 24 25-34

ag� d�tributio�

% 18 35-44 % 17 45-54

gender m�

% 54 female

% 46 male




multipl�

revenue CHANNELS Franchising with The Habit Burger Grill brings forth a wealth of potential through multiple proprietary revenue streams. In addition to in-store, take-out and drive-thru orders, franchise owners can tap into The Habit Burger Grill mobile app, online website ordering, telephone ordering, curbside pick-up, in-store kiosks and integrated third-party delivery to drive sales, maintain convenience and promote an all-access guest experience.


I�-Stor�, Tak�-Ou�, Driv�-�r�

Telephon� Orderin�

Mobil� App Orderin�

3r� Part� Deliver� App

We�it� Onlin� Orderin�

I�-Stor� Ki�k�

Cur�id� Pic�-Up


format� &

real estate Flexible floor plans

Non-Traditional < 1,200 sq. ft.

Freestanding with Drive-Thru 2,500–3,000 sq. ft.

End Cap Flexible sq. ft.

End Cap with Drive-Thru 2,400 - 2,800 sq. ft.

star� up &

on-going assistance The Habit Burger Grill administers comprehensive market development support to franchise owners from day one. Before the opening of your restaurant, we provide assistance with site selection, store design, operational training guides, implementation and instruction of IT systems and everything in between. Our ongoing support covers every aspect of the business, from marketing to our in-house Restaurant Service Helpdesk technology aid, brand-standard training and product innovation.



inv�tmen�

information

*

$35,000

$10K

franchise fee

development fee per restaurant

$5.5%

$1.4MIL - $1.8MIL

royalty fee

total investment (before TIA)

*Based on 2022 FDD. USA specific. Contact us for international information.


idea�

candidates The Habit Burger Grill is looking for experienced restaurant owners and operators who share our dedication to a quality-first culture, the leading principle of “The Habit Difference.” To be considered for a franchise opportunity with The Habit Burger Grill, long-term partners should live and work in the market they wish to develop, have significant experience in business and restaurant operations, access to enough liquid capital for the development of multiple restaurants within a large territory, the dedicated resources and infrastructure to operate restaurants, source real estate and construct the restaurants, as well as experience in construction oversight, and must devote themselves full-time to overseeing operations.


availabl�

territories

existing market

(select areas available for development)

available for development open for discussion



how w�

SUPPORT YOU

The Habit Burger Grill is a subsidiary of Yum! Brands, Inc., meaning we provide our franchise owners with industry-leading expertise and resources to help them run great restaurants, with the support of a renowned restaurant corporation.


Star�-Up Ass�tanc� Real estate and construction support, operational training, equipment and inventory, brand standard training, and the sourcing and implementation of IT systems.

Trainin�

Access to operations manuals and online brand standard training with thorough guidance on Back of House, Front of House and management training.

Informatio� Technolog� Support provided through the implementation and training of POS systems, third-party integrations, Back of House system provisioning, connectivity provisioning, kiosk and mobile application development and in-house Restaurant Service Helpdesk.

Marketin� Support and planning for your New Store Openings, best in class print and fulfillment partner, local store marketing support, graphic design services, email, social media and search engine marketing, pricing strategy guidance, quarterly marketing updates, public relations and multi-channel advertising campaigns.

Rea� Estat� Assistance with aspects of suburban-centric market planning, site selection, and exterior and interior store designs that exemplify the warm and inviting atmosphere and California vibe that guests have come to expect of The Habit Burger Grill.


(949) 668-6715 | habitburger.com/franchise John.Phillips@yum.com | Crystal.Wells@yum.com

Inquir� Toda�!