5 Things You Need to Know to Attract Your Next Generation of Aﬃnity Travelers Jason Elliott | Founder & CEO Aﬃnity Travel Redefined
Why is it so hard to attract millennial aďŹƒnity travelers? #ETC2014
ONE YEAR #ETC2014
We’d love to engage young alumni via travel, but have a hard time connecting with them
Group travel doesn’t seem to work with younger alumni
The cost maybe too high for a younger alumni Young alumni don’t have any money.
Younger alumni don’t seem interested in our trips
We’re not quite sure what types of experiences young alumni like
Weâ€™d love to engage younger travelers, but have a hard time connecting with them.
5 Things You Need To Know To Attract Your Next Generation of Aﬃnity Travelers Jason Elliott Aﬃnity Travel Redefined
#5 Donâ€™t be tricked by the Millennial Myths!
The “lifetime value is higher because they have many more years of travel ahead of them, they view travel as an entitlement more than their Baby Boomer parents did and are willing to spend on it...” Professor Chekitan Dev Cornell University School of Hotel Administra:on
#4 Let Your New Traveler Be Your Guide #ETC2014
1. 2. 3. 4. 5. 6.
What do they believe? Who do they trust? What are they afraid of and who do they love? What are they seeking? Who are their friends? What do they talk about?
Courtesy of Seth Godin #ETC2014
Animal Refuge Experience #ETC2014
#3 Know Thy Brand & Know Thy Why
Say What You Mean & Mean What You Say #ETC2014
#1 It starts with You! #ETC2014
“If you want something you’ve never had, you must be willing to do something you’ve never done.” -Thomas Jeﬀerson #ETC2014