C E N T R A L F L O R I D A ’ S P R E M I E R E L I F E S T Y L E | C U LT U R E P U B L I C AT I O N
CENTRAL FLORIDA’S TOP 10 MOST PROGRESSIVE SURFERS
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INSIDE THIS ISSUE ISSUE 3
MAY | JUNE 2012
MISS SUNSHINE PG 10 PHOTO: TUPAT
CAMP F R U S GHT 11 THRU 15 I N R E OV HEN JUNE BEACH
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MUSIC PROFILE ORANGE AVENUE PG 36
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MAY 5 .................... ........FLAGLER AVE. NSB JUNE 2 ............... ... .......BEACH BU CKET ORMON JUNE 30 .......... D BEACH ....................PIER ST.AUGUSTIN E JULY 14 ............... BEACH .........NORTH FL AGLER AVE. JULY 20................ NSB ...............SEBAST IAN INLET AUGUST 4 ..... ..............FLAGLER AVE. NSB AUGUST 25 ..... ....................FLAGL ER AVE. NSB SEPTEMBER 29 ..........FLAGL ER AVE. NSB OCTOBER 13 ....................FLAGL ER AVE. NSB OCTOBER 27 ......................BANQ UET CLANCY S 7 P.M. NOVEMBER 3 .......................NSB CHAMPIONSH IPS
WELCOME TO THE WORLD OF FLUID
FLUID MAGAZINE CREDITS EDITOR BRYAN FORAND
PHOTO EDITOR PATRICK RUDDY
ART DIRECTOR JEFF LASTINGER
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SALES TERRY CLAUDIO | TIM TRUELOVE | JAYMI SCHULZ | JAMMER | KEVIN KELLY PATRICK “TUPAT” EICHSTAEDT | GORDAN LAWSON | RYAN MURRAY PAT PRESTON | ADAM FORAND | FRANKIE SENESE | EGAN BATES | CHAS BRAZIEL
WRITERS BRYAN FORAND | JAYMI SCHULZ | TRAVIS AJAY | PAT PRESTON NELLY | PATRICK “TUPAT” EICHSTAEDT | REANNA HARDOCK RYAN MURRAY | TIM TRUELOVE | BRAD MILLER
CONTRIBUTING DESIGNERS LANCE DRAKE | MYLAN DAVICH
CONTRIBUTING PHOTOGRAPHERS PATRICK “TUPAT” EICHSTAEDT | KRIS KERR | TIM TRUELOVE COLLIN HARRINGTON | RANDAL PRESTON | DUCER | JIMMY WILSON TOM CAREY | NATE ADAMS.ESM | RYAN MILLER | RACHEL TANNER
112 Bay Street Daytona Beach, Fl 32114
FLUID Magazine is Central Florida’s premiere publication dedicated to celebrating our culture and lifestyle. From fashion to art, entertainment to events, action sports to culture, FLUID Magazine covers everything our community needs to know through high profile interviews, mind-blowing photography, and in depth editorial coverage. The only publication of its kind in our area, FLUID Magazine focuses on the positive influences that entertainment, action sports, music, art, and fashion has on our community. Unlike any other magazine of its kind in Central Florida, we will reach all target markets through wide distribution channels. Not only will we focus on our local lifestyles, but from our staff’s extensive background as retailers, we know how much business is captured from tourism. Our free full color publication can be found all over Central Florida at colleges, key retailers, high traffic areas, hotels, and area restaurants. Our mission is to showcase the amazing talent, culture, and lifestyles of Central Florida. From our enticing profiles, in depth community coverage, fashion tips, and amazing photography staff, FLUID readers will be positively influenced by our topics covered and trending advertisers. Essentially making FLUID Magazine the most effective marketing tool for brand connectivity with consumers in our area. FLUID MAGAZINE, LLC D.B.A. FLUID MAGAZINE 1 SWAN AVE, NEW SMYRNA BEACH, FL 32168 386.679.2399 | THEFLUIDMAG.COM
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WELCOME TO THE WORLD OF FLUID
NOTE FROM THE
This past December, when I was waiting for our first issue to finish printing, I made the call to see if our new creation was ready for the world to see. The printers told me it will be ready for pickup up after lunch. I guess it looks like I have the green light to go catch a couple of waves before the pickup. I paddled out and started off having a shocker of a session. Nothing came to me, people were catching waves all around me and I was freaking out. I tried to stay calm but every wave I caught was horrible, so I proceeded to paddle out about 100 yards past everyone. Iâ€™m out there for about 15 minutes and nothing came my way. Just as I am about to paddle toward the beach in defeat, a random little peak came to me. The wave wasnâ€™t great on the outside, but right as I made it to the inside section, the wave came together beautifully for a perfect barrel to end my session. I could see the lip over my head the entire time and thought there was no way I am going to make it, but surprisingly I did. Similar to that surprising wave that day, this magazine amazes me on a daily basis. You never know how things are going to turnout in life until you just dive in head first. There are so many ups and downs with creating Fluid Magazine, but for every negative thing that comes our way, there are plenty of positives to keep us going. The hardest aspect is trying to work out all the kinks of being the new guys around. It is crazy how much goes into producing this publication. It is a nonstop monster, that constantly needs to be fed. What really keeps us going is our growth as a new company. Businesses and brands see that we are young and creative and have taken notice. The most gratifying experience of all is the reaction of our readers and the huge turnouts at our Fluid Parties. Regardless of all the surprises and barriers, we will continue to push our level of creativity and quality each issue. EDITOR | BRYAN
FORAND THEFLUIDMAG.COM 8
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WALK-IN HUMIDOR, CIGARS, CIGARETTES, ROLLING SUPPLIES, HOOKAHS, SHISHA, VAPORIZERS, EXOTIC PIPES, INCENSE AND OILS, AND MUCH MORE....
Mon-Sat 9am to 7pm | Sunday 10am to 6pm 1970 SR 44 (Regional Shopping Center) New Smyrna Beach, FL 32168
Where do live? Port Orange, but relocating to Miami in a few weeks!
Originally from? Ft. Lauderdale Occupation? Student/Bartender/
Where would your dream trip take you? I’ve wanted to travel to Ta-
hiti since I can remember. It’s gorgeous!
Turn on’s? Intelligence, the ability to
e c i d n a C Galek
hold a conversation, sarcasm, spontaneity, a sense of humor, a great cook, broad shoulders, full lips, a killer jawline. Being tall, dark, and handsome doesn’t hurt either. I only want everything, what’s wrong with that?
Turn off’s? Anyone who is rude to
strangers, hurts animals, smokes, drinks excessively, or has crusty elbows. Haha
Got a boyfriend? No, I’m holding out for someone exciting.
Last dirty joke you told? A woman goes to her doctor, complaining that her husband is 300% impotent. The doctor says, “I’m not sure I understand what you mean.” She says, “Well, the first 100% you can imagine. In addition, he burned his tongue and broke his finger!” Perfect Date? A date should be
memorable. Let’s just jump in the car and stumble upon something amazing, like hiking a mountain to see millions of monarch butterflies waiting at the top.
Beach, River, or Asphalt?
Beach, all day every day.
Best Beach in Florida? Dania Beach. Locals only ;)
Favorite male celebrity? My celebrity boyfriend is James Franco. He’s got a lot going for him!
Who’s the hottest- Surfers, Skaters, Wakeboarder, Musicians or Artist? How about
a smokin’ hot surfer who simultaneously paints and sings? Can I have that?
Favorite Spot to have a good night out? I always end up at Caffeine, love that place!
Worst Pickup Line? All of them! Lines don’t work! All you’ll get from me is a sarcastic response. Do you surf, wakeboard, or skateboard? I skateboard with my
surfboard to the beach!
PHOTO: PATRICK RUDDY
Favorite Sports team? Jets! Only because I like Rex Ryan though.
uprisingsurfboards.com | firstname.lastname@example.org
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CENTRAL FLORIDA’S TOP 10 MOST PROGRESSIVE SURFERS
Aaron “Gorkin” Cormican
Ever since Aaron started surfing and skateboarding as a young grom he has been progressive. His purple dyed hair at the tender age of 10 and that freckled sunburned face mixed with days at the beach landed him a role as one of the most progressive surfers ever to date. Guys like Jordy Smith and Dane Reynolds grew up watching Gorkin segments in videos giving them an inspiration for where they are now. Aaron comes from a good blood line of surfing parents. Dale Cormican, his dad, was a three time East Coast champion and Zetta, Aaron’s mom, surfs well and was a staple at the New Smyrna Inlet for years. The competitive side of Aaron is fierce! He thrives on the build up to an event and then takes action with his array of tricks that are so impressive that he can take his free surf form and go install that into his competition mode to be very successful. Speaking of, he has the most professional east coast wins of any pro surfer from anywhere. For the masses that do not know Aaron, he is a warm and very respectful person. Progression is what Aaron is and will continue to do with his surfing. He is one of the most radical surfers in the world and has a blast living his life. Aaron Cormican is a surfing legend. -TUPAT 13 THEFLUIDMAG.COM
After watching his good friend Kolohe Andino qualify last year, Evan has been fueled by that fire and desire to make the World Stage of competition. His surfing speaks for itself in all conditions and his persona is class act. Evan has all the technique and tools to be a top 5 surfer if not better, and he is progressing with every session. The moves and approach that Evan does are like a dancer with grace and precision. Evan is progression and will continue to raise the bar for the new school of talent. Boosting higher, blowing more tail, and making combos that are three and four moves per ride. Look for Evan to possibly qualify this year on the WCT and take his wicked air game to the big show. -TUPAT
PHOTO: RYAN MILLER
What canâ€™t Eric do? He is progressive with musical instruments, surfboards, skateboards and anything else he tries for that matter. Eric placed second in a 6 Star and has produced many sick surf segments. At the amateur level, he was stellar winning numerous National and East Coast titles. He also won the Jr. Pro division before turning pro. Whether Eric plays the field of the world tour or continues to film and make incredible segments, he will keep the progressive side of our sport pushed to the limits. -TUPAT
PHOTO: JIMMY WILSON
PHOTO: RYAN MILLER
Hands down the nicest guy on this list. Don’t let his laid back demeanor fool you. Nils is a straight up competitor who can boost massive airs and charges like an absolute madman. Whether it is huge Mexico or Pipeline contest, Nils leaves a lasting impression. He has really started to make a name for himself the last few winters in Hawaii with results like a quarter final birth at Pipeline in the Volcom pro. If Nils isn’t globe trotting, you can find him hanging with his little brother Noah and the NBK crew. -Bryan
Oliver is the most progressive goofy footer that surfs Sebastian. He utilizes the wedgy peaks to his advantage by boosting tail first over any and every section. He has been burned at Pipeline only to return this year to show that he is more than a one trick pony. Hurley took notice a few years back, thanks to mentor and fellow goofy footer Asher Nolan. Oliver continues to improve every aspect of his surfing and throws some of the most progressive maneuvers in any size surf. -Gordon Lawson
13 THEFLUIDMAG.COM 15 THEFLUIDMAG.COM
PHOTO: COURTESY OF NILS
His above the lip surfing mixed with hard gouging carves has Blake Jones leading the progression movement at Sebastian Inlet’s first peak. A member of the Volcom family for nearly a decade, The Jones Family(Blake, his father Demus, and brother Justin) are a force to be reckoned with any time they paddle out! -Gordon Lawson
PHOTO: JIMMY WILSON
PHOTO: NATE ADAMS/ESM
PHOTO: NATE ADAMS/ESM
Good for the sport of Surfing. Heilman is always one of the most humble pro surfers you will ever meet. Jesse will go out of his way to be nice to everyone and you’ll be hard pressed to hear anyone talk trash about him. In the water, he is super accurate when it comes to sticking huge airs!! Jesse has a silky smooth style and is constantly pushing the limits above the lip and is more than deserved to be part of this elite list. -Bryan Forand
Eddie comes from a deep lineage of surfing talent from Melbourne Beach. Uncle Johnny Futch ran first peak for years with surf travel partner Charlie Kuhn. Eddie’s mother, Jan Futch, was one of the original wahines from central Florida. Eddie has many amateur titles under his belt as well as being recently crowned King of the Peak. With a huge bag of tricks up his sleeve, Eddie has only shown us a glimpse of his surfing potential. -Gordon Lawson
”Frother” is the first word that comes to mind when I think of Jerm. Whether it’s on a surf trip or dominating heats, Johnston is always amped up and is the ultimate contest machine. Jeremy and his younger brother Caleb were bred from a young age to be great surfers. From vert fin free hits to huge 360 airs, Jeremy is a standout at any break around the world. Like a fine wine, he keeps getting better with age. -Bryan Forand
Shannon “Hopper” Eichstaedt
PHOTO: COURTESY OF HOPPER
Hopper is one of the most stylist tube riders around, which was quoted by his late friend Andy Irons. He surfs incredible from 2 foot to 20 foot and sometimes bigger. He has the air game as well. Hopper may have never had a Pro ratings career, but never the less he made the NSSA National team two years in a row and represented our Country in Australia. He introduced his private spot in Mexico to two other balls to the wall surfers, which include Todd Morcom and Nils Schweizer. Hopper along with a few underground guys, started doing a technique called Step-Offs, which has enabled them to get deeper and longer tubes while capturing all of this on film. Step-offs are becoming more and more progressive. For the past 20 years Hopper has produced clips from all over, proving that he is a legit progressive surfer. -TUPAT
honorable mention .
Travis Beckmann . Alek Parker . Dustin Richardson . Tommy O’Brien . Kyle Garson Bryan Hewitson . Phillip Waters . Wes Cich . Matty Lopez . Nick Guilarte . Chris Duff . Mark Dawson THEFLUIDMAG.COM 16
PORTFOLIO PROFILE JOSH LETCHWORTH
TOP 5 MOST PROGRESSIVE FEMALE SURFERS
PHOTO: RACHEL TANNER
Lindsay almost made the tour a few years back but just came up short in Hawaii. Her passion for surfing runs deep in her blood with, local legend, Charlie Baldwin as her father. He has paved the road for New Smyrna surfing dating back to his competitive days and had one of the most progressive surf teams for its time. Lindsay recently won the girls Kona Pro in her hometown of New Smyrna Beach. I watched her surf all the way through, and she was riding those waves as good as you could for the wild conditions the surfers endured. Lindsay has a powerful approach and will continue to progress with more and more surf sessions. -TUPAT
Nikki Viesins As a U.S. Team Rider from a young age, Nikki is looking like the future of womens surfing in Florida. Nikki is constantly throwing massive turns every time I see her and is someone I really enjoy watching surf -Travis
honorable mention . Haley Watson . Emily Ruppert Michelle Creamer . Savannah Bradley . Ami Berg . Natalie Verano 15 THEFLUIDMAG.COM 17 THEFLUIDMAG.COM
PHOTO: COURTESY OF NIKKI
Good coaching and a ton of traveling experience have proven to be a good thing for Maria. She is one of the most powerful and consistent female surfers on the East Coast. Moving to Puerto Rico part-time has been the perfect platform to take Mariaâ€™s surfing skills to the next level. -Bryan
PHOTO: COURTESY OF LINDSEY
The nicest girl on the list. But donâ€™t ask the lip of the wave, she completely attacks it. Jasset has smooth style that is very impressive. -Travis
Amy has been the most consistent and productive female surfer from our area in years. She blends power with a great style every session and has the results and resume to prove that she has the complete package.-Travis
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TOP 5 MOST PROGRESSIVE GROMS
PORTFOLIO PROFILE JOSH LETCHWORTH | CONT
Corey is going to be the first “man” of our “grom” list. He is growing in stature and his surfing is following. This powerful goofy footed surfer just dominated NSSA Easterns by taking home four-1st place finishes. -Travis
This is really cool to write about Noah because it just seems like yesterday that Noah was playing in the tide pool out front of our Bethune Beach home. But now he is driving to the inlet and throwing down 360 air’s every wave with fineness and speed. Noah still has plenty of time to get more power and that will come with weight and time, but he is already on a mission to land more and more technical airs. He is progressing himself day in and day out. Noah is the future of progressive surfing for a long time to come. -TUPAT
After moving to New Smyrna Beach a couple years ago, Daniel is finally growing into his arms. Daniel is developing a progressive approach to surfing and is an ultra-competitive surfer. Regardless of age, Daniel is becoming one of the best surfers in the water at any beach he shows up to. -Travis
PHOTO: KRIS KERR
Definitely one of the groms pushing the envelope of progressive surfing. With a solid style that reminds me of Bruce Irons, Eros can be seen flying through the air trying various rotations. Eros is the only grom I’ve ever seen pulling Superman Airs on a consistent basis. -Travis
PHOTO: NATE ADAMS/ESM
Grom Jovi is the man!! The youngest on our top 5 list but by far the coolest and most humble of all. Coming from a solid family with tons of siblings, Luke brings style and flair to every heat and free surf. Sebastian Inlet’s next big thing! -Travis
honorable mention . Cobie Gittner . Cole Gittner . Matt Zacharia . Matt Glenn . Tommy Coleman . Sam Dugan . Chauncy Robinson . Marley Peck . Jerry Schaefer . Robbie Merrell . Robbie Mcormick . Chase Elmore . Blake Elmore . Jaric Fink 19 THEFLUIDMAG.COM
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Mayday Event By: Haley Watson
There’s really not much I can say, besides I love my mom so much, Dollie Sue Watson. She was so much more than my mom, she was my best friend. She always put others in front of herself, and would drop anything she was doing just to help someone if they were in need. She passed away of heart disease on December 29th, 2006, when she suddenly fell victim of cardiac arrest. Heart disease is the #1 killer of women worldwide, much too often without the signs or symptoms that men often experience. That is why I decided to host this event in memory of her to raise awareness of heart disease. I wanted to keep her outgoing, amazing spirit alive. I also wanted to do everything I could to make sure no other child, or person, ever has to go through losing their most loved ones unexpectedly like I did. That’s why I decided to use the proceeds from last years contest to start my own non profit charity, the MayDay Memorial Foundation. I am working with Florida Hospital Flagler to be able to provide free screening to detect heart disease to uninsured and low incoming people in our community. At 20 years old, I am currently the youngest member serving on Florida Hospital Flagler Women’s Health Council, where we often host outreaches to raise awareness of women’s health. Since the organization was founded, I was also nominated and accepted into the National Association of Professional Women. The MayDay Memorial Surf Classic is so much fun for me to organize and put on because of my competitive surfing background, however it is kind of difficult for me since it is a constant reminder that the whole reason I am doing this is because my mom is not here. All I care about is keeping her incredible, one of a kind spirit alive, and just to try my hardest to make her proud.
SURF’S SUP – ORMOND - Enjoy surfing,
yoga, fishing, tandem and SUP racing, just to name a few. Surfs SUP offers lessons, board rentals, SUP camps, eco trips, fitness classes, SUP yoga classes, and birthday parties. 386308-9888. surfssup.com
WATERMAN’S ADVENTURE SURF CAMP – ORMOND – Kayaks, SUP, surf-
boards, and bicycles all delivered right to your home or condo anywhere in Volusia. Also offering surf camp/lessons, SUP lessons and eco-tours. 386-290-9955. daytonawaterman.com SURFARI SURF SCHOOL – ORMOND – Started by a former lifeguard, Surfari Surf School offers surf and SUP lessons and rentals. Surfari is one of the elite surf schools in the area. Instructors are CPR and First Aid certified. 386-299-3609. surfarisurf.com MIMI MUNRO SURF CAMPS – ORMOND
- Learn to surf with surfing legend and former longboard champion Mimi Munro. From beginners to advanced everyone learns more about the ocean and surfing etiquette from Mimi. 386-672-5600
DAYTONA BEACH SURFING SCHOOL
– ORMOND - They specialize in teaching beginners. Offering private and group lessons all summer long. Learn to shred like the pros. Daytona Beach Surfing School is one of the top surf schools in Florida. 386-441-1110. daytonasurfingschool.com STEPHEN “BEAVER” MASSFELLER SURF LESSONS – DAYTONA – Learn to
surf from a former pipeline regular. It’s all about ocean knowledge when learning to surf, and Stephen is the top instructor around. Surf Lessons available all year long. 386-675-2305 THREE BROTHERS BOARDS – DAYTONA – High quality family shaped SUPs for surfing and flat water. Three Brothers offers lessons, paddle fit tours, and nature tours. 386-310-4927. threebrothersboards.com SANDY POINT PROGRESSIVE SPORTS
– DAYTONA – Unique retail store featuring SUP sales, rentals, and eco tours. Huge Selection of SUPS. Call the shop for rates and tour info. 386-756-7564. progressivesports.com
HAWAIIAN BRYAN’S SURF SCHOOL
- DAYTONA/NSB - Specializes in Private or Group Lessons. Learn the basics of surfing with all the great tips that Hawaiian Bryan’s has to offer. Surf Lessons available 7 days a week, all year long. 386-679-2399 MAUI B – DAYTONA – Locations throughout CFL will offer SUP lessons, rentals, and eco tours. Maui B’s paddle fit and yoga classes
will take your workouts to a new level. 7 days a week. 800-671-9905. mauib.com MILLER BOARDING COMPANY
- DAYTONA/PONCE - SUP and surf lessons for individuals and groups of all ages and levels of experience. Miller Boarding Co. has great rates and top notch instructors. 386-6796471
PURE LIFE SURF SCHOOL – DAYTONA – CFL’s most core and advanced surf school. Instructors are CPR/First Aid certified. Voted “top 10 things to do” in Daytona Beach. 386492-7873. purelifesurfschool.com PONCE INLET WATERSPORTS
– PONCE - SUP rentals and lessons. Also parasail, eco tours and fishing charters available. Enjoy the beauty of ponce and be sure to look for dolphins and manatees. 386-4053445. ponceinletwatersports.com
QUIET FLIGHT – NSB – Get all your surf
SHEA LOPEZ SURF CAMP – PONCE – Learn to surf from one of Florida’s most respected pro surfers. Shea offers a limited space, personalized surfing experience for all ages and skill level. Weekday camps running June 18-July 13. shealopezsurfcamp.com
to rip the inlet from Gnarly Charley, the East Coast ambassador of stoke. Enter the Grom Surf Series or take some lessons. Dates thru November. 386-690-SURF. gnarleycharleysurfseries.com
PADDLEBOARD NEW SMYRNA – NSB
the oldest surf shop in New Smyrna Beach and has done thousands of surf lessons! They are experts when it comes to surf lessons, ding repair, and board sales. 386-427-5050
- Come by their waterfront coastal outpost for all your paddleboard needs. They offer SUP rentals, lessons, and tours along with the largest selection of new and used Paddleboards in town. 386-530-3868. nsbsup.com
EAST COAST PADDLE – NSB – The finest
hand crafted SUPs in Central Florida. With lessons, rentals, paddle fit/yoga, and eco tours, you’re sure to get your SUP fix at East Coast Paddle. 386-402-8585. eastcoastpaddle.com JIMMY LANE SURFING ACADEMY –
and SUP rentals right on Flagler Ave. Lessons available all summer just call the shop. 386427-1917. email@example.com
GNARLY CHARLEY – NSB – Groms learn
NICHOLS SURF SHOP - NSB - Nichols is
SURFIN’ NSB – NSB - Owner/Instructor Lindsey Baldwin brings with her a lifetime of surfing experience. Lindsey competed as a multi-titled amateur surfer before moving on to become one of the top-ranked professional women surfers in the world. Private and group lessons anywhere in New Smyrna. 904-4245453. surfinnsb.com.
NSB – Learn the basics of surfing and competition from Jimmy Lane. Camp dates all summer long. Jimmy Lane has been a staple in New Smyrna Beach for decades. 386-314-1356. surf-lane.com
ERIE PEEPLES SURF SCHOOL – NSB
SURFLESSONS FLORIDA – COCOA – Lessons for beginners, novice, and advanced surfers. Over 18 years experience and certified in CPR/First Aid. Group and private lessons. 863-661-3946. surflessonsflorida.com
- Come join Erie this summer. Erie Peeples Surf School is headed by Erie Peeples, Shaper of Erie Surfboards! They offer camps for all ages and experience levels. Also offering SUP lessons as well. 386-689-7873. eriepeeplessurfschool.com INLET CHARLEY’S – NSB – Learn to surf
from the locals. Private and group lessons available year round. All necessary equipment supplied. The closest surf shop to the beach is Inlet Charlie’s in Central Florida. 386-423-2317. inletcharleys.com
RON JON SURF SCHOOL – COCOA – Year
round lessons and rentals for surf and SUP. Kids summer camps from June to August. 321-868-1980. ronjonsurfschool.com
QUIET FLIGHT - COCOA – With the
premiere board shop in Cocoa Beach, these guys are experts. After you learn to surf, stop in and get your first board. 321-799-1643. quietflight.com
SOBE SURF – COCOA - SoBe Surf is the premier provider of surfing and stand-up paddle board instruction in Cocoa Beach. They
offer group classes and one-on-one instruction for all skill levels, from first-timers to expert and for all ages. 321-926-6571. sobesurf.com NEXGEN SURF SCHOOL – COCOA - Surf
School is now running surf camps and teaching surfing lessons. From beginner to advanced, they have professional, CPR certified, instructors which are there to ensure your fun and safety during the class. 321-591-9577. nexgensurf.com
SPACE COAST SURF CAMP – COCOA - An exciting fun filled week of camp for beginners and advanced surfers. Over 9 years of camps have made them one of the top surf schools in Brevard County. 321-698-6169. George@grdesigns.com SURF LESSONS BY DANNY CRUDEN
– COCOA - Danny’s surf lessons are designed for one-on-one surfing instructions to give students the opportunity to learn and enjoy the sport of surfing along with its many benefits. 321-693-4554. firstname.lastname@example.org CATALYST SURF SHOP- Catalyst is
Brevard’s most elite and advanced surf school. Surf lessons available from the top surfers in the area. 321-728-2960. mbcatalyst.com
- With the best selection of stand-up paddle boards anywhere, The Paddle House are the experts when it comes to learning to SUP. If you want to learn to surf intead, talk to Randy at the Longboard House for surf lessons all year long. 321-951-8001. longboardhouse.com
ALL STAR SURF CAMP – SEBASTIAN INLET – The only surf camp at Sebastian Inlet. Learn to surf or advance your skills with top rated instructors and small classes. Learn water safety and etiquette. Surf Camps are run all summer long. 321-890-6135. allstarsurfcamp.com
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WHO WE ARE. INTERVIEW Fluid: People are saying Riptides has the freshest seafood around. Tell us more about it? Riptides: We filet our fresh fish daily for all of our dishes. Our oysters are from Apalachicola and are shucked from our very own oyster raw bar. Fluid: How did you come up with your concept? Riptides: We did what we know how to do. Serve great food and drinks in a fun and inviting atmosphere. We wanted people to feel welcomed off the beach and be able to enjoy a great meal. It’s all about the food!
Fluid: What separates Riptides from the rest of the beach bars? Riptides: Our vibe! We have the fresh Floridian feel!
Riptides Raw Bar and Grill is the newest seafood restaurant to Ormond Beach. Located at 869 S. Atlantic Ave. A 12-foot shark greets guests as they enter into fun and exciting atmosphere. Fresh surfers pictures, and surfboards along with authentic pictures from Daytona past and present line the walls. Riptides will be serving the freshest seafood, including fresh shucked oysters from our very own raw bar. Riptides also features the hottest new drinks all served up by our entertaining and welcoming staff. Riptides is open and ready for business. The owners Mary and Brad Hoffman own a successful restaurant in Orlando, FL. Chef and General Manager Shawn Flaherty has been in the restaurant business for over 24 years and is part of the successful team from Orlando. Mary, Brad, and Shawn Flaherty along with his family live full time in Daytona Beach Shores. The team is excited to be a part of Ormond tourism and special events without compromising the locals good sense. Riptides is dedicated to being the local hotspot. We want everyone at Riptides to feel at “home.” Wether you are off the beach in flip-flops, or dressed to impress for a night out on the town. Our menu reflects that, from burgers and steaks, to the freshest grouper.
Fluid: What can we expect from Riptides this summer? Riptides: Amazing food, awesome drinks, and great live music from local bands.
Riptides is open 7 days a week 11am–2am. We invite you to come on in, and check out the latest on restaurant row in Ormond Beach. We guarantee you’ll be saying, “this is the place for me.”
EVENTS CALENDAR 5/3 TOM PETTY AND THE HEARTBREAKERS | Amway Arena | Orlando 5/5 CINCO DE MAYO BLOCK PARTY | Wall St. Plaza | Orlando 5/5 CINCO DE MAYO STREET PARTY | Clancy’s Cantina | New Smyrna Beach 5/5-5/6 ART IN THE PARK | Rockefeller Gardens | Ormond Beach 5/8 ZIGGY MARLEY | Hard Rock Live | Orlando 5/12 MAYDAY SURF CONTEST | Flagler Pier | Flagler Beach 5/12 CRAWFISH, SEAFOOD, & MORE FESTIVAL | Main St. | Daytona Beach 5/15 JANE’S ADDICTION | House of Blues | Orlando 5/22 JULIAN MARLEY | Beachside Tavern | New Smyrna Beach 5/24-5/27 FISHSTOCK | Riverside Park | New Smyrna Beach 5/25 MIKE EPPS | Bob Carr Performing Arts Centre | Orlando 5/26 HAIR OF THE BEAST CD RELEASE PARTY | Beachside Tavern | New Smyrna Beach 6/1 METZ LIQUOR PARTY | Metz Liquor | Daytona Beach Shores 6/16 FLUID PARTY | Riptides Raw Bar and Grill | Ormond Beach 6/10 AGGROLITES | Sport’s Page Live | Satellite Beach 6/14 HEALTHY SOULS PARTY | Jerry’s Tiki Bar | Ponce Inlet 6/21 FEST HAUS | Summer Solstice Costume Party ( 6 month left till end of Earth) 6/21 SEASIDE FIESTA | Flagler Avenue | New Smyrna Beach 6/23 LMFAO | Amway Arena | Orlando 6/23 LMFAO | Amway Arena | Orlando 6/23 SURFARI SEASIDE FIESTA SURF CONTEST | Flagler Avenue | New Smyrna Beach 6/29 EARTH, WIND, & FIRE | Hard Rock Live | Orlando *SCHEDULE SUBJECT TO CHANGE
ORANGE AVENUE BY TIM TRUELOVE
From the shores of Daytona Beach a diverse group of musicians, Derek Anderson - vocals, Chris Yetter - guitar, Sean Sedita - drums, Glenn Sedita - keyboards/percussion, & Jamie Pohl - bass, came together to form this five-piece American Pop/Rock band known as Orange Avenue. With influences of the All American Rejects, Muse, U2, and The Killers, just to
Derek Anderson - Vocals
name a few, you can really hear those bands sounds come out in Orange Avenue’s songs. With a new album out, “Small
Chris Yetter - Guitar
Victories”, Orange Avenue is becoming a very well known band from being placed on the “new and noteworthy” on itunes
Sean Sedita - Drums
to recently being nominated for three American Association of Independent Music Libera Awards. Michael Cathey sat
Glenn Sedita - Keyboards/Percussion
down with the band to ask them a few questions and this is what Orange Avenue had to say...
Jamie Pohl - Bass
FLUID. You guys are on the road a lot traveling. Do you get tired of it? You do get tired of traveling, but it’s always great to go to new places and cities and see different parts of the country and their different cultures!
the power supply to our hard drive burning up, and also a member of our production team had a family member battling cancer. However, when you have a great team around you and people you trust and care about, you can get through anything!
So, after the record was finally done and we were going through titles, “Small Victories” just made the most sense to us.
FLUID. What would be your dream tour to be on? A dream tour for us would be to be on the road sharing the stage with the Red Hot Chili Peppers, The Killers or any big rock act.
FLUID. What is the next step for Orange Avenue? The next step is a summer tour covering the entire US!!!! Also to continue to connect with old and new fans giving them content through our social media outlets like facebook and twitter.
FLUID. Your third studio album “Small Victories” just came out at the end of February and has had a great reception. How does it make you feel? If feels great to have the new record out! It was an enormous amount of work that went into it, and all of us gave it our all. It’s great to know that people are enjoying it and we are gaining new fans! It’s a humbling experience and it also feels rewarding. It’s always a great feeling when people like what you do! FLUID. What was different about the recording process this time as opposed to the last 2 times you have recorded? The difference this time then from previous albums was a few factors. Our producer and production team we had for this process was great! We all worked together on “RESET” (previous EP that came out in 2009) and a few different singles here and there, so the working relationship on how we all operate wasn’t foreign. With us knowing that, we all wanted to expand on where the band was going with “RESET” and also take some chances on sounds and production. Don’t get me wrong, like with anything there were many obstacles we had to endure during the process that wasn’t too much fun like i.e., having to move to different studio’s throughout the course of pre-production, tracking, and mixing,
FLUID. How does it feel to be from a small beach town of Daytona Beach, FL and to be making so many fans throughout the world? It feels great! Its always great to meet new people and see what they’re up to. You learn so much! FLUID. Over the last 2 years you guys have really taken off. What have you done differently that has helped to get your guys so much attention in the industry? A lot of that comes from our management, Mike Cathey and Joseph Pineda. These guys are the hardest working people I know and don’t ever stop. Their great guys and were grateful for them! FLUID. Do you have any advice for other indie bands starting out? The best advice I would give is, be very active in the social media world, play as much as you can where you can, and always be humble and grateful for what you may or may not have accomplished. FLUID. The album is called “Small Victories”. What is the meaning behind that? There were and are many obstacles we had to overcome and deal with. Not only through the recording process but every day.
FLUID. What is the hardest thing about being an indie artist? What is the best? The hardest thing about being an indie artists is not having the budgets, contacts, and different distribution outlets that major labels can offer or help with. The best thing about being an indie artist is being able to stay true to your music and who you are as an artist. FLUID. Which artist bands inspire you guys? Who do you guys look up to? Why? Sean: Tons of bands and artists inspire me. My answer is so broad because every artist(s) is not the same. Each person or persons have something special and a/an unique way about them that not only identifies them, but makes them who they are. Being a drummer, all drummers can play a 4/4 beat, but its how you play that 4/4 beat that makes you who you are. Here are just a few of the bands and artists I admire; Red Hot Chili Peppers, Muse, Nirvana, Foo Fighters, Coldplay. Artists: Chad Smith, Travis Barker, Atom Willard, Mike Johnston, Eric Kretz. FLUID. What’s the craziest thing you guys have encountered at a show/on tour? We have had countless crazy things happen to us on tour. Several top the list. While playing in NYC a band member (not mentioning any names) accidentally walked into the wrong apartment. That was a wild moment due to the person living in the apartment that was walked in on. Another one would be during Spring Break in the Keys having the stage taken over by Spring Breakers. Its one of those moments where you don’t know what to do, so you just go with it and continue the show.
SURFARI WAVELENGTH SCHOLARSHIP TIME: The most important annual event on the Surfari Club calendar will take place on Thursday, May 31 at the auditorium of New Smyrna Beach High School. That evening, three graduating seniors will receive college scholarships awarded by the Club as outstanding Surfer/Scholars from the Class of 2012. The public usually sees the Surfari Club in action on the beach, cleaning it up or running surf contests but for one night the Club representatives will dress up and pass out checks totaling $6000. Three different students will receive scholarships. The first is called the “Surfari Spirit Award” and is a $1000 scholarship dedicated to the memory of Club members who have been deceased during the past year. This year’s “Surfari Spirit” honors the memory of our Co-Chairman Mike Van Doren, who suffered a fatal heart attack on February 12, and died at the age of 61, as well as Frederick “Fico” Fernandez, a mathematics teacher at NSB High School who was lost in a surfing accident last August. The second scholarship is the “Wayne Peck Memorial” in honor of a past Club Treasurer who passed away several years ago. It awards $2000 in tuition and expenses. Finally, the “Smyrna Surfari Club Scholarship” will award the winner $3000. This was the original scholarship established by the Club the year after its founding in 1980. “Our annual scholarships are the “raison d’etre” of the Surfari Club”, said Scholarship Chairman Tom Wright. “All our fundraising efforts, including our surfboard raffles and contests, go toward those funds. Since 1980 the Surfari Club has awarded more than forty graduating surfers with over $100,000 in college scholarships”. At the monthly Club meeting on April 5 the members scrutinized this year’s applications, using the long-established “Mike Clancy Matrix”, which rates the candidates in three criteria of surfing ability, scholarship and financial need. After a spirited discussion, the three recipients were chosen and the Surfari members were once again sworn to secrecy not to reveal the names. Those three students will be revealed at the Awards Night. BEACH CLEAN-UP ON CINCO DE MAYO: The Surfari Club’s second Beach Clean-Up of 2012 will take place on May 5, announced Committee Chairman Gordon Smith. “The 5th has an out going tide in the morning, low at 12:50 pm, and May is good because more members will still be in town before summer break”. Four times a year the Surfari Club volunteers clean up their two adopted sections of the beach: from the Flagler Avenue Boardwalk north to Sapphire Road, and one mile from the Inlet jetty south to the condos. This year’s coincidence with Cinco De Mayo will no doubt see many beach cleaners adjourn to Clancy’ Cantina afterward for a de-briefing from Mr. Smith. BALLOON AND SKYFEST GREAT SUCCESS: The fourth annual NSB Balloon and Skyfest took place at the airport from March 23-25 and the Smyrna Surfari Club was a major participant. After being asked to help coordinate this huge event the Club helped organize several other community groups, like the Christian Surfers, to direct the visitor parking. Although windy weather prevented many balloons from flying, the Skyfest was deemed to have been a great success, with more than 37,000 people estimated to have attended. Twenty-five members of the Club turned out to help over the course of four days, including a final clean-up of the airport grounds on Tuesday, March 27. (We love to clean-up). The unquestioned “Iron Man’ of the week was Surfari Co-Chairman Jeff Crawford who put in days that stretched from 5:30 AM until 10 at night. Well done Jeff! As a reward, the City of New Smyrna and the Skyfest organizers divided a percentage of the $2 parking fees amongst the volunteer groups. At the City Commission meeting of April 10, NSB Mayor Adam Barringer and Skyfest Chairman Arlen Stauffer presented the Surfari Club with a check for $3, 674. There’s one scholarship covered already! Although it was a departure from our usual projects, which take place on the beach, the Club volunteers agreed that the Balloon and Skyfest was an opportunity to interact with the non-surfing public as well as raise valuable funds. GARAGE SALE AND TADPOLES POSTPONED: The Surfari Club Garage Sale, tentatively scheduled for April 28, has been postponed until a future date this year, which has yet to be decided. At that time the Club members will bring out their too-small wetsuits and too-brown surfboards for a public sale to raise scholarship funds. The Club will announce the rescheduled date after their meeting on May 3rd. TOO STORMY FOR TADPOLES: The 2012 Kona Pro Contest, featuring the Surfari Women’s Pro took place in stormy and challenging conditions on March 8-11. Very high tides forced all vehicles off the beach for part of each day, and the gale-force winds blew down and shredded the Surfari Club sales tent. On Saturday, March 10 everyone agreed that it was too dangerous to send out the 10-and-Under surfers for their “Tadpole” event, and none of their parents wanted to wade out either! It was decided to reschedule another Tadpole event for a future date in the summer. Once again the Smyrna Surfari Club thanks FLUID Magazine for this opportunity to report on our community activities. Mike Martin Co-Chair, 2011-12 For the Smyrna Surfari Club.
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NAME. Megan AGE. 20 WHERE YOU BARTEND. Bishops Tavern & Lounge, Wing House ISB WHERE YOU'RE FROM/LIVE. Daytona Beach, I'll never leave!!! IN COLLEGE? YOUR MAJOR. Bachelors in nursing/RN FAVORITE BEACH IN CENTRAL FL. Ponce Inlet. I love the doggy beach there! FAVORITE SPORT/SPORTS TEAM. Ehh, I don't really have a favorite sports team but I love watching baseball though! FAVORITE PLACE TO GO OUT TO PARTY AT. Miami for now, hopefully it changes to Vegas on my 21st! Whoop whoop! WORST PICKUP LINE YOU'VE HEARD. Ehh, all pickup lines are pathetic. BEST HANGOVER CURE. Cheeseburger from Mikky D's! CELEBRITY SIGHTING. Kim Kardashian in Miami! I couldn't believe how short she is! FAVORITE AND LEAST FAVORITE DRINK YOU MAKE. Margaritas get pretty boring to make. Chilled Patron has to be my favorite, just because I get to smell it! HOBBIES/WHAT YOU LIKE TO DO WHEN NOT WORKING. I love creating new & fun projects to involve myself in! 39 THEFLUIDMAG.COM
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THE RED SNAPPER BY. DAVE NELSON
ARTIST. Joe Delia
One of the most important fish on the east coast of Florida is the red snapper. Up until
on the fishermenâ€™s ability to catch red snapper, which has dozens of variables. In over 30
2010, this fish provided recreational fishermen with a fun and delicious choice to target in
years, the NMFS has failed to collect any scientific data on red snapper. This scientific
offshore waters. It also provided Florida commercial fishermen with another sustainable
data, is known as fishery independent data, and it is impossible to accurately count fish
fishery to target and sell to local fish markets and restaurants who could serve this fish to
non fishing residents as a fresh local choice for all to enjoy.
According to the nations fishing laws, when data is lacking on certain species, then local
To catch red snapper in this region the only method that can be used is hook and line,
knowledge of the fishery should be utilized. Thousands of local captains and recreational
which according to Greenpeace is one of the most sustainable methods on the planet.
fishermen from Jacksonville to Cape Canaveral have testified over the past three years,
These fish have always been harvested using this sustainable method. Also, red snapper
that the red snapper population is extremely healthy and improving every year. This local
is one of the most productive species of fish on the planet with a 7 pound female able to
knowledge was completely ignored and the NMFS made up excuses and reasons as to
produce over 45 million eggs per year. With all of these factors, the red snapper should
why fishermen were seeing more red snapper. These excuses had no basis in science and
be one of the healthiest fisheries in America. However, this is not the case and after the
were just that, excuses.
government counted the red snapper in 2009 the fishery was closed.
As we enter the third season of a closed fishery, based on poor data and inaccurate sci-
As of today red snapper fishing has been closed for over 2 Â˝ years because scientists
ence our only hope is that the NMFS will conduct a new stock assessment for red snapper
claim that fishermen have hook and lined them to near extinction in just over 50 years.
in 2013. In this new assessment, local knowledge of these fish should play a greater role.
According to the National Marine Fisheries Service, the red snapper stock was fished to
The people on the water know what is going on with the fish they depend on and they want
these levels with no nets, trawls, or long lines. This is the longest closure ever, of a U.S.
a healthy red snapper population even more than the scientists because fishing is their
hook and line fishery.
Many people might ask, how did this happen? Using a sustainable fishing method with
While fishermen wait for this new assessment, many charter and party boat operators are
size and bag regulations in place for 20 years, what happened to all the fish? This ques-
going out of business. Recreational fishermen are staying home and not spending money
tion may never be answered for a number of reasons. The people in charge of counting the red snapper in the South Atlantic have an impossible task, even with the best data and knowledge about these fish. Unfortunately, scientists know almost nothing about this fish and the data that they have collected is nearly unusable because it is based completely
on gas, bait, and tackle. This is hurting local businesses and tax revenue in the state of Florida. This fishery has been sustainable since 1992, and is only closed because of lack of scientific knowledge about red snapper in our region, not lack of fish. THE F L U I D M A G . C O M 4 0
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THEF L U I D M A G . C O M 4 2
1. THE FLUID PARTY AT CAFFEINE WENT OFF!!! 2 . EVERYONE SHOWED UP THAT NIGHT, AND GOT ROWDY! 3. INLET HARBOR CREW IN THE HOUSE. 4. TIM TRUELOVE AND THE TRUELOVE CREW. 5. STEPHEN “BEAVER” MASSFELLER MADE A SPECIAL GUEST APPEARANCE. TRUE SURFING LEGEND. 6. STRIKING A POSE WITH GOOD FRIENDS. 7. ALL THE HEAVY HITTERS SHOWED UP!!
8. THE FRAME OF MIND SPONSORED PHOTO BOOTH WAS A REAL HIT. 9. FESTHAUS HAS THE BEST BEERS FROM AROUND THE WORLD. 10. BLAIR BROWN AND ASHLEY HALLER, FESTHAUS PARTY. 11. JOEY CAMERON WITH NO RED SNAPPERS. 12. PORT CANAVERAL GOLD. 13. FLUID PARTY AT MILLIKEN’S REEF WITH INNER CIRCLE. 14. FLUID PARTY AT MILLIKEN’S REEF WITH INNER CIRCLE. 15. RUDDY SHOOTING A NUGGET AT SUN GLOW.
THE F L U I D M A G . C O M 4 4
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INSIDE | CENTRAL FLORIDA'S TOP 10 MOST PROGRESSIVE SURFERS | EAST COAST PADDLE | THE RED SNAPPER | MISS SUNSHINE | SURF & SUP SCHOOLS...
Published on May 3, 2012
INSIDE | CENTRAL FLORIDA'S TOP 10 MOST PROGRESSIVE SURFERS | EAST COAST PADDLE | THE RED SNAPPER | MISS SUNSHINE | SURF & SUP SCHOOLS...