Fashion from the Other Side words | Elena Scialtiel
Ambitious go-getter Creative Marketing and PR graduate and former model Anjali Soneji is exactly where she wants to be at the green age of 25.
And her ‘where’ is a flat in the London Bridge area and a short commute to her office in Chelsea, where she manages the technical marketing for up-and-coming fashionable business, The Camouflage Company, that produces hip storage ranges and spacious bags. Determination bordering obstinacy drove her all the way up, after she was about to quit, pack her bags and return home to Gibraltar with her tail between her legs. “After I graduated, I was unemployed for over six months in London. My dream career was becoming a distant dream, and I was just aiming to get any job that paid the rent, in order to stay there and scout the right
I didn’t know I could be interested in the business side of it, but I started loving it and it was an exciting four years. I learned a lot about myself as well, besides enjoying lectures from top names from top brands in the field
opportunity. “I was on the phone with my family every night, almost in tears, and they advised me to come home, not to endure that uncertainty, but I was determined to succeed. I had worked very hard to obtain my degree and I didn’t want it to go to waste. “When one says university student, one conjures up images of wild partying, but the reality was far from it. My last year in university was all about work-work-work. I had no social life and sometimes I even fell asleep at
GIBRALTAR MAGAZINE • MARCH 2014
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