CONTENTS UNDERSTANDING THE MARKET What is your home worth? 4 Understanding the CMA 5 Common pricing strategies 5 Timing the sale 5
PREPARING YOUR HOME FOR SALE Declutter 8 Clean 8 Repair 9 A bright idea 9
MARKETING YOUR HOME Reviewing your marketing plan 11 Understanding today’s tech-driven buyer 11 What is staging? 12
GETTING TO THE CLOSING Getting your team in place 13 Organize your home 13 Closing documents 14
THE GALLERY RESIDENTIAL BROKERAGE | 3
