Page 19

FEATURE painting by a dozen babies covered in paint. Thankfully more often than not all that hard work is palpable in the final films.” There are also more jobs being done across the African continent. Peter says, “With clients now producing more generic commercials that need to flight across many countries and with the growth of products into African countries, we’re shooting a lot more common-script commercials. We have such a diversity of cultures in South Africa that is appealing to clients with brands selling on the continent and across the world who want to produce everything in one place. With our strong infrastructures and close proximity to African countries, we’re finding ourselves shooting a lot more for the African continent. Often we’ll take a small unit over to the respective country in Africa and then shoot the bulk of the commercial in South Africa, where we need studios and/or heavier equipment and specialized crews and resources. The traveling unit is required if and when we need to include authentic demographics. Ghana, Nigeria, Kenya, Angola and Mozambique are all fast-growing markets and bringing in a lot more work for us.”

Nandos ‘Diversity’, directed by Bouffant’s Dean Blumberg,

Diverse, skilled, affordable – these are unique selling points of Africa’s talent pool – particularly South Africa’s. “Our talent pool just keeps getting better each year,” says Brin. “The caliber of our local talent has really impressed our clients. We have produced dialogue-driven commercials, using local talent, that required our actors to speak US dialogue, Spanish, German and even Farsi!” Anna agrees. “The model and actor bank here is so diverse; almost all cultures of the world are represented in this rainbow nation that makes up South Africa.

Libero Art Edition / Anders Skog / Anders Skog Films

This bank of professional actors and models have now gained extensive international and local experience to give the foreign filmmakers a vast range of performances and looks that almost always surprise those that are new to film making in SA. It often gets difficult to select a model or actor from the 10-finalist shortlist because they are usually so good and so spot on for the roles.” The price point for South African talent is also a selling point. “We’ve been able to offer really effective, competitively priced talent packages this year,” says Beccy.

S O U TH A F R I C A

+27 21 465 4188

w w w. o r a n g e f i l m s . c o . z a

www.th ecal l sh eet.co .za T H E C A L L SH EE T

| 17

The Callsheet Issue 06  

Film and Event Media release Issue 06 of The Callsheet. In this issue you can read about Cannes Lions as they celebrate 60 years; Commercial...

The Callsheet Issue 06  

Film and Event Media release Issue 06 of The Callsheet. In this issue you can read about Cannes Lions as they celebrate 60 years; Commercial...

Advertisement