Media Kit
2024
Four Winds Media Ltd t/a
The
Fishing Paper & Hunting News
Profile
Founded by Daryl Crimp (Crimpy) and Annette some 19 years ago turning their passion for the outdoors and all things hunting and fishing into a popular media publication.
October 2023 saw a changing of the guard with the founders stepping back, selling the paper to kiwi expat Nicola Morris. Crimpy and Annette haven’t gone anywhere now and can still be found writing an article, proofing a page or providing advice.
Nicola’s experience of the NZ outdoors started very young (that’s her in the cot) living a dream childhood which involved tramping, hunting and road trips around the country to set up camp and sample the local fishing , hunting and general outdoors.
Years overseas in China and South America highlighted to Nicola the importance of the outdoors lifestyle - for recreation, for enjoyment, for food on the table and for general well being.
02
Physical Paper
• 10,000 copies
• Est 8 readers per copy
• Monthly delivery
• National distribution through over 150 retail stores
Online Presence
11,500 Facebook hits per issue
03
Details
Philosophy
Anecdotally there are 8 readers of each issue of the Fishing paper and Hunting News , so with some 10,000 hard copies delivered each month there are approximately 80,000 readers per issue . In addition there are over 11,500 facebook followers who wait for each online edition to be uploaded - one week after the hard copy is produced.
Content within each issue is a balanced mix of industry good information educating and informing on current industry topics , reader contributed stories of their fishing and hunting exploits including a good focus on the younger generation coming through and our semi professional contributors such as Kim Hunt and Blair Whiting and Daryl Crimp whose skills with the written word read your hanging on each line as they unroll their exploits for you. Something for everyone at every level of fishing, hunting and the general outdoors.
The paper aims to promote reputable brands from within the fishing hunting and outdoors brands as well as complementary interest areas such as vehicles and accessories and insurance and also more local content from specific regions.
The Fishing Paper and Hunting News has an advertising option for all and will work to understand your advertising objectives and your budget .
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Gender and Age
Location
Country
Information has been sourced from Meta Business Data and Google Analytics of the February 2024 Fishing Paper and Hunting News website and Facebook profile
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Readership
Rates and Placement Options
Advert Type Dimensions (w x h) Casual Place in 4 issues Place in 8 issues Place in 12 issues Full Page 265 x 365 $2,295 $1,995 $1,835 $1,725 Half (Horiz.) 265 x 175 $1,495 $1,275 $1,195 $1,025 Half (Vert.) 130 x 365 $1,495 $1,275 $1,195 $1,025 Third (Horiz.) 265 x 130 $1,045 $945 $795 $745 Third (Vert.) 85 x 365 $1,045 $945 $795 $745 Quarter (Horiz.) 175 x 130 $745 $715 $645 $565 Quarter (Vert.) 130 x 175 $745 $715 $645 $565 Standard 130 x 130 $545 $495 $465 $415 Eighth 130 x 85 $445 $415 $375 $315 Directory 85 x 85 $345 $295 $275 $225 New Product 85 x 85 + 100 words $445 $415 $375 $315 06
Technical
Premium Placement Rates
Front Cover Top Banner
130 x 85 POA
Front Cover Bottom Banner
130 x 85 POA
Back Page 265 x 365 POA
All prices are plus GST and are per issue with discounted prices for booking multiple issues.
An advertising design service is available for an additional cost.
Pricing can be provided for feature advertorials, inserts or different paper types.
Advertising Files should be provided either as PDFs @ 150 dpi no bleed or as JPGs @ 150 dpi no bleed.
Editorial should be provided either in PDF or word format.
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This years’ Production Objectives
With the purchase and transition of The Fishing Paper and Hunting News in October 2023 now behind us - our focus shifts to the future
Circulation and Distribution
• Increase Circulation to 20,000 hard copies
• Distribution Profile to be 60% South Island and 40% North Island
Content
• Content to be fishing 40% , hunting 40% and general outdoors 20%
• Mix of advertorial , 40% , local events and stories 30% , national interest 30%
• Introduce regional roundup pages with targeted local content and advertising
• Quarterly features showcasing new products , seasonal happenings or focusing on specific marine areas
On-line Presence
Lift through a targeted social media campaign:
• New website with opportunities for key advertisement placements
• Use of videos and other embedded marketing tools
• Scheduled social media campaign to showcase papers advertisers and paper content
Four Winds Media Ltd
Advertising : Lynda Balfour lynda@thefishingpaper.co.nz
Phil claude phil@thefishingpaper.co.nz
editor ; nicola morris editor@thefishingpaper.co.nz
General Enquiries: admin@thefishingpaper.co.nz
Slow Jig pg 3 February 2024 Issue 221
yields information
Senator
Join us at Marine and Outdoors to Friday 1st of March • 9am - 4pm Birthday Success NEWS FISHING FREE PAPER HUNTING & Find us in your favourite store or online thefishingpaper.co.nz 09 09
interest
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A career in the fishing industry
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Thank You for your