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FITNESS & LIFESTYLE MAGAZINE

LOSE FATS

NOT MUSCLES UNDERSTAND LADIES’ MINDS SHOULD YOU >ASK AGAIN? >LISTEN ONLY? >OFFER SOLUTIONS?

IN-DEPTH INTERVIEW WITH

BOOST IMMUNITY THROUGH NUTRITION WHAT’S NEXT IN GEARS AND

TECH

EYAD NASSAR


www.lofashion.net


EDITOR’S NOTE SPREAD APPRECIATION VIBES

T

his time of the year is known to be ladies’ month, from international women day to mother’s day. Let’s tackle it from another perspective; it is not a must to be for mothers. It could be for the people whom you share life with.

It is important to tell people who you love how much you appreciate their presence in your life. Do not leave your emotions covered until a special event arrives in order to speak up and tell your beloved ones how much you love them. Use every moment and situation to let them know how you appreciate having them on board during your life journey. Make every day counts in any relationship you have with anybody, parents, family, spouse, friends, or even work-colleagues. Since we all suffer from the extremely active pace of life, it is nice to always aim to add an act of kindness with people we meet on our daily basis, even randomly. The moment you succeed to spread positive and appreciative vibes for everyone who crosses your way, the moment where you will feel fulfilled and happy. Because no matter how small a kind action we make it comes back to us with satisfaction, happiness, and leaves us at peace.

Nermine Helmy 4 | March 2018


THE FITNESS AND LIFESTYLE MAGAZINE TEAM Owner/Founder Zeyad Sorour

Editor-in-Chief

Ahmed El Khodary

Managing Editor Nermine Helmy

Senior Editor Rana Hamdy

Editor

Aya Ragheb Ayat Elgezery

Business Development Director Mohamed Ibrahim

Marketing & Project Director Samar Zaki

Art Director Eman Salama

Graphic Designer Yara El-Behairy

Financial Director Haitham Hamouda

Distribution

Mohemed Reda , Ahmed Fawzy

COVER & INTERVIEW CREDITS Photographer: Eslam Siso 28 Al Shahid Mohammed Qenaya St., Heliopolis, Cairo, Egypt Tel/Fax: (+202) 24156580 Mobile: 01115683666 6 | March 2018

F&L Magazine flmagzine_ www.fitnessandlifestylemagazine.com


SURROUND HER WITH WARMTH AND LOVE

Gift your mum an iconic Mother's Day filled with love and appreciation. Our chefs are obsessed with creating the most gorgeous dining experiences for all of your family members. Express your gratitude and share precious times with your beloved mum. CITRON: Featuring an international dinner buffet highlighting family favorites. Mums are gifted a sweet treat. CHINOIX: Mum's meal is complimentary when a family of 4 or more dine with us on Mother's Day. EN PASSANT: Baking delicious treats, perfect for Mother's Day gifts. For more information or bookings visit renaissancecairo.com or call: +202 2406 3333

DISCOVER MORE AT RENAISSANCECAIRO.COM • PHONE +202 24 06 33 33 FAX +202 24 48 44 44 • Ring Road, Mirage City P.O. BOX 250, 11757, Heliopolis, Cairo, Egypt facebook.com/RenaissanceCairoHotel

instagram.com/RenaissanceCairoHotel


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CONTENT March 2018 GROOMING

7 Steps to get healthy skin Shades’ picks Hair loss fixes Choose your scent

SMART

20

36 42 48

10 budget friendly celebration ideas She talks The optimum balance In-Depth Interview with the Passion-Driven Eyad Nassar

ADVENTURE

5 Top Destination this Spring Top Kitesurfing Spots in Egypt

GEARS

Wheels Latest Gossip

TECHNOLOGY

What’s up Tech Must Have Android Accessories

FITNESS

Bulletins: Nail the exercise using Balls Trim Fat Not Muscles 5 Reasons to Medidate Crossing Egypt Challenge Story Meet the Experts

BODY & HEALTH

Boosting the immunity through nutrition Master Healthy Eating Recipes for Healthy Lunch at Work Master Mental Well Being

ENTERTAINMENT Arts & Culture Upcoming Events News Zoom In

8 | March 2018

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66

76


CONTRIBUTORS

Yasmine Shahine

Alaa Basyouni

An Associate Certified Life Coach (ACC) by the International Coach Federation (ICF). At the begining of her coaching career, she engaged herself in ONE on ONE coaching and through the years she developed her own tailor-made coaching programs for people and companies to develop their potentials and awareness. Email: yshahine@whycoachegypt.com Facebook:YasmineShahineLifeCoaching YouTube:YasmineSLifeCoaching

Graduated from Ain Shams University, School of Medicine. Obtained a diploma in Healthcare and Hospital Management as well as, Clinical Nutrition both from the American University in Cairo. Additionally, acquired a certificate in Lifestyle Medicine for Weight Management from Harvard Medical School. Founder of the Health Republic, a social platform that aims to provide instant nutritional day-to-day advice, all with the goal of raising health awareness towards a better lifestyle. E-mail: alaa.basyouni@ess.aucegypt.edu Facebook: @HealthRepublicEG

Life Coach

Nutritionist

Victoria Haig

Samar Gamil

Ten years in the Health & Fitness Industry as a Nutritionist in Madrid, Beijing, and now at CrossFit Stars Cairo. Victoria has created Healthy Meal Advisor (a healthy lifestyle ecosystem) to show people how healthy nutrient dense food can be tasty, how their plates should look like, and which foods in which proportions they should eat. Victoria practices ‘aware’ eating helping to educate the client: ‘everything we eat is either feeding disease or fighting it’ – encouraging the client to make their healthy eating a lifestyle not a diet. Victoria is also a mother and fitness junkie with several NASM certs. “Shifting your mindset to shift your weight.”

Samar is a Change Agent who works with passion in utilizing her current skills and education along with future skills to be acquired towards further growth and continuous advancement. Her optimum target is to enhance people’s life by tackling both the professional and the personal aspects which is further reflected in the overall productivity . People have always been Samar’s throughout all the careers she pursued in her coaching, counseling, and assessing careers.

BSc and Fitness Nutritionist Specialist from the National Association of Sports Medicine USA

10 | March 2018

Master Degree Holder from AAST, and Accredited Trainer from Cambridge University


March 2018 | 11


GROOMING- SKIN

7 STEPS TO GET HEALTHY SKIN

H

ave you ever found yourself wondering, “Why my skin looks dull?” You may be facing some troubles with acnes, bumps, or blemishes popping out all over your face. Since every gentleman loves to look neat and well groomed; may be it the time where you should reconsider your perception of the skin care, because the right skin care requires a scientific approach.Prior to speaking about any tips, it is crucial that you visit the dermatologist at the very beginning in order to identify the root cause, recognize your skin type, and thus, take the appropriate action. Upon understanding and fixing the major issues here comes the guide turn.

• INVEST IN THE RIGHT FACIAL WASH: A good cleanser that is compatible to your skin type is always the foundation. Facial washes are known to help in getting rid of impurities and dead skin cells that stick together and make your face look dull. Here is why it should be applied twice a day, morning and night. If you would like to try out deep cleansing then give a good gentle scrub a try once a week. When washing the face you must consider lukewarm water, and end it up with a splash of cold water. • MOISTURE PROPERLY: Step two is automatically the moisturizer, and it is better to apply while the skin is still slightly damp to help seal in moisture. • STAY HYDRATED: Drink Water. Water is what moistures the skin from the inside. Coffee and alcohols dehydrates big time. It is recommended to keep record of your consumption in order to balance it with the water intake. • LIMIT THE REFINED SUGAR INTAKE: Nobody hates either flavored coffee especially if accompanied with delicious piece of cake or some cookies, or a can of soda after a condensed meal. However, such quantity of refined sugar used in those items affects your skin, because sugar causes inflammation. That does not mean to prevent it for good; it is okay to indulge yourself every now and then. • GET ENOUGH SLEEP Adjusting the sleeping habits is important for the skin health. As much as the body needs the appropriate hours of sleep during the night to rest and recharge for the next day; the skin needs these sleeping hours for the cells to rest and rejuvenate, of course that takes place better when considering the previous steps. • LOAD UP ON FRUITS AND VEGGIES: Fruits and vegetables are known for their importance as anti-oxidants. The more variety 12 | March 2018

of these foodstuffs you add to your daily meal and snacks, the more the skin tone will get improved. Grapes, apples, broccoli, blueberries, oats, peanuts butter should be on top of the grocery shopping list -if you are seeking that glowing healthy skin. • DITCH THE SMOKES No advices or recommendation are intended to convince with the importance of quitting smoking. Yet, the effect of smoking on the skin has to be highlighted. Excessive smoking makes the skin in a yellowish color, which

means that the skin loses its natural color with every puff. Smoking also leads to those find lines around the lips, and causes lips discoloration. Smokes cause dehydration as well as coffee and alcohols. The least you can do about it is working hard on step number three. It is obvious that having a healthy skin starts from within, so you need to work inside out. As noticed it all starts with the proper water intake and balanced nutrition. It is not hard; all it takes is a slight shift in the lifestyle to get that healthy looking skin.


March 2018 | 13


GROOMING

- SHADES

SHADES’ PICKS

Sunglasses are every gentleman perfect accessory to nail the outfit. They are essential during this kind of a sunny weather. The trick of choosing shades is to definitely suit your face shape and also to be worn suitably in any occasion. Here are the top sunglasses picks to add another essential accessory to your wardrobe this season.

CARTIER RECTANGLE FRAME SUNGLASSES

GUCCI ROUND TINTED SUNGLASSES

GIVENCHY TINTED SQUARE SUNGLASSES

ALEXANDER MCQUEEN AVIATOR SUNGLASSES

THOM BROWNE EYEWEAR 18K GOLD SUNGLASSES

DITA EYEWEAR AVIATOR SUNGLASSES 14 | March 2018


March 2018 | 15


GROOMING

I

- HAIR

SAY GOODBYE TO HAIR LOSS

t is commonly known that hair loss occurs to men more than women, so you can imagine that every man’s nightmare is to find out that he loses too much hair or suffer from early signs of baldness. Hair loss is a wide-spread problem that scares all men, and the scariest we get, the more worried we become. Leave all the superstitions aside and get to know practical solutions on how to grow back your hair.

HAIR LOSS

Hair loss is basically having hair follicles that are sensitive to Dihydrotestosterone (DHT) and thus start to miniaturize and eventually decreasing the lifespan of every affected hair follicle. In the end, these hair follicles stop producing healthy hair. According to the Belgravia Centre, a hair clinic in London, 40% of men worldwide suffer from hair loss by the age of 35 going up to 65% by age 60 and then growing to 80% by age 80. 16 | March 2018

Hair Loss Causes Hair falling in men is primarily hereditary. Other reasons may include age, smoking habits, stress level or any illnesses. Hair thinning usually starts at the crown area then it develops to baldness in most cases.

SOLUTIONS

Solutions vary from natural remedies like the use of certain oils to permanent solutions such hair restoration and medications. • Natural Solutions If you think that you’re not losing too much hair then try first natural remedies that help grow your hair and make it thicker. Oils such as castor and watercress are efficient in doing just that. Also, Aloe Vera juice or/and gel which regulates the scalp’s ph. level with its alkalizing ingredients. Another

natural ingredient is onion juice because it contains sulfur that improves blood circulation and restores it to the hair follicles. • Hair Transplant One of the main solutions to treat male pattern baldness is hair transplant procedure; it’s a surgery that targets the bald areas by inserting hair follicles into the scalp. It can be painful and may leave some scars, but it is an effective solution to grow back hair. • Medications Another way to solve hair fall problems is medications; they are permanent solutions that help your scalp to re-grown your hair. Nonetheless, make sure to visit a doctor before taking any medicines. The most wellknown medications are Minoxidil (Rogaine) and Finasteride (Propecia, Proscar).


March 2018 | 17


GROOMING - FRAGRANCES

CHOOSE YOUR SCENT

F

ragrances are changeable according to the occasion, there is that light one that suits the workplace, the more intense that matches the business dinning and the “eau de parfum” for the social outings with friends. Scents preferences differ also with regards to the season. Here’s a collection of both cologne and eau de toilette worth adding to the shopping cart. In case you felt confused between cologne, eau de toilette, and eau de parfum; remember that the difference is only a matter of aromatic concentration. Where cologne is lightest, followed by eau de toilette, and then comes the most intense eau de parfum.

18 | March 2018


BLEU DE CHANEL - CHANEL

SAUVAGE - DIOR

UOMO - VALENTINO

LIGHT BLUE - DOLCE & GABBANA

STRONGER WITH YOU - EMPORIO ARMANI

YVES SAINT LAURENT

EAU FRAICHE - VERSACE

GUCCI GUILTY - GUCCI

LUNA ROSSA - PRADA March 2018 | 19


SMART- DIY GIFTS

10 CELEBRATION IDEAS BUDGET FRIENDLY

Looking for mother’s day affordable ideas without breaking the bank? Don’t wait for mother’s day to remind your mother of how lovable and appreciated she is, always do your best to surprise her with simple things. If you’re looking for ideas to make your mom happy, here are some ways for motherhood celebration: MEMORIES JAR It’s not only for your girlfriend; your mother will be satisfied for this memory jar as well. Make the whole family contribute to this jar, let them write all the unforgettable memories they had with her. To make a memory jar, you need a few supplies: a large jar, colored paper and accessories to decorate the jar. Let every member of your family write down a memory or two, then put it in the jar and sit with your mom while she reads all the memories you’ve written down.

CREATE YOUR MOTHER’S OWN GIFT BASKET Definitely you can buy a pre-made gift basket, but you know your mom far better than a company does, so consider making one instead! It’s all according to your mom’s needs, if your mom is someone likes to spend time in the kitchen, it’s great to fill up the basket with cooking goods. If your mom is obsessed with skin care so what about pampering products like lotions, bubble baths, spa invitation or even nail polish? It’s always great to encourage her to sit back and relax on her special day.

SCHEDULE A MASSAGE Send her on a luxurious spa to melt away her stress, refresh and renew. Treat your hardworking mom to some well-deserved time with a massage therapist. She’ll leave feeling completely happy and relaxed.

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BAKE A CAKE This dessert will have your mom’s heart melting. It can be served warm with a scoop of vanilla ice cream. It may look complicated, it’ll be mouthwatering.

A ROOM FULL OF BALLOONS Balloons are always fun to everyone. Choose from helium filled ceiling balloons or air-filled floor balloons to decorate the house. Hanging from each balloon string with a paper heart: on the front side you can write sweet words for her.

DRESS UP THE DINNER TABLE You can decorate the dinner table with flowers or with pictures; you can arrange a photo of each attendee of your family into a small bouquet for a touch of personalization.

COLOR THEMED BREAKFAST IN BED This day can start by surprising your mother with a fun breakfast. You’ll need: Toast, eggs, fruits and heart shaped cookie cutter. First make a heart shaped egg toast, melt teaspoon butter, use the heart shaped cookie cutter to cut out the center of the toast, crack an egg into the center. Beside the heart shaped egg toast, make a bowl of fruit salad, combine all of the prepared fruits together, or you can combine dessert with the breakfast, to make the breakfast more colorful.

FLOWER BOUQUETS WITH Chocolates and flower bouquets are always a perfect idea to any occasion; as both are every woman’s passion to win her heart; so definitely your mother will love the idea. Just choose her favorite color of flowers, her favorite chocolate and place them in a bouquet together.

A CUSTOMIZED CARD Customize a card with some of your pictures together, expressing your love and appreciation for her, wishing her a happy mother’s day.

MIX HER A DRINK One of the simplest ideas if you’re looking for a unique homemade treat for your mother, you can mix up a drink for her; it’ll only take 5 minutes to make her smile. March 2018 | 21


SMART- RELATIONSHIP

“SHE TALKS” BY YASMINE SHAHINE

Did you ever wonder why there are lots of clashes happening between men & women regardless of the type of the relationship?? The answer is simply because Men & Women think differently. It has been proven scientifically that Men aren’t from Mars and Women aren’t from 22 | March 2018

Venus, it’s just that their brains are wired differently. The moment you realize such fact and accept it is the moment where lots of clashes and energy draining arguments will be atomically resolved. Here are 10 simple real life examples that

might ring a bell before sharing some macal tips on how can you deal with women to enjoy a healthy relation. • Men can turn off their brains. Women can’t. That’s why men can go fishing for hours and women will worry about whether or not


them dry cleaned if dirt get on them. • Men think rationally. Women think emotionally. That’s why you pick out the cheapest birthday card at the store in two minutes, and she spends 20 minutes analyzing every word of how the receiver will interpret the card’s written message. • Men can compartmentalize. Women see the whole picture. That’s why if you are in a new relationship, you ask yourself if the first date went well at the end of the night, and she has already named your third child. • Men want to go from Point A to Point B. Women want to experience the journey. That is why men’s sentences are short, and women’s conversations last for hours. • Women can multitask, men can’t. That’s why women can brilliantly answer a business call at home while holding her child and cooking lunch all at the same time while men see this as insanely impossible to be done. • Men have better logical skills than women but women have better language skills. That’s why in any discussion women are more expressive in describing the issue on hand and men only focus on getting the job done. • Women have the ability to see details much more than men. That’s why a mum can scream her head off for her son to pick up his cloths that are scattered everywhere in the room while he can’t even see them!! • Women generally have better memory than men. That’s why you feel amazed in any argument how can she recall what you’ve done 3 years ago in a similar incident while you don’t even remember what you ate yesterday night. • Women tend to take pain more intensely than men. That’s why she gives you these weird looks when you stay in bed for 3 days and ask for soup because you have flu.

the napkins at your wedding will coordinate with the salmon on the plate next to the flowers in the centerpiece on the table, especially if her aunt is sitting next to her second cousin who recently returned from Canada where she immigrated 2 years ago … • Men enjoy the moment. Women often can’t enjoy the present because of what might happen in the future. That’s why men can take a nap on the expensive designer pillows on the couch and women can only see how much it’s going to cost to have

Seems Familiar?? Now after proving that men & women think differently, let me give you some tips on how to deal with these differences with the women in your life…

geeky women, fun women, artistic women, ambitious women etc... Each woman has her own personality and goals. Don’t mistake one woman’s behavior as a universal female characteristic. Just because your sister doesn’t like sports doesn’t mean that your wife doesn’t too. • If you think she’s upset, ask. Most of women feel uncomfortable talking about emotional pain . If you get the sense that something is wrong, but she isn’t saying a word about it, give her an opportunity. Take her aside in a quiet time and ask what is wrong. “You seem upset, and I’m worried. Did I do something that hurt you?” “You seem distant today. Is something wrong?” • Be a good Listener. When a woman is upset and needs to talk, be aware that she is not looking for advices -at least at this stage. She just needs to be heard and to feel that you are really listening without faking it. If she is talking about an issue that is causing her pain, remember that she is a woman not a man so don’t put on the “Mr Fix It” hat and start coming up with solutions, just listen. • Compliment her. Whether you are in a serious relationship or just friends, or for your mum, sister or even daughter, a good compliment is often appreciated. When complimenting a woman, be sincere and do not just focus on her physical looks • There are many aspects of a woman besides her physical appearance that deserves attention. Consider complimenting her intelligence, sense of humor, creativity, cooking skills, or compassion for others • Be proud of her. Shine a light on her accomplishments and show her that you are proud of what she has achieved. • Genuine Kind words, a nice greeting card, or a gift are all ways to celebrate her achievements.

SIMPLE, ISN’T IT…..

• Recognize that women want to feel connected. This doesn’t mean you need to put your needs on hold. For example if you come home exhausted after a long day at work and she wants to talk, don’t give her the angry face. You can simply say sweetly “I just need 1 hour to unwind then I’ll be with you”. • In your life, you will know sporty women, March 2018 | 23


EDITORIAL FEATURE

Avon Launches a Curated Collection of Fragrances to Enhance Emotional Sensations The Eve Discovery Collection features three luxurious fragrances created by some of the world’s leading perfumers

Life is a collection of stories and each day presents new challenges, new roles to play. After the successful launch of the dual-sided, mixable fragrance Eve Duet, Avon now celebrates the multidimensionality of women by launching Eve Discovery. This is an expertly curated collection of individual fragrances created by some of the best perfumers in the world, which gives women the chance to match and enhance their special moments and to express themselves on any occasion. Hollywood actress, Eva Mendes continues as the face of Eve, following the successful launch of the Eve Duet campaign. “It’s amazing to have a collection of curated fragrances that can make a special moment eternal, and can enhance the way we feel on any occasion. This collection of three gives me the choice to express who I want to be, whether I want to evoke Elegance, Confidence or Allure, which is

24 | March 2018

perfect for so many occasions,” says Eva. The common thread among all Eve Discovery fragrances is an exclusive structure that ties the fragrances together as a collection and translates the silhouette of women into scent, which is called ‘The Feminine Code’, featuring delicious red fruits to represent her energy, delicate flowers for her individuality and luminous woods for her strength. All fragrances speak in harmony with some of the ultimate trends in fragrance, such as floral and fruity compositions. The Eve Discovery Collection fragrances have been created by some of the best names in the industry, including Honorine Blanc, Harry Frémont, the only perfumer to have won the International Prize from the French Society of Perfumers two years in a row, and Richard Harpin and Gabriela Chelariu.


EVE ELEGANCE A sparkling timeless floral bouquet, dressed up with a burst of fizzy pomegranate and wrapped by radiant woods. Elegant, Graceful, Effortless.

Eve Elegance

Top notes: Pink Grapefruit, Pomegranate, Magnolia. Middle notes: Waterlily, Jasmine Petals, Gardenia. Base notes: Peach skin, Amberwood, Musks.

EVE ALLURING A sensuous neroli blooms on a tempting burst of succulent pink plum and lies on a second skin woodiness and captivating musks. Sensual, Alluring, Captivating. Top notes: Muguet, Pink Plaum, Freesia Middle Notes: Violet Leaf, Neroli, Iris Bloom. Base notes: Sheer Amber Essence, Sandalwood, Firmenich Captive Musks** *Smell the taste ingredient by Firmenich **Firmenich proprietary ingredient

Eve Confidence EVE CONFIDENCE A luminous scent, shaped by a kaleidoscope of freshness unveiling an optimistic floracy combined with a sweet woody assertiveness. Confident, Optimistic, Poised. Top notes: Pear, Blackcurrant, Chantilly*. Middle notes: Frangipani NP and Indian Jasmine Sambac. Base notes: Vanilla, Oakwood, Firmenich Captive Musks.

Eve Alluring

ABOUT AVON

Avon is the company that for 130 years has stood for beauty, innovation, optimism and, above all, for women. Avon products are sold through 6 million active independent Avon Sales Representatives worldwide. Product line includes color cosmetics, skincare, fragrance and fashion and home, featuring such well-recognized brand names as Avon Color, ANEW, Avon Care, Skin-So-Soft, and Advance Techniques. Learn more about Avon and its products at www. avoncompany.com.

WHERE TO SHOP

Avon’s Eve Discovery Collection fragrances will be available for sales through Avon representatives. The item can also be purchased online at [ www.facebook.com/AvonEgyp ]. For more information please contact: you can also order through our direct customer channel call [Hotline: 16806] whatsapp:01020062662

March 2018 | 25


SMART - BALANCE

THE OPTIMUM BALANCE By Samar Gamil

Throughout our trip in life, it is noticed that to develop in a certain aspect you need to dig deeper, read more, and be in situations that triggers development in the desired area of focus. To my interest I found out that loving yourself and putting it first is a skill to be learnt as well. Not everyone is able to nurture one’s self, put it upfront sometimes, be selfish every now and then; in fact the fast tempo of life and family/work circles overloads us and eats our time to an extent that we’re left with minimal to zero time for ourselves. A balanced life has known pillars, such as family, personal, career, spiritual, health and Financial. Having an unbalanced level of energy and being strongly society programmed can lead us to exercise the pillars we feel familiar with yet again not necessarily the healthy ones of us. Balance is usually a target that we seek to pursue every now and then in our own terms. To my astonishment I found a huge amount of definitions for the words ‘Balance’; there is ‘Power Balance’, ‘Energy Balance’, ‘Sense of Balance’,’ Work Life Balance’... etc. Let’s tackle further the ‘Work-Life Balance’ & ‘Energy Balance’ as they’re very much relatively proportional. Starting by their definitions; ‘Work–life balance’ is a concept including proper prioritizing between “work” (career and ambition) and “lifestyle” (health, pleasure,

26 | March 2018


leisure, family and spiritual development/ meditation). This is related to the idea of lifestyle choice. ‘Energy Balance’ is about maintaining a balance between Masculinity & Femininity; Masculinity & Femininity are made up of both socially-defined and biologically-created factors, both males and females can exhibit masculine & feminine traits and behavior. How we are socially programmed? Throughout our career life, we’re asked to work with certain standards, we’ll be appreciated if we work longer than 8 hours daily, career plans are sometimes preset and we’re asked to commit to action plans and achieving goals to fulfill certain roles in our organizations which might impact the so called ‘Work-Life Balance’ Diving lately into masculine & feminine energies, I came to realize that there is a huge spectrum between Feminine & Masculine Energies; Feminine Energy is about ‘Being’ while Masculine Energy is about ‘Doing’ i.e. the more you enjoy doing nothing and simply relaxing, you’re exercising the ‘Feminine Energy’ while the more you commit to action plans and to do lists, you’re exercising the ‘Masculine Energy’. Since we’re seeking balance in everything in our lives; you’ll find men with high feminine energy attracted to women with high masculine energy and vice versa, you’ll find technical corporations and multinational organizations increasing focus on masculine energy as it’s all about targets, achievements and goals unintentionally messing up with the ‘Energy Balance’ Our Awareness Level Being sometimes unaware of what’s going on with our Energy levels and tendencies, we might find ourselves drifting to one of its extremes; usually the extreme that we have as our comfort

zone yet not necessarily the healthy once for us So we might be achieving a lot in our lives as per the social programming, as per the known norms yet we tend to miss something that we have a problem to define. Loving yourself is a process unlike any other process; it’s pretty much customized to your needs and what exactly you want to do in life yet didn’t focus on that much it as it’s rarely a priority Let’s imagine that for a few minutes you offloaded the baggage of all the tasks/to do lists/ responsibilities you should do and instead you thought about what makes you happy the most; things that once cross your mind draws a smile on your face taking you to a place where you enjoy your own company doing what you love most These lovely breaks and glimpses of happiness don’t last much as soon they’re interrupted by our demanding daily lives! Ever been in the loop of gaining/loosing weight? Bitten your nails not knowing how to stop? ever been a constant patient to counselors?, ever been discussing your problems more than actually taking the actions to solve them?, ever been a spectator to your life movie rather than playing it’s hero?. Maybe it’s about time to tackle the root cause rather than curing the symptoms with ineffective treatments, maybe it’s time to face the ugly truth that you don’t love yourself that much to put it as a priority. So what shall we do? In life we usually need a witness to be part of our journey; this role is played by different people like doctors, counselors, friends or family members. As much as they can be of tremendous help yet they might cause a mess

in your priorities; putting yourself first has its implications and definitely doesn’t come easily to people used to putting themselves last. It takes a lot of thinking, saying no to stuff you never rejected before, not feeling guilty and most importantly focusing on what you enjoy most rather than being distracted with your life’s’ witnesses. That’s when certain words come into action; ‘Passion’ which is one of the major energy balance as there is as it combines what careers/ hobbies you are pursing along with your life cause or optimum goal you’d like to achieve in life Moreover, further understanding of how energy impacts us is a nice journey that can provide insights on our dominant energy and where we stand from the healthy spectrum mentioned earlier and most importantly how to balance it. Other sciences like Meditation/Yoga, focuses on quality rather than quantity, working smarter not harder, appreciation of nature’s beauty and trying to create memories push us in the direction of being in peace with who we are thus becoming happier and hopefully balanced. I once read that ‘If you don’t love yourself, you’ll always be chasing after people who don’t love you either’. I’d say that this quote might be a bit harsh yet like everything else in life, it’s vibes sent from you to others and coming to you from others thus maybe it’s time to love yourself more thus enhance the quality of your life and actually be happy. In a nutshell, maintaining optimum balance is a journey that we should never give up on trying, we’ll have our ups and downs, we’ll get off track every now and then yet in the end we’re meant to live a balanced happy life or at least try to reach it as long as we are still breathing.

March 2018 | 27


- INTERVIEW

SMART

AN INTERVIEW WITH THE PASSION-DRIVEN

EYAD NASSAR

T

he charismatic Eyad Nassar illustrates how belief, persistence, and determination are the keys to achieve whatever you aim for in life. He perfectly managed to inspire us how to stay goal oriented and focused despite any challenges the one may encounter. Eyad shares with us too his own perspective towards raising his kids properly, as well as the most recent work updates.

PHOTOSHOOT CREDIT: LOCATION: DUSIT THANI LAKEVIEW CAIRO PHOTOGRAPHY: ESLAM SISO STYLIST: NOURHAN HOSSAM 28 | March 2018


March 2018 | 29


1. AT THE BEGINNING OF YOUR WORK LIFE YOU WERE A TEACHER THEN YOU PURSUED THE ACTING PATHWAY. TELL US MORE ABOUT THIS CAREER SHIFT AND HOW DID IT AFFECT YOUR LIFE BACK THEN? I consider this stage as a personal workshop for me as an actor, I spent one year in that full time job. It was an educational cooperation with both John Hopkins and the Kennedy center under the umbrella of “Nour Al-Hussein Foundation”; where we developed a curriculum that teaches kids the art of educational theater. Basically I had more of a coaching role at the job. Although the job had a true add-value to me; I started to feel the routine is killing me, since all I wanted to do was acting, that is when I decided to resign in order to pursue my dream, especially that I have been submitted with a TV series project that I found a great career kick-off.

30 | March 2018


2. UPON RESIGNING, YOU IMMEDIATELY STARTED WORKING ON THAT TV SERIES? Yes, and it was challenging too, because back then we had only one production company in Jordan responsible for all TV series. However, the series succeeded and met my expectations, and has been a great kick-off start for me on the local scale. This accordingly proved that my decision of quitting the full time job to pursue what I always wanted to do was right. Especially that my parents were a bit anxious from my decision, just as the majority of our parents; they look forward to us having the job and financial stability.

3. WHAT WAS THE MAJOR TURNING POINT IN YOUR CAREER LIFE AS AN ACTOR?

I consider that I have been through many turning points throughout my career life, I would even tell “starting points” not only turning. My first series in Jordan is definitely the first milestone, comes at the second place the historical series of “Al Amen w Al Maamoun” that also took me into another level; this series is what introduced me to the Egyptian culture, due to its appeal among the cultural societies in Egypt. I consider also both of “Sarkhet Ontha” and “Al Gamaa” starting points here in Egypt, where the first

one helped me to understand the Egyptian market, and brought me to the other one. Every show I participated in afterwards is again a turning point in my acting path.

4. “TORAB EL MASS” THE FAMOUS BOOK IS CONVERTED INTO A MOVIE MATERIAL; SHARE WITH US A HINT ABOUT THE MOVIE PREPARATION AND SHOOTING.

I am done with my part of shooting; I enjoyed working with the director Marwan Hamed, he is very dedicated and keen about his work. As well as shooting with the brilliant stars that I had scenes with such as Asser Yassin, Sabrin went beautifully and smooth. It is definitely an extremely remarkable contribution for me; since the novel itself has already built a great crowd, and I believe the movie production and preparation will support in building a bigger one through the movie.

5. MOVING TO AN INTERNATIONAL SCALE, HOLLYWOOD IS ALWAYS A BIG DREAM FOR ACTORS; TELL US MORE ABOUT THE CASTING AND HOW YOU WERE SELECTED TO CONTRIBUTE IN “THE LOOMING TOWER” AMERICAN SERIES It all came by incidence, Ali Seliman, who is one of the writers and directors, while the casting for the movie he requested

me to send him a show-reel, accordingly I performed the auditions and got selected, by then, I traveled to Morocco for the shooting with Taher Rahim and Jeff Daniels, what I really loved about this experience is that I had the chance to work closely with the DOP of breaking bad, game of thrones and CSI; and definitely working with experienced people from the heart of the TV industry in Hollywood is a priceless experience. This eye-opening experience gave me the opportunity to discover myself and challenged me to unleash my potentials as an actor at a higher level. I have this thought of repeating this experience.

6. ON THE OTHER HAND, WHAT HOOKED YOUR ATTENTION THE MOST TO ACCEPT THE ROLE?

What hooked my attention the most is the book itself, which I find a real objective one; it discusses the conjunction between both CIA and FBI. I am presenting the role of a Yamani soldier without being a terrorist, I liked the idea of breaking this stereotyping pattern. On the other hand, I cannot deny that such industry of Hollywood is overwhelming the whole world. I am always eager to challenge myself, so participating in such huge show will give me a better understanding of where do I exactly stand. The series is about to get aired, and I look forward seeing the results and the audience’ reaction towards it. March 2018 | 31


7. AT THE BEGINNING OF YOUR ACTING CAREER, IT IS CERTAIN THAT YOU FACED SOME OBSTACLES THAT MAY HAVE DEMOTIVATED YOU; TELL US ABOUT A MAJOR ONE AND HOW YOU SUCCEEDED TO OVERCOME?

I definitely been through a hell of demotivating moments; however, I always consider these stuff are what built me stronger. When I first came to Egypt, and after I was done with the first TV series, I spent a while with nothing in hand, where at Jordan there were quite good achievements going on there. I met a producer who asked me what are you doing exactly? The gents over there are doing amazing jobs. I answered him that I can see where I am heading to. However, the moment I answered him, I felt in doubt! What helped me to overcome it quickly is my will to move forward and never give room for any negative energy to sip in and drain me.

8. SO FAR, WHAT IS THE MOST CHALLENGING ROLE THAT YOU PLAYED?

Akram in “Haza el Masaa” it is very challenging to play a starring role with no master scene; especially that Akram’s character is not easy to understand, since the role has too many unrevealed details. Another challenge was actually reading the people feedback on the show and they keep wonder “what is Eyad Nassar exactly doing in the series?” while I am still shooting until the very last few episodes. My bet was that audiences’ perspectives of Akram contribution will get upside down. It was definitely exhausting and daring as well to proceed with shooting while the program is on air.

9. THE CHARACTER THAT YOU PLAYED AND INFLUENCED YOUR PERSONALITY THE MOST?

Said El-Agaty in “Moga Harra” Series. I believe that we are a mixture of all different characters and personality traits yet with different percentages. Meaning that we are all kind and evil, liars and honest. Being an actor exposes you to all these different behaviors and attitudes, which at some point, nurtures the seed of a certain trait within you. Back to Said el Agaty, this role specifically, the doubtful cop characteristics have elevated to an extent that it became annoying for the people around me.

10. TELL US ABOUT A ROLE THAT YOU COULD HAVE BEEN MORE SATISFIED WITH, IN TERMS OF THE AUDIENCE REACTION? I would tell “Afrah el Qoba.” I think this series specifically when it got aired at the first place, it was an unexpected material by the audience, clumsy to watch and follow this kind of narrative style with the different characters point of views. Still, it was an 32 | March 2018


important move that had to be taken. Such move is pretty similar to “El Gamaa” from my point of view. El Gamaa was totally different experience as a TV series, in terms of acting, videography, directing, and all the aspects of the production were cinema inspired. I believe that El Gamaa changes the idea of the visual identity in the Egyptian drama. That is what I expect from Afrah El Qoba too, I believe in couple of years it will be another major influence on the type of the drama series direction. 11. AWAY FROM ACTING; WHAT ARE THE JORDANIAN TRADITIONS THAT YOU ARE KEEN TO FOLLOW IN EGYPT? The first tradition that I did stick to was the marriage agreement. When I decided to tie the knot with my beloved wife who is Egyptian, I agreed with the families that I will take care of the whole thing following the marriage traditions at Jordan. What actually made me insist on proceeding with these traditions are my sisters; I have 5 sisters and I witnessed all of their marriages, so this is what I felt I should do too, proceed just the same way; besides the Jordanian signature dishes of course, such as; maalouba and mansaf.

12. 4 WORDS AND DEFINE IT FROM YOUR OWN PERSPECTIVE – SUCCESS, RISK TAKING, SATISFACTION, AND HAPPINESS. Success is fearful; Risk taking is my middle name. Satisfaction, is each and every actor’s main issue, it is a state that we never reach. Happiness is something subjective, it depends on your own understanding and dictionary. I think it is not healthy for happiness to be around all the time, it is better to keep memories of happy moments instead so when you recall it counts.

March 2018 | 33


13. WHAT ARE EYAD’S TOP HUMAN VALUES?

I would speak about my personal life; I care about things that reflect on my kids. I am a proud father of three Adam, Noah, and Essar. I am more concerned and caring in raising my daughter –Essarmay be a little more than the sons. The fact that I am the first man in Essar’s life makes me responsible about drawing the character of the ideal man in her mind. Eventually when she grows up and about to step into a relationship, she will have a better appreciative of her worth and what she deserves. One of the major things that I do my best to inherit onto my kids is that I am the first person on earth to have their back and support them no matter what. After we resolve the problem, it is time to discuss what happened with the root cause. I could tell that I do my best to be a good father, and husband of course.

14. THE LIFE MOTO THAT YOU LIVE BY AND KEEP YOU MOTIVATED? The passion, I love my job so much, I believe that one should always do he believes in, and see where you are heading because this is how you reach your destination. In other words, “Visualize to Materialize”

34 | March 2018


March 2018 | 35


5 DESTINATIONS

ADVENTURE

s

- SPRING DESTINATION

Top

Spring

Spring is coming by, the weather is getting better and the birds are signing again. Make this spring vacation special by exploring a new country as we say goodbye to winter and the sunny weather begins to shine. Here are the top 5 destinations that are perfect if you’re confused on where to go this spring vacation or looking for Easter sun. Pack your bags and enjoy your vacation.

Greece

Cyrpus Greece 36 | March 2018

Head to Greece and avoid the summer’s high season, the country has a lot of cities and islands to discover. Crete is one of the stunning islands that you shouldn’t miss out on. Not only is the largest island in Greece but also stunning beaches Mountains and has its unique cultural taste. The weather will allow you to do a lot of things there such as going to the

beach and relax, going trekking or even visit another island. Another famous island in Greece is Cyprus which is blessed with idyllic beaches and has the best sunbath in town! For a nice hike in the amazing weather, think of heading to Troodos, the largest mountain range in Cyprus where get to see picturesque waterfalls, go on a safari, and admire the stunning mountain views.


Balboa Park in San Diego California

California

Going all the way to California, San Diego and its exquisite beaches will take your breath away. The city is home to some of the best beaches in California. You’ll be craving for more food the longer you sat in San Diego. The city is famous for slow-

cooked lamb. You’ll also get to explore La Jolla Cove, a scenic cove and beach surrounded by cliffs where waves have engraved pathways in the sandstone cliffs. Don’t forget to pass by the gigantic Balboa Park.

Any honeymooners on board? Spring is definitely the right month to visit the Maldives. Lying along the Indian Ocean, this beautiful island cluster is famous for welcoming honeymooners from every nation. The reason why the Maldives is a heaven for both honeymooners and

tourists is that it provides a great weather all year long. In April, temperatures are around 30°C and the weather is sunny. You will find the water calm and fill your eyes with the beauty of its blue clear skies at that time of the year.

Maldives

Maldives

March 2018 | 37


Venice

Italy

Around this time of the year Italy becomes a major destination for tourists from all over the world. The weather is chilly ranging between 20°C and 24°C. Mornings are warm but make sure to take a jacket for the nights can be quite chilly. Add a scarf too; it never hurts to be too

careful. Spring in Italy means the serene Roseto Comunale’s opening; don’t miss it as it only stays until end of May. This lovely weather gives you the chance to visit cities like Venice, Florence, as well as the main capital, Rome, and the epic city of Vatican.

A little bit hotter in the Middle East, Oman’s temperatures get to 30°C in April making it the best destination for spring and a bloomy gem to the eye. The country shines in Easter as the as the Damask roses covering the Green Mountain, or Jebel Akhdar, begin to

blossom. Imagine around 100 farms specializing only in the pink flowers. We are telling you; you don’t want to miss the sunset in Oman. Head to Muscat, the city, take care at Salalah; the weather at South Cost is stormy though.

Jebel Akhdar

Oman 38 | March 2018


March 2018 | 39


ADVENTURE

- KITESURFING SPOTS

Top Spots to KITESURF Looking for an interesting activity to do? The highest endorsements go directly to Kitesurfing. This activity is dependent on core strength and adventurous spirit of course. As we wave winter a sincere goodbye and welcome the spring season, it is a good chance to get more insights about venues that nail the Kitesurfing experience. Luckily, Egypt is ranked globally as one of the top spots for this water sport. Based on the annual vacation balance; pick the desired spot in regards to distance. If you are a Sinai fan, you will find brilliant places for practice down the road from Ras Sudr to Dahab. In case Red Sea is the preferred road, starting from Gouna and and all the way up to Safaga is where you will find the perfect destination.

HURGHADA KITE-BEACHES: Fairuz Beach, Al Ahai, Sultana Beach, Abu Mingar, Magawish Beach, Albatros Beach, Jasmin Beach, Titanic Beach, Hilton Long Beach

EL GOUNA KITE-BEACHES: Buzzha Beach, Mangroovy Beach, Zeytouna Beach, Moevenpick Beach, Club Med Beach, Sandbar Beach

SAFAGA KITE-BEACHES: Safaga Shams, Tobia Island, Moevenpick Beach, Menaville

RAS REDR KITE-BEACHES: Paradise Beach, Moonbeach, Ramada Beach, La Hacienda 40 | March 2018

DAHAB KITE-BEACHES: Dahab Laguna, Baby Bay, Blue Lagoon


March 2018 | 41


GEARS

- WHEELS

WHEELS LATEST GOSSIP

EVOQUE - RANGE ROVER

Mild hybrid variant will join petrol PHEV to provide two electrified versions of next generation SUV in 2019. The Evoque is set to launch with 1.5-litre plug-in hybrid, but previous research projects by Jaguar Land Rover suggest the 2.0-litre diesel powertrain is likely to use a 48V mild-hybrid set-up. This mild hybrid is based on a Range Rover Evoque donor vehicle and features a prototype 89bhp diesel engine with a 48V electrical system. The vehicle incorporates a 15kW crankintegrated motor with a disconnect clutch within a hybrid module sandwiched between the engine and a nine-speed transmission. The motor-generator is powered by an advanced 48V electrical system and a 48V lithium ion battery. 42 | March 2018


JAGUAR I-PACE

Jaguar is sprinting to get its first electric car to market during the Geneva Show on first of March. The “I-Pace” has been testing in Sweden, with temperatures as low as -40 degree in order to ensure the batteries’ efficiency. The car’s maximum range on a fully charged battery is about 310 miles, as measured on the New European Driving Cycle. The I-Pace’s drive is provided by a pair of synchronous permanent magnet electric motors, one integrated into each axle and paired with a single-speed epicyclical transmission. The powertrain provides four-wheel drive, immediate response from a standstill and rapid torque distribution between the two axles. Each motor produces the equivalent of 197bhp, meaning the I-Pace concept has 395bhp and 516lb ft on tap. Jaguar’s claimed 0-60mph time for the car is 4.0sec.

MINI ELECTRIC CAR BY BMW

China will witness the first electric car produced by BMW. The Mini Electric was demonstrated by a concept revealed last year, and first prototypes have since been spotted testing ahead of a 2019 launch. The production model will be toned down from the concept, with the highly stylized bodywork and yellow flashes on the exterior likely being diluted.

March 2018 | 43


BENTLEY FLYING SPUR The new and larger underpinnings provide a wider room inside, particularly for rear passengers. The focus on the rear segment is clear with the Flying Spur’s large back doors, which give easy access and also emphasize the leg room on offer. Inside, expect a dashboard that is nearly identical to that fitted to the Continental GT, but passengers in the rear of the Flying Spur will gain infotainment controls, independent climate settings and picnic trays, among a long list of added features. Power will come from a choice of two engines that are shared with the GT. At the entry level will be a twin-turbo 4.0-litre V8, while the brand’s new 6.0-litre W12 engine will also be offered. Bentley has yet to reveal the output of its latest V8 engine, which will be introduced via the GT first, but the W12 is already offered with that car where it produces 626bhp.

HARLEY UNVEIL TWO NEW 1200C SPORTSTERS Harley-Davidson unveil two new 1200cc Sportsters for the urban bruiser and the retro cruiser. In a continued effort to fulfill their promise to release 100 new models over the next 10 years, Harley-Davidson has unveiled two new Sportsters powered by the 1200cc Evolution engine: The Iron 1200 and the Forty-Eight Special. Both of the new bikes are powered by the 1202cc Evolution engine, which produces 66bhp and 73 ftlbs of torque - a significant bump up from the 51bhp and 54 ftlbs of torque produced by the 883. They also share the same frame and similar running gear –in fact to the casual observer, there might be little to separate the two new models but each has its own unique flavor.

44 | March 2018


EDITORIAL FEATURE

THE LOCALLY ASSEMBLED BMW X5 IN EGYPT FULL COMMAND IN ALL ROADS

O

n a regular basis, the third generation of the BMW X5 which is being assembled locally at the Bavarian Auto Group in Egypt is standing as a proud symbol of all its X-Range over its 16 years history, it contributed to bring a premium shift in its range from a large SUV to a luxury car. Not only is it a luxury, but also it has the advantages of design, flexibility of use, safety and electronic communication that suit all needs.

The vehicle comes with a sharp, elegant design with sporty, luxury features, equipped with a 4.4-liter high-performance 8-cylinder engine with TwinPower Turbo technology, 450 hp, with a maximum speed of 250 km / h and acceleration from zero to 100 mph in just 4.9 seconds. The average fuel consumption of the X5 is 9.6 liters per 100 km. Despite the engine’s innovative and pioneering technology, it is fully operational with 92 octane petrol. This powerful engine is controlled by an 8-speed automatic transmission and options of maunal transmission behind the cars’ steering wheel.

its predecessor. It depends on many sources of information in order to direct the cars’ wheels that you need in order to achieve optimal launch in all circumstances, especially on curves. The sources of information for this system include the starting speed, the starting angle and the acceleration rate by which the driver driving directions are being clarified.

The X5 is also equipped with ‘Efficient Dynamics technology’, which aims to increase vehicle efficiency by reducing fuel consumption, also the X-Range third-generation cars are geared towards low weight and increased flow.

Elegant Design The X5 retains its sleek design. The car has bright lights and daytime lighting. It offers spacious side areas with large windows that flood the car with daylight. Inside, the car is equipped with the finest materials, offers many choices of colors and materials between soft wood or polished aluminum. The car carries 10.2-inch screens connected to the I Drive control system.

The third generation of the X5 is based on a system that suspends the car’s engine when it is not moving. It also generates power using brake energy and directs it to the battery, with the steering wheel electric assist system and low-impedance air-traffic technology tires on the road surface, all of which combine to provide as much fuel as possible.

Rich History With the emergence of its first generation in 1999 as the first of the X-Range cars, the BMW X5 has already taken the lead. The car’s character was clear: leading on all roads with its high performance on paved roads, and its ability to get out onto off roads by the same force.

“X-Drive” System The X-Drive system directs torque to the four wheels as needed, it comes in the third-generation of X5 lighter and more efficient than

The new generation of the X5 has written a new chapter in the rich history of this leading vehicle with equipment that gives you the ability to make your own history of driving and inspiring trips.

46 | March 2018


March 2018 | 47


TECHNOLOGY - WHAT’S UP TECH

WHAT’S UP TECH?

APPLE IPHONE SE 2

3D PRINTER (SPARKMAKER)

HUAWEI P20 TRIPLE CAMERA

CAR TRACKER/HOME SECURITY (CARUZZO)

48 | March 2018


3D printer (SparkMaker) It’s a high quality, easy to use and affordable Desktop SLA 3D printer. Start printing is super easy, just download the design file from computer to an SD card, and insert it to sparkmaker, press the bottom and you’re on set. During the printing process LED light will keep you updated about the status and the UV protected cover to avoid any damage from the circumstance. The printing area is a 102 mm by 125 mm with a 0.1 mm xy resolution and z resolution up to 0.02 mm, after printing simply take off the top and grab your fresh product, sparkmaker comes with deferent types of resins, each suitable for different objects you want to create, such as: black, cyan, yellow, magenta and white. If you don’t want to get mess with the typical resins, we provide a special resin that can be clean by water directly, no matter you are an artist or designer, you’ll be able to create creative printed objects with sparkmaker. Also it comes with free and easy software to design your own objects, or you can just use existing 3D models.

CAR TRACKER/HOME SECURITY (CARUZZO) Caruzzo is a completely new gadget for the safety of your car! Now you know everything that’s going on around through your mobile phone. All you need is to leave Caruzzo in the car and turn on the security mode in the application on your phone. From now on, you will be aware of any rustles, as well as serious problems such as robbers, broken glass or tow truck. With Caruzzo, you can easily prevent the problem much more quickly. Caruzzo includes more than 15 functions, which currently cannot be offered by any security device, as it is equipped with a GPS system, which will keep tracking your vehicle all around the world, the main benefit being easy location of your vehicle in case it had been stolen. Besides that, you can always keep an eye on the car when a family member or friend borrowed it for a ride. If you are in transportation business, it is of a great use in tracking your employees, rented cars, and so on. Keep your home safe with Caruzzo; as it equipped with a perceptive sound sensor, which can differentiate a barking dog from human voice or a broken window (up to 500 sounds), and it will

notify you each time it detects a specific source of noise around it. Thanks to the built-in notification function, you will instantly receive a message stating that there are some strange rustles in the house near the front door. You can always use the “Record” function, which works very well up to 7-10 meters range from the Caruzzo gadget, or just listen to what is happening around.

Apple iPhone SE 2 Apple iPhone SE 2 will be realized this month, While the iPhone SE looks similar to the iPhone 5S, there is an expectation that the iPhone SE 2 will look more like the iPhone 8, although it is expected to have smaller dimensions. Currently the iPhone SE has a 4in screen (that’s 4 inches measured diagonally). The handset itself measures 123.8mm by 58.6mm and its 7.6mm thick. It weighs 113g. The new iPhone SE dimensions may slim down further. For example, the phone might be as thin as the iPhone 8 at 7.3mm. If Apple was to ditch the iPhone 5s-esque design for the iPhone SE, in favour of mimicking the iPhone 8 design, this could be feasible. Apple could introduce a 6.1in LCD-TFT screen on its new low-cost iPhone, while the other iPhones will feature OLED screens like the iPhone X does now. Let’s introduce Apple iPhone SE 2 new features; it could offer a wireless charger, 3D touch screen and a face ID, and of course other great features such as: 12 MP camera with an f/2.2 aperture, 2GB RAM and 32GB or 12 GB storage options.

Huawei P20 Triple Camera The Huawei P10 is about to be replaced with the Huawei P20. The new Huawei phone will be available in three models: ‘Emily’, the standard phone in Ceramic Black/Twilight; ‘Charlotte’, a Plus version in Ceramic Black/Twilight; and ‘Anne’, a Lite model in Midnight Black/Klein Blue/Sakura Pink. Huawei P20 will actually have three cameras at the rear. As mentioned earlier there might well be three models including a Pro or Plus model as well as a Lite version.

March 2018 | 49


Orange Awarded by Ookla as the Fastest Network in Egypt And Introduces the Newest Youth Tariff “Orange Dragon” Orange Egypt CEO Jean Marc Harion (R) and Ookal’s Sales Director of EMEA , Adam Keating

Orange Egypt network has been certified by Ookla® as the fastest in Egypt, with a data speed matching international standards and superior to all other networks in the country. This assessment, based on network tests taken with Speedtest® during Q3 and Q4 of 2017, entitles Orange Egypt to claim it operates the fastest network in Egypt and use the commercial rights of Ookla in its campaigns. The recognition was announced during a press conference held at Fairmont Nile City Hotel in the presence of Orange Egypt CEO, Jean Marc Harion and the company’s officials, Ookla’s Sales Director of EMEA, Adam Keating and a number of journalists and media personnel. The efficiency and the speed of mobile networks in Egypt have been tested through a number of standards based on data resulted from tests by the internet users. According to such tests, Ookla Speedtest application measures the speed of operators in a market and based on rigorous analysis determines which performs fastest in the award period. Because the world of communications is constantly changing, Orange Egypt is always keen to keep pace with the changing needs of its customers, especially the youth who represent a large segment in the 50 | March 2018

Egyptian society. On this occasion, Orange is introducing the newest youth tariff “Orange Dragon”. With the new Tariff, Orange is introducing the newest internet unit that guarantee the full usage of internet packages “Dragon Bytes” where youth will get 150 minutes in addition to 7000 Dragon Bytes, all for only 70 EGP per month. Youth can also benefit from the new internet units to use them however they want on social media, music and Internet. “We are proud to be recognized by Ookla as the fastest network in Egypt. This honorable award reflects our outstanding efforts exerted to upgrade and develop our networks in the past 18 months. Today, one of the most important objectives of the company is achieved: ensuring that our customers enjoy the best internet experience. Now, we are able to provide unprecedented speeds through our 4G network”, said Jean Marc Harion, Orange Egypt CEO.

Orange Egypt CEO Jean Marc Harion (C) during the award Cermony

Orange Egypt CEO Jean Marc Harion

For his part, Adam Keating, Ookla’s Director of Sales EMEA said “We congratulate Orange Egypt on winning the award of the fastest network in Egypt. This award is deemed to be a commitment by Orange to provide the best services to its customers. Customers are able to use fast connection data, thanks to this strong and efficient network.”


March 2018 | 51


TECHNOLOGY - ACCESSORIES

MUST HAVE ANDROID ACCESSORIES

FOLDABLE BLUETOOTH KEYBOARDS

T

PORTABLE BLUETOOTH SPEAKER

FAST CHARGER

Technology provides new gadgets almost every other day. Such tools are meant to make our life easier and more enjoyable. During this time of the year, it is possible to re-hit the beach road to enjoy the sun; companies have upgraded their items’ configuration and innovative designs to a practical level that copes with the fast pace of life.

beach but a brilliant set of music tracks to add vibrant tunes to the mood. To have a waterproof portable speaker is to worry less about the item to get ruined by water and to enjoy more a day in the pool or beach. It connects easily to the phone via Bluetooth. All speakers are set to be able to use during a phone call.

FOLDABLE BLUETOOTH KEYBOARD: Nearly everybody uses their cellphone to keep an eye on the work updates. It is irritating when you need to reply back to an important email communication but you are used more to typing using a tangible keyboard rather than touchscreens. In that case, a foldable keyboard is your perfect item.

FAST CHARGER:

WATERPROOF BLUETOOTH PORTABLE SPEAKER: Nothing complements an intense workout or a day by the 52 | March 2018

A wireless device that you plug into the mobile’s charging cable; place the phone and let it charge; what makes it interesting and practical is its design that allows you to keep using your phone as normal while it is charging without being interrupted by the cable length or plug and unplug every now and then to pick up an important call.


DINING WITH STYLE AT GRAND NILE TOWER Experience Okashi, a simple yet suave cuisine of Asian-inspired bites, a fresh exquisite selection of sushi and sashimi and traditionally themed Teppanyaki tables, magnificently poised by the Nile. Enjoy the stunning views of the Nile River at El Sakya Souk open air terrace offering an enticing menu of a wide variety of authentic Indian, Italian, Mediterranean classics, Tex Mex cuisine and a selection of fresh seafood prepared to your liking. Matchless dining experience while cruising the Nile aboard Marquise, Grand Nile Tower’s private yacht, offering superb cuisine and live entertainment, during its lunch and dinner cruises. The Pyramids, the River Nile and the entire city of Cairo all into view while enjoying a true gastronomical journey of the senses at the Revolving restaurant.

Grand Nile Tower, P.O. Box 2288, Corniche El-Nil, Garden City, Cairo, Egypt Tel. +202 23651234 Fax. +202 23621927 Email: info@grandniletower.com www.grandniletower.com

Commitment to Excellence March 2018 | 53


FITNESS

- BULLETINS

BULLETINS

NAIL THE WORKOUT WITH BALLS

Balls those simple spheres that have managed to remain the source of activity and enjoyment since the childhood. During the infancy, it was the ideal item to play with and run after in a landscape. Now as grownups, we call it exercise balls, also known as physio balls, swiss balls, or fit balls. They are large, elastic balls that turn to be a great activator during a workout that makes difference in terms of body shape, since balls works best to strengthen and stretch the body. It also improves the overall core stability and balance.

WORKOUT OPTIONS

Fit balls can be used solely during the whole workout, or you can save the extra effort for certain exercises only. In both cases, inserting the ball within a workout increases its intensity as a result of the effort that has to be exerted by the core and muscles to maintain stability.

EXERCISE TYPES

Exercising on a stability ball has a wide array of activities that can be done; the type of exercise is dependent on the outcome that you are looking forward. If you aspire to build and strengthen the abdominal muscles, go for the crunches on the ball type. Have a seat on the ball while being weight-free and enjoy the chest presses, bicep, and tricep lifts. Swiss ball exercises are the perfect choice for stretching back, core, and legs.

CONSIDERATIONS

What makes the ball exercise counts efficient is the ball itself regardless of the type of exercise. Which means that one must use a ball that is sized properly in proportion to the body in order to be able to perform the exercise properly. To be in charge of the workout using a ball, you must ensure that the ball is inflated to secure sitting on it with knees bent at a 90-degree angle.

SAFETY RECOMMENDATION

To prevent injury and accidents, as well as achieve the maximum benefits of your exercise, you should use the ball on a padded surface, carpeting or mat in case you lose your balance. To ensure stability, keep the feet similar to shoulder-width apart during the sitting exercises. The nearer you place the exercise ball to the wall, the less you are exposed to falling in case of losing balance. The last advice to prevent muscles’ tensions is maintaining a naturally straight spine while seated on the ball. 54 | March 2018


Š2018 Marriott International, Inc. All Rights Reserved. Preferred Guest, SPG, Sheraton and their logos are the trademarks of Marriott International, Inc., or its affiliates

Beyond a Workout Where serenity meets beauty. Come and restore your well-being and recharge your zest for life. Find out more at www.sheratoncairo.com

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March 2018 | 55


FITNESS - FAT TRIMMER

TRIM THE FAT SAVE THE

T

MUSCLE

There are people from the school of thought that loosing fat and maintaining muscle mass simultaneously is an impossible feat, however that isn’t strictly true with some careful planning it is in fact absolutely achievable. We at the Fitness and Lifestyle Magazine are here to teach you how you should eat and train if you want to keep your lean muscle while loosing fat. You may wonder why the retention of muscle is so important, well, quite simply gaining or loosing fat is significantly easier than building muscle. Assuming that time is not of the essence, then your best course of action is take the time it requires to get lean without sacrificing any of your hard earned muscle. We take a two-pronged approach: training and nutrition. As Instagram posts readily tell us your body shape is 70% nutrition (what you eat) and 30% by training, with these percentages in mind lets start where you reap the most benefits: nutrition.

NUTRITION

This is straightforward and it is best solved with a touch of maths. Firstly, identify the amount of calories you need to maintain your current weight. Whilst maintenance level is dependent on age, activity level and genetic factors, a helpful rule of thumb is your body weight in pounds (lb.) x 15 per day.

Example: 80kg male x 2.2 = 176lb X 15 = 2,640 calories per day

Eat your maintenance level of calories from good quality sources, real whole foods, nutrient dense foods, no junk food. See the chart below for a quick reference guide. Food Groups and Food for This Plan

56 | March 2018

By Victoria Haig


PROTEIN

CARBOHYDRATES

CARBOHYDRATES VEGETABLES

Chicken Breast

Baked Potatoes

Broccoli

Turkey Breast

Sweet Potato’s

Asparagus

Lean Minced Turkey

Beans

Lettuce

White fish

Yogurts

Carrots

Salmon

Pumpkin

Cauliflower

Fresh Tuna

Quinoa

Green Beans

Canned Tuna

Oatmeal

Green Peppers

Crab

Berries

Mushroom

Lobster

Guava

Spinach

Shrimp

Apple

Tomato’s

Fillet Steak

Orange

Peas

Sirloin Steak

Apricot

Onion

Lean Minced Beef

Pear

Artichoke

Egg Whites

Apple

Cabbage

Protein Drinks

Pineapple Pumpernickel or fitness bread

Celery

Low fat Cottage Cheese Once you have established your maintenance aim to eat 1 gram of protein per pound of body weight. Limit fats and eat healthy carbs as outlined above. If the scale doesn’t move down, then adjust your initial sum to bodyweight in lb. x 14 instead of the original x15. Eating smaller meals throughout the day will prevent dips in blood sugar which in turn cause cravings. Spreading the calories across meals fuels your metabolism and makes your less hungry. There are other intakes to consider aside from food. One of which is fluids – muscle is approximately 70% water and fluid is an essential transport mechanism for your nutrients. When water intake isn’t sufficient you’ll feel sluggish and loose strength. Aim for 3-4 liters if water daily and naturally we needn´t mention that juices, soft drinks and alcohol should not be part of your daily fluid intake.

Another intake to factor is supplements. Whilst the decision to take supplements is an entirely personal one. There are a coupled that could be suitable for your busy lifestyle:

Cucumber

WHEY PROTEIN POWER, can be helpful when trying to reach your protein quota, plus its pretty portable machining it highly convenient when you’re on the go. BRANCH CHAIN AMNIO ACIDS (BCAA´s), have been scientifically proven to prevent the loss of muscle making them another useful supplement to consider.

Training

Often when people want to loose fat the first thing they consider is doing cardio but please take on board that cardio alone will not help you achieve your goals. The best form of exercise for shaping your body is weight training and that is true for men and women alike. Resistance training (or weight training) increases your metabolic rate by increasing your muscle mass – the body needs requires more energy to maintain the muscle mass – fat on the other hand doesn’t require any energy it sits there annoying us! Its not rocket science and by following a few simple rules to you´ll get the most out of your workout. So lets me absolutely clear irrespective of gender or age weight training is pivotal to fat loss, it helps you to be stronger and leaner.

•Don’t waste time with new fangled fancy exercise instead be selective with your training – pick big hard exercise, compound movements like: squats, deadlifts, pull ups, lunges, bench press, dips and shoulder press. • Aim to maintain as well as build some muscle, everyone trying to loose weight would benefit from gaining some muscle. Even a few extra pounds of lean muscle means more a lot more calories burned every day. • Finally boost your metabolism post training, at we mentioned fat loss isn’t just bout what burns the most calories during exercise it about what burns the most amount of fat over a 24hour period. Finish your session of with some short high intensity cardio as opposed to the long steady state cardio of yester years. Short, high intensity exercise creates an oxygen debt known as EPOC or excess post exercise oxygen consumption – this is what boosts your metabolism long after you’ve finished training. So to conclude you have a pretty comprehensive list of do´s and don’ts, try to steer clear of bro science and alluring but a best inefficient at worse dangerous short cuts. You need to follow these guidelines and add an extra dollop of motivation and patience for good measure. Good Luck!

March 2018 | 57


5

- MEDITATION

REASONS TO START

MEDITATING

FITNESS

If you have time to breathe you have time to meditate. You breathe when you walk. You breathe when you stand. You breathe when you lie down. – Ajahn Amaro

M

editation is a mental practice, when mastered you have control over your mind and not the contrary. Meditation is often misunderstood or may be misperceived; people tend to see meditation as crossed legs posture and doing nothing. Well, that is way far from what people do while meditating.

First of all, to meditate is to breath properly, because, yes you may be breathing in a wrong way. Visualize a new born sleeping like an angel, how does he/she breathes? Babies breath using their bellies, which is the right way to breathe, you inhale from the nose feel the breath penetrating your body all the way direct to the tummy, and when you exhale, use the mouth emptying the belly. There’s something magical about the belly breathing, when you succeed to shift your focus and mind in the breathing, the body feels relaxed and calmed down, thus, you will feel peaceful. Moving to the posture thing, don’t worry no need for the crossed legs position. All you need to do is find the most comfortable seating for you with a straight spine. Important to mention that meditation comes in different forms, you may mediate when seated, while walking, and there is also the dynamic meditation which is dependent on following a series of movements in a chaos environment to distract the mind from its systematic way of thinking which helps in releasing any negative emotions in an energetic way.

2.Meditation improves concentration Maintaining a regular practice of meditation makes people excel in taking control of their mind and breathing. As mentioned previously, the act of belly breathing itself calms the body; and with consistent practice it beats the fogginess of the brain. 3.Meditation increases acceptance Meditation connects us with our inner voice and soul, where you discover a lot of aspects about your personality traits. By time, you understand yourself and start accepting yourself with all your flaws. Self-acceptance is important because it is the key to any positive change you are willing to initiate. 4.Meditation practice benefits cardiovascular and immune health Meditation induces relaxation, which increases the compound nitric oxide that causes blood vessels to open up and subsequently, blood pressure to drop. One study, published in 2008 in the Journal of Alternative and Complementary Medicine, showed that 40 of 60 high blood pressure patients who started meditating could stop taking their blood pressure medication. Meditation also improves immunity.

LET’S HAVE A CLOSER LOOK ON THE 5 REASONS THAT MAKES YOU WANT TO MEDITATE:

5.Meditation influences your workout Meditating prior to starting the exercise is a great way to stretch your muscles with focus and control. At first, it is normal that your mind may drift during the process; yet, through practice, you can guide it back to your intention of the moment. This simple pre-workout meditation can be performed in the car before stepping into the gym, or inside before you start your routine.

1.Meditation reduces stress Stress creates agitation and it is something most of us deal with on some level. And it’s increasing, given the rising use of anti-anxiety medications. Meditation allows people to take charge of their own nervous system and emotions.

When meditation become part of you daily activities, you will feel a difference in your state of mind and people around you will see and notice a progress in your behavior, because meditation is not just a practice to do, but actually it impacts different aspects of your personality traits and activities you perform.

58 | March 2018


March 2018 | 59


BODY AND HEALTH

- MENTAL HEALTH

CROSSING EGYPT CHALLENGE Crossing the country from Aswan with only with the purpose to increase the people awareness about the population. This is exactly what the team of crossing Egypt Challenge did during 24 days with an average of walking 42 kilometers per day; this challenge was supported by the “United Nations Population Fund” UNFPA and the Egyptian Ministry of Youth and Sports. We had the chance to interview Helmy Elsaeed; lead of the team and the Guinness Record Holder.

FROM CYCLING TO WALKING, WHAT IS THE DIFFERENCE?

I am endurance athlete, which includes cycling, walking, biking, climbing, and rowing. I see myself doing a brilliant job. Mental and physical strength required are all the same, what really differs are the technical skills which you need to adopt and master, such as the rowing the technique itself, or how to climb, etc. TELL US ABOUT YOUR PREVIOUS CHARITY ORIENTED PROJECT. I am a Guinness record holder for the fastest crossing to the European continent by bicycles. It was done for Child Autism awareness last summer 2017, when I came back I was fueled to do a charity thing in Egypt, 60 | March 2018

and since I’m interested in the crossings of continents and countries. “Continents under human power is something that I really like” where I manage to combine the two things which I love the most, travel and using the human power. HOW DID THE IDEA OF CROSSING EGYPT GOT CRYSTALIZED? Since I was just done with the biking challenge in Europe and if I thought of doing it in Egypt it would take me only 4 days. Choosing to cross Egypt by foot walking was selected in order to upgrade the challenge at a higher level in terms of the mental and physical aspects of it, this is when I started to think about the most basic form that I could do, and it was basically crossing by foot, walking or running, and the highest endorsements

were for walking. What also made me go for the walking is a way to beat laziness of the surroundings when they cannot move to the kiosk to bring something. SHARE WITH US THE STAGES OF TEAM FORMULATION AND SLECTION OF THE CAUSE. Prior to the Guinness challenge, I was living in Gouna, where I got introduce to a brilliant community that I found will be suitable as team members. Since almost all challenges and activities I perform alone, I thought this time to include more people to work on it all together. Abdallah, Cairo Runners co-founder, who introduced me to Omar and Jumana, and basically the team formed. By then, we started to brainstorm about charity issues to support and promote during our challenge,


using the connections of each one of the team, we managed to settle down on the cause and get in touch with the UNFPA. They usually deal with issues related to gender equality and gender violence who liked the idea of our project and challenge and decided to support us using their resources and help us make it happen, and accordingly the ministry of sports supported us too. Upon settling down on the challenge, I started to communication with my network of friends who have their own businesses in the sports field. Where Sprint active wear designed the outfit and “ASN” Advanced Sports Nutrition. Upon arranging the whole ecosystem for the challenge we headed the road to Aswan and started. A pleasure to mention too Manal Rostom, the first Nike Hijab ambassador was involved in the beginning of the trip and at the end as well in terms of support and social media promotion during the event.

HOW LONG DID IT TAKE YOU TO PREPARE FOR THE CHALLENGE?

I am always travelling, active, hiking, and definitely walking is something that we do each and every day, of course not with the same intensity of the challenge. However; if you will walk 42 kilometer per day –which is the average marathon length- you will find yourself more observing the way you walk, and you will start noticing things that never crossed your mind. Also, it was not too long since the Guinness thing was not too far prior to working on this project, so I can tell that from a fitness perspective, I was at peak, physically and mentally; which was evident that the full distance was completed.

WHAT HAVE YOU DISCOVERED ABOUT EGYPT DURING THIS TRIP? Northern Qena is an extremely beautiful city; we were astonished by its beauty especially at Nagaa Hamady, were the mountain at the

eastern deserts is embedded in the Nile, beautiful scenery that made surprised that such beauty exists in Egypt.

WHAT MOTIVATED YOU TO PROCEED WITH THE CHALLENGE?

Hosting this challenge for the first time, made the team super energized to complete the challenge, especially with the support we received from the UN and the ministry. What also encouraged us during the marathon is when down the road you realize how far we have come walking. Also leaving a fingerprint and to feel inspiring for people around you from different city made us see and feel the value of what we were doing. People were left amazed when they get to know that we were walking all this distance; which definitely gave us a push and motivated us to proceed.

March 2018 | 61


HOW THIS CHALLENGE INFLUENCED YOUR CHARACTER?

It influenced my character more than anything in the world. Definitely after each and every trip I do, I change a little bit. That challenge of the Guinness record was physically demanding in a huge matter. This challenge was eye-opening and mentally developing. I claim that I had the chance to see almost up to 85% of Egypt that I never had the chance to see before. Discovering the real Egypt in terms of the landscapes and the people. And definitely talking about specific issue such as family planning, is considered taboos over there, so when you get the chance to open a conversation with people about such topics, and delivering sessions in the youth centers about youth-related issues, and have a tangible chance to see people reactions’ on these issues influenced us. Besides of course the physical and mental aspects of it that does change you as well, 62 | March 2018

it makes you tougher in a different way. The human interaction with different people, cultures’, and mindsets added to my character and made me learn a lot about how different personalities and communication ways, the whole team was under pressure, and even mental and physical stress, you act differently than when you are calm, relaxed and everything is at ease.

DID YOU FEEL THIS CHALLENGE HAD AN INFLUENCE? HOW?

We had two types of conversation; the first one was people who we meet randomly while walking down the streets, and the other type are planned lectures at certain spots that were arranged by ministry of youth. I observed more acceptance from women towards these topics which is logically understood; while men disagreed a bit tackling these ideas, especially the ones whom we spoke to randomly across the streets.

On the other hand; the gentlemen who attended lectures at the youth center showed a higher level of acceptance attitude, which makes sense too, since they came voluntarily. Thought those random conversation we believe this cause have had the chanve to make an impact on the way they percieve conversations about population. When we challenged their point of views and perspectives, they left us while thinking about it again; which we consider a change of course. ARE YOU PLANNING FOR SIMILAR UPCOMING PROJECTS? Yes, I am in the process of planning for a couple of record projects; mixed of international and local challenges, some of them are cycling, some climbing, and rowing. It shall follow the same manner of embedding endurance sports in awareness.


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FITNESS

- MEET THE EXPERTS

MEET THE EXPERTS

Lisa Hack, Personal & Group Trainer

Tyree Simmons, Personal Trainer

IS IT BETTER TO DO FULL-BODY WORKOUTS OR TARGET DIFFERENT BODY PARTS IN EACH SESSION?

HOW CAN I GET MORE ENERGY FOR EARLY MORNING WORKOUTS?

This really depends on what you want to achieve. So you have to keep an eye on the pros and cons of the full body workout so you can determine if this is what you need or not. During a full body workout, the whole body is stimulated which in returns increases the effectiveness of the workout. The highest is the stimulation and the practice frequency, the better and quicker you master the exercise technique. On the other hand, some people cannot deal with full-body workout. Also the efficiency of a full body session depends on the selected exercises, if the muscles were not targeted equally it may cause a lag in the development of some body parts, were some grow quicker than others. 64 | March 2018

If you are getting adequate rest but you’re still not feeling energized in the morning, the problem may be that your body is in a state of ketosis after fasting throughout the evening during your sleep. Ketosis is when the body is using fat for energy. If you aren’t eating enough carbohydrates, then your body turns to fat for energy. This can cause that low energy feeling before your workouts. Green tea, green juices, coffee and even getting sunlight can help boost energy levels. Starting your workout routine with a fast-tempo, blood circulating dynamic warm up may not only help boost energy but will help prevent injuries caused by low energy, low focus workouts.


David Sauter, Fitness Trainer WHAT EXERCISES WILL HELP REDUCE CELLULITE ON THE HAMSTRINGS? Cellulite can be one of the most frustrating aspects to losing weight. You may find yourself losing weight everywhere but the cellulite still persists. Ridding your body of cellulite involves a combination of High Intensity Interval Training and a proper diet. The following exercises supports in beating the stubbornness of your cellulite, Burpees, Bodyweight Squats, Push-ups, Bodyweight Lunges, Jump Squats, and Mountain Climbers.

STEPHANIE HARTER, Certified Registered Nurse Anesthetist WHAT IS THE RIGHT WAY TO BULK UP?

Excess calories in any one meal will always be converted into body fat. Eating small, frequent meals promotes more efficient muscle growth because it helps to regulate insulin levels. Another key to increase lean muscle mass and “bulking up,” is to Increase your intake of good fats. Some fats are necessary to ensure good hormonal production and thus muscle growth. Eliminate all fats and see your testosterone levels take a dive. The body needs fats like the omega essential fatty acids in order to ensure proper hormonal production and brain function. These oils are essential because the body cannot manufacture them and they help with many things like enhanced recovery due to reduced inflammation, enhanced nutrient partitioning due to their ability to neutralize enzymes necessary for fat storage, which means more calories go toward muscle production and less to fat.

Victoria Taylor, Registered Dietitian ARE NUTS A HEALTHY SNACK?

Plain nuts are the healthier, but they don’t have to be boring. Dry frying or toasting nuts in the oven gives them a stronger flavor – particularly for almonds, hazelnuts and pecans. Try adding spices like Chinese fivespice, paprika or cayenne pepper. For a sweeter flavor, try cinnamon or vanilla extract. If you keep an eye on portion sizes and avoid unhealthy additions like salt and sugar, nuts can be a healthy choice between or with your meals. Try to avoid dry-roasted, salted, flavored or honey-roasted nuts, which come with extra salt and sometimes sugar too. If you’re at a party, remember that nuts are often salted, which may make you feel thirsty and encourage you to consume more alcohol.

Amira Azmi, Health and fitness specialist I’M NEW TO THE WHOLE NUTRITION THING, WHERE DO I START?

Start to change one thing daily that will help you live a more balanced and healthy life. Whether it’s an hour cardio or eliminating sugar or taking the time to prepare your meals. Make your initial goal to maintain a healthy lifestyle not to just lose weight. Instead of starving yourself and following strict dietary limitations, focus on how to feel great, how to have more energy, how to improve your mood and your outlook. The following tips will guide you throughout your kick-off; cut off fried food, processed food, and soda. Increase your water consumption, load half of your plate with veggies or green salad, Strength training and cardio 3-5 times a week. Last but not least; reward yourself, because not every day you will feel motivated but every day you can do your best. Don’t get caught up in perfection, it doesn’t exist and isn’t sustainable. Do your best with the resources you have. March 2018 | 65


BODY & HEALTH

- IMMUNITY BOOSTERS

BOOSTING THE IMMUNITY THROUGH

NUTRITION BY: ALAA BASYOUNI

66 | March 2018


E

ating right and adopting a healthy lifestyle has numerous benefits that go far beyond losing weight and looking good. Having a great body is a common goal we all aspire to achieve, but the true meaning of a great body needs to be redefined in our minds. A great body on the inside is surely going to look great on the outside as well. Most of the effects of aging happen on a cellular level, where our immune system starts having a delayed reaction to repair the damage. Our bodies defense mechanism whether against infections, inflammations, or aging is done by our immunity. In order to keep our bodies protected, we need to boost our immune system and this can be primarily done via our diet.

We are continuously exposed to organisms that are inhaled, swallowed or inhabit our skin and mucous membranes. Whether or not these organisms lead to disease is decided by the integrity of our body’s defense mechanisms, or immune system. When our immune system is working properly, we do not even notice it. But when we have an under- or over-active immune system, we are at a greater risk of developing infections and other health conditions. Sadly, too many of us do not eat enough of the fresh fruits, vegetables and other foods which we need to keep ourselves healthy year-round. You cannot just eat an orange or grapefruit and expect one quick burst of vitamin C to prevent a cold. A truly healthy immune system depends on a balanced mix of vitamins and minerals over time, plus normal sleep patterns and a hefty dose of exercise. With some exceptions, it is best to get vitamins and minerals from fresh food sources rather than in pill form. Make sure you have the recommended daily doses of super vitamins and minerals as, vitamin A, C, D, and E; moreover, minerals as, Selenium, Iron, and Zinc which are known for their strong immune boosting effects. It is preferred to have the previously mentioned vitamins and minerals from natural sources or even supplements on daily basis. Depending on where you live and what time of the year it is; you cannot always get your hands on high-quality fresh food. Keep this in mind frozen options are fine. They pack a similar nutritional value as fresh counterparts. Just choose plain frozen foods rather than those with added sugars or sodium. When searching for how to boost your immune system, try the following 10 foods: • PROBIOTICS: They are good bacteria that help you digest nutrients that boost the detoxification of your colon and support your immune system. Probiotics are found in yogurt, pickles, and fermented cheese. • GINGER: It helps to break down the accumulation of toxins in our organs due to its warming effects. • GINSENG: It plays a role in antibody production; it helps the body to fight invading microorganisms.

• BROCCOLI: It is supercharged with vitamins and minerals. Packed with vitamins A, C, and E, as well as many other antioxidants and fibers, broccoli is one of the healthiest vegetables you can eat. The key to keeping its power intact is to cook it as little as possible. • OATS: They contain a type of fiber with potent antimicrobial and antioxidant capabilities. • GARLIC: Studies have shown that, this potent onion relative contains the active ingredient allicin, which fights infection and bacteria. • FATTY FISH: Salmon, mackerel, and tuna are rich in omega-3 fats, which reduce inflammation, increasing airflow and protecting lungs from colds and respiratory infections. • BLACK AND GREEN TEA: People who drank 5 cups a day of black tea for 2 weeks had 10 times more virus-fighting interferon in their blood than others who drank a placebo hot drink. • MUSHROOMS: They increase the production and activity of white blood cells, making them more aggressive. This is a good thing when you have an infection. • CHICKEN SOUP: It contains collagen, which can help boost the immune system, in addition to amino acids and nutrients that help prevent inflammation. If you are willing to go the extra mile to keep your body healthy and protected try the following bonus tips: • Quit smoking. • Eat a diet high in fruits and vegetables. • Exercise regularly. • Maintain a healthy weight. • If you drink alcohol, drink only in moderation. • Get adequate sleep. • Take steps to avoid infections by maintaining a good hygiene. • Try to minimize stress. Eating right and being hydrated are both essential to a strong immune system, which offers protection from seasonal illness such as the flu and other health problems including arthritis, allergies, abnormal cell development and cancers. Help protect yourself against infection and boost your immunity by including these nutrients in your eating plan.

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GROOMING - FRAGRANCES

MASTER HEALTHY

EATING

During this time of the year, it is common to gain some extra pounds due to the cold weather that opens the appetite big time. However; let’s look at the bright side, this remains a good chance not only to lose those extra pounds but adopting a better and healthier nutritional lifestyle as well. In order to master the healthy eating, you need first to work on your mindset towards it. Healthy food is not at all something boring, because it includes a wide variety that if you managed to balance, you will be amazed! For a start, let’s have a look on the basics; what are the nutritional pillars that should be considered: • Carbohydrates: During training days eat more carbs, as it is the main source for energy before working out, yet; that doesn’t mean eating a huge plate of pasta right before working out. Carbohy68 | March 2018

drates are mainly found in bread, rice, and vegetables. • Protein: Protein plays a major role in muscles’ repair, growth, and recovery. It is found in chicken, beef, fish, and eggs. • Fats: Fats are essential fuel source for low-intensity exercise, it supports too in the absorption of some vitamins. • Vitamins: Help to ward off any infection; that’s why it is important to eat plenty of vitamin-rich fruit and vegetables. HERE, WE PRESENT THE TOP QUESTIONS ASKED FOR LOSING WEIGHT AND EATING HEALTHY: Should you eat three big meals or several small meals to lose weight? When it comes to losing weight, you can eat every few hours (every 2-3 hours) to prevent hunger, but you must eat healthy food and small portions. This helps too in

speeding up the metabolic rate, improve energy levels and prevent muscles’ loss.

WHAT TO AVOID EATING TO LOSE WEIGHT? To lose weight you need to burn more calories than you consume, so replace eating junk food with fruits. So, if you are looking forward a flat tummy, then don’t eat cookies, ice cream, and cakes as they contain large amount of sugar, same applies to the drinks that contain soda, which is one of the unhealthiest foods in the world! However, it is okay to treat yourself during the weekend.

WHAT TO EAT BEFORE AND AFTER THE WORKOUT?

When it comes to working out; never exercise on an empty stomach, the ideal time to eat is between 30 minutes to


three hours before working out. You can eat fresh fruit like bananas or apples or you can eat egg whites. Refueling after working out is no exception. Wait a minimum 30 minutes to one hour after exercising before you eat, to maintain high energy, build and repair your muscles. You can eat salad with roasted chickpeas or chicken or brown rice or tuna. Above all don’t forget take your protein shake right after working out for the process of muscle repairing

WHAT ARE THE ABSOLUTE HEALTHIEST FOODS YOU CAN EAT DAILY? Eat the rainbow! Eating a variety of fruits and vegetables can keep you healthy and fit. It also protects you from diseases. You can combine all those different colors together; as for red you can eat tomatoes, apples, strawberries and watermelon. For green you can eat lettuce and cucumber.

Orange and yellow you can choose from oranges, bananas and carrots. Blue and purple you can also choose from blueberries and blackberries. Each color carries its own set of unique vitamins and disease fighting. Keep in mind always that eating healthy is not just a phase, but a lifestyle. Get started now with clean eating; you can take the following schedule as a reference for how healthy diet works.

TIME

MEAL

FOOD ITEMS

7:30 AM

Breakfast

Eggs white & 1/2 fruits

9:30 AM

Snack

Yogurt topped with berries + a dozen mixed nuts

12:00 PM

Lunch

Chicken breasts + mixed veggies

3:30 PM

Pre-workout

Banana

6:00 PM

Post-workout

Protein shake

7:00 PM

Dinner

Salmon + mixed veggies. Or the different colors in vegetables and fruits (eat a different variety everyday)

9:00 PM

Stop eating!

Stop eating!

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BODY AND HEALTH

- MENTAL HEALTH

MASTER MENTAL WELL BEING It is impossible to cure the body while dismissing the mind, and vice-versa. The mind-body connection is so much sophisticated, not due to its complexity as much as the way both work in conjunction is astonishing. Everybody witnessed moments of mental fogginess or just out of the mood vibes and figured out that it was due to a physical pain that made us cannot focus. Also, it is sure that we faced the counter moments; where a super tensed mood due to work, family, finance, or whatever that cause physical pain, such as headache, migraine, etc. The connection between working out and mental health is clear. Physical exercise has been shown to add in improving mental health status, since it supports in reducing anxiety, depression, and negative mood and by increases self-esteem. Exercise has also been found to treat social withdrawal symptoms. Working out in here does not necessarily means a high intense exercise, yet simply going for a walk or doing yoga, yes, such activities impact the mental health state positively. That is due to the fact that exercising releases endorphins, the body’s “feel-good hormones,” that helps in keeping the mind calm and relaxing the body. STUDIES HAVE AGREED ON CERTAIN ASPECTS THAT GETS HIGHLY AFFECTED THROUGHOUT THE POWER OF PHYSICAL ACTIVITY: Frustration tolerance: Physical activity can be a healthy way to release frustration and anger. No matter what you do - kickboxing, yoga, or going for a run - the physical release of negative energy will leave you feeling refreshed. Studies has shown that exercise can have a preventative effect against the buildup of anger. Reduced tension: When you’re stressed, your muscles contract, adding more tension to your already over-strained body. Exercise releases stored energy and allows muscles to return to a resting state. You may experience fewer backaches, tension headaches, arthritic joint pain ... the list goes on. Increased attention and productivity: When your mental plate is cleared from toxic stress and anxiety, you can have the needed space for more productive tasks. You’ll be more in tune with your body in order to recognize the signs of stress before it takes a toll on your physical and mental health. Better sleep: The more you exercise, the better you’ll sleep, at least according to several studies. When you’re not getting enough rest, you can’t perform at your best. Exercise can knock you out at the end of the night and help you sleep soundly. Just make sure you’re not exercising right before bedtime as it may work you up too much. Stronger immune system: Ever notice that when you exercise consistently, you don’t get sick as often? Exercise lowers cortisol— the hormone responsible for your body’s fight-or-flight alarm. At chronically-elevated levels, it taxes your natural immune system. When you’re physically active, you might demonstrate more stamina and greater resiliency to fight discomfort, inside and out. Increased confidence: Exercise increases self-efficacy, which is the confidence you have in your ability to accomplish a goal. It has been suggested that exercise may provide you with an effective mode through which self-efficacy can be enhanced based on its ability to provide you with a meaningful mastery of experience. 70 | March 2018


March 2018 | 71


BODY & HEALTH - DIET

RECIPES FOR HEALTHY LUNCH

AT WORK

CHANG’S CHICKEN LETTUCE WRAP Ingredients • • • • • • • • • •

1 tablespoon olive oil 1 pound ground chicken 2 cloves garlic, minced 1 onion, diced 1/4 cup hoisin sauce 2 tablespoons soy sauce 1 tablespoon rice wine vinegar 1 tablespoon freshly grated ginger 1 tablespoon Sriracha, optionaz 1 (8-ounce) can whole water chestnuts, drained and diced • 2 green onions, thinly sliced • Kosher salt and freshly ground black pepper, to taste • 1 head butter lettuce

Methods

• Heat olive oil in a saucepan over medium high heat. Add ground chicken and cook until browned, about 3-5 minutes, making sure to crumble the chicken as it cooks; drain excess fat. • Stir in garlic, onion, hoisin sauce, soy sauce, rice wine vinegar, ginger and Sriracha until onions have become translucent, about 1-2 minutes. • Stir in chestnuts and green onions until tender, about 1-2 minutes; season with salt and pepper, to taste. • To serve, spoon several tablespoons of the chicken mixture into the center of a lettuce leaf, taco-style.

ASIAN TURKEY LETTUCE WRAPS Ingredients • • • • • • • • • • • •

1¼ lb. fat-free lean ground turkey 1 Tbsp olive oil 1 clove garlic, minced ⅛ tsp. ground ginger 4 green onions, thinly sliced 1 (8 oz) can sliced water chestnuts, drained and coarsely chopped 3 Tbsp hoisin sauce 2 Tbsp lower-sodium soy sauce (green top) 1 Tbsp rice vinegar 2 tsp. roasted red chili paste ⅛ tsp. salt 12 Boston lettuce leaves

Methods

• Heat 1 tablespoon of oil in a large nonstick skillet over medium-high heat. Add turkey, garlic and ginger to the pan and cook for about 6 minutes or until turkey is browned. Stir to crumble. • Combine turkey mixture, onions and chopped water chestnuts in a large bowl, stirring well, and set aside. • Meanwhile in a small bowl, whisk together hoisin, soy sauce, rice vinegar and roasted red chili paste and drizzle over the turkey mixture. Toss to coat completely. • Add about ¼ cup turkey mixture to each lettuce leaf, serve and enjoy 72 | March 2018


GRIDDLED CHICKEN, AVOCADO AND PUMPERNICKEL SALAD Ingredients

• 1 tablespoon olive oil • 3 tbsp olive oil • 4 free-range chicken thighs, skinless and boneless, sliced • 100g pumpernickel bread • 1 tbsp wholegrain mustard • Zest and juice 1½ lemons • 2 tsp clear honey • 1 ripe avocado, finely sliced • ½ cucumber, sliced • 100g radishes, finely sliced • 100g watercress

Methods

• Rub a little oil (about ½ tbsp) over the chicken pieces, then season with salt and pepper. Heat a large griddle or frying pan over a medium-high heat, then fry the chicken pieces for 10 minutes, turning regularly so they gain colour but don’t burn (you may need to do this in batches). • When the chicken is cooked, set aside in a large salad bowl, brush a little oil over the pumpernickel and put on the griddle pan. Grill the bread for 5 minutes, turning once, until toasted and crunchy. Take the griddle pan off the heat, tear the bread into small pieces and add to the chicken in the bowl. • Mix the mustard with the lemon zest and juice and the honey, then slowly add the rest of the oil (about 2½ tbsp), whisking until emulsified. Season. Add the avocado, cucumber, radishes and watercress to the bowl, then toss with the dressing. Season to taste and serve straightaway.

TUNA WRAP Ingredients • • • • • • • • • • • •

1 large (10”) soft flour tortilla 1 can (142g | 5oz) chunk light tuna fish, in water, drained ¼ cup (60g | 2oz) plain Greek yogurt 1 tsp Dijon mustard 2 tbsp chopped walnuts 2 tbsp raisins (golden or california raisins) 1 tbsp capers 1 tbsp chopped flat parsley pinch Himalayan salt pinch freshly ground black pepper pinch red pepper flakes, optional a handful (about ½ cup) of baby spinach leaves (or other leafy greens)

Methods

• Combine the tuna, yogurt, Dijon mustard, chopped walnuts, raisins, capers, parsley, salt, pepper and red pepper flakes (if using) in a mixing bowl. • Mix with a fork until evenly combined. • Place the handful of spinach leaves in the center of the flour tortilla, then dump the tuna fish salad right on top of the spinach. • Fold the tortilla over the salad and then push gently but firmly with your hand to form a roll. • Tuck the ends in and then finish rolling the tortilla into a tight wrap. • Slice on a diagonal and serve immediately, or wrap tightly in plastic film and consume within a day. March 2018 | 73


Asian Turkey Lettuce Wraps Ingredients • • • • • • • • • • • •

1¼ lb. fat-free lean ground turkey 1 Tbsp olive oil 1 clove garlic, minced ⅛ tsp. ground ginger 4 green onions, thinly sliced 1 (8 oz) can sliced water chestnuts, drained and coarsely chopped 3 Tbsp hoisin sauce 2 Tbsp lower-sodium soy sauce (green top) 1 Tbsp rice vinegar 2 tsp. roasted red chili paste ⅛ tsp. salt 12 Boston lettuce leaves

Methods

• Heat 1 tablespoon of oil in a large nonstick skillet over medium-high heat. Add turkey, garlic and ginger to the pan and cook for about 6 minutes or until turkey is browned. Stir to crumble. • Combine turkey mixture, onions and chopped water chestnuts in a large bowl, stirring well, and set aside. • Meanwhile in a small bowl, whisk together hoisin, soy sauce, rice vinegar and roasted red chili paste and drizzle over the turkey mixture. Toss to coat completely. • Add about ¼ cup turkey mixture to each lettuce leaf, serve and enjoy

Asian Turkey Lettuce Wraps Ingredients • • • • • • • •

10 ears of fresh Sweet Corn 1 Red Pepper ½ medium Jicama ¼-1 small Jalapeno, more if you like it spicy, less if you don’t 1 large bunch of Cilantro 2 Limes, juice only 4 Tbsp Olive Oil 2-4 oz Queso Fresco or Cajita- if you don’t have good Mexican hard cheeses available to you, feta is an OK substitution. In an absolute dire strait, you can use grated parmesan cheese. • 1 tsp Chilli Powder- or 1 tsp Cumin and a pinch of Cayenne • Salt and Pepper to taste

Methods

74 | March 2018

• Serves: 6-10, this makes 6-8 cups of salad. • If you have access to a grill, get it nice and hot. Otherwise, preheat your oven to 500 degrees. Fill a clean sink with plenty of water. Peel back the husks from each ear of corn without removing them, pull away the silks, and let them soak for a few minutes in the sink full of water. This cleans the corn, of course, but also gets a little extra moisture into the husks so you don’t light shit on fire. • Pull the husks back into place and roast the corn in the oven (or on the grill) for about 20 minutes, turning frequently. Even though you soaked the husks, please be mindful of not lighting your corn / face on fire. Once cooked, allow the corn to cool so you can handle it without burning the bejeezus out of your hands. • Seed and dice the red pepper. Peel and dice the jicama. Wash the cilantro and remove the leaves from the stems. We’re only using the leaves here, but the stems are delicious in sauces or for roasting fish– so don’t throw them away, they freeze great until you’re ready to use them. • Roast, seed, and finely dice the jalapeno and then wash the hell out of your hands. The best way to make your fingers stop being spicy is to lube your hands up with plenty of olive oil, and then wash with plenty of dish soap. Capsaicin (the stuff that makes peppers spicy) is not water soluble, but it is extremely fat soluble. Soaking your hands in olive oil traps all the capsaicin in the fat, and the dish soap washes the fat away. To test how well you’ve washed your hands,


ENTERTAINMENT

&

CULTURE

ARTS

BOOK

The Woman in the Window, by A.J. Finn

In her home located at the New York City, Anna lives alone. She does nothing but drinking her favorite wine, enjoys the classical old movies, whenever she feels bored she spies on the neighbors. One day while spying, she got introduced to the new family that moved next to her; a family of three, the father, mother, and son. While Anna was gazing out her window one night, she came across something that probably she should have not seen! She kept wondering, is it real? Am I drunk? The question remains, what did Anna see to feel so terrified?

MOVIE

Black Panther:

Chadwick Boseman is back after “Captain America: Civil War” to take charge of his new role as T’Challa who is leading Wakanda according to his responsibility of being the country leader; King T’Challa. T’Challa discovers a conspiracy to destroy his country which urged him to team with both of the CIA and Wakanda Special Forces to save the nation from being pushed into a world war; here King T’Challa reveals the “Black Panther” Character.

76 | March 2018

SERIES The Alienist

During the late 19th century, an investigation is conducted for one of the first serial killers in New York City. The investigation is going on under the supervision of the crime reporter (John Moore), the psychologist Dr. Laszlo Kreizler (Brühl), and the first female police detective -back then- (Sara Howard). The working team uses the emerging disciplines of psychology and early forensic investigation techniques.


THE BIGGEST HITS OF THE MONTH DRAKE – GOD’S PLAN THE WEEKEND FT. KENDRICK LAMAR – PRAY FOR ME POST MALONE FT. TY DOLLAR $IGN – PSYCHO CALVIN HARRIS FT. PARTYNEXT DOOR – NUH READY MARSHMELLO FT. ANNEMARIE – FRIENDS

TASNEEM EL MESHAD ARTIST Instagram: @tasneem_elmeshad

AMIRA EHAB PHOTOGRAPHER

Instagram: @TASNEEM_ELMESHAD

March 2018 | 77


UPCOMING EVENTS

YOUNG ENTREPRENEUR FESTIVAL | ISPARK MAR 17

ORIENTAL NIGHT Gŭ Bar’s Oriental Night “‫ ”ليالينا‬every Wednesday. Enjoy a full Oriental Live Show with all favorite oriental oldies and latest songs along with Dabka show and our belly dancers. Prepare your dancing shoes to dance all night long. Too big to be missed. Book your table now by sending us message on our page for more info please call 01220000024.

Young Entrepreneur Festival will be the most exciting event of the year with lots of food, fun activities, competitions, and entertainment! We will be celebrating the finale of our Young Entrepreneur Program. So, come out and support the Young Entrepreneurs who have been working on their business ideas for the past four months. We promise you an unforgettable experience that will make you end your academic year like a boss! This event is FOR FREE but due to the limited number of invitations, we are asking you to fill out the form below, wait for our confirmation and come take your invitation from our office in New Cairo.

For more information: https://www.facebook.com/GuBarCairo/

For more information: https://www.facebook.com/iSparkEgypt/

Starting MAR 7

INTRODUCTION TO SUSTAINABLE FINANCE MAR 18

DINNER & OUD

Every Sunday until 25th of March Join us for a night of live Oud. Bring your friends and family and come enjoy a relaxing time in Downtown! We will have a number of specials for dinner for the night! To reserve your table, please call 001098744014. For more information: https://www.facebook.com/eishmalh/ 78 | March 2018

Upon completion, all participants should have developed an adequate understanding of: the relevance and importance of sustainable finance; the positive correlation between finance and social, environmental and governance issues; the rising importance of the Bottom of the Pyramid (BoP); the new trends in funding clean energy projects; the ability to fund micro-small and medium enterprises and entrepreneurs and develop business models for this purpose; the broadening of the risk concept to include social and environmental risk assessment and risk management; and the concept of sustainability reporting. For more information: https://www.facebook.com/ mostadamsustainablefinance/


ADVERTISING BEGAD! | WITH AMR NADA MAR 17

It is all about the WHERE advertising industry goes in Egypt. What does it really look like? How to get connected to the audience targeted though out an AD? What is the difference between ATL and BTL? When and How to use each effectively? Here comes AlMaqarr’s community event “Advertising Begad!” with the amazing Amr Nada. For more information: https://www.facebook.com/pg/AlMaqarr/events/ For more information: https://www.facebook.com/GuBarCairo/

FILMMAKING MADE SIMPLE TALK BY SALMA ELKASHEF MAR 16

Photopia Photography School is glad to host the cinematographer Salma ElKashef in a talk in March. Salma will talk about how to make short movies with the simplest gear and with what you have. She’ll talk about her work and about low-budget filmmaking. Talk points: How to find /build a story to tell, How to use available gear, Composition and framing, Independent/low budget filmmaking, Different sources/types of lighting. For more information: https://www.facebook.com/photopiacairo/

CERTIFIED NLP COACH Starts MAR 17

RT IMAGING SUMMIT & EXPO - EMEA 2018 MAR 22 AND 23

2018 RT Imaging Summit & Expo-EMEA Exhibition invites everybody to come and show products: Ribbons, inkjet cartridges, toner cartridges; Components including inks, toners, chips, opc, magnetic rollers, doctor blades; Inkjet papers, copier papers, thermal transfer papers & other specialty papers; Printer & copier parts, components. Address: Booth B20, Cairo Citystars, PO Box 1026 Cairo, Egypt.

NLP Coach program enables Practitioners & Master Practitioners of NLP to structure their coaching session to the expert level. Through connecting the NLP knowledge you already have, with the Coaching skills needed to make your sessions’ exceptional ones. Coaching through NLP takes your NLP knowledge and put it in a coaching context. This empowers you with specialised coaching techniques that you can use to reach the results needed by the client; effectively and efficiently. For more information: https://www.facebook.com/mentarcise/

For more information: https://www.facebook.com/RTISE.EMEA/

March 2018 | 79


NEWS HOTELS

BEIT EL HELM AWARDS CEREMONY AT THE CAIRO MARRIOTT

Cairo Marriott Hotel partnered with Wataneya society, MBC Hope and Drosos Foundation launching the 2nd ceremony of “Beit El Helm” awards. Beit El Helm is an award for the best institutional homes in Egypt applying the National Quality Standards for Alternative Care. The ceremony took place at Aida Ballroom of the Cairo Marriott attended by UNICEF Goodwill Ambassador actress Donia Samir Ghanem and hosted by Dr. Ibrahim El Kerdany. Winning the award were six institutions from four different governorates. The six instituations were chosen by Jury members & community voting. The Jury members consisted of Child and Adoslecent Consultant Phscyiatrist Dr. Hala Hammad; Pscyology Professor at the American University in Cairo Dr. Heba Qotb; Head of the Department of Architecture Dr. Sahar Atteya; Co- Founder and CEO of the Food Banking Regional Network and EFB Dr. Moez El Shohdi; Physical Medicine, Disability and Rehabilitation Consultant in developing the National Quality Standards for Alternative Care Dr. Abdel hamid Kabesh; Assessor at Wataneya Internationally certified by Pearson- Edexcel in promoting child development Dr. Nahla El Nemr, and it is worth mentioning as well that Nahla was raised in an orphanage since she was two years old.

THE LEGENDARY MENA HOUSE REBRANDS AS MARRIOTT MENA HOUSE, CAIRO MAKING TRAVEL MORE REWARDING AT THIS ICONIC LOCATION 2017 MEA PRESIDENT’S AWARD

Marriott Hotels, part of Marriott International, makes a landmark debut steps away from the Great Pyramids of Giza.The company announced the rebranding of the legendary Mena House, a historic palace which has played host to Kings and Emperors, Heads of State and celebrities for over 130 years, further enhancing Marriott International’s formidable presence in Egypt. “This is a significant moment and a milestone in our journey, a milestone that I am personally very excited about,” said Alex Kyriakidis, President and Managing Director, Middle East and Africa, Marriott International.

COURTYARD BY MARRIOTT TEAMS UP WITH FC BAYERN TO GIVE GUESTS A FRONT ROW SEAT

Marriott International is proud to announce a multi-year partnership with leading European football club FC Bayern, with Courtyard by Marriott becoming the official hotel partner for Germany’s most popular and successful football club. The partnership will also give the 100M+ members of Marriott’s loyalty programs – Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG) – access to once-in-a-lifetime, football experiences through Marriott Rewards Moments, as well as SPG Moments. The experiences will include exclusive access to Bayern’s domestic and European matches, and VIP match-day hospitality in the Courtyard by Marriott Suite at the Allianz Arena. The partnership helps bring an unprecedented match-day experience to life through a Courtyard by Marriott lens with a custom-built executive box offering fantastic views of the pitch in the world-renowned Allianz Arena. With modern furnishings inspired by Courtyard’s latest design and a Courtyard bar serving crafted cocktails and elevated menu options, the box gives guests a taste of the look and feel of a stay at a Courtyard hotel. 80 | March 2018

MAKE MOM FEEL SPECIAL THIS MOTHER’S DAY AT SONESTA HOTEL TOWER AND CASINO, CAIRO.

Treat her to a day of luxurious spa treatments or give her a precious gift of relaxation and enroll her during the month of March to enjoy a 20% off Mom’s membership at Bien Vivre Health club. Wine and dine her out at our exclusive Italian restaurant La Gondola and her meal will be complimentary on us. Indulge in the very best Lebanese cuisine at our famous Baalbak Restaurant while enjoying the live entertainment. Or try a Sushi Night out and her meal will be on us. For reservation or more information please call +202. 22641.111 ext. 301 - 302


HOTELS

GRAND NILE HOTEL APPOINTS NEW DIRECTOR OF SALES Grand Nile Tower recently announced the appointment of Karim Abdel Razek to the position of Director of Sales. With nearly 15 years of experience in the hospitality industry, Mr. Abdel Razek will be responsible for managing the hotel’s key sales accounts, training and supervising of the hotel´s sales team. He will work closely with the General Manager to determine appropriate sales strategies in all market segments towards maximizing the hotel revenues. Managing the hotel’s sales operations.

NERMINE ZAKARIA PROMOTED TO AREA DIRECTOR OF LEARNING AND DEVELOPMENT IHG AFRICA

Simon Stamper, Director of Operations Africa and Area General Manager InterContinental Hotels Group Cairo Citystars has recently announced the promotion of Nermine Zakaria to the position of Area Director of Learning and Development for InterContinental Hotels Group, Africa. Nermine brings with her over 20 years of experience in hospitality industry. In this role, Nermine will be responsible for supporting the Learning & Development strategy and curriculum for our Africa Hotels; and identifying and managing on-property Training Managers around IHG hotels in Africa. She has an intimate knowledge of IHG standards, a passion for personal development and the ability to promote for IHG culture, which makes her the perfect candidate for her new role and this new chapter for InterContinental Hotels in Africa.

JAZ COLLECTION & STEIGENBERGER HOTELS & RESORTS ANNUAL BUSINESS MEETING 2018 IN STYLE…

In the light of the 2017 business results and 2018 future vision; Jaz Collection and Steigenberger Hotels & Resorts top executives conducted their annual meeting to discuss the company strategies and goals for the promising year ahead. The meeting took place at the stunning “Steigenberger Alcazar, Sharm El Sheikh”, where more than 70 brilliant minds were put together to discuss, plan, brainstorm, and take decisions to achieve optimistic yet achievable results.

A GIRL SCHOOL GET TOGETHER AT SHERATON MONTAZAH HOTEL: THE MARRIOTT MENA HOUSE, CAIRO SPONSORS THE ANNUAL INTERNATIONAL CONFERENCE OF PEDIATRIC NEUROSURGICAL ONCOLOGY As part of Marriott’s continuous commitment to the communities it serves, Marriott has recently sponsored a dinner for Children’s Cancer Hospital Foundation-Egypt (CCHE-57357). Overlooking the great pyramids of Giza and attended by a unique group of eminent international faculty who contributed in the Annual International conference of Pediatric Oncology to enhance the opportunity of experience exchange together.

As one of the leading French schools in Alexandria City , “Ecole Notre Dame De Sion” has chosen Tabia Ballroom of Sheraton Montazah Hotel for their annual get together which they used to organize prior to yearend. The celebration has been attended by a large number of school students was trimmed with fantastic decorations and more over the spirit of love and nostalgia for their school . Each and every attendee enjoyed the rich entertaining program which included authentic food with special live music and songs and the cheerful atmosphere of the party. Photo shows students with their teachers, sisters and supervisors in a group photo.

March 2018 | 81


HOTELS « HEARTIST » JOURNEY AT SOFITEL CAIRO EL GEZIRAH

Putting the guest at the heart of everything and providing the service with passion are the main objectives in today’s hospitality industry. The Human Resources department of Sofitel Cairo El Gezirah conducted a two days journey, the Ambassadors had an overview of the “Guests passion” concept through several workshops, presentations and brainstorming. They expressed their passion for their work submitting creative ideas to make the guest feel welcome and valued, while going beyond the standards. “Heartist” is connecting hearts around the world, Accor’s new cultural transformation or as we call it now the “Heartist journey”. Why artist? Because at AccorHotels we master the fine art of welcoming and serving others while our heart shines through everything we do because we want to make heartwarming connections with guests.

TRIPADVISOR RECOGNIZED RENAISSANCE CAIRO MIRAGE HOTEL AS TRAVELERS’ CHOICE AWARD

Renaissance Cairo Mirage City Hotel has been recognized as Travelers’ choice award winner in the “Value for Money “category of the 2018 TripAdvisor Travelers’ Choice® awards for Hotels. Travelers’ Choice award winners were determined based on the millions of reviews and opinions collected in a single year from TripAdvisor travelers worldwide. In the 16th year of the awards, TripAdvisor has highlighted the world’s top 8,095 properties in 94 countries and 8 regions worldwide. Renaissance Cairo Mirage City Hotel is the second Renaissance hotel in Egypt, Marriott International’s signature lifestyle brand known for inspiring discovery and the latest addition to the luxurious 400 acre Mirage City compound designed by Richmond International in New Cairo City. The hotel is destined to become a city landmark, remarkable for its stunning and unique design and architecture. Located 10 minutes away from Cairo’s International airport and in Cairo’s new business and leisure center, with all its magnificence and glory. Renaissance Cairo Mirage City Hotel is just the right mix of Cairo’s historic elegance and modern day sophistication that will make you fit right in and feel at home the moment you check in.

MOTHER’S DAY

HILTON LUXOR RESORT & SPA PARTICIPATES AS A SPONSOR AT THE FOURTH ANNUAL ROUND OF WOMEN FOR SUCCESS INTERNATIONAL FORUM

As part of its vision to empower women and contribute to the welfare of the community, Hilton Luxor Resort & Spa recently sponsored the fourth round of the annual Women for Success International Forum, hosted by Business Women of Egypt Association. The conference was recently held in the historical city of Luxor; gathering around 140 leading business women from different countries around the world. As part of their sponsorship, Hilton Luxor Resort & Spa invited the participating women to spend an afternoon at the hotel, where they were offered a chance to experience the hotel’s delectable F&B offerings, its world-class services and breathtaking ambience. The Women for Success International Forum was inaugurated by Dr. Mohamed Badr, the Governor of Luxor. Aspiring to be a catalyst of positive change through business development activities and distinguished expertise, the forum is held to offer a networking platform to encourage international partnerships among leading business women who represent organizations from both the public and private sectors.

82 | March 2018

FROM THE CAIRO SKYLINE TO THE NILE RIVER, MOTHER’S DAY SURPRISES ABOUND AT GRAND NILE TOWER

Celebrating mom on this special occasion with a night to remember as musical melodies accompany the panoramic backdrop of the Nile and city of Cairo at the highest Revolving Restaurant in the Middle East. An elegant assortment of additional dining options are available, sure to meet her approval, ranging from traditional Japanese cuisine with teppanyaki seating at Okashi, to international dining at El Sakya Souk with its enticing menu of a wide variety of authentic Indian, Italian and Tex Mex cuisine, fresh seafood and Mediterranean classics with stunning views of the Nile River. Mothers who prefer an oriental atmosphere, will feel right at home with authentic Middle Eastern cuisine and live oriental takht melodies at the Nubian Village. Another exceptional dining experience can be found at Marquise, Grand Nile Tower’s yacht, offering a cruise of Cairo’s nightscape with mouthwatering menu, live entertainment and oriental folkloric show. To sweeten the deal, find a treat for mom among the specially-prepared cakes and chocolates from Delice.


EDITORIAL FEATURE - INDIAN CUISINE REVIEW

A DEEP DIVE INTO THE WONDERFUL

World of India…with a Twist!

T

he latest addition to the Semiramis InterContinental’s culinary scene—and definitely the up and coming downtown hotspot— India along the Nile takes you on a magnificent gastronomical journey through the valleys of India.

There’s something truly exceptional about this place…it really makes you feel at home. The interior design of the place and the use of deep, warm colors combined with eloquent décor, create the perfect dining ambience. Come 10 PM, the resto-bar goes into full swing and their resident DJ spins the hottest tunes. The moment you step into the restaurant, you are sincerely welcomed by the professional team on board, and once seated you are greeted with a signature, refreshing lime-mint juice with a pinch of Indian spices. The restaurant’s menu includes a variety of delicious dishes, many of which are signature creations of Chef Harish Tiwari himself. Indulge in unmatched complimentary dips until you make up your mind or sip on a signature cocktail.

For our appetizers, we chose the “Zameen Ke Moti,” spiced potatoes and sago pearl patties and the “Kesari Paneer Tikka,” a perfectly marinated chicken in yoghurt, cardamom and saffron. Moving to the main dishes, we decided to indulge in “Murgh Dum Biryani,” a delicious combination of rice and chicken cooked in a traditional copper pot, scented with screw pine and rose water; we also opted for the “Masala Prawn Biryani,” which consists of basmati rice cooked with masala prawns, green herbs and delicious Indian spices. We were truly amazed that they didn’t keep us waiting for long! In short, the food was simply delicious and so was the ambience! An unmatched culinary experience that we highly recommend! ** India along the Nile is located on the lobby level of the Semiramis InterContinental Cairo Hotel and is open for lunch and dinner from 1 PM to 2 AM. Starting 10 PM bring out your dancing shoes and indulge in Indian street food favorites and signature cocktails as you dance along to our resident DJs hottest tunes. March 2018 | 83


MOTHER’S DAY

A MEMORABLE MOTHER’S DAY AT JW MARRIOTT HOTEL CAIRO

This Mother’s Day, celebrate with picture perfect views of the stunning landscape at Mirage Café and treat her to a special dinner buffet, savoring a various range of fresh and delicious international cuisines. If you are looking for an oriental Middle Eastern ambiance, head over to Ahlein and enjoy the diverse flavors of Lebanon, gather with your mum & family for a special 4-course set menu and enjoy the true essence of Beirut in an elegant setting and a generous hospitality. Ultimately, add the cherry-on-top of her day and give her the gift of relaxation with a special Mother’s Day package at Mandara Spa valid throughout the month of March. Starting with a 60-minute aroma massage, followed by a 30 minute detoxifying green tea scrub, complemented with a 60 minute Cleopatra facial treatment; this 150-minute road to paradise will leave her glowing, both physically and mentally.

MOTHER’S DAY AT RENAISSANCE CAIRO MIRAGE CITY HOTEL It is time to celebrate you super mom, shower her with love at Renaissance Cairo Mirage City Hotel.Discover a dazzling selection of Mediterranean dishes in the bright contemporary atmosphere of Citron, and enjoy a complimentary tart for your mom when you are dining with a family of four, or more. If you are craving Chinese, treat your mom & family with a mouthwatering selection of authentic Chinese delicacies at Chinoix in a chic yet casual setting. Your mom will enjoy a complimentary dinner for every table of four guests. Make her feel extra special and devour one of our heavenly treats prepared specially for your mom at En Passant.

MOTHER’S DAY ACTIVITIES AT RAMSES HILLTON

Mother’s Day Culinary Demonstration Session Invite your Mother on her special day at our themed Mother’s day, where Chef Dimitrios and his kitchen brigade will spend their day sharing their vast culinary expertise and a specially designed Mother’s day menu to all the participants. Then a scrumptious 3 course lunch will be served at our restaurant overlooking the Nile. For reservation please call: 0100 600 1494 MOMS EAT FREE! When dining with her family at “Maharaja” India Restaurant On Wednesday March 21st, 2018 For reservation please call: 010 2221 8977 Mother’s Day room offer Spoil your MOM and let her get a bit of rest and relaxation in her special day! Ask about Mother’s day special offer This offer is available for Egyptians only For reservation please call: 2394 7070 Mother’s Day cake Surprise your Mother with a sweet treat from the Garden Court Cafe... Don’t miss to order our special heart shape cake!

84 | March 2018

SPECIAL GIFT FOR MOMS ON THE MOTHER’S DAY AT SHERATON MONTAZAH HOTEL:

A beautiful bouquet of fresh flowers is always a good choice and a classic form to introduce joy and happiness to their hearts, or you go Sheraton Montazah Hotel way who will help find a simple and kind gift that will draw a smile on the face of the dearest lady in your life; a nice cake created, designed and specially innovated by our pastry chef for this particular occasion on 20th & 21st of March with 25% discount or treat her to a sumptuous dinner at either La Mamma Restaurant or Caesar Inn for only L.E. 499,-. Did we mention our special room package on this day for L.E. 1100 per double room – Sea & Montazah View including buffet breakfast.


TECHNOLOGY

INTRODUCING FIVE NEW NOKIA PHONES

Pure, secure and up-to-date Android reinforced with smartphone portfolio commitment to Android One programme Reloading the legendary Nokia 8110 in 4G HMD Global, the home of Nokia phones, today announced four new additions to its award-winning portfolio of Android smartphones – Nokia 8 Sirocco, Nokia 7 Plus, new Nokia 6 and Nokia 1. Delivering all the craftsmanship you expect from a Nokia phone, each new smartphone offers durability and reliability as standard, with the range setting new benchmarks in materials and design. Furthering its promise to a pure, smart, secure and up-to-date Android experience, HMD Global also announced it is to become the first global partner to have a full suite of devices selected into the Android One programme by Google. The unwavering commitment to deliver a pure, secure and up-to-date Android experience has ensured Nokia smartphones were a natural fit for the global programme. In addition to these stunning new Android smartphones, the iconic Nokia 8110 is reloaded, delivering 4G connectivity, apps including Google Assistant, Google Maps, Google Search, Facebook and Twitter, and the return of the slider phone.

SAMSUNG ELECTRONICS UNVEILS A SIMPLE, SEAMLESS AND INTELLIGENT IOT EXPERIENCE AT MENA FORUM 2018

Samsung Electronics Middle East and North Africa (MENA), today unveiled its vision of open innovation and purposeful collaboration to create seamless, synchronized and smart experiences that simplify consumers life. At its eighth annual MENA Forum, Samsung elaborated on its strategy of enhancing its IoT propositions through the introduction of Artificial Intelligence (AI) and SmartThings which will unify Samsung’s connected devices. Samsung is propelling Internet of Things (IoT) forward by incorporating SmartThings & AI across product categories. Samsung has taken a step further in enhancing the ultimate home entertainment experience with the introduction of the all-new 8K QLED TV and the integration of SmartThings across its Smart TV line-up. Samsung is redefining connectivity in the home with the IoT-ready QuickDrive™ washing machine and Wi-Fi connected Wind-Free™ air conditioner, while bringing the hub of the kitchen to life with voice ID recognition on its Family Hub refrigerator. Samsung is infusing technology with intelligence through integrating Bixby and SmartThings on its smart mobile devices.

COMPANIES

AL AHLY FOR REAL ESTATE DEVELOPMENT - SABBOUR - SABBOUR PARTNERS WITH AWARD WINNING GLOBAL LEADERS HILL INTERNATIONAL, GENSLER AND JLL TO DEVELOP THE SABBOUR NEXT GENERATION OF RESIDENTIAL COMPOUNDS – THE CITY OF ODYSIA IN MOSTAKBAL CITY A joint press conference held at the Four Seasons Al Ahly For Real Estate Development - Sabbour and El Mostakbal for Urban Development, the master developer of Mostakbal City along with their partners Hill International, Sabbour Consulting, Gensler Architects and Jones Lang LaSalle (JLL) announced the details the new mixed use urban community compound in Mostakbal City, on an area of 578 acres or the equivalent of 2.4 million m2. The mixed use development named the “The City of Odysia” will be built at an estimated cost of 32 Billion Egyptian Bounds.

ARABIA HOLDING PARTNERED WITH 150 MARKETING COMPANIES, PLACING “SUN CAPITAL” ON THE SELLING MARKET

Arabia Holding partnered with 150 of the biggest marketing companies to start taking reservations for their latest project “Sun Capital”, in 6th of October. Arabia Holding organized a huge event at Mena House hotel in Al-Khalifa ballroom celebrating the launch of the new project presenting its exclusive features and services that overlook the Giza pyramids. The event welcomed 1,000 marketing experts that represent over 150 of the biggest real estate companies in the Egyptian market.

March 2018 | 85


VALENTINE’SCOMPANIES DAY VENUES

EMIRATES NBD EGYPT STRATEGICALLY LAUNCHES PROGRAM TO HELP ATTRACT YOUTH AND INTRODUCE THEM TO THE FINANCIAL WORLD Guided by its goal to introduce youth to the financial world and integrate them into the banking system by encouraging innovative product and service development, Emirates NBD Egypt has continued its youth-centric initiative for the second consecutive year. The bank announced this year’s Future Intelligence Program’s top three winners. The program was launched last October and since then has welcomed the participation of students from across many Egyptian Universities, including the American University in Cairo, the German University in Cairo, the Arab Academy for Science, Technology and Maritime Transport, Cairo University, the British University in Egypt and Misr International University. The program has given young Egyptians the opportunity to showcase their innovative ideas to help develop the banking sector as well as the creative financial solutions. Emirates NBD Egypt awarded the first place team a cash prizes amounting to EGP 50,000 and the life-changing opportunity to attend a training program at the bank’s headquarters in Dubai. The second and third place winners received EGP 30,000 and EGP 20,000 respectively. Finally, the audience chose a team which came in fourth place and won 10,000.

WHIRLPOOL AND KITCHENAID WIN FOUR PRESTIGIOUS IF AWARDS FOR OUTSTANDING DESIGN Ten products from Whirlpool and KitchenAid have been honored with coveted iF Labels at the iF DESIGN AWARD 2018, one of the world’s foremost design competitions. Two awards were received for Whirlpool’s premium appliance cooking suites, the W Collection W11 range – with both, integrated and protruding handle. Each of the W Collection cooking suites includes a built-in oven, built-in microwave, induction hob, and hood – all designed to beautifully coordinate. Two further iF DESIGN AWARDS were given to individual products, with the Whirlpool W Collection Front Loader Washing Machine and Iconic Fridge from KitchenAid - both selected by the international jury of design experts.

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FINE BABY® NAMED “PEDIATRIC PRODUCT OF THE YEAR” FOR 2018

Fine announced at a press conference held on February 26, that the Pediatricians of the Medical Wellness Association granted Fine Baby® diapers the prestigious “Pediatric Product of the Year” Award, a particularly notable achievement; as this is the FIRST and ONLY time a diaper has won across all baby care categories worldwide. The diaper was judged on its quality and durability and was recognized as the winner due to its high absorption and lotion top sheet, which help keep babies’ skin dry and healthy. This award, combined with the Medical Wellness Association’s standing endorsement of Fine Baby® diapers, makes it the only diaper in the world with such recognition.

A SUCCESSFUL HIT FOR 2018 KARTING SECOND ROUND AT GHIBLI RACEWAY SHARM EL SHEIKH

The second round of the national karting qualifications has started at Ghibli Raceway track at Sharm El Sheikh. These qualifications will include 8 rounds, which will enable the winners to participate in the world championship. The third and fourth rounds are expected to start at mid March. A number of drivers have participated in this round, the results were as follows: Egyptian National World Series (amateur drivers) 1st place: Ismail Ahmed 2nd place: Eslam Ahmed 3rd place: Ahmed Waleed DD2 (a different category in which the kart speed reaches 165 mile/ hour and 34 horse power) 1st place: Ahmed Natali 2nd place: Farouk Gad 3rd place: Eslam Ahmed The round was organized by Ghibli Raceway, under the auspicious of Automobile and Touring Club of Egypt (the official representative of the CIA & FIA. Ghibli Raceway has opened new horizons for karting lovers in Egypt from different age groups.


EDITORIAL FEATURE

GIANNINI’S NOW OPEN AT SHERATON CAIRO

S

heraton Cairo reopened after extensive renovation with modern, contemporary interiors, refreshed public spaces and new dining venues with Giannini’s being Cairo’s first New York Italian Restaurant in the heart of Cairo.

Offering an upscale, contemporary spin on the trendy Italian New York style, with an interesting selection of dishes that are impeccably prepared to the highest culinary standards by Chef Antonio Carrano. Many have evolved to reflect the influence that New York’s big city life has had on the traditional recipes treasured by the immigrant Italian community. It’s designed with minimalist décor of high end material seating and dark wood tables. Marble floors and an open kitchen complete this elegant, no-frills atmosphere where enticing aromas and succulent textures and flavors command center stage. Guests will enjoy a signature dining experience from pre-dinner drinks and food sliders in our Martini & Appreciative trolley whilst enjoying the panoramic views over the bustling River Nile in the evening in a relaxed and cosmopolitan atmosphere.

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ZOOM IN

NEW URBAN COMMUNITIES AUTHORITY & HOUSING & DEVELOPMENT BANK PARTNER TO LAUNCH CITY EDGE DEVELOPMENTS During an astounding gala dinner at the Nile Ritz-Carlton’s Al Qahera Ballroom, H.E. Dr. Moustafa Madbouly, Minister of Housing, Utilities, and Urban Development, attended the launch of the newly established City Edge Developments. The night kicked off with a movie featuring the company’s flagship project, Etapa, in Sheikh Zayed. Ragheb Alama gave a delightful performance of his most beloved hits while connecting with the crowd like the mesmerizing entertainer that he is, making the evening all the more magical.

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ZOOM IN SONESTA HOTEL, TOWER & CASINO - CAIRO The hotel had the honor to sponsor the Children’s Cancer Hospital Foundation 57357 for the Annual International Conference of Pediatric Neurosurgery

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ZOOM IN THE ALL NEW ICONIC BRAND, DS AUTOMOBILES, IS NOW IN EGYPT. On Wednesday, January 31, 2018, the first DS Salon in Egypt opened its doors to the public by Ezz Elarab. The opening comprised of the official launch of the DS brand along with the reveal of the DS 7 CROSSBACK which was brought in specifically as a display model for DS Salon opening first appearance. HISHAM EZZ ELARAB, Chairman of Ezz Elarab opened the event, welcoming his guests. The opening was also attended by MOHAMED ADNANE SERRAJ, Area Manager – Groupe PSA, FRANK TAVERNIER, Quality Manager – Groupe PSA and multiple network guests.

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ZOOM IN EMPORIO ARMANI NEW FRAGRANCE LAUNCH Emporio Armani launches its new fragrances EMPORIO ARMANI YOU for him and her in Egypt. The launch took a place in Mountain View 2 on 11th of February 2018 with attendance of group of top influencers and media. Emporio Armani You is targeting He & She, who have strong, independent personalities and they are life achievers. Together they are stronger and they can achieve whatever they want.

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NOW OPEN

AT WESTOWN HUB, SODIC

5, Abou El Feda Street, Om Kolthoom Hotel, Zamalek: 0101 222 8815 / 02 2737 2552 WESTOWN HUB, SODIC: 0102 004 0984 Alexandria L’PASSAGE MALL ALEXANDRIA-DOWNTOWN: 0100 002 7232

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ZOOM IN IT’S ALWAYS A NEW YORK ITALIAN STORY The first New York Italian restaurant in Cairo “Giannini’s” held a special New York Italian Themed Party hosting lifestyle influencers and local media to have this unique experience and a night to remember. The guests were all dressed up in the vintage 20s New York Italian theme wearing hats, head pieces and pears to capture the glam of this era. They enjoyed the evening savoring the exquisite plates created by the famous Italian chef Antonio Carrano reflecting the influence that New York’s city life had on the traditional recipes treasured by the immigrant Italian community along with the amazing music and great performance by Malak El Husseiny with her angelic voice that took us back in time.

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HILTON COMPLETES LANDMARK DUAL-BRAND SIGNING IN HELIOPOLIS

Hilton has signed two management agreements with Gulf-Egypt for Hotels & Tourism (S.A.E) to operate Heliopolis Hotel & Towers Luxury Hotel under two distinct brands. A 593-room upscale Hilton property is now welcoming guests alongside the 247-room the Towers Luxury Hotel which will rebrand as Waldorf Astoria Cairo following an ambitious renovation programme. Scheduled to be completed before the end of 2018, the refurbishment will create a new home for luxury travelers to Africa, bringing Waldorf Astoria’s inspirational environments, unforgettable experiences and True Waldorf Service to the continent for the first time.

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5 Abou El Feda st., Zamalek For reservation : 02 273 703 80 - 012 8073 4673 Tavolino Zamalek

Tavolino March 2018 | 97


ZOOM IN INSHAPE CLINIC IS PROUDLY ANNOUNCING THE OPENING OF THE MOST LUXURIOUS MEDICAL SPA IN THE FIRST MALL IN CAIRO InShape Lounge combines beauty and relaxation under one roof; An Aesthetic Clinic, a Prestigious Lounge, and a tranquil Spa all together in a harmonious set up that is fully equipped with the most advanced technologies, equipment, and medical team and professionals. With the aim of guaranteeing comfort at its utmost levels, InShape Lounge has a promise to fulfill to its clients – a satisfying experience and a pampering journey filled with rejuvenation, glamour, and beauty.

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ZOOM IN HOLIDAY INN CAIRO CITYSTARS CELEBRATES LAUNCHING WINDOWS FRIDAY LIVE COOKING NEW CONCEPT The hotel hosted a special event to introduce the new live cooking stations and food items to media figures and hotel guests. Windows featured Asian live cooking station, which offered a variety of rice, and noodle dishes and Thai dishes like sweet and sour chicken, A Mexican Station with Fajitas and nachos with lots of yummy toppings and Italian station for a variety of gourmet pastas. Sherine Nakhla, Director of Public Relations, the hotel Public Relations team and Alaa’ Abo Zeid, Food and Beverages Manager, welcomed Windows guests who enjoyed live cooking experience and delicious items in a relaxed and informal setting.

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ZOOM IN WADI DEGLA CITY CELEBRATES THE RE-LAUNCH OF THE DISTRICT SHERATON Wadi Degla City for Urban Development, a subsidiary of Wadi Degla Clubs, one of the largest companies of Wadi Degla Group, celebrated the re-launch of The District project located in the Sheraton area over a total area of 200,000 sqm. The District is not a typical mall despite the large number of tenants included. Instead it’s a total new experience for a family venue with integrated facilities and services serving different family members comprising a club, a gym, a hypermarket, the essential services and entertainment facilities for both kids and adults, restaurants and Food and Beverages outlets, and most importantly Outlet Stores of top notch fashion brands at affordable prices.

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ZOOM IN SICO EGYPT LAUNCHES FIRST EGYPTIAN MADE MOBILE PHONE FROM SALADIN CITADEL Ministers, executives, celebrities and media figures attend the launch ceremony. Mohammed Salem: The phone is available in all governorates... Customer satisfaction is our first concern... and 45% local component.

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ZOOM IN ACCOR HOTELS MIDDLE EAST AND AFRICA RECOGNIZES VALUED PARTNERS IN CAIRO EVENT AccorHotels Middle East and Africa hosted its annual Partners Recognition event at Novotel Cairo Airport with over 200 valued clients and partners from Cairo as well as Sharm El Sheikh, Hurghada and the Red Sea. Olivier Granet, Chief Executive Officer (CEO), Middle East and Africa and Salah Oumoudden, Senior Vice President Operations Egypt, Saudi Arabia, Algeria and Tunisia and Flavio Leoni, Vice President, Sales, Distribution, Loyalty and Marketing for the Middle East and Egypt were all in attendance to extend their appreciation to valued clients and guests who have all contributed significantly to the success of AccorHotels in Egypt.

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Fitness and Lifestyle Magazine - March 2018 Issue  
Fitness and Lifestyle Magazine - March 2018 Issue  
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