Issuu on Google+


Priority One Marketing Group, LLC | 1


2 | Priority One Marketing Group, LLC


w w w.thegolfalmanac.com/ga/bocaraton4

Boca Raton, FL | 4th Edition

04 11 15 21 27 35 39

Driving Growth with Golf 2.0 Eastern Amputee Golf Association 2013-2014 PGA Tour Schedule Overcoming: The Pitfalls of 2013 - Rory McIlroy The Walter Hagen Story 5 Simple Ways to Improve Your Game Does Your Swing Tempo Need a Tune Up?

45 49 55 59 65 71 77

Should We Purchase a Country Club Membership? Origin of the Game Hawaiian Golf Getaways Fred Couples: The Gloveless “Boom Boom” Grip Tips for The Yips & Other Putting Woes Arnold Palmer Biography Business Directory

Priority One Marketing Group, LLC | 3


4 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 5


6 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 7


8 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 9


10 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 11


12 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 13


14 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 15


16 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 17


18 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 19


20 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 21


22 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 23


24 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 25


26 | Priority One Marketing Group, LLC


The Walter Hagen Story

Walter Hagen (1892-1969), often referred to by golf fans as “Sir Walter” or “The Haig,” was the first superstar of American golf. Hagen earned his fame by winning tournaments with spectacular recovery shots and unmatched putting ability, skills that made up for his unpredictable tee shots. He is remembered as a master gamesman with an uncanny ability to remain relaxed and make the game of golf fun.

Hagen was born in Rochester, New York, on December 21, 1892, into a middle-class family of Dutch descent. His parents were William, a blacksmith for auto shops, and Louise Balko Hagen. As a child Hagen excelled at both golf and baseball. He became the leading baseball pitcher in the district, honing his fastball in his backyard after teaching his sister to catch for him. He was also exposed to golf at an early age, shagging balls at the Country Club of Rochester by the age of seven. During his teenage years Hagen wavered between pursuing a career in baseball or golf. Finally, speculating that baseball required the skills of eight teammates, Hagen decided to choose the sport over which he alone controlled his destiny.

Became a Golf Professional When the National Open came to Buffalo, New York, in 1912, 20-yearold Hagen, having been promoted to working in the pro shop, asked his boss, club pro Andy Christie, for time off to play the tournament. Christie, afraid Hagen would be easily out-played by the professionals, refused to allow him to enter, but afforded him time off to watch the tournament. When Hagen returned from watching Johnny McDermott win the Open, he was wholly unimpressed with the play of the field. The following year Hagen was determined to enter the ranks of the golf greats. In his first outing at the 1913 Shawnee Open he played respectably but failed to finish in the money. Hagen’s brash personality first came to the attention of the pros in Priority One Marketing Group, LLC | 27


the same year when he entered the National Open in Brookline, Massachusetts. The odds makers were favoring Harry Vardon or Ted Ray to win the tournament. Hagen made a legendary entrance into the locker room prior to the start of play and introduced himself to McDermott amidst a group of onlookers, explaining that he had come down from Rochester to help him stop Vardon and Ray. The golfers chuckled, but Hagen won new respect by finishing in a tie with McDermott for fourth place, with Francis Ouimet taking the victory away from Vardon and Ray. In 1914 Hagen won his first tournament, the U.S. Open at Midlothian in Chicago. Hagen led from first round, shooting a new course record of 68. Going into the final day of play, Hagen held a four-stroke lead over crowd favorite Chick Evans, an advantage that Evans reduced to one by the time Hagen reached the final hole. According to Herbert Warren Wind in The Story of American Golf, “All Chicago, it seemed, was following Evans. Playing about three holes ahead of Chick, with no gallery to speak of, Hagen heard one mighty roar after another come from Evans’ mob. All the way in Hagen heard the bursts of applause from Evans’ gallery telling him that Chick was still coming.” Hagen showed the first signs of his uncanny ability to focus and stay calm despite unnerving pressure, sinking an 8-foot putt on the final hole to win by one stroke.

Wins and Losses Many were skeptical that the new champion could maintain his place among the leading golfers. His swing on his tee shots was unorthodox at best, and whether his drive would land in the fairway or in the rough to the left or to the right, no one, not even Hagen, was ever sure. But his putting skills, deft short iron play, and ability to get himself out of the trouble caused by his regular miscues gave him the ability to win tournaments. Grantland Rice, a sportswriter who followed Hagen throughout his career, wrote in The Tumult and the Shouting: My Life in Sport, “Walter Hagen, a dazzling ornament to the history of sport, had the soundest golf philosophy I’ve ever known. More importantly, he applied it. ‘Grant,’ he said, ‘I expect to make at least seven mistakes each round. Therefore, when I make a bad shot I don’t worry about it. It’s just one of the seven.”’ According to Rice, “A mistake meant nothing to him. Neither did defeat. He scorned second place. ‘The crowd remembers only the winner. I’d as soon finish tenth as second,’he said.” Hagen’s distracters were not entirely wrong. Hagen’s career performance was, in fact, a series of peaks and valleys. He always went for the win when other golfers opted for safer play to place in the money. He won in spectacular fashion, and sometimes he lost in similar style. In 1915 Hagen failed to defend his U.S. Open crown, and the following year was not even in contention. He took an even bigger blow in 1920 during his first attempt to play in the British Open, characterized by barren, bunker-filled courses and strong winds. Because Hagen lofted his shots high in the air, some predicted that his basically unsound game would be completely dismantled by the winds and bunkers. Confident as always, Hagen teed up the first day of play but ended with an abysmal score of 83 and finished the second day in last place of the field of 53. However, nothing could shake the unshakable Hagen. The next year he finished in sixth place at St. Andrews. In 1922 he won at Sandwich, becoming the first American to win a British Open. He would return to win again in 1924, 1928, and 1929. 28 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 29


30 | Priority One Marketing Group, LLC


By the end of the 1920s, Hagen had established himself as one of the greatest and most colorful golfers of his time. During his career he won the U.S. Open twice (1914 and 1919), the Professional Golfers’ Association (PGA) Championship five times (1921, 1924, 1925, 1926, and 1927), and the British Open four times (1922, 1924, 1928, and 1929). He also won the French Open (1920), the Belgian Open (1924), and the Canadian Open (1931). Preferring to have a major title to his name throughout the year, Hagen did not mind working his way around the U.S. circuit. He won opens in Massachusetts (1915), Michigan (1921 and 1931), New York (1922), and Texas (1923 and 1929); three Metropolitan Opens (1916, 1919, and 1920); two North and South Opens (1918 and 1923), five Western Opens (1916, 1921, 1926, 1927, and 1932); one Eastern Open (1926); and the Gasparilla Open (1935). He was also selected to play as a member of the American Ryder Cup team, which played golf against teams from other nations, in 1927, 1929, 1921, 1933, and 1935. He was the nonplaying captain of the Ryder Cup team in 1937.

(Above) Walter Hagen holds the Claret Jug, which he retained after winning the 1929 British Open at Muirfield

More than a Superstar

Hagen did more for golf than win tournaments. He was the sport’s first superstar, ambassador, and flamboyant personality. According to Stephen Goodwin in Golf Magazine, “Hagen could have been a poster boy for the 1920s. As a professional golfer, he became an international celebrity, known not only for his accomplishments on the golf course, but his extravagant lifestyle. His story wasn’t exactly a tale of rags-to-riches, but he made pots of money and spent it with legendary abandon. He liked to travel in chauffeur-driven limousines, and he once showed up on the first tee of an exhibition match in top hat and tails, and a wee bit tipsy.” Hagen enjoyed drinking and was known to occasionally arrive at a tournament or exhibition match slightly late and still wearing the clothes from the day before. His love of show did not bode well for his two marriages. He wed Margaret Johnson in 1917. They had one child and were divorced in 1921. He married Edna Strauss in 1924, and they divorced in 1934. Financially, Hagen was the first professional golfer to reach 1 million dollars in earnings and spent it all on extravagance as he went. He was also the first golfer to hire an agent to represent him. Hagen, like no other pro before him, knew the power of image and appearance. Priority One Marketing Group, LLC | 31


The King of Match Play Match play was where Hagen was the king of his domain, which included the PGA Championship. He won 29 consecutive matches in the PGA Championship and 34 out of the 36 he played. He also played in some legendary match play exhibitions. Perhaps the most famous was the 1926 challenge match between Hagen and the great amateur golfer, Bobby Jones. Publicized as a battle between amateur and pro, Jones was considered by most to be a better golfer; however, Hagen was the supreme match player. According to Pat Seelig in Golf Magazine, Jones, who was already considered a great golfer and a favorite of the press, represented golf in its unsullied purity as an amateur, whereas “on the other hand was Walter Hagen, a brilliant showman for whom money was nothing more than something to spend-and the only way to get it was by playing golf. In other words, professional golf at its best-or worst.” In his usual manner, Hagen combined ridiculously poor shots with brilliant recoveries and spectacular putting to take the lead. Jones, who agonized over every errant shot and bemoaned each Hagen recovery, lost his focus, and Hagen won the two-round match, 12 and 11. He was not only a master of playing golf, he was also a master at playing people. This made match play, in which score is tallied by the number of holes won, not total shots, a perfect venue for Hagen who loved to play with the minds of his opponents. John M. Ross described Hagen’s “applied psychology” in Golf Magazine, “One of Hagen’s most successful tactics was to lull an opponent into swapping banter between shots, getting him so amused he was vulnerable to a crack in concentration when important shots were played. Hagen, on the other hand, could turn off the fun like a light switch and devote total attention to the task at hand.” Hagen would distract younger opponents with conversations of a possible invitation to a future exhibition tournament. He acknowledged in his autobiography The Walter Hagen Story (1956): “Through the years I’ve been accused of dramatizing shots. Of making the difficult shots look easy and the easy shots look difficult. Only that last came naturally, believe me. Well, I always figured the gallery had a show coming to them. I deny I ever held up a game by any such shenanigans, but I don’t deny playing for the gallery. I don” deny trying to make my game as interesting and as thrilling to the spectators as it was possible for me to make it.”

Sir Walter Despite his love for flashy clothes, limousines, and nightclubs, Hagen was the consummate gentleman, always charming and at ease, making others, including Hollywood stars and British royalty, desire to be in his presence. As Sir Walter, Hagen was both golf star and entertainer. Wind concludes, “Great as he was as a golfer, he was even greater as a personality-an artist with a sense of timing so infallible that he could make tying his shoelaces seem more dramatic than the other guy’s hole-in-one.” Hagen was named a charter member of the PGA Hall of Fame in 1940 and retired the following year. He died in Traverse City, Michigan, on October 5, 1969. 32 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 33


34 | Priority One Marketing Group, LLC


When you go out to golf you’re hoping for a good round. I know I do. How often does your outcome match what you hoped for? Do you usually shoot the scores you had envisioned before you teed off? If not, do you ever evaluate where and how you could have saved strokes and avoided those blow up holes?

I’ve got 5 easy tips for you to implement immediately that will shave 4-6 or even more strokes off your score the next time you play. Give them a try and see what happens.

HERE THEY ARE:

1.

First off you’ve got to put the proper fuel in your body before you leave home. Most golfers don’t give it a second thought. They either don’t eat at all before they leave home or they eat something that is not going to give them the long-term energy they’re hoping for. So whether it’s lunch or breakfast before you leave you need to consume a complex carbohydrate and a good protein source. This combination will warrant the best use of your energy for the long haul. An example for breakfast would be a bowl of oatmeal and a couple of eggs with a piece of fruit or a juice. For lunch you could have a turkey sandwich on whole wheat with a piece of fruit. Lot’s of lettuce on the sandwich and try to avoid mayonnaise or butter. Priority One Marketing Group, LLC | 35


2.

The second tip is to properly warm up your body before you even hit your first ball. I see so many golfers show up 5 minutes before tee time, hack a few balls and head to the first tee. Those golfers are headed for a double bogey right off the bat - but hey they’re just getting “warmed up” right? A better approach is to give yourself at least 30 minutes before your tee time. First do some dynamic (movement oriented) stretches to prepare your body to perform. Things like arm circles, partial squats, toe touches, etc. Then take some half swings with a 7 iron. Now after that you’re ready to hit some wedges. You’ll find with this approach your hits on the range will be much better, which will build your confidence.

3.

Drink lots of water even before you leave your house. Try to consume up to a gallon of water before you get to the course. This will help you absorb and digest your pre-game meal and hydrate your muscles for optimal performance. Don’t take this lightly. Dehydration causes energy loss, lack of focus and concentration and fatigue later in the round. And remember, that’s before you even come to the course. Once you get there, you should be drinking water every hole.

4.

Don’t wait ‘til you get tight to stretch on the course. You should be constantly moving your body and stretching your joints while you play. I see and hear too many golfers complaining of tight lower backs or shoulders during the round. What amazes me is that with all that complaining they do nothing about it. Why? Think of your body as a machine. If the machine starts to break down – fix it. I mean stretch those areas while you’re playing. You’ll see a big difference in your swing mechanics late in the round.

5.

Snack while you play. No I don’t mean the full meal at the turn with a beer. I mean bringing fruit and nutrition bars to eat every 4-6 holes. When you supply your body with the proper nutrients your energy levels stay balanced and you will avoid those mental lapses late in the round. How many times have you had a good score only to blow up late in the round? I’ll bet more than a couple of times. I know I have. Treat your body like a Ferrari not a Ford Pinto.

36 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 37


38 | Priority One Marketing Group, LLC


fast, medium or slow. You have a natural swing tempo, one that feels smooth and rhythmic, that gives you optimal ball-striking ability. When you swing in tempo it feels effortless, while the ball flies straighter and farther than usual.

Have you ever wondered how you play your best one day and the next time you can’t play worth a hoot? You would think that you would be able to take that same swing back to the course and get nearly the same results. How is it that there can be ten strokes or more difference between back to back rounds? Is it that the course is different? Yes, tees and pins are in different positions each day. Conditions can vary day to day as well; things like wind and rain will affect your play. The biggest reason though is that your body is different each day and that makes your swing different as well. The difference can be attributed to your swing tempo. You need to stay in sync and in rhythm from round to round to consistently play your best. It makes sense to pay careful attention to this aspect of your golf swing. So many overlook this swing fundamental, becoming frustrated and confused with an unreliable golf swing. Tempo can be a hard subject to explain because there is a huge “feel” aspect to it. It is not just about speed;

It might help to define tempo. The best definition I’ve heard is that tempo is the time it takes to complete a full swing beginning at takeaway all the way through to the follow through finish position. It is true that tempo varies from player to player. It is also true that it varies from day to day with the same player. The key here is to recognize when your tempo is either faster or slower than it should be and make the proper adjustments. Wouldn’t it be great if your tempo were at its peak every day? Golf would be a lot easier and handicaps would be lower too. Enough with the daydreaming. The truth is that to be aware of the changes in swing tempo and to know how to adjust or correct is the difficult part. We focus so much on mechanics that we overlook this key aspect of the golf swing.

THE KEY HERE IS TO RECOGNIZE WHEN YOUR TEMPO IS EITHER FASTER OR SLOWER Priority One Marketing Group, LLC | 39


Follow Through Drill

This is another range drill. Address Four Ball Drill

You should tee up four balls in row at

the range. Begin by hitting one using just 25 percent of you full swing speed. Move to the next and use a 50 percent swing, then 75 percent on the third and full speed on the last. Focus in on the difference in feel for each of the swings. Remember you are to adjust your speed from the beginning to the end. Don’t decelerate on the downswing just pick a speed and stick to it throughout the swing. How did those swings feel? Did you make solid contact with all of them? Notice the distance for each shot?

Melody Drill

Put your swing to the tempo of a song

you enjoy. Choose a song that fits with the desired tempo of your golf swing. I have done this with much success. One is takeaway, two is the top of the backswing, three is impact and four is the finish position. Try singing this in your head in the manner “One and two and three and four”. It will help you find and maintain your swing rhythm. 40 | Priority One Marketing Group, LLC

the ball. Raise the club head off the ground enough to swing it over top of the ball. Swing it forward past the ball about a foot. Then start your backswing back over the ball to a full and complete backswing and then execute the downswing into the ball as normal. Repeat often. You should pay particular attention to the feel of the weight of the clubhead. At the two points where the club changes direction the transition should be smooth and in time with the club. This will help you to get in tune with the club and the proper swing tempo. Swing tempo is an essential but often ignored fundamental. If you want to play well consistently you will need to be in tune with your body and the swing tempo it is producing. Know your best swing tempo and adjust on those days when things just aren’t all in sync as they should be. These drills will help you tune up your swing tempo. We all need a tune up now and again. Improved ball striking and scoring is sure to follow.


Priority One Marketing Group, LLC | 41


42 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 43


44 | Priority One Marketing Group, LLC


SHOULD WE PURCHASE A Country Club Membership?

by Max Johnson Are you thinking of purchasing a country club membership at a local country club? Compared to playing at different golf courses all of the time, purchasing a country club membership has many advantages and benefits. What are the advantages to owning a country club membership? Here is a list of five reasons to purchase a country club membership. 1. If you play golf on a regular basis, it could be more cost effective to become a member of a local country club. This way you are not shelling out a green fee every single time you play. In addition, most memberships would include your entire family. This would allow your spouse and children to play or learn to play the great game of golf. The great part about this is that you can get your kids

involved in this great game. Your child or children can become involved in the junior golf program that is offered and this may give you a way to spend more family time or one-onone time with your child or children. 2. Make no mistake, when you purchase a country club membership you are purchasing a lifestyle as well as a new social network. You will meet others with similar interests as yours at the golf course, pool or wine tasting. Many join a club just for the business connections that they are able to secure to help them grow their business. 3. Most clubs administer a handicap system. As you complete rounds of golf, you will turn in your scores and the handicap system will keep track of your handicap according to USGA Rules. Priority One Marketing Group, LLC | 45


SHOULD WE PURCHASE A Country Club Membership? by Max Johnson The system should give you your monthly handicap as well as a local or a trend handicap. This is important as you begin to play in club tournaments, as a handicap will be required.

club membership, consider the points made above to make the correct choice for you and your family. A country club membership can become an important part of where a family can spend quality time to4. Most clubs have an active golf tour- gether. nament program. The club golf tournaments are administered for Men, Ladies, Seniors, Juniors and Couples. First, opposed to what newer golfers and many high handicappers believe, these club golf tournaments are not scary. Club golf tournaments are a great way to test where your skills are currently. Club golf tournaments are broken down into flights. This simply means if you have a golf tournament of one hundred players, it is typical to have ten flights. This equates to you competing against the nine people with the handicap closest to yours.

GET AN

EDGE ON YOUR

5. People tend to practice golf where they play golf. Most clubs have good practice facilities that will allow you to practice all aspects of your game. Many country clubs have full service driving ranges that will allow you to practice half-wedge shots to the full swings with your driver. You should also make sure that the practice putting green is in similar shape and speed to the putting greens on the golf course.

HANDICAP

If you are considering a local country

by Max Johnson 46 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 47


48 | Priority One Marketing Group, LLC


Origin of the Game

“Dispelling the Myths” When and where did golf begin? Everyone knows golf originated in Scotland, right? Welllllllll ... yes and no. It’s definitely true that golf as we know it emerged in Scotland. The Scots were playing golf in its very basic form - take a club, swing it at a ball, move ball from starting point to finishing hole in as few strokes as possible - by at least the mid-15th Century. In fact, the earliest known reference to golf comes from King James II of Scotland, who, in 1457, issued a ban on the playing of golf and football (soccer). Those games, James complained, were keeping his archers from their practice. James III in 1471 and James IV in 1491 each re-issued the ban on golf. But the game continued to develop in Scotland over the decades and centuries, until 1744 when the first-known rules of golf were put down in writing in Edinburgh. Golf as it was then played would be easily recognized by any modern golfer. But can it be said that the Scots “invented” golf? Not quite, because there’s strong evidence that the Scots were influenced themselves by even earlier versions of games that were similar in nature. Here’s what the USGA Museum says about the issue: “While many Scots firmly maintain that golf evolved from a family of stick-and-ball games widely practiced throughout the British Isles during the Middle Ages, considerable evidence suggests that the game derived from stick-and-ball games that were played in France, Germany and the Low Countries.” Part of that evidence is the etymology of the word “golf” itself. “Golf” derives from the Old Scots terms “golve” or “goff,” which themselves evolved from the medieval Dutch term “kolf.” The medieval Dutch term “kolf” meant “club,” and

Priority One Marketing Group, LLC | 49


the Dutch were playing games (mostly on ice) at least by the 14th Century in which balls were struck by sticks that were curved at the bottom until they were moved from Point A to Point B. Sounds a lot like hockey, doesn’t it? Except that it sort of sounds like golf, too (except for that ice part). The Dutch and Scots were trading partners, and the fact that the word “golf” evolved after being transported by the Dutch to the Scots lends credence to the idea that the game itself may have been adapted by the Scots from the earlier Dutch game. Something else that lends credence to that idea: Although the Scots played their game on parkland (rather than ice), they (or least some of them) were using balls they acquired in trade from ... Holland. And the Dutch game wasn’t the only similar game of the Middle Ages. Going back even farther, the Romans brought their own stick-and-ball game into the British Isles. So does that mean that the Dutch (or someone else other than that Scots) invented golf? No, it means that golf grew out of games that were played in different parts of Europe. But we’re not trying to deny the Scots their place in golf history. The Scots made a singularimprovement to all the games that came before: They dug a hole in the ground, and made getting the ball into that hole the object of the game. As we said at the beginning, for golf as we know it, we definitely have the Scots to thank.

Does it Stand for “Gentlemen Only, Ladies Forbidden”? Did the word “golf” originate as an acronym for “gentlemen only, ladies forbidden”? That’s a common old wives’ tale. Or, in this case, more likely an old husband’s tale. No, “golf” is not an acronym for “gentlemen only, ladies forbidden.” If you’ve ever heard that, forget it immediately. Better yet, find the person who told you and let them know it’s not true. Like most modern words, the word “golf” derives from older languages and dialects. In this case, the languages in question are medieval Dutch and old Scots. The medieval Dutch word “kolf” or “kolve” meant “club.” It is believed that word passed to the Scots, whose old Scots dialect transformed the word into “golve,” “gowl” or “gouf.” By the 16th Century, the word “golf” had emerged. Sources: British Golf Museum, USGA Library

50 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 51


What was the First Public Golf Course in the United States?

When Van Cortlandt Golf Course opened in New York City in 1895, it became the first public golf course in America. There were other golf courses in the U.S. by that time - perhaps 100 or more - but Van Cortlandt was the first built for the masses. And Van Cortlandt Golf Course is still in operation today, the centerpiece of Van Cortlandt Park in the Bronx. The park also boasts a lake and two nature trails. In Van Cortlandt Park you’ll also find the Old Croton Aqueduct Trail. The aqueduct, built during the 1830s and 1840s, was New York City’s first major water supply project.

How Did the Size of the Golf Hole Come to Be Standardized at 4.25 Inches?

Question: How Did the Size of the Golf Hole Come to Be Standardized at 4.25 Inches? Answer: How many times have you lipped out a putt and wished that the size of the hole on the green was just a smidge larger? Why is the hole that size to begin with? That’s one of our most frequently asked questions: How did the hole come to be standardized at its current size of 4.25 inches in diameter? Like so many things in golf, the standardized size of the hole comes to us courtesy of the Royal and Ancient Golf Club of St. Andrews, with an assist from the links at Musselburgh. In new rules issued in 1891, the R&A determined that the hole size should be standard on golf courses everywhere. So the R&A discussed just what exactly that size should be. The size they decided on was 4.25 inches in diameter. The reason is that the folks at Musselburgh (now a 9-hole municipal course and called Royal Musselburgh Golf Club) had invented, in 1829, the first known hole-cutter. That ancient hole-cutter is still in existence and is on display at Royal Musselburgh. That first hole-cutter utilized a cutting tool that was, you guessed it, 4.25 inches in diameter. The folks running the R&A apparently liked that size and so adopted it in their rules for 1891. And as was usually the case, the rest of the golf world followed in the footsteps of the R&A. The exact reasons for why that first tool cut holes at the now-standard diameter are lost to history. But it was almost certainly a completely arbitrary thing, a notion supported by the story that the tool was built from some excess pipe that was laying about the Musselburgh links. 52 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 53


54 | Priority One Marketing Group, LLC


HAwaiian Golf GetAways: Enjoy Year-Round Fantastic Weather and Picturesque Settings

Hawaii is certainly one place on this planet that most tourists would consider as being an ideal holiday destination. There is so much to entice visitors including the excellent golf courses that make it an ideal Hawaii golf vacation getaway. With year round weather that is perfect for golfing, there are few players that would pass up the opportunity to enjoy a Hawaiian golf vacation and because golf in this part of the world can be played three hundred sixty-five days in the year, you can visit whenever you have free time.

A Unique Experience

Without a doubt, the Hawaiian islands boast of some very exquisite courses; but that is not all. Just being on the islands is a unique experience by itself. You can choose to visit a number of places when you plan

your Hawaii golf vacations: The excellent Kapalua Plantation course where the well known Mercedes Championships are held. Also, you may not want to miss playing on the Wailea Gold course that hosts the Senior Skins Game.

Golf in this part of the world can be played three hundred sixty-five days in the year Choosing Hawaii golf vacations is like choosing a bit of paradise, and it is here that you can live out your fantasies of playing excellent golf on the best courses and in the most ideal weather conditions. To make matters easier for you, there are a plethora of travel agencies that provide you with excellent Hawaii golf vacations packages and the fare includes: the green fees to and from, fare of transportation from the pier, as well as rent for a golf cart. Priority One Marketing Group, LLC | 55


There is no doubt that Hawaiian golf vacations are a once-in-a-lifetime experience, which if you plan ahead, can give you some of the best golfing experiences you can ever hope to achieve in your lifetime. Each of the different Hawaiian islands boasts their own unique golf courses, where there is lush greenery. Some may even be situated on top of some amazing lava flows. A good example would be the incredibly popular Mauna Lani, which has a couple of golf courses that will test your abilities, as you swing away while the winds blow at you fiercely. Then, there is Maui, which is another outstanding place where you could plan to play golf on your Hawaiian golf vacation . Not visiting here is akin to going to Paris and missing out on a visit to the Eiffel Tower.      Other destinations in the Hawaiian islands for your golf vacations include places such as Kauai, Oahu, and Lanai. Whichever place you do choose, there is plenty to endear you. You just can’t go wrong here, whatever your golfing abilities are. You will find that your golf vacation will not be cheap in Hawaii, though. Many courses’ greens fees can exceed $100. So, do your research ahead of time and make your golf vacation dollars go as far as possible.

By: Ryan Kaufman 56 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 57


58 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 59


60 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 61


62 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 63


64 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 65


66 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 67


68 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 69


70 | Priority One Marketing Group, LLC


Arnold Palmer is many things to many people...world famous golf immortal and sportsman, highly-successful business executive, prominent advertising spokesman, skilled aviator, talented golf course designer and consultant, devoted husband, father and grandfather and a man with a down-to-earth common touch that has made him one of the most popular and accessible public figures in history. His popularity and success have grown with the tremendous golf boom in this latter half of the century to heights few ever anticipated. Certainly each contributed to the other, a fact given recognition when he was named “Athlete of the Decade” for the 1960s in a national Associated Press poll. Before, during and after that great decade, the famous golfer amassed 92 championships in professional competition of national or international stature by the-end of 1993. Sixty-one of the victories came on the U.S. PGA Tour, starting with the 1955 Canadian Open. Beside the magnificent performance record, his magnetic personality and unfailing sense of kindness and thoughtfulness to everybody with whom he comes in contact have endeared him to millions throughout the world and led to the informal formation of the largest non-uniformed “military” organization in existence - Arnie’s Army. Seven of his victories came in what the golfing world considers the four major professional championships. He won the Masters Tournament four times, in 1958, 1960, 1962 and 1964; the U.S. Open in spectacular fashion in 1960 at Cherry Hills Country Club in Denver and the British Open in 1961 and 1962. He came from seven strokes off the pace in the final round in that U.S. Open win and has finished second in four other Opens since then. Among the majors, only the PGA Championship has eluded him. He has finished second in the PGA three times. Arnie’s springboard to professional fame and fortune was his victory in the U.S. Amateur Championship in 1954. He turned professional a few months later. His hottest period was a four-year stretch from 1960 to 1963 when he landed 29 of his titles and collected almost $400,000 at a time when the purses were minute by today’s standards. He was the leading money-winner in three of those years and twice represented the U.S. in the prestigious Ryder Cup Match, serving in 1963 as the victorious captain. It was also during this period that his rapidly-growing business interests got their start, through the impetus of Palmer himself and with the guidance and efforts of his business manager, Mark McCormack, and his wide-ranging Priority One Marketing Group, LLC | 71


organization. Arnold is president of Arnold Palmer Enterprises, a multi-division structure encompassing much of his global commercial activity that is centered in Cleveland. He has been involved in automobile and aviation service firms in his Latrobe (PA) hometown, Charlotte NC, and elsewhere around the country for many years. Arnold is president and sole owner (since 1971) of Latrobe Country Club and president and principal owner of the Bay Hill Club and Lodge, Orlando, FL, which he and a group of associates acquired on lease in 1970. Bay Hill hosts the annual Nestle Invitational on the PGA Tour. Arnold also is tournament professional and member of the Board of Directors of Laurel Valley Golf Club, Ligonier, PA, with which he has been affiliated since its founding in the late 1950s. He is a major stockholder and member of the Board of Directors of ProGroup, Inc., Ooltewah, TN, (Chattanooga area), a sporting goods company which manufactures and markets various leisure-industry products focused on golf, including equipment bearing the Palmer name and design. Another important facet of his activities involves golf course design, management and teaching in businesses operating as Palmer Course Design Company, in which he is associated with Edwin B. Seay, past president of the American Society of Golf Course Architects; Arnold Palmer Golf Management Company, and the Arnold Palmer Golf Academy. Since the mid1960s, Palmer has put his stamp on some 200 new courses throughout the nation and world. His modest business empire and tournament play keep Palmer on the move much of the year, most of the travel in his Cessna Citation VII jet aircraft with Arnold at the controls when aboard. Palmer was born on September 10, 1929, in Latrobe, a small industrial town in Western Pennsylvania at the foothills of the Allegheny Mountains some 50 miles east of Pittsburgh. He still spends the warm months of the year there, but makes his winter home in the Orlando area. He has numerous active and honorary memberships in clubs throughout the world, including famed St. Andrews inScotland and prominent Oakmont in Pittsburgh. 72 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 73


The golfing great has been the recipient of countless honors, the symbolic plaques, trophies and citations scattered throughout his personal, club and business worlds. He has received virtually every national award in golf and after his great 1960 season both the Hickok Athlete of the Year and Sports Illustrated’s Sportsman of the Year trophies. He is a charter member of the World Golf Hall of Fame and a member of the American Golf Hall of Fame at Foxburg, PA, and the PGA Hall of Fame in Florida. He is chairman of the USGA Members Program and served as Honorary National Chairman of the March of Dimes Birth Defects Foundation for 20 years. He played a major role in the fund-raising drive that led to the creation of the Arnold Palmer Hospital for Children and Women in Orlando in the 1980s. A long-time member of the Board of Directors of Latrobe Area Hospital, he established a major annual fund-raising golf event for that institution in 1992. The saga of Arnold Palmer began when he was four years old, swinging his first set of golf clubs, cut down by his father, Milfred J. (Deacon) Palmer, who worked at Latrobe Country Club from 1921 until his death in 1976, much of that time as both golf professional and course superintendent. Before long, Arnie was playing well enough to beat the older caddies at the club. He began caddying himself when he was 11 and worked at virtually every job at the club in the ensuing years. The strongly-built young man concentrated on golf in high school and soon was dominating the game in Western Pennsylvania. He won his first of five West Penn Amateur Championships when he was 17, competed successfully in national junior events and went to Wake Forest University (then College), where he became No. 1 man on the golf team and one of the leading collegiate players of that time. Deeply affected by the death in an auto accident of his close friend and classmate, Bud Worsham, younger brother of 1947 U.S. Open Champion Lew Worsham, Arnold withdrew from college during his senior year and began a three-year hitch in the Coast Guard. His interest in golf rekindled while he was stationed in Cleveland. He was working there as a salesman and playing amateur golf after his discharge from the service and brief return to Wake Forest when he won the U.S. Amateur in 1954 following his second straight victory in the Ohio Amateur earlier that summer. It was during this period that he met Winifred Walzer at a tournament in Eastern Pennsylvania. They were married shortly after he turned professional in the fall of 1954 and Winnie traveled with him when he joined the pro tour in early 1955. The Palmers have two daughters - Peggy Palmer Wears, of Durham, NC, and Amy Palmer Saunders, of Windermere, FL; four granddaughters, Emily (11/27/81), Katherine Anne (9/21/82), Anne Palmer (9/14/84) Saunders and Nicola Wears and a grandson, Samuel Palmer Saunders (7/30/87). Arnold’s brother, Jerry, who succeeded their father as course superintendent at Latrobe CC, and sisters, Mrs. Lois Jean Tilley and Sandra Sarady, live in the Latrobe area. Jerry is now general manager of Latrobe CC and all Palmer properties there. Their mother, Doris, passed away in 1979 after a long, brave battle against crippling arthritis. 74 | Priority One Marketing Group, LLC


Priority One Marketing Group, LLC | 75


76 | Priority One Marketing Group, LLC


BUSINESS DIRECTORY

WWW.THEGOLFALMANAC.COM

Accounting Services Collin Alpert, CPA.................................................................... 29 Addiction Recovery New Directions LLC................................................................. 30 Addiction Treatment Angel’s Recovery..................................................................... 73 Airport Service Avanti Limousine and Airport Transportation Inc........................ 70 Alcohol Abuse New Directions LLC................................................................. 30 Alcohol/ Substance Abuse Help New Directions LLC................................................................. 30 Allergies Ear Nose and Throat Associates............................................... 57 Allergy Treatment/ Detox Harry Hong, Ph.D., L.Ac........................................................... 10 Anti-Aging Skin Care Mary Kay-Irene Velez............................................................... 51 Architecture Firm Soderlund Architecture & Design, PA........................................ 14 Audiology Deerfield Hearing Center......................................................... 17 Labyrinth Audiology................................................................. Back Inside Cover Auto/ Home/ Business/ Health Great Florida Insurance Boca Raton.......................................... 6 Balance Tinnitus Labyrinth Audiology................................................................. Back Inside Cover Beauty Services Red Cosmetics........................................................................ 26 Bicycle Repair Bicycle Doctor......................................................................... 42 Botox Dr. Dina Harris- Rodriquez DMD............................................... 63 Brick Paving Florida Paving, LLC.................................................................. 58 Carpet Care Van’s Carpet Care.................................................................... 67 Certified Arborist BTS Land Services Corporation................................................. 54 Certified Financial Planner™ Edelman Financial Services LLC................................................ 1, Front Inside Cover Chiropractic Physician Dr. Richard M. Davidson Chiropractic Physician.......................... 20 College Guidance Successful Score..................................................................... 47 Commercial Landscape Architecture BTS Land Services Corporation................................................. 54 Companion Aid Lisa’s Helping Hands................................................................ 73

Priority One Marketing Group, LLC | 77


78 | Priority One Marketing Group, LLC


BUSINESS DIRECTORY

WWW.THEGOLFALMANAC.COM

Corporate & Social Events Events By Spinazzola............................................................... 25 Cosmetic Dentistry Dr. Dina Harris- Rodriquez DMD............................................... 63 Cosmetic Surgeon Jeffrey L. Wisnicki, M.D., F.A.C.S............................................... 37 CPA Collin Alpert, CPA.................................................................... 29 Schwartz, Cole & Associates..................................................... 61 Custom Renovations Roofing Systems of Florida Inc................................................. 64 Delousing De-Lice-U-Now........................................................................ 47 Detox & Body Cleansing Maxim Life.............................................................................. 20 Divorce Taxation Shore Income Taxes................................................................ 48 Ear/ Nose/ Throat Ear Nose and Throat............................................................... 57 Estate Planning Edelman Financial Services LLC................................................ 1, Front Inside Cover Event Planning Events By Spinazzola............................................................... 25 Tapsnap................................................................................. 44 Exclusive Leather Handbags Bags by Eileen and Much More................................................. 69 Exercise Equipment Bicycle Doctor......................................................................... 42 Fencing Contractor All Fencing Florida................................................................... 43 Fishing Charters Southern Comfort IV Charters.................................................. 51 Food & Restaurant Delivery Delivery Dudes........................................................................ 14 General Contractor Roofing Systems of Florida Inc................................................. 64 Health & Wellness Angel Care Nurse Registry....................................................... 76 Deerfield Hearing Center......................................................... 17 Elements Massage................................................................... 19 Harry Hong, Ph.D., L.Ac........................................................... 10 Jeffrey L. Wisnicki, M.D., F.A.C.S............................................... 37 Laura Norman Holistic Reflexology............................................ 23 Mar-J Medical Supply, Inc......................................................... 26 Maxim Life.............................................................................. 20 Health Supplements Maxim Life.............................................................................. 20 Hearing Care/ Hearing Aids Deerfield Hearing Center......................................................... 17 Ear Nose and Throat Associates............................................... 57

Priority One Marketing Group, LLC | 79


80 | Priority One Marketing Group, LLC


BUSINESS DIRECTORY

WWW.THEGOLFALMANAC.COM

Hearing Care/ Hearing Aids (continued) Labyrinth Audiology................................................................. Back Inside Cover Hearing Health & Wellness Labyrinth Audiology................................................................. Back Inside Cover High Fashion Sunglasses Grove Opticians Eye Centers.................................................... 2 Holistic Healing Harry Hong, Ph.D., L.Ac........................................................... 10 Laura Norman Holistic Reflexology............................................ 23 Home - Auto - Business Insurance Brightway Insurance................................................................ 75 Home Gardening Lisa James Curb Appeal........................................................... 44 House Sitting Lisa’s Helping Hands................................................................ 73 Income Tax Services Shore Income Taxes................................................................ 48 In-Home De-Lousing De-Lice-U-Now........................................................................ 47 In-Home Health Care Angel Care Nurse Registry....................................................... 76 Visiting Angels Living Assistance Services.................................. 41 Insurance Agent Brightway Insurance................................................................ 75 Great Florida Insurance Boca Raton.......................................... 6 Intercoastal Cruises Southern Comfort IV Charters.................................................. 51 Interior Design Soderlund Architecture & Design, PA........................................ 14 Investment Management Edelman Financial Services LLC................................................ 1, Front Inside Cover IOP For Substance Abuse New Directions LLC................................................................. 30 Kitchen & Bath Soderlund Architecture & Design, PA........................................ 14 Ladies Boutique Bags by Eileen and Much More................................................. 69 Landscaping All Terrain Landscaping............................................................ 33 Life Wellness Coaching Laura Norman Holistic Reflexology............................................ 23 Limousine Avanti Limousine and Airport Transportation Inc........................ 70 Luxury Homes Kathleen Fineman @ Douglas Elliman Real Estate...................... Back Outside Cover Marble Natural Stone Polish Classic Marble Restoration....................................................... 37 Massage Therapy Dr. Richard M. Davidson Chiropractic Physician.......................... 20 Elements Massage................................................................... 19

Priority One Marketing Group, LLC | 81


82 | Priority One Marketing Group, LLC


BUSINESS DIRECTORY

WWW.THEGOLFALMANAC.COM

Med Spa Stars Skincare Med Spa........................................................... 48 Medical Supplies Mar-J Medical Supply, Inc......................................................... 26 Move Manager A Time To Move...................................................................... 53 Multi-State Tax Prep Collin Alpert, CPA.................................................................... 29 Shore Income Taxes................................................................ 48 Nutrition Harry Hong, Ph.D., L.Ac........................................................... 10 On Location Make-Up Red Cosmetics........................................................................ 26 Opticians Grove Opticians Eye Centers.................................................... 2 Pain & Stress Management Dr. Richard M. Davidson Chiropractic Physician.......................... 20 Elements Massage................................................................... 19 Parties/ Events/ Affairs Adina’s Cakery........................................................................ 6 Delivery Dudes........................................................................ 14 Events By Spinazzola............................................................... 25 Southern Comfort IV Charters.................................................. 51 Tapsnap................................................................................. 44 Paving, Patching & Repair Florida Paving, LLC.................................................................. 58 Photo Booths Tapsnap................................................................................. 44 Physical Therapy Dr. Richard M. Davidson Chiropractic Physician.......................... 20 Plastic Surgery Jeffrey L. Wisnicki, M.D., F.A.C.S............................................... 37 Pool Cleaning Service & Repair Al White Pool Service............................................................... Front Cover,78 Preparatory School American Heritage School........................................................ 34 Product Sales De-Lice-U-Now........................................................................ 47 Property & Casualty Insurance Brightway Insurance................................................................ 75 Real Estate Dawn Balzano @ ReMax Complete Solutions............................. 13 Kathleen Fineman @ Douglas Elliman Real Estate...................... Back Outside Cover Linda Petrakis @ Coldwell Banker............................................. 19 Lisa James, MBA @ Charles Rutenberg Realty........................... 44 Michelle Schneider @ Lang Realty............................................ 9 Tali Wolder @ Floridian International Realty, Inc........................ 5 Refinishing Classic Marble Restoration....................................................... 37 Reflexology Laura Norman Holistic Reflexology............................................ 23

Priority One Marketing Group, LLC | 83


BUSINESS DIRECTORY

WWW.THEGOLFALMANAC.COM

Repair – Pool Al White Pool Service............................................................... Front Cover,78 Roofing Contractor Roofing Systems of Florida Inc................................................. 64 SAT & ACT Prep Successful Score..................................................................... 47 Scuba Center & Supplies World of Scuba....................................................................... 38 Scuba Lessons World of Scuba....................................................................... 38 Senior Care Angel Care Nurse Registry....................................................... 76 Mar-J Medical Supply, Inc......................................................... 26 Visiting Angels Living Assistance Services.................................. 41 Senior Health & Wellness Visiting Angels Living Assistance Services.................................. 41 Senior Hearing Deerfield Hearing Center......................................................... 17 Signs/ Banners AJF Graphics Inc..................................................................... 67 Skin & Beauty Care Mary Kay-Irene Velez............................................................... 51 Skin Care Stars Skincare Med Spa........................................................... 48 Skin Health and Wellness Stars Skincare Med Spa........................................................... 48 Sleep Management Ear Nose and Throat Associates............................................... 57 Specialty In-Home Dining Delivery Dudes........................................................................ 14 Substance Abuse Therapy Angel’s Recovery..................................................................... 73 Tax Preparation Collin Alpert, CPA.................................................................... 29 Shore Income Taxes................................................................ 48 Tile & Grout Van’s Carpet Care.................................................................... 67 Transportation Avanti Limousine and Airport Transportation Inc........................ 70 Tree Services BTS Land Services Corporation................................................. 54 Tutoring Service Successful Score..................................................................... 47 Water Damage Restoration Van’s Carpet Care.................................................................... 67 Wedding Cakes Adina’s Cakery........................................................................ 6 Weddings & Events Red Cosmetics........................................................................ 26

84 | Priority One Marketing Group, LLC



Boca Raton, FL - 4th Edition