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5 Things You Need to Know to Attract Your Next Generation of Affinity Travelers Jason Elliott | Founder & CEO Affinity Travel Redefined


Why is it so hard to attract millennial aďŹƒnity travelers? #ETC2014


ONE YEAR #ETC2014


#ETC2014


We’d love to engage young alumni via travel, but have a hard time connecting with them

Group travel doesn’t seem to work with younger alumni

The cost maybe too high for a younger alumni Young alumni don’t have any money.

Younger alumni don’t seem interested in our trips

We’re not quite sure what types of experiences young alumni like

#ETC2014


We’d love to engage younger travelers, but have a hard time connecting with them.

#ETC2014


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5 Things You Need To Know To Attract Your Next Generation of Affinity Travelers Jason Elliott Affinity Travel Redefined


#5 Don’t be tricked by the Millennial Myths!

#ETC2014


The “lifetime value is higher because they have many more years of travel ahead of them, they view travel as an entitlement more than their Baby Boomer parents did and are willing to spend on it...” Professor Chekitan  Dev     Cornell  University  School  of  Hotel  Administra:on  

#ETC2014


#4 Let Your New Traveler Be Your Guide #ETC2014


1.  2.  3.  4.  5.  6. 

What do they believe? Who do they trust? What are they afraid of and who do they love? What are they seeking? Who are their friends? What do they talk about?

Courtesy of Seth Godin #ETC2014


Alexandra #ETC2014


Animal Refuge Experience #ETC2014


#3 Know Thy Brand & Know Thy Why

#ETC2014


#2

Say What You Mean & Mean What You Say #ETC2014


#1 It starts with You! #ETC2014


“If you want something you’ve never had, you must be willing to do something you’ve never done.” -Thomas Jefferson #ETC2014

Attracting Your Next Generation of Affinity Travelers.  

5 Things You Need to Know to Attract Your Next Generation of Affinity Travelers.