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Africa’s Leading Meetings Industry Magazine

TRANSPORT TRENDS A Special Report Also in this issue:


Issue 4 | 2013

CONTENTS 12 Publisher: Lance Gibbons Executive Editor: Maya Kulycky Business Manager: Taryn Fowler Sales Manager (SA): Tennyson Tandi Sales Manager (Outside SA): Shaun Ross Sales and Marketing Assistant: Robyn-Lee Malan Head of Design: Jess Novotnรก Design and Editorial Co-ordinator: Danielle Illman

57 2nd Avenue Harfield Village Claremont 7708 Cape Town South Africa Telephone: +27 21 674 0646

DISCLAIMER: Opinions expressed in The Event do not necessarily represent the official viewpoint of the editor or the publisher, while inclusion of adverts/advertising features does not imply endorsement of any business, product or service. Copyright of this material is reserved. While every effort has been made to ensure the accuracy of the information contained in this publication, The Event and/or its employees may not be held liable or responsible for any act or ommission committed by any person, including a juristic person, referred to in this publication. It and they furthermore accept(s) no responsibility for any liability arising out of any reliance that a reader of this publication places on the contents of this publication.

Join us



Prism Awards Preview


Latest News


Dinokeng as a Tourist Destination


World Design Capital 2014


Team Joburg in Berlin


Innovative Ad Strategy in Joburg


Transport Trends


South African Bar Show




Regional Spotlight: Northern Cape


Country Spotlight: Rwanda


Event Greening Forum


Industry Cares









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CHIEF JUDGES • • • • •

Florence Musengi - Corporate public relations practitioner Daniel Munslow - Director: Talk2Us Hayley Kuhn - Communication Manager: Sanlam Corne Meintjies - Lecturer: Monash Marilyn Watson – Partner: Cinnamon Communication

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Lucy Balona - Head of Marketing and Communication: Cancer Association of South Africa (CANSA) Tasneem Carrim - Chief Director: Policy and Media Analysis and Research, Government Communication and Information System Mandy Collins - consumer health journalist, author, copy editor and writing coach Lee-Anne Coosner – Associate Publisher, Media 24 Lizel Esterhuysen - Change Management Specialist, Kimberley Clark Nicola Featonby Smith - Founder, Tynago Communications Candy Guvi - Financial Journalist, Summit TV Shananda Janse van Rensburg - Group Executive, Marketing, Public Relations and Communication, Altech Darren-Jay Hart - Editor, Essentials magazine Kelly Kass – Global Editor, Simply Communicate Janine Lazarus – Owner, Janine Lazarus Media Consultancy Ingrid Lotze – Director, Puruma Business Communications Cynthia Mabela - Communication Manager at Tongaat Hulett Starch Dave Macleod - Managing Director, Gameplan Media Andre Mcilwaine - International Communication Analyst, Talk2Us Shanda Paine - Group CSI Manager, Tsogo Sun Leanne Pechey – Managing Member, Hot Stuff Marketing Roshney Pillay – EHL Group Marketing: Head Media and Public Relations Natalie Pringle - Owner and Founder: Natalie Jayne Personal Brilliance Expertise Chantal Rutter-Dros - Presenter and Investigative Journalist, Carte Blanche Patrick Singh - Marketing at Old Mutual Finance Cherylann Smith - Head of Digital and Integration, Global Mouse

This year’s group of judges is a very good mix of media, experienced and knowledgeable industry professionals and academics who are committed to the PRISMS, and giving fair, insightful and useful feedback during the judging process.

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ow in its 16th year, the PRISM Awards are presented to public relations and communication professionals who have successfully incorporated strategy, creativity and professionalism into public relations and communication programmes and strategies that showcase a successful public relations campaign. Anyone can enter – business enterprises, associations, private institutions and government bodies -- all are eligible. But with hundreds of entries received not everyone can win. The panel of 32 judges will spend over 800 hours evaluating entries. Describing this year’s panel, one of the PRISM’s Chief Judges Marilyn Watson, Partner, Cinnamon Communication says, “This year’s group of judges is a very good mix of media, experienced and knowledgeable industry professionals and academics who are committed to the PRISMS, and giving fair, insightful and useful feedback during the judging process.” With over 260 entries expected for this year’s Awards, the judging process will be intense. “Every year we look for judges who have obvious experience and knowledge of the communication and public relations industry,” continues Watson. “They are often leaders and experts in the industry. However, it goes further than that. We look for individuals with a high level of integrity, who demonstrate obvious commitment to ensuring each entry receives the necessary time and consideration as part of the judging process, with the purpose of recognising excellence and in so doing, grow the communication and public relations industry.”

Dan Tisch – Chair, Global Alliance for Public Relations Sandrine van der Merwe - Senior Marketing Manager, Nedbank Peter van der Schyff - Owner, PringleScott Communication Anton J van Rensburg- public relations specialist Chris Venter - Current Position: MD and part owner of Dojo115 Kevin Welman – Managing Director, Fleishman-Hillard SA

There are 37 Awards Categories in this year’s PRISMs. The PRISM Award function will be held at The Hilton Hotel in Sandton, South Africa on Sunday, 7 April 2013.


ASIAN TRAVELLERS to Account for Third of Travel Spend by 2020 the next decade and beyond. Richard Solomons, IHG Chief Executive comments,“This report shows how the world of travel is constantly evolving and identifies the trends that are set to influence the industry over the next ten years.” 50% of the hotel’s IHG plans to develop in the future now come from emerging markets such as Greater China. IHG has more than 50,000 rooms under development in this region– more than any competitor. IHG is seeing some of its strongest growth in secondary and tertiary cities that aren’t yet on the hot lists of the world’s travelling population such as Chengdu, Hainan, Xian and Nanjing in China, and Bangalore, Chennai and Hyderabad in India. For more information visit: Download The new kinship economy: From travel experiences to travel relationships Report PDF (3.54Mb)

They follow welltrodden paths, want to visit all the must-see sights and are high-spenders.


new report by IHG, one of the world’s largest hotel companies, and The Futures Company, says that Asian travellers alone will account for one third of the world’s travel spend by 2020. Bringing together recent research compiled by The Futures Company and insight from IHG, “The new kinship economy: from travel experiences to travel relationships” identifies groups including ‘new global explorers’ - travellers from high-growth countries such as China and India. They follow well-trodden paths, want to visit all the must-see sights and are high-spenders. The report also cites the likely increase in city breaks to as yet ‘unknown’ cities that few people have yet heard of, or cities that haven’t even been built. Some 400 largely unknown midsize cities in emerging markets – predominantly China and India – will generate 40% of global economic growth over

We Weknow knowthat thatallallbusinesses businesses require requireupuptotodate datetechnology, technology, excellent excellentand andadaptable adaptable conference conferencefacilities, facilities,flawless flawless organisation organisationand andservice, service, luxurious luxuriousaccommodation accommodationand and convenient convenientlocations. locations.Premier Premier Hotels Hotels&&Resorts Resortsmeets meetsthese these needs needsand andalso alsoreward rewardyou youwith with Royalty RoyaltyClub Clubbenefits. benefits.

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GIBTM Forecasts Positive Growth for Meetings Industry in the Gulf Region

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Corporate and meetings business in the Middle East has bounced back from the global economic crisis and looks set to achieve strong growth in 2013, GIBTM states


IBTM 2013 (, the leading event for the meetings, incentives and business travel industry in the GCC Region (Gulf Cooperation Council Region), says a new survey reveals a rebound in market confidence while GIBTM exhibitors report strong 12-month prospects for key regional meetings destinations. Corporate and meetings business in the Middle East has bounced back from the global economic crisis and looks set to achieve strong growth in 2013, GIBTM states. Business travel budgets are once again on the rise and more business people in the region are travelling, according to statistics from research firm YouGov in its latest ‘Travel Oracle’ report gauging UAE and KSA traveller attitudes and habits. GIBTM says report results are supported by the positive 2013 prospects reported by key exhibitors at this year’s Gulf Incentive, Business Travel and Meetings Exhibition (GIBTM), which takes place at the Abu Dhabi National Exhibition Centre (ADNEC) from 25-27 March. Abu Dhabi, Oman and Turkey are all anticipating robust growth in meetings business from 2013 onwards with key enhancements to the infrastructure of each destination, particularly new venues, airports, hotels and convention centres, proving a key growth driver. YouGov’s Oracle found that in 2012, more than two in five travelers reported an increase in business travel budget (42% compared to 35% in 2010 and 41% in 2011). Nearly half of respondents (47%) expected to increase their business travel in the next 12 months. “These positive market indicators reflect the sentiments of GIBTM exhibitors, who are all anticipating a boost in corporate and meetings business in 2013, both from the region and international markets,” said GIBTM Exhibition Manager Lois Hall. Organizers also say GIBTM has witnessed a substantial increase in European exhibitors signed up to take part in the show. The increased presence in suppliers attending from Europe has been supported by the introduction of a specialist European exhibitor

pavilion and ‘Market Focus Spotlight’ networking sessions. New European exhibitors already confirmed to attend GIBTM include Serbia Convention Bureau, Circuito Ascari, The Marmara Collection, Adile Sultan Sarayi Palace, Athens Convention Bureau, Georgian National Tourism Agency, Madrid Convention Bureau, and Cnidus. Recent research conducted by Reed Travel Exhibitions confirmed an increase in the number of Middle Eastern buyers, who specified a direct

interest in placing outbound business into Europe. In addition to this 65% of MENA buyers surveyed also reported an increase in events placed over the next 12 months, and 54% reported an increase in budget. “Air links between the Middle East and Europe are also improving, making Europe a much more feasible destination for Middle Eastern meeting planners. Direct flights are available from Abu Dhabi to several European airports including; London Heathrow, Paris, Dublin, Frankfurt, Berlin, Amsterdam and Geneva,” said Lois Hall, GIBTM Exhibition Manager, Reed Travel Exhibitions.



Amakhala Game Reserve, Eastern Cape, South Africa


he Sustainable Tourism Certification Alliance Africa (the “Alliance”), formerly known as the Sustainable Tourism Network Southern Africa (STNSA), has re-launched its website with a new look. With a distinctive African feel to the design, the Alliance website is targeted at stakeholders that are interested in sustainable tourism. The website also provides useful resources and information on registered members that are

interested in sustainable tourism certification throughout Africa. Responsible tourism-conscious travellers can browse the Alliance website for holiday options and choose the tourism businesses that carry a specific endorsement label from the registered certification members listed on the Alliance website. The Alliance website has improved navigation in the form of drop-down menus and enhanced inter-linking of pages. The website launch also sees the Alliance stepping into

the arena of social networking, with integrated feeds to Twitter and Facebook. The Sustainable Tourism Certification Alliance Africa is an alliance of sustainable tourism certification stakeholders in Africa, with an initial focus on countries in southern and East Africa. The Alliance aims to enable an integrated approach to sustainable tourism certification throughout the continent. The Alliance’s overall objectives include building regional capacity to reduce poverty, improve livelihoods, and promote resource efficiency through sustainable tourism management practices and facilitating an integrated approach to sustainable tourism standards-setting and certification that will achieve higher levels of market and development impact, as opposed to certification systems operating in isolation from one another. To view the newly revamped Alliance website visit:



PE Premier- Noxolo Kiviet, Chairman of Sun International Limited- Valli Moosa and Chairperson of Emfuleni Resorts- Bongi Siwisa


he popular Boardwalk Casino and Entertainment World, situated in the picturesque Eastern Cape in Port Elizabeth next to the Nelson Mandela Bay beachfront, has recently launched their new hotel, spa, and international convention centre, which is part of the Sun International Group of South Africa. The official opening of the Boardwalk Hotel, Spa and Convention Centre was on 23 February. Some four hundred of the East-

ern Cape’s business, political and social figures mingled and connected at the event. Guests were also treated to a show complete with dancers and fireworks. “This was easily the most glamorous event that Eastern Cape has ever seen and it was simply a treat. The Premier Noxolo Kiviet and the Deputy Minister Thoko Xasa were ecstatic about the event,” said Bongi Siwisa- Chairperson of Emfuleni Resorts. The event was planned by Collyer Lessick.

The new Boardwalk Hotel and Spa features 140 sea-facing guestrooms with an average room size of 39m². Modern conveniences such as plasma screen TVs, luxurious beds, mini bars and bijou balconies are offered. The Boardwalk Spa by Africology includes an indoor heated pool and fitness centre, a health bar and garden solarium. There are eight alfresco restaurants ranging from Greek to Indian and Kipling’s, the hotel restaurant, specialises in Asian cuisine. The casino offers the latest slots games to casino classics. The 3 000m² Boardwalk Convention Centre is equipped for conferences for 2 500 delegates. The centre features a multi-divisible 2 000m² Ballroom, 4 sub-divisible multi-purpose meeting rooms and a 760m² pre-assembly area. The Hotel and Spa and Convention Centre is situated in the Boardwalk precinct, the hub of Port Elizabeth.

HALF THE SUCCESS OF AN EVENT IS WHERE YOU HAVE IT. HALF THE SUCCESS OF AN EVENT IS THE TEAM THAT DOES IT. THAT’S WHY YOU WANT THE BEST OF BOTH. At the heart of South Africa’s business hub, the Sandton Convention Centre is the leading, most prestigious, multi-purpose exhibition and convention centre. From pre-event planning, right up to the preparation and presentation of each meal, our professional team pursues every detail to great success. World-class facilities with the latest technology can accommodate every expectation. Combine the perfect location with an outstanding team, and be assured of a winning event at the Sandton Convention Centre. View our service offering and state-of-the-art facilities at

SANDTON CONVENTION CENTRE Telephone + 27 11 779 0000 | Facsimile + 27 11 779 0001 | Email

Johannesburg | South Africa


• PHONE: +27 21 674 0646

• FAX: +27 21 674 6691




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air Trade in Tourism South Africa (FTTSA), has certified its first ever tour in the Dinokeng area. The Refilwe Cultural & Shebeen Tour is operated by Fundani Tours; an ownermanaged community tour operator that offers a variety of tours in the Cullinan area and further afield. On the Refilwe Cultural & Shebeen Tour, visitors experience everyday life in the community through close interaction with its inhabitants, a visit to the traditional doctor and a traditional meal at a local shebeen. This is the third tourism product to be certified by FTTSA as part of a campaign by Gauteng Tourism Authority (GTA) called “Travel with a Conscience”. This campaign is aimed at positioning Dinokeng as a responsible tourism destination. Dinokeng includes the three hubs of Dinokeng Game Reserve, Roodeplaat Dam, and Cullinan. Katarina Mancama, FTTSA Marketing Manager says, “We are very happy to welcome Fundani Tours’ Refilwe Cultural & Shebeen Tour to the Fair Trade Tourism family. This is a truly responsible tourism product that has direct and lasting impact on the community that it operates in. Further, the addition of an activity to the already certified accommodation providers Kwaggas Pride Guest House and Kwalata Game Ranch will make the Fair Trade Tourism footprint of Dinokeng much stronger.”

Fundani Tours plays a large role in community tourism development, by encouraging tourism entrepreneurship with the aim of creating sustainable jobs for youth, women and people living with disabilities, but also making sure not to lose the authentic community tour experience. Founder and owner Peterson Mahlangu believes that the biggest asset in the community is the people - “the Diamond People” - as they are affectionately known. He provides non-financial assistance to tourism entrepreneurs in his community through mentorship programmes - transferring business and development skills. To date, four local community members have been assisted to establish their own tourism businesses and trained to be tour guides. “My ten year experience in the tourism industry has taught me a lot and helped me to start my company, because I networked extensively with different stakeholders, industry role players. To be FTTSA certified is a privilege not only for my company but also for my community, because FTTSA advocate fair wages and working conditions, fair distribution of benefits, ethical business practice, and respect for human rights, culture and the environment. So everybody benefits,” says Peterson Mahlangu, Founder and Owner. For more information about FTTSA and all certified businesses visit: www.fairtourismsa.


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Our World Design Capital status is already accelerating our profile within the international design community. We have much to learn from Taipei, a city that has seen massive growth in the technology sector.


aipei, the capital of the Republic of China (Taiwan), has committed to working with Cape Town to develop its industrial design sector. Taipei, a bidder for World Design Capital 2016, sent a delegation of government officials and representatives from various design organisations and institutions to Cape Town during Design Indaba to learn more about Cape Town and to share their own design culture. As facilitator of Cape Town’s successful World Design Capital 2014 bid, the Cape Town Partnership was approached by the Taiwanese, to host them and share their bidding experiences. At the end of the visit Cape Town – represented by the Cape Town Partnership – signed a memorandum of agreement with Taipei. The agreement shows Taipei’s commitment to sharing their expertise with Cape Town in building the region’s industrial design sector and also served as an expression of interest in working with the City of Cape Town on long term projects around design.

Cape Town Partnership MD, Bulelwa Makalima-Ngewana says, “Our World Design Capital status is already accelerating our profile within the international design community. We have much to learn from Taipei, a city that has seen massive growth in the technology sector. Innovation was key to their transformation and today their economy continues to grow at nearly 5%, with low inflation and full employment. They truly are the ‘Adaptive City’ of their bid theme.” The delegation met with Cape Town Mayor, Patricia de Lille, the City of Cape Town’s World Design Capital 2014 project team and Cape Town Design, the World Design Capital 2014 implementation company. The Taiwanese visitors also visited key Cape Town design assets, such as the Fringe Innovation District, Cape Town Stadium, Greenpoint Urban Park, VPUU, and other projects highlighted in Cape Town’s World Design Capital 2014 bid book. Says Deputy Mayor of the Taipei City Government, “We understand the importance of design, and we keep using design as a plat-

form for us to connect with international design communities. Last year, we successfully facilitated cooperation between Taipei and Eindhoven (Netherlands). We participated in Dutch Design Week, and they came to Taipei with their Made in Brainport exhibition, last December. Our two cities also signed an MOU, and will further co-work with each other on EU health care projects. With this in mind, this year we come to Cape Town and we would like to give our support to enhance the exchanges between our two cities not only in 2014 World Design Capital projects but also any other cooperation in different aspects.” During their visit, the Taiwanese also held an Adaptive City – Design in Motion showcase at the Design Indaba Exhibition. The exhibit represented a true Taiwanese encounter blending tradition and modernity in handicrafts, such as bamboo and plastic chairs, which to illustrate collaboration between the artisan and designer. Tea, tea ware, home ware and furniture designs also revealed the new asian lifestyle. eeven .za T H E EVEN T

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TEAM Heads to Berlin to Link Investments and Tourism

As the city’s leadership, we recognize that tourism is a significant economic growth imperative and an important catalyst for building a vibrant city


n an effort to promote tourism investment opportunities in Johannesburg, Member of the Mayoral Committee for Economic Development Ruby Mathang led a delegation where Joburg participated in the 16th International Hotel Investment Forum from 4 – 6 March in Berlin, Germany. “As the city’s leadership, we recognize that tourism is a significant economic growth imperative and an important catalyst for building a vibrant city. We also appreciate our role to create an enabling and supportive environment in which the private sector can thrive and feel confident to invest in the tourism sector and create new and much-needed jobs,” says Mathang. “The City of Johannesburg’s leadership is therefore committed to offering a favourable climate for investors, creating opportunities and offering incentives that will make this city an attractive destination for them.” Following on from the International Hotel Investment Forum, the Joburg Tourism team participated in the annual Joburg trade show ITB,

one of the world’s leading travel trade shows, which took place in Berlin from 7 – 9 March. This was utilised as an opportunity to promote the City’s Department of Economic Development’s inaugural “Buy Sell Invest Visit Conference and Expo” set to take place

in May 2013. Part of the City’s “Buy Sell Invest and Visit” initiative, this flagship programme aims to bring together people from the BRICS and Southern African Development Community blocs to partner with private and public organisations. This programme is part of the city’s 2040 strategy, which outlines the growth of Johannesburg over the next three decades into a sustainable, prosperous and resilient place to live and work. It aims to not only attract new investment into the city, but support existing businesses and help them to expand. Envisaged as an annual calendar event, this three day conference is targeted at 1000 prominent local, provincial, national and international business stakeholders. Its purpose is to attract investment, seek markets for our products and maintain top of mind awareness of Joburg as a tourist destination, while showcasing our infrastructure capabilities. Joburg Tourism’s participation in international trade shows forms part of its strategy to maintain and increase Johannesburg’s market share in both the business and leisure travel arenas. “As ITB is one of the largest global platforms for the leisure travel market, we will once again be presenting Joburg’s position as a vibrant, cosmopolitan all year round destination for business, leisure and lifestyle, using the opportunity to launch our Autumn Campaign, entitled “Explore Experience Enjoy Joburg this Autumn,” says Phelisa Mangcu, Acting CEO, Johannesburg Tourism.


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Kurt has been responsible for creating massive hype in real time as well as on the virtual platform as his art works have assisted in driving millions of potential customers to web sites and encouraging viral tidal waves on the internet…


hortly before The Event went to print, Johannesburg, South Africa was due to have an advertising campaign hit the pavement with the aim of making a splash for Hyundai. American artist and founding father of 3D pavement art Kurt Wenner was invited to South Africa to create a stunning 3D artwork at The Zone in Rosebank. This is part of the Hyundai Veloster launch campaign which kicked off in March. Kurt’s next stop will be Cape Town. The public will be given the opportunity to view this world master three-dimensional illusionist artist in action as he uses his remarkable techniques to produce a 3D art work. Kurt has been responsible for creating massive hype in real time as well as on the virtual platform as his art works have assisted in driving millions of potential customers to web sites and encouraging viral tidal waves on the internet – his paintings created the first ever visual art viral storm on the internet. Hyundai invited Kurt to participate in the launch of their new car, the Veloster, in the South African market. This campaign is meant to carry Hyundai’s message to the public and help it gather momentum on a viral level.


‘’Hyundai has always been extremely interested in supporting arts and culture in South Africa. This has in fact, been represented through our sponsorships in the past 5 years and our association with Kurt Wenner and the new Hyundai Veloster goes on to showcase this alignment. Hyundai is very excited to have Kurt Wenner in South Africa and looks forward to amaze South African audiences with our new Veloster and his incredible artwork. Kurt’s art works have appeared in some impressive documentaries, including the 1987 award-winning National Geographic documentary “Masterpieces in Chalk”. He also created a print advertisement for Absolut Vodka as part of the brand’s prestigious artist ad series. The ad is known as Absolut Wenner and the creation of the image was produced as a television commercial. Then, in 2010 Greenpeace called for a ban of genetically modified crops and presented the European Union members in Brussels with 1 million signatures along with a 22 m by 22 m 3D Wenner image. The giant composition set a world record for the largest image of its kind drawn by a single person.

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Supplying transport for the meetings industry is far broader than arranging cars for incoming delegates…


hen South Africa hosted the Soccer World Cup in 2010, the country welcomed its visitors with a transport system almost unrecognisable from what had existed before. Three years later, the legacy of the improved transport systems remains - which is crucial, since the government invested R40 billion in the upgrade. The completely new King Shaka Airport now greets arrivals in Durban, while Cape Town airport and Johannesburg’s OR Tambo airport were upgraded. People landing in Cape Town can hop on the MyCiti bus and whizz quickly and cheaply into the city centre. In Johannesburg, even the locals organised family excursions on the airport-to-city Gautrain, just for the sheer novelty of whizzing underground on a high-speed train.

The Gautrain has been a massive success, linking OR Tambo airport to Johannesburg and Pretoria city centres via Joburg’s northern suburbs. The station at Sandton makes it easy for delegates to reach Sandton Convention Centre without needing to hire a car or book a taxi. The World Cup legacy also saw roads across the country built, widened or improved. Less successful were some attempts to overhaul public bus services. The Rea Vaya (‘we are moving’) service is doggedly trying to make an impact in Johannesburg despite threats of violence from minibus taxi drivers complaining it steals their business. Several bus projects went vastly over their budgets and deadlines, with Cape Town’s Bus Rapid Transport (BRT) system soaring from an estimated $171 million to more than $600 million. Other BRT sys-


People landing in Cape Town can hop on the MyCiti bus and whizz quickly and cheaply into the city centre. In Johannesburg, even the locals organised family excursions on the airportto-city Gautrain, just for the sheer novelty of whizzing underground on a high-speed train.

tems were delayed or cancelled. BRT systems aim to provide faster, safer, reliable and more affordable services by introducing new fleets and dedicated bus lanes. In Johannesburg, the system consists of 330km of bus lanes with stations about 500 metres apart. A Transport Survey by Deloitte called “The Road Ahead” says the World Cup provided a huge impetus to the upgrading of South Africa’s infrastructure and left an important legacy. “Transport and the supporting infrastructure were always considered the key requirements for the safe and efficient movement of fans to and from host cities and stadia,” says Deirdre Botha, Deloitte’s Transport Sector Leader. “The government invested R40 billion in new and upgraded airports, the Gautrain, improvements in train stations and bus as well as road upgrades.” Not all the improvements are relevant to overseas or African visitors flying in for business meetings or conferences, of course. They are unlikely to catch a public bus in Johannesburg, for example, which still remains a commuter-oriented network,

and even the Gautrain’s feeder network of buses drop off in some fairly unhelpful places. But on the whole, the improved transport system makes getting around far easier and makes South Africa more professional in its ability to move visitors from A to B. There are still gaps to fill, however. The national rail service is not on a par with European countries, which is unfortunate given the long distances between South Africa’s major conference cities and airport. Despite - or perhaps because of - the complexities involved, few companies seem to specialise in offering transport packages to the business events industry. Catalogues listing exhibitors at travel fairs and trade shows for the eventing industry feature few, if any, companies under the listings for transport operators or organisers. That’s why car hire company Avis created a team specifically dedicated to serving the business events industry in 2010. Its business events team specifically targets the organisers of sporting events, concerts, conferences and corporate events, who can book everything through one company to co-ordinate the diverse transportation

needs surrounding an event. Avis even has an icon on its website to navigate straight to those services. Its business events department offers one centralised account across many services, including the coordination of car hire, point-to-point transfers, chauffer drive, luxury cars, coach charters and van and truck rental. The service includes 24-hour assistance and ground support if needed. “Conferences and other events generally require the full package when it comes to logistics and the application of the relevant transport solution, whether it’s moving large groups of people from one venue to another, providing transport for VIPs or staging,” Avis says. Pat O’Brian of United Vehicle Services says UVS supplies vehicles to event coordinators, who in turn are supplying conference delegates. It isn’t something UVS specifically tracks, but the company has recently realised the meetings industry is a lucrative sector it should be targeting. “It isn’t an opportunity that we have paid attention to, but it’s a high-value area,” says Pat. Supplying transport for the meetings industry is eeven .za T H E EVEN T

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The cost of Africa’s internal flights is another problem, especially on low frequency routes where the carrier has a monopoly.

far broader than arranging cars for incoming delegates, he says. It also includes supplying trucks to transport marquees, stages, tables, chairs, caterers and their food. Often those suppliers don’t have their own fleets but hire vehicles on an ad hoc basis, making it a market that UVS sees as worth exploring, Pat says. Estelle Lötter of Ripcord Promotions says the association conferences she mostly organises tend to attract quite independent delegates, as they are regular travellers who know the ropes. “For instance, for conferences at Sun City, and for foreign delegates or those flying in, we simply refer them to Welcome Tours who run the scheduled shuttles between OR Tambo and Sun City, and they make their own arrangements directly with them. However, the majority of delegates make their own way there, either in their own cars, or hired cars, which they arrange themselves,” Estelle says. With regard to flights, she finds the only real challenge is the lack of flights into East London, and their cost, and the cost of flights to Port Elizabeth. “East London has a great convention centre, but the cost of getting there is prohibitive, which generally means that when conferences rotate around the country, numbers are significantly lower when the event is held there,” Estelle says. Flights across Africa are often a problem, says David Ryan, CEO of Rhino Africa. But there’s no way around it when an airline has a monopoly on the routes and the distances are too far to cover any other way. Rhino Africa organises trips to Southern and East Africa and the Indian Ocean islands, with a team of consultants specialising in planning tailor-made holidays and events. Many of its 40 destinations are only served by a flight every day or every other day, the schedules often don’t tie in with feeder flights to or from the U.S. or Europe. Five guests were recently stranded in Tanzania when the airline cancelled its only flight of the day, so they missed their transatlantic flight and arrived home two days late. American guests just don’t understand when you say there is no flight that day, he says. Rhino Africa has blanket insurance coverage for all its trips precisely because of erratic airlines. “We do a lot of flight organising and the biggest challenge isn’t so much the frequency but the routes and schedules,” David says. “Johannesburg as a hub is quite good and

in South Africa you don’t have a major problem because there are several flights a day to various destinations, but we struggle with the regions. Air Namibia and Air Botswana have small planes with one flight a day and they suddenly decide they are not going to fly today, they are flying tomorrow. They do that more often than you could imagine.” A major challenge from a business travel perspective is dealing with smaller airlines that have frequent schedule changes and not enough frequency to move a lot of people, says David. “That’s why we try to stick with SAA because they are pretty regular and on time and they don’t change their routes.” Air Botswana suddenly stopped flying to Cape Town, which disrupted trips he was arranging from Cape Town to Maun. “People book three to six months in advance so you sell a schedule that’s available today but in three months it’s not available.” The cost of Africa’s internal flights is another problem, especially on low frequency routes where the carrier has a monopoly. “If there is no competition the fares are expensive. For the fares to Mozambique you can fly to London,” David says. Rhino Africa also books other forms of transport around the packages it puts together. “Often the logistics in Africa are your biggest costs and the biggest hindrance in moving people around,” David says. He has noticed a difference in the quality of transport facilities since the 2010 World Cup. “Guests are starting to make use of the MyCiti bus in Cape Town and there’s a much better luxury taxi industry now, so I have

definitely seen a major change in infrastructure and it’s improving all the time.” National coach company Intercape probably doesn’t mind erratic flights because it’s trying to persuade more people to travel by luxury coaches. “Forget the airport – Intercape has a very appealing alternative,” says head of marketing Andries le Grange. Intercape runs 72 daily services and operates charter trips for event and conference organisers. Transporting conference delegates is a big part of its trade, Andries says, so Intercape has built up a fleet of coaches to cater for groups of all sizes, including ‘super luxury’ and some 72-seat double deckers. “We recently catered for a group of more than 1,500 people, using 23 coaches in total, and what a sight to see that was,” says Andries. The fleet complies with and surpasses worldclass standards in passenger comfort, he says, with heating and air condition, video and audio entertainment systems, on-board toilet and kitchen facilities, soft leather reclining seats and reading lights. With South Africa’s road safety record it’s important to restore faith in road travel, so Intercape makes passenger safety a top priority and exceeds all the statutory safety standards. It operates seven technical depots across the country and safety checks are carried out before each departure. “Stringent operational and technical policies are in place to ensure that safety is never compromised,” says Andries. The company’s drivers and attendants are trained and continuously reevaluated by the in-house TETA-accredited

FEATURE those conferences and meetings normally involve smaller numbers of guests, so the vehicle requirements vary from luxury sedans to 48-seater coaches. It’s crucial to ensure proper coordination so the vehicle services match the various schedules, and it’s just as important to plan the routes properly, says Koos. “The drivers need to be briefed properly and be familiar with the routes to be followed and the schedules and timings that need to be adhered to,” he says. “In the case of company transfers we play the role of transporting people between specialised events such as dinner venues and the conference venues. We also assist with spouse programmes - should these be on offer - whilst the delegates are busy in the conference. Our typical job is to be a transport solutions provider and we pride ourselves in our association with all the blue chip companies,” he says. One thing Mega Coach unfortunately has no control over is the quality of the roads, which despite the World Cup infrastructure building frenzy still vary from well maintained in suburban areas to very neglected in rural areas and the countryside, Koos says.

The Gautrain has been a massive success, linking OR Tambo airport to Johannesburg and Pretoria city centres via Joburg’s northern suburbs. The station at Sandton makes it easy for delegates to reach Sandton Convention Centre without needing to hire a car or book a taxi.

Training Academy, and Intercape enforces a strict time management programme to counteract the risk of driver fatigue. Satellite tracking devices in all the vehicles are monitored on a 24-hour basis, recording their speed, key mechanical data, driver behaviour and vehicle performance. Its latest Sleepliner coach was developed for the company by Volvo and Marcopolo. “It represents a major step forward for us, at a time when South Africa is in desperate need of safer, more dependable and affordable public transportation,” says CEO Johann Ferreira. The coach currently operates on all its major national inter-city routes and will soon be introduced in Namibia. It is also the first wheelchair friendly luxury doubledeck coach. Transporting tourists and conference delegates is also a major part of the business for Mega Coach. “We currently focus on transporting touring groups, incentives and corporate groups, and cruise ship groups in Durban, Richards Bay, East London, Port Elizabeth, Mossel Bay and Cape Town,” says marketing manager Koos Nel. The add-on tours it handles before and after


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the South African Bar Show is to create an event that is responsible and innovative, providing a venue where people who enjoy good living find the products they love. The show hopes to attract a large number of visitors that are discerning when it comes to alcohol. The Good Food and Wine Show on average attracts close to 130 000 visitors each year. The assumption of organizers is that those visitors will be receptive to a dedicated new and separate bar show. “This essentially will be the first real platform for liquor brands to engage interactively with loyal and new consumers through experimental marketing techniques, education and sampling,” says Louise. What’s even more exciting is that the event will be organized in a different innovative way. Parts of the venue will be broken up and transformed into a specific themed club or bar. There will be a Shabeen themed area, a wine and beach bar, a fashion and spar themed venue and lastly a very sophisticated martini lounge. The various alcohol that fit each venue will be showcased and advertised threw

Bar shows are a worldwide trend and finally the South African events and alcohol industry have taken advantage of a huge platform.


his May a new and consumer lifestyle exhibition will be launched in conjunction with the Good Food and Wine Show. The first ever South African Bar Show will be held from 23-26 May, in Cape Town, South Africa. The South African Bar Show will allow alcohol brands to showcase all their products except table wines. The opening day of the show will be dedicated to stakeholders in the liquor industry including buyers, distributors, retailers, bars, and restaurants. This will allow liquor brands to effectively market their products in an interactive setting to consumers and companies. In addition to marketing their products exclusively to those already familiar with their products, companies will also be able to showcase their products to new consumers to the market. Finally, the show will also feature speakers from the events industry on various topics from “mixology” trends to profitable cocktails for restaurants. Organizers hope that the show will become an annual event. Organizer Louise Cashmore says the goal of

various streams and promotions,” says Louise. Organizers of the bar show will place the different brands in the themed venues that are complementary. The goal is to pair brands and themes perfectly, adding to an ambiance and creating an experience that is vibrant and in-


The Good Food and Wine Show on average attracts close to 130 000 visitors each year. The assumption of organizers is that those visitors will be receptive to a dedicated new and separate bar show.

formative. More than just sampling the different brands of liquor, visitors will be invited to enjoy the smells, taste and flavours of the alcohol. “If anything, the aim is to create an event that will see consumers return year after year. The most important way to do this is to create an event that is innovative, interactive, enjoyable and informative. We hope to create a lifestyle experience,” said Louise. Typically, alcohol showcases tend to become a problem as the day wears on. Sampling is the most predominant way brands are able to showcase their product. Problems occur with over sampling and ultimately excessive drinking. Louise believes that constructing the venue in different sections, having a sampling system that is responsible, and allowing consumers to purchase either by the glass or bottle, limits the possibility of extreme drinking. “The aim is to create a responsible show that is entertaining and will have the ability to go long term,” she said. This year the South African Bar Show will also play host to the regional and national Mixology Championships. Organizer Etienne Schlecter says the championship will com-

FEATURE prise of two categories; “flare tendering” and “classic cocktails”. The winners of these categories will then go on to compete in the International Bar Tending Championships in Prague later this year. According to Etienne, “the Bar Show for the first time in South Africa will provide alcohol brands an opportunity to market their products solely to consumers and retailers.” She continues, “This is also a huge opportunity for the bar association to effectively showcase the tenders championship with a target audience right before them. Bar shows are a worldwide trend and finally the South African events and alcohol industry have taken advantage of a huge platform.”

SOUTH AFRICA’S BEST BARISTA Protea Hotel Fire & Ice! Melrose Arch barista Tebatso Magongoa pulled a few marvellous espressos but absolutely no punches to take the title of best barista in the country in a competition for Protea Hotels and African Pride Hotels baristas from all over South Africa. The group has some 90 properties around South Africa and serves more than six million cups of coffee a year. Baristas from around the country competed in regional finals after months of training that was conducted around the group to improve the skills of the hotels’ brew masters. The regional finals took place in Johannesburg, Cape Town and Durban. The regional winners were: KWAZULU NATAL: • 1st place: Malusi Hlongwa, Protea Hotel Hilton; • 2nd place: Bongani Mvange, Protea Hotel Hilton • 3rd place: Chris Stander, Protea Hotel Karridene CAPE: • 1st place: Rolandi Thuenissen, Arabella Hotel & Spa (an African Pride Hotel) • 2nd place: Xolani Phillips, Protea Hotel


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Marine • 3rd place: Ibteshaam Daniels, Protea Hotel North Wharf JOHANNESBURG: • 1st place: Tebatso Magongoa, Protea Hotel Fire & Ice! Melrose Arch (also the national winner) • 2nd place: Fikile Gatsha Protea Hotel Fire & Ice! Melrose Arch • 3rd place: Thabiso Masuku, African Pride Melrose Arch Hotel The nine regional finalists also will be entered into the Speciality Coffee Association of Southern Africa regional competitions this year. Tebatso Magongoa was first introduced to the art of coffee in May 2011. Whilst studying his diploma in business management, which he completed last year, he was sponsored to attend the Ciro Coffee Academy and undergo coffee training. Tebatso joined the Protea Hotel Fire & Ice! Melrose Arch as a barista late 2012. He says he is looking forward to competing in other competitions, but his ultimate aim is to one day become General Manager of his own hotel.

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15-18 Apr Johannesburg, South Africa


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8-11 Apr Johannesburg, South Africa

22- 24 Apr Windhoek, Namibia



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22-26 Apr Johannesburg, South Africa


HOSPITALITY TECHNOLOGY 2013 24-25 Apr Johannesburg, South Africa

SA CHEESE FESTIVAL 26-28 Apr Sandringham, South Africa



May AFRICAN RENAISSANCE CONFERENCE 4-5 May Johannesburg, South Africa

FAB BRIDAL EXPO 2013 4-5 May Cape Town, South Africa

AFRICA HEALTH EXHIBITION AND CONGRESS 2013 7-9 May Johannesburg, South Africa



23-24 Apr Johannesburg, South Africa

8-10 May Hermanus, South Africa



25-28 Apr Cape Town, South Africa

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June MARKETING INDABA 15-16 May Cape Town, South Africa

WEDDINGWHIZ EXHIBITION 18-19 May Sandton, South Africa

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GAUTENG MOTOR SHOW 1-2 Jun Pretoria, South Africa

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22-23 May Durban, South Africa

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17th FOODAGRO 2013


27-30 May Johannesburg, South Africa

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SUBMARINE NETWORKS WORLD AFRICA 27-30 May Johannesburg, South Africa

3rd ANNUAL IT INFRASTRUCTURE AFRICA SUMMIT 2013 20-21 Jun Cape Town, South Africa


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TRAVEL AND TOURISM Competitiveness Report

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tinue to increase by 3 percent to 4 percent in 2013. This trend is primarily driven by increasing demand from the emerging-market middle class -- the picture has also been brightening for many developed economies. The industry has responded to changes in the environment by creating alliances, mergers, and strategic investments both in the aviation industry and in online travel services. However, the report notes, “the need for the greater openness remains one of the major trends impacting the T&T sector, especially with regard to the freer movement of peoples.”

Spotlight on Africa

As a whole, African countries’ competitiveness remained steady. The Seychelles was the most competitive African country ranking 38 out of 140, followed by Mauritius (58), and South Africa (64). Morocco saw its ranking improve from 78 in 2011 to 71 in 2013. Kenya also improved, from 103 in 2011 to 96 in 2013. Three countries experienced significant decreases in competitiveness: Egypt, which fell from 75 to 85, Ghana, which fell from 108 to 117, and Algeria, which dropped from 113 to 132. The full report is downloadable at: and contains detailed profiles for each of the 140 economies featured in the study, as well as an extensive section of data tables with global rankings covering over 75 indicators included in the TTCI.

The report indicates that the T&T sector has been remarkably resilient during the economic downturn.


or seven years The World Economic Forum has published the “Travel & Tourism Competitiveness Report 2013” to carry out an in-depth analysis Travel & Tourism (T&T) competitiveness of economies around the world. The report is meant to provide a platform for multi-stakeholder dialogue to ensure the development of strong and sustainable T&T industries capable of contributing effectively to international economic development. The report may also be used as a measuring stick to determine the relative success of travel and tourism efforts by individual countries. The World Economic Forum says this year’s report is particularly important today, “given its important role in job creation, at a time when many countries are suffering from high unemployment. The sector already accounts for 9 percent of GDP, a total of US$6 trillion, and it provides 120 million direct jobs and another 125 million indirect jobs in related industries. This means that the industry now accounts for one in eleven jobs on the planet, a number that could even rise to one in ten jobs by 2022, according to the World Travel & Tourism Council.” The report indicates that the T&T sector has been remarkably resilient during the economic downturn. The number of travelers has increased consistently over the past year, for instance. International tourist arrivals grew by 4 percent in 2012, and is forecasted to con-

Source: The World Economic Forum has published the “Travel & Tourism Competitiveness Report 2013�.

Travel & Tourism Competitiveness Index 2013 and 2011 Comparison



Northern CAPE

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to world’s most important diamond mining towns, and the famous black-maned lions.

YOU NEED TO KNOW ABOUT Afrikaburn Afrikaburn is a festival created for personal expression. The main aim is to illustrate that human beings have the ability to cohabitate together without money or hierarchal systems. This is a place to collaborate, cooperate, and add to the public environment. The festival works on a “gift economy” meaning that here is no commercial exchange at the event. There is no vending, no cash bars and no branded promotion of services or products, the aim being real social interaction. At this festival people barter and trade services or rations with one another. Art moreover is used as a tool

The Northern Cape Tourism Department has invested in various venues for people who love the outdoors. The Richtersveld National Park, for instance, has some of the country’s most popular 4x4 routes and hiking trails.


nown for its political history from the Anglo Boer war to Apartheid struggles, the Northern Cape is culturally stimulating. The diversity of cultures is what attracts many visitors return to this province. However, the Northern Cape of South Africa is not only a place for cultural and historical tourism, as it has also become a hub for adventure tourism. The Northern Cape Tourism Department has invested in various venues for people who love the outdoors. The Richtersveld National Park, for instance, has some of the country’s most popular 4x4 routes and hiking trails. The landscape is also a main attraction. The province boasts beautiful parks, game reserves, and some of the most unique ecosystems in the world. The Northern Cape’s attractions range from the Namakwaland flowers, the Richtersveld Heritage site, Witsand, the Kuruman Eye, Boesmansgat and Wonderwerk Cave. In addition, the province is home

REGIONAL to foster togetherness and to build a communal community, where everyone helps everyone. AfrikaBurn is important for the Northern Cape, as it is now recognised as a national festival and is rapidly becoming a global event. Based on the Burning Man festival in the U.S. organizers hope to continue the spirit and intention of Burning Man to develop and grow the festival. Afrikaburn will be held from 1-6 May in Tankwa-Karoo National Park.


Tankwa Karoo National Park lies about 70 kilometers due west of Sutherland near the

border of the Northern Cape and Western Cape, in one of the most arid regions of South Africa. The park in conjunction with the Cape Floral Kingdom, has been declared a Biodiversity Hotspot by Conservation International. The sheer size of this heritage site is close to 1436 square kilometers. What has made this venue so spectacular are the views. The park is bounded on the east by the Roggeveld Mountains, on the west by the Cederberg and to the north lays the Tankwa River.


More than 1.15 million people live in the North-


ern Cape on 372 889 square kilometres on land (PGWC: Provincial Treasury-Provincial Economic Review and Outlook).


The Northern Cape’s weather is typical of desert and semi desert areas. This is a large dry region of fluctuating temperatures. The annual rainfall is sparse, only 50 to 400mm per annum. Summer temperatures often rage between 30 to 40 degrees (C). Winter days are warm. Sutherland in the Karoo is one of the coldest towns in South Africa. Its average minimum is -6 degrees. In winter snow often blankets the surrounding mountains. eeven .za T H E EVEN T

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Land of A Thousand Hills

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The La Palisse Hotel was built in 2002 in a joint

venture by the tourism board of Rwanda and private business conglomerates. The aim was to create a

venue that was not only convenient for those visiting


wanda is filled with sprawling gardens, magnificent tea plantations and captivating valleys. Bordering Uganda, Tanzania, Burundi, and the Democratic Republic of the Congo, Rwanda offers tourists a one-of-a-kind journey. Rwanda is home to rare mountain gorillas, a number of species of apes, and one third of Africa’s bird species. The country has game reserves that are home exotic vegetation, majestic primate grounds, and volcanoes. The Rwandan government in recent years have tried to move beyond its troubled past and political misfortunes. The tourism board aims to transform Rwanda into a top destination in Africa where nature is the focus. They hope Rwanda will attract visitors to their game reserves, mountain terrain, and valleys filled with close communities they hope the country becomes celebrated for. In 2012 the Rwanda Development Board (RDB) announced that

the city but would also be removed from the hustle and bustle of Kigali.

the tourism sector generated 281.8 million USD up from 251.3 million USD generated in 2011.


La Palisse Hotel The La Palisse Hotel was built in 2002 in a joint venture by the tourism board of Rwanda and

private business conglomerates. The aim was to create a venue that was not only convenient for those visiting the city but would also be removed from the hustle and bustle of Kigali. The organizers wanted to create an environment that was tranquil and allowed visitors to conduct business and conferences effectively. For


Kigali International Airport formerly known as Gregoire Kayibanda International is the primary airport serving Rwanda. It is the main air gateway for all destinations in the country. There are three terminals at Kigali. The airport also serves as a transit airport for Goma and Bukavu in the eastern Democratic Republic of Congo.

The focus in recent years within Rwanda’s development plan has been to utilise the youth (who make up the bulk of the population) to help develop and grow the state politically and economically.

leaders (between the ages of 18 to 35) from the Eastern Africa bloc came together with a wide and experienced array of speakers to explore sub-themes including accountable leadership, economic empowerment and youth stewardship. An emphasis was placed on for-


11.6 Million people as of July 2012 according to the CIA World Fact book


The 3rd Eastern Africa Youth Forum The 3rd Eastern Africa Youth Forum took place this year in Kigali from the 18-24 February. The theme of this year’s forum was “Moral Values and How this Relates to a Brighter Future”. The focus in recent years within Rwanda’s development plan has been to utilise the youth (who make up the bulk of the population) to help develop and grow the state politically and economically. At this year’s forum 90 young

©The Dilly Lama


Most climatologists describe the Rwanda’s climate as temperate. The country has two rainy seasons, the first beginning in February and the other in November. In the mountains the temperature is quite mild during most seasons with frost and snow possible, particularly in September.


this reason La Palisse is located on a plantation just 500 meters from Kigali International Airport and is 12 kilometers from Kigali. The Eastern wing provides breathtaking views of the great savanna of Eastern Rwanda. The Northern wing showcases Lake Muhazi.


eign investment and trade relations with Asian states. The forum was held at the La Palisse Hotel, in Kigali. A special afternoon focused on ‘Healing memories and Reconciliation,’ which paid homage to the genocide that occurred in Rwanda in 1994.


Time for

IT&CMA China!

MCI Group to Support Inaugural Association Day and Contribute to Corporate Travel Education Programme at IT&CM Events. Each Association Day expected to welcome some 40 international and local Association buyers TG Events has teamed up with world leading association & event management company MCI Group to bring Association Day as well as an education segment on incentive travel to each of the three IT&CM Events in Shanghai, China (IT&CM China), Delhi, India (IT&CM India) and Bangkok, Thailand (IT&CMA and CTW Asia-Pacific). “Association Day was born in recognition for the need of a focused and comprehensive association executive programme consisting of tailored education, networking and structured business engagement sessions for association decision-makers. Exhibitors at the IT&CM events are also very eager to explore business opportunities with association buyers,” said Mr. Darren Ng, Managing Director for TTG Asia Media. “In addition, all three IT&CM events are committed to strengthening their relevance and appeal to Corporate Travel professionals - another pivotal buyer group


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that our exhibitors are looking to meet. Our partnership with MCI Group will go a long way in achieving this duo-prong objective.” MCI Group will be lending its expertise to two half-day educational tracks. Topics will be catered specifically to attending association buyers and corporate travel professionals focused on Incentive Travel/Performance Improvement . The educational tracks for these two delegate groups will run concurrently alongside each other, with allocated slots for business appointments and networking with exhibitors at the event. Familiar with organising educational programmes the world over, MCI Group views this partnership as a major opportunity to engage association and corporate travel executives and discuss the growth of their industry in Asia. “Through the very nature of their job, association and corporate travel executives are isolated and have limited opportunities to interact and meet with peers who face the same strategic and operational challenges and issues. Each IT&CM Association Day and incentive travel education segment by MCI Group offers a unique opportunity for these association buyers and corporate trav-

el executives to network with like-minded professionals and share issues and concerns they have in their own organisation, and learn best practices from experts in the field.” explains Robin Lokerman, President Asia Pacific & Americas of MCI Group. He adds, “MCI group is looking to educate association buyers and corporate travel executives on best practices in association and incentive travel management respectively and the latest trends in Asia during our two half- day tracks. Expect a highly interactive programme focusing on key Asian issues of immediate concern and relevance. From a keynote session, to expert panel discussions of clients and round-table discussions, the different meeting formats employed will allow all participants to contribute and learn.” Through this partnership, MCI Group now joins Global Business Travel Association (GBTA) as the second organisation to contribute towards the IT&CM events’ corporate travel education programme. The Association Competency Course for Professional Association Executives conducted by the Australasian Society of Association Executives (AuSAE) and Canadian Society of Association Executives (CSAE) will continue to be offered at IT&CM China and IT&CMA and CTW Asia-Pacific as part of its Association Day programme. In its inaugural year, each Association Day is expected to see some 40 international and local association professional attending. Each IT&CM event value adds differently as the profile mix of attending exhibitors and buyers are different. IT&CMA and CTW Asia-Pacific is regional and international centric, while IT&CM China and IT&CM India places a balance mix of international and domestic Chinese and Indian delegates respectively. The first Association Day and Corporate Travel education programme will take place at IT&CM China 2013 on 18 April 2013. For more information on the IT&CM events, please visit the following respective websites: • IT&CM China • IT&CM India • IT&CMA and CTW Asia-Pacific I


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A GREENER FESTIVAL Gives Stamp of Approval to Rocking the Daisies

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We aim to host a premier music and lifestyle festival in an environmentally and social responsible manner under the motto of ‘Play Hard, Tread Lightly’


outh Africa’s eco-friendly music festival, Rocking the Daisies, has been awarded the “Highly Commended” Greener Festival Award for its 2012 event. The award signifies, “well managed and environmentally aware festivals which have taken significant steps to reduce waste, reduce their greenhouse gas emissions and engage with their audience.” Being “green” is part of the mission of Rocking the Daisies. “We aim to host a premier music and lifestyle festival in an environmentally and social responsible manner under the motto of ‘Play Hard, Tread Lightly’” say organisers. The Green Goals of Rocking the Daisies are an integral part of implementing festival in an eco-friendly and sustainable way and have been developed over years. Those efforts have been recognised – Rocking the Daisies has won numerous environmental awards in addition to the Greener Festival Award including: • Winner – Climate Change Leadership Award in the Small to Medium Business Category, 2009 and 2010 • Winner – Eco-Logic Award for Climate Change 2011 • Finalist – Eco-Logic Award in transport 2011 • Finalist – Mail and Guardian Future Greening Awards 2012 The festival keeps close track of its green efforts by doing a full, comprehensive eco audit each year which is undertaken by an independent organization – Steadfast Greening. This is how organisers ensure that they are as close to a carbon neutral event as possible by reducing where possible and off-setting any carbon that

was expended in the production of the festival. The audit covers procurement to production and direct production of the festival itself and the transport to and from. Water, waste, carbon, energy are all areas that are monitored.

Green in Action

While visitors are enjoying the festival, organisers of Rocking the Daisies are making sure that everyone “treads lightly”. In 2011 this included: • A total of 11 850 kg of waste was recycled

at the event (of a total 15 570 kg collected). The bulk of the waste was made of glass and metal with 24% waste going to landfill. All organic waste collected was composted on site and used by the farm. • The Greenhouse is a designated area that housed Food and Trees for Africa, WWF and various NGO’s and NPO’s in order to raise awareness around social and environmental issues. • Renewable Energy Credit’s (REC’s) contributing to renewable energy industry were purchased after the event as part of our offsetting strategy and ensured we ran the festival off clean, sustainable power. • All generators were powered by biodiesel generators produced from used vegetable oil. • Solar, wind and kinetic power was used in different areas around the festival, including the Greenhouse. • To further reduce energy consumption LED lighting was included in all areas of the festival with the Lemon Tree Theatre running on 100% LED. For more information on greening at Rocking the Daisies visit: http://rockingthedaisies. com/ecosocial/

NEXT EVENT GREENING COURSE 14 May (Gauteng); 23 May (Cape Town)

Visit for more information


DO-GOOD DÉCOR at Decorex Durban


ecorex Durban media partner MNet has shown just how much they care at this year’s exhibition, with the Room to Grow installation showcasing great ideas for decorating children’s rooms. The M-Net Cares Room to Grow by Mr Price Home is a series of beautifully designed children’s interiors depicting room settings that cater to the different stages of a child’s development. From a baby’s nursery, to a toddler’s play area, a tween’s fantasy world, right through to a teenager’s escape zone, the focus will be on the creation of spaces where

children can grow, learn and play. All the furniture featured in the M-Net Cares Rooms to Grow space was supplied by Mr Price Home and when Decorex Durban is over, it was donated to a local underprivileged children’s home, Makaphutu, supporting the resident kids’ growth needs. For the second year running, M-Net and Decorex SA joined forces to support the needs of South African children’s charities. Nurturing and educating South Africa’s youth is once more the focus of the partnership. Both parties value this partnership as an effective means of creating awareness and offering support to children’s charities, with the primary focus being on education. Koo Govender, M-Net Director: Corporate Marketing and Communications, says the MNet Cares collaboration with Decorex SA is a prime example of M-Net’s commitment to education. “It’s important to create an environment that suits the needs of our children – from toddlers to teens. “Room to Grow” will showcase the necessary tools required to achieve effective childhood development and in the end, by means of donations to the charities, the exhibition will make a difference where it’s needed most.” Partnering with M-Net Cares and Decorex SA in their do-good décor installation, local

furniture retailer Mr Price Home sponsored all the furniture, which they then donated to underprivileged children, supporting their growth needs and embracing the principals of the project. Kerry Strauss, Marketing Manager of Mr Price Home says, “Mr Price Home and The Red Cap Foundation are thrilled to be involved with the M-Net Cares Room to Grow initiative because we believe that the environment in which children are nurtured makes a huge difference to who they will become.” “Helping to provide comfortable living spaces in which children can play, sleep, learn and grow is our way of saying thank you to all of the teachers, and care givers who dedicate their lives to helping children in need.” M-Net Cares has selected the Makaphutu Children’s Village in KwaNyuswa, near Botha’s Hill as the beneficiary of ‘Room to Grow’ at Decorex Durban. Makaphutu is home to 44 vulnerable children who have been impacted by the HIV/AIDS pandemic. All of these children came to Makaphutu through the welfare system; they all hail from a common traumatic, abusive and disadvantaged background; and they all are either infected or affected profoundly by the HIV/AIDS pandemic. They all need love, caring and hope for a brighter tomorrow.


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UFI, The Global Association of the Exhibition Industry is the association of trade show organisers, fairground owners, national and international associations of the exhibition industry, and its partners. As of 2012, it has more than 600 members from 85 countries.

8th UFI Open Seminar


he 8th UFI Open Seminar in Asia was held in Jakarta on 28 February and 1 March. Approximately 20 different countries and territories were represented at the seminar with 231 delegates coming from as far away as Italy, France, the U.K. and Canada. Over 40% (roughly 100 delegates) were from Indonesian companies. This year’s seminar was hosted by the Indonesia Exhibition Companies Association. The seminar, which was held at the Jakarta Convention Centre, featured many presentations focused on the opportunities. Industry veteran Cliff Wallace provided delegates with a frank appraisal of the venue landscape in Asia. He suggested that some Asian markets need to put quality before quantity. Cliff also called for greater emphasis on issues such as market analysis, supporting amenities, staffing requirements and internationalisation strategy before launching into venue construction.


Leading Exhibition Organisers Participate in EXSA’s Annual Conference The role of EXSA is to serve the exhibition and events industry in South Africa. EXSA’s core strategy is to actively grow and develop the exhibition and events industry within Southern Africa. This is acheived through promoting the unique benefits offered by exhibitions and events, and raising the profile of EXSA members who include venues, organizers and suppliers.


he EXSA/Manch Summit will have an international line-up from the exhibition industry that will share their insight on “Developing Africa as the Global Exhibition Destination”. EXSA has organised the Summit in partnership with Manch Communications of India. The EXSA Conference and AGM will take place during the course of the conference. Nigel Walker,

UFI Focus Meeting Week in Shanghai


FI has a series of one-day focus meetings in April in Shanghai. As the name suggests, these programs are “focused” on targeted topics of interest to key trade fair professionals. UFI members and non-members are welcome. Hosted by Shanghai Convention & Exhibition Industry Promotion Centre (SCEPC), the three programs will cover issues related to education, ICT and operations in the field of exhibitions.


www. theevent . c o. z a

Nigel Walker, Exsa Chair at EXSA Awards 2012

EXSA Chairperson says, “This is very exciting for the industry. The more exhibitions that are generated in South Africa, the more jobs will be created throughout the industry.” The Centre for Exhibition Industry Research (CEIR) reports that 20,000 exhibitions happen on a global scale, and that 11,000 of those exhibitions occur in the United States. South Africa represents a small percentage of that, but is steadily increasing as South Africa becomes a top location for business events as a gateway into Africa. According to the country rankings by the International Congress and Convention Association (ICCA), including both long and short haul destinations, South Africa currently ranks 37th in the world. More information on the Summit can be found at: More information on EXSA can be found at:


2013 SAACI National Congress in July Founded in 1987, the Southern African Association for the Conference Industry (SAACI) is a Section 21 Company and is the umbrella body of the conference and meetings industry of South Africa and is dedicated to maintaining and improving its levels of efficiency and professionalism. Its members consist of Professional Conference Organisers (PCO’s), Destination Management Companies, Event Management companies, hotels, conference venues, etc. SAACI is recognised as the official body and mouth-piece of the conference industry by SA Tourism and government.


ite is a global network of meetings and event professionals dedicated to delivering business results. The network of Site professionals brings best-in-class solutions, insights and global connections to maximize the business impact of motivational experiences regardless of industry, region or culture. Site serves as the source of expertise, knowledge and personal connections that will catapult and sustain professional growth, and help build the value of extraordinary motivational experiences worldwide.


he 2013 SAACI National Congress will be held at the Boardwalk Convention Centre in Port Elizabeth from 28-30 July. Theme is “CreateDebate-Innovate”. The Congress will present an opportunity for delegates to address many of the challenges faced by the industry in 2013. In addition, a programme has been created that will not only inform, but challenge those invited to find the best path forward. “Take home value is what it is about,” says Congress Chairman Andrew Stewart. Speakers already confirmed for the congress include Matthew Lester, Associate Professor at the Rhodes Business School, who will deliver the keynote address, Alec Gilbert, Chief Execu-


n 2013 SITE will have its Global Conference to celebrate its 40th year as an effective global network of travel and event professionals. The Conference is going to feature a number of new and exciting initiatives that will produce an incredible return on investment for all Site members. Additionally the conference will facilitate hosted buyer groups to ensure a rich balance of buyer and supplier interaction. Lastly organizers will construct a student and Young Leader track to attract and engage with the industry’s brightest new tal-

tive Officer of the Adelaide Convention Centre, and industry veteran Dirk Elzinga. Members can register online at http://www.saaci2013. Early bird registration closes on 28 May. The conference is open to anyone with an interest in the conference industry including venue owners and managers, professional conference organisers, corporate marketing and event professionals, event planners, public relations practitioners, exhibition organisers and suppliers of products and services. If you would like to be a valued sponsor please visit the website- to see sponsorship Information. For more information contact Eastern Sun Events on contact 041 374 5654 or

ent. Moreover SITE hopes to deliver an educational program that covers the very latest global industry research and trends. The event will be held this year in Orlando Florida in the USA which will in turn allow SITE members to network with the best of Orland’s Travel and Events professionals. “Our vision is for the Site Global Conference 2013 to be a true representation of our global membership in delegate attendance and diversity of content and engagement” David Sand, Site President. eeven .za T H E EVEN T

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Stockholmsmässan and InvitePeople in UFI ICT Competition Using Data to Develop New Services

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www. theev ent . c o. z a

By gathering and managing data from multiple sources, Stockholmsmässan and InvitePeople partnered to develop opportunities for new exhibition features and services to emerge.


n innovative approach to managing data designed to connect the right visitors and exhibitors has earned Stockholmsmässan and InvitePeople this years’ globally recognized UFI ICT award. By gathering and managing data from multiple sources, Stockholmsmässan and InvitePeople partnered to develop opportunities for new exhibition features and services to emerge. These benefit organisers and visitors alike, reinforcing their exhibition experience by offering web and mobile services that ensure a buzz surrounds each event. Paul Woodward, UFI Managing Director, said, “Today we are experiencing a revolution in the way we communicate and interact. This 2013 winning entry succeeds in making face-to-face meetings at an exhibition a marketing gold mine by ensuring the right people are connected. Programmes such as this ensure that exhibitions will remain the number one forum for efficient business meetings.” The InvitePeople system gathers information from multiple sources and combines this with its own internal or user generated data. Integration with exhibitor registration, CRM and ticketing systems, as well as APIs to Facebook, LinkedIn, Twitter and other social networks, produce a unique body of information. Focusing on the opportunity for personal meetings present at any exhibition, the InvitePeople programme offers exhibition organizers a tool kit with mobile and web solutions for all participants:

managers, exhibitors, sponsors, partners and attendees. CEO Patric Sjöberg sums up the programme advantages, saying, “For us at Stockholmsmässan, it is vital to always provide our visitors and exhibitors with convenient and smooth tools to facilitate their visit – before, during and after an event. Invite People has given us such a tool. Many of our visitors have limited time to spend at the event, and they want to be sure that they get good value for their time, with, for example, access to key persons they

are interested in meeting. InvitePeople is easy to use both for us as an organizer, for the inviting exhibitors, and for the invited persons.” Through its annual programme of education, ICT, marketing, operations, sustainable development and art of the fair poster competitions, UFI recognizes notable achievements which contribute to this unique face-to-face marketing medium. Stockholmsmässan and InvitePeople are invited to present their innovative programme to the participants at the UFI ICT Focus Meeting in Shanghai on 17 April and will receive their UFI ICT trophy before an audience of industry leaders at the 80th UFI Congress in Seoul in November 2013.


UFI is the global association of the world’s leading tradeshow organizers and exhibition centre operators, as well as the major national and international exhibition associations and selected partners of the exhibition industry. UFI’s main goal is to represent, promote and support the business interests of its members and the exhibition industry. UFI represents over 610 member organizations in 85 countries around the world. Almost 900 international trade fairs proudly bear the UFI approved label, a quality guarantee for visitors and exhibitors alike. UFI members continue to provide the international business community with a unique marketing media aimed at developing outstanding face-to-face business opportunities. For additional information, visit:


NOMINATIONS For the 2013 IAEE Awards Deadline 28 June 2013


ach year, the International Association of Exhibitions and Events (IAEE) recognizes and awards professionals in the exhibitions and events industry for their contributions. Industry professionals can be nominated for any of the awards as long as they meet the criteria outlined by IAEE. These awards represent IAEE’s highest honors and will be presented at Expo! Expo! IAEE’s Annual Meeting & Exhibition. The IAEE Awards Program is designed to recognize those professionals who have made outstanding contributions to the exhibitions and events industry. As a member of the exhibition and event industry community, we value your opinion and invite you to nominate an individual for one of these prestigious honors:


• • • • • • • • • •

Pinnacle (Formerly Known as the William Hunt Eisenman Award) Distinguished Service Merit Educator of the Year Committee/Task Force Member of the Year Rookie of the Year Outstanding Achievement in Industry Leadership Outstanding Achievement in Innovation in Business Solutions Outstanding Achievement in Marketing & Sales Young Professional of the Year

This is your chance to recognize an individual who has forged new ground within IAEE and/or the exhibitions and events industry. Nominate someone who has dedicated his/her career to the exhibition and event industry, has attained outstanding achievement and/or has contributed significantly to the profession. Professionals may be nominated for any of the awards as long as they meet the criteria outlined by IAEE. Once nominations have been received, the IAEE Awards Committee will discuss each candidate’s qualifications in depth, and the final selection will be based on merit. For more information visit: awards-and-recognition/iaee-awards

COMING UP in the next issue 1 Event Greening Trends 2 Country Spotlight: Ghana

We want to hear from you! If you have information on the above stories, send us a tip at eeven .za T H E EVEN T

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The Event Issue 04/2013  

Africa's Leading Events Industry Magazine

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