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The Tomato Compass Product Overview Guide for the Best Selection


With annually increasing household consumption levels, tomatoes are one of the most popular vegetables among consumers. Diversity plays a key role in consumers’ passion for tomatoes – diversity both in taste and appearance. In the last few years especially, The Greenery’s tomato growers have developed hugely different varieties of tomatoes to meet a wide range of customer preferences and types of use. A system of categories has been developed to help retailers create the best possible selection of tomatoes. A system of categories

The Tomato Compass features four main categories

The enormous variety of tomatoes available today often

of tomatoes:

leaves retailers hard put for choice. The Greenery is now

- Classic tomatoes

lending them a helping hand with its newly developed

- Mediterranean tomatoes

system of categories.

- Gourmet tomatoes - Snack tomatoes

For this system, the widest possible range of tomato varieties were assessed and categorised according to criteria such as appearance, flavour, quantities grown and costs. We call it The Tomato Compass.


The division into groups of tomatoes is intended as a practical

Quality Assurance

guide for retailers who want to put together the best possible

Tomatoes from The Greenery are cultivated by qualified growers

selection of tomatoes for their fruit and vegetable displays.

using a special care and certification system. This system covers growing, transport and packing operations and is designed to

Within the individual groups, there are considerable opportunities

meet the standards of European quality assurance systems such

for growth and for stimulating additional demand. The classic

as QS, GLOBALGAP, BRC or IFS.

varieties are still bestsellers, while tomatoes reminiscent of the Mediterranean way of life are growing in popularity. There is

Special tomato ranges for retailers

also strong growth in cocktail tomatoes on the vine for gourmets,

At the request of its customers, The Greenery can enter into long-

while the growing trend in the field of smaller snack tomatoes

term delivery agreements for every specific range of tomatoes.

continues.

Depending on the season, tomatoes can be grown in the Netherlands, Spain or in other countries. In all cases, the under-

The categories are tailored to meet the requirements of retailers

lying standards are GLOBALGAP, QA, BRC or IFS. This way, a full

wanting to create a comprehensive selection of tomatoes in

range of top quality tomatoes can be provided all year round.

response to widely varying consumer demands.

Facts and figures The Tomato Compass holds benefits for growers as well. It helps producers target their production more efficiently: it helps the grower to decide, for instance, which and how much of a variety to grow for a particular category. This allows us to match production and demand even more closely.

Tomato Buyers in the UK

97%

Annual Frequency of Purchase

23.8

Quantity Purchased per annum (in kg) 10.8


Tomino Aromio Gourmet

Tasty Tom

Round tomatoes

Tomatoes on the vine, yellow

Tomatoes on the vine, orange

Tomatoes on the vine, medium/medium-fine Beef tomatoes

Tomatoes on the vine, large


Cherita

Cherry tomatoes red

Chica

Papidu

Tommies

Cherry tomatoes yellow

San Paulo Coeur de Boeuf San Mazzo 速

Kumato Bella Teresa

San Mazzo Mini

Plum tomatoes

Plum tomatoes on the vine

Bella Margherita


These are fast-selling varieties that are grown in large quantities. They are classic tomatoes as we all know them: round, firm, juicy and easy to cut. Excellent for cooking as well as for eating raw. Well-loved by consumers, they provide a solid base for all selections.

A popular choice. The fastest selling variety. Firm and juicy, with a fresh flavour. They stay firm when sliced or cut and are suited for all recipes requiring fresh tomatoes – customers simply love them.

Especially large tomatoes with a firm structure and very few pips. Will retain their firm shape even when cooked, which makes them the ideal choice for hamburgers, sandwiches and barbecue dishes. Also excellent for stuffing.


Medium-sized tomatoes harvested on the vine. Not just a feast for the eyes, this variety has a superb aroma and a delicious, full flavour.

The largest of their kind. They are fully ripened and harvested on the vine which makes them stay fresh and keep their flavour much longer.

The yellow and orange alternatives for the fully-flavoured, aromatic tomato. A colourful and enjoyable highlight, especially in tomato salads.


This category is rapidly gaining in popularity. Their distinctive shape is often associated with a Mediterranean lifestyle. With their firm flesh, tantalising aroma and fruity flavour these tomatoes are a favourite with everybody who likes cooking.

Oval tomatoes, also known as pomodori. Firm, thick walled tomatoes that are very easy to skin. Especially suited to soups and sauces.

Mini-sized plum tomatoes on the vine. A genuine tomato treat with a concentrated flavour and firm structure, to be enjoyed either on its own or in salads.

Longish tomato with an attractive dark red skin and a highly distinctive flavour: sweet, with low acidity. Tomatoes of this type are highly suited for use in fresh pasta sauces and for barbecues.


These miniature plum tomatoes have an exceptionally pleasant flavour and are remarkably sweet. When eaten raw they do not drip or squirt juice. Excellent in a tasty salad or as a snack. This delicacy is available in loose form under the name of "Bella Margherita".

A brownish colouring is characteristic of the kumato速. It has an intense aromatic flavour. It ripens from the inside outwards and is ideal for inventive cuisine.

A sharply ribbed, light coloured tomato with a tapered shape. The Coeur de Boeuf ripens from the inside out and has even when still green already a great taste. Its full flavor combines well with soft cheeses.


The category of cocktail tomatoes on the vine, with the highest rate of growth among the categories. Scoring high on the Brix rating, they are harvested on the vine and retain their freshness and flavour for a very long time. The true gourmet tomato.

A cocktail tomato on the vine of the Amoroso variety, bursting with flavour. Taste panels have confirmed their remarkable sweetness and wonderfully rich, spicy aromatic flavour.


A small and subtle cocktail tomato on the vine of the Campari variety, with a fantastically sweet, fruity tomato flavour and a highly concentrated, spicy fragrance. Firm as well as full of juice, this is the typical gourmet choice.

The flesh of this cocktail tomato on the vine is renowned for its firmness and highly concentrated fragrance. Deliciously sweet and rich in flavour, this is the perfect example of a tomato.


This category includes the smallest tomatoes of them all. No larger than a cherry, but juicy and full of the sweetest flavour. A great tomato for between-meal snacking, it is also a decorative finger-food, a delicious party treat or a pretty addition to salads. A healthy snack for the kids.

A tiny plum tomato of the Santa variety. Several taste panels have confirmed its remarkable sweetness, which makes it a favourite of children. Small, oval and with a firm structure.

As a cherry tomato on the vine, this variety combines the sweetness and juiciness of the cherry tomato with the concentrated fragrance and rich flavour of the tomato on the vine.


This small, pepper-shaped tomato has an appetising appearance and a fruity, fresh taste. It has a high Brix value which guarantees its rich, rounded, pleasing flavour.

A well-formed mini cherry tomato harvested on the vine with a striking red colouring. Its small size lends it a particular sweetness making it ideal for salads and for between-meal snacking.

With their attractive colours and endearing size, these special tomatoes provide not only a visual highlight to many salads but also the rich taste of the true cherry tomato.


In the area of production, The Greenery impresses with its innovations. The organisation is developing commercially-oriented concepts which cover areas from generic product to striking and recognisable labelling. The goal is to offer new varieties on an ongoing basis, so that the fruit and vegetable counter continues to offer exciting choice. Gourmet Range "Aromio" With Aromio, The Greenery offers a premium product which puts flavour centrestage. As a gourmet range, it contains products with superb aroma and high Brix content. Only operations which have met the strict selection criteria produce the hand-picked and hand-packed products which bear the Aromio label.

Health Range "Santessa" The Greenery is faced with increasing demand for healthpromoting products such as tomatoes with increased lycopenes. With Santessa tomatoes – which have a high natural lycopene content – The Greenery is completely in

Rarity Range "Tradizionale" Even more variety through speciality – that's what the traditional tomato varieties with The Greenery's Tradizionale label have to offer. These are tomatoes like they used to be – earthy and authentic. The eye-catching packaging in retrolook and warm colours also dovetails with this concept.

tune with the health-conscious consumer.


Aromio Classic (Round tomatoes)

Tomatoes on the vine, medium

Sizes: A: 47-57 mm / B: 57-67 mm Standard packaging: 6 kg carton Brix: 5> Availability: March to end of November

Weight per tomato: 110-130 g Standard packaging: 5 kg carton Standard small packaging: 500/1000 g Availability: March to end of November Brands: The Greenery, Red Vine, Promise

Round tomatoes

Tomatoes on the vine, large

Sizes: A: 47-57 mm / B: 57-67 mm Standard packaging: 6 kg carton Availability: March to end of November Brands: The Greenery, Evident, Special Round, Aromio Lucia

Weight per tomato: 125-150 g Standard packaging: 5 kg carton Availability: Throughout the year Brands: The Greenery, Prominent, Starlabel, Prima Vita, Delitom

Beef tomatoes

Tomatoes on the vine, yellow and orange

Sizes: BB 72-82 mm / BBB 82-102 mm Standard packaging: 7 kg flat Availability: March to end of October Brands: The Greenery, Special Vlees

Weight per tomato: 90-110 g Standard packaging: 5 kg carton Availability: March to end of October

Tomatoes on the vine, medium fine

Plum tomatoes

Weight per tomato: average 100 g Standard packaging: 5 kg carton Standard small packaging: 500 g Availability: April to end of November Brands: The Greenery, Ciento, Santessa (with increased natural lycopenes)

Sizes: C 40-47 mm / A 47-57 mm Standard packaging: 6 kg carton Standard small packaging: 6 in a tray / 500 g Availability: March to end of November Brand: Red Fresh


Plum tomatoes on the vine

Mini plum tomatoes (San Mazzo Mini)

Weight per tomato: 100-120 g Quantity per vine: 5-6 Standard packaging: 5 kg carton Availability: Middle of April to middle of November Brand: The Greenery

Weight per tomato: 28-35 g Quantity per vine: 8-10 Standard packaging: 10x300 g Standard small packaging: 300 g Brix: 8> Availability: February to end of November; Brand: Tradizionale

Mini plum tomatoes on the vine (San Paulo)

Mini plum tomatoes (Bella Margherita)

Weight per tomato: 38-40 g / Quantity per vine: 8-9 Standard packaging: 3 kg carton Standard small packaging: 300 g Brix: average 6-7> Availability: March to end of November Brand: Tradizionale

Weight per tomato: 28-35 g Standard packaging: 30x40cm box, 10 trays per box Standard small packaging: 250 g Brix: 8> Availability: February to end of November; Brand: Tradizionale

Mini plum tomatoes (Bella Teresa)

Kumato

Weight per tomato: 38-40 g Standard packaging: 60x40cm box, 9 trays per box Standard small packaging: 400 g Brix: average 8 Availability: March to end of November; Brand: Tradizionale

Sizes: 40-48 mm / 48-58 mm Standard packaging: 6 kg carton Standard small packaging: 500 g Availability: April to end of November

San Mazzo (plum tomatoes)

Coeur de Boeuf

Weight per tomato: 80-110 g Standard packaging: 18/20 pieces Standard small packaging: 1 kg punnet Availability: April to end of November Brand: Tradizionale

Sizes: fine < 62 mm, medium 62-92 mm, large > 92 mm Standard packaging: 14 pieces Standard small packaging: 3 pieces Availability: April to end of November Brand: Tradizionale


Cocktail tomatoes on the vine (Aromio Gourmet)

Cherry tomatoes on the vine (Cherita)

Size range: 35-45 mm / 35-40 g Quantity per vine: 8-11 Standard packaging: 3 kg carton Standard small packaging: 250/400/500 g Brix: average 7-8> Availability: Throughout the year Brand: Aromio, Santessa (with increased natural lycopenes)

Size range: 25-35 mm / 18-22 g Quantity per vine: 12-14 Standard packaging: 3 kg carton Standard small packaging: 300 g Brix: 8-9 Availability: Throughout the year; Brand: Cherita

Cocktail tomatoes on the vine (Tasty Tom)

Mini cherry tomatoes on the vine (Chica)

Size range: 47-50 mm / 45-50 g Quantity per vine: 7-8 Standard packaging: 3 kg carton Standard small packaging: 300/400/500 g Brix: average 7-8> Availability: Throughout the year; Brand: Tasty Tom

Size range: 18-27 mm / 10-13 g Quantity per vine: 15-20 Standard packaging: 3 kg carton Standard small packaging: 500 g Brix: 8-9 Availability: February to end of November Brand: Chica

Cocktail tomatoes on the vine (Tomino)

Capsicum-shaped tomatoes (Papidu)

Size range: 47-55 mm / 60-65 g Quantity per vine: 6-7 Standard packaging: 3 kg carton Standard small packaging: 500/750 g Brix: average 6-7> Availability: April to end of November; Brand: Tomino

Size range: 20-26 mm / 11-15 g Standard packaging: 3 kg carton Standard small packaging: 250 g Brix: 7-9 Availability: March to end of October Brand: Papidu

Mini plum tomatoes (Tommies)

Cherry tomatoes red and yellow

Size range: 18-25 mm / 8-12 g Standard packaging: 3 kg carton Standard small packaging: 125/250 g Brix: 7-10 Availability: Throughout the year Brands: Tommies

Size range: 18-24 mm / 24-29 mm / 29-35mm Standard packaging: 9x250 g Standard small packaging: 250 g Availability red: March to end of November Availability yellow: Throughout the year Brand: The Greenery


D0912328

The Greenery bv P.O.Box 79, 2990 AB Barendrecht, The Netherlands Phone: +31(0)180 65 59 11 • Fax: +31(0)180 65 76 60 info@thegreenery.com • www.thegreenery.com


Tomato Compass