Issue 10 | 2013
+ Northern Cape
A South African Business Events Gem
+ Temporary Structures Showcase Events â€˜Outside the Boxâ€™
+ Top 15 Business Travel Markets Emerging Markets Grow
16 www.theevent.co.za Cover: Northern Cape Tourism Authority Tel: +27 53 833 1434 firstname.lastname@example.org www.experiencenortherncape.com Publisher: Lance Gibbons email@example.com Executive Editor: Maya Kulycky firstname.lastname@example.org Manager, Special Projects: Taryn Fowler email@example.com Key Account Manager (SA): Nina Zani Nina@theevent.co.za Sales Manager (Outside SA): Shaun Ross firstname.lastname@example.org Head of Design: Jess Novotná email@example.com Editorial and Design Co-ordinator: Danielle Illman firstname.lastname@example.org 57 2nd Avenue, Harfield Village, Claremont 7708, Cape Town, South Africa Tel: +27 21 674 0646 www.filmeventmedia.co.za
DISCLAIMER: Opinions expressed in The Event do not necessarily represent the official viewpoint of the editor or the publisher, while inclusion of adverts/advertising features does not imply endorsement of any business, product or service. Copyright of this material is reserved. While every effort has been made to ensure the accuracy of the information contained in this publication, The Event and/or its employees may not be held liable or responsible for any act or ommission committed by any person, including a juristic person, referred to in this publication. It and they furthermore accept(s) no responsibility for any liability arising out of any reliance that a reader of this publication places on the contents of this publication.
Contents Top 15 Business Travel Markets
Africa Goes to IMEX America
Industry Meets to Discuss Digital Trends
Loeries Creative Week 2013
SETE Puts Sporting Events in the Spotlight
Strong Meetings Growth for International Associations in 2014
Zambia and Zimbabwe Gain Exposure from UNWTO
Event Greening Forum: A Greener Festival Awards
Temporary Structures Showcase Events ‘Outside the Box’
Zimbabwe Welcoming the World
Sanganai/ Hlangani 2013: Expect to be Bigger and Better
Northern Cape: A South African Business Events Gem
40 www.t heevent .co.za T HE EV ENT
he latest instalment of the GBTA BTI™ Outlook - Annual Global Report & Forecast, sponsored by Visa, Inc., lists the top 15 business travel markets in the world. It also forecasts global business travel spending – which is expected to rise throughout 2013 and continue its ascent over the next several years. The report also reflects a rapidly changing global order in which emerging market strength is set to change the business travel landscape. Global spending on business travel is forecast to reach $1.12 trillion in 2013, a 5.4% increase from 2012, with travel spend stabilizing after a year rocked by worldwide economic and political uncertainty. Steady business travel spending in the second half of 2013 is expected to lay the foundation for 8.2% growth in 2014, followed by 7.6%, 7.2% and 7.1% growth in 2015, 2016 and 2017 respectively. The report, which details travel spending in 75 countries, along with the top industries, economic factors and characteristics that influence business travel, finds that developing markets around the world - particularly
countries in the Asia Pacific and Latin America regions - will permanently reshape the business travel landscape. “Travel is indispensable to trade, commerce and business expansion in a global economy,” said Michael W. McCormick, GBTA executive director and COO. “This report shows that new opportunities are opening up in markets around the world for companies willing to invest in business travel to drive growth. It also serves as yet another wake-up call for the U.S. and Europe to improve aging infrastructure, establish fiscal order and stay competitive, because emerging economies are increasingly focused on meeting their own fast-growing business travel needs.” While it is clear that business travel spending is expected to grow across the globe, the report says that BRIC nations can generally expect to see much stronger growth in business travel spending compared with more established markets like the U.S. and Western Europe. (The one exception among the BRIC nations is Brazil, where robust growth in 2013 and 2014 is expected to slow in the following years.)
The report, which details travel spending in 75 countries, along with the top industries, economic factors and characteristics that influence business travel, finds that developing markets around the world … will permanently reshape the business travel landscape.
Business Travel Markets
TOP 15 BUSINESS TRAVEL MARKETS Country
2012 Total Spending
Percentage Growth vs. 2011
02 | T HE E VENT
w w w . t h eev ent. c o . za
Africa Goes to IMEX America A: It is important for the SANCB to
MEX America, the US’s largest domestic and worldwide exhibition for the incentive travel, meetings and events industry will be holding its third edition from 15-17 October in Las Vegas, Nevada. The Event spoke to Amanda Kotze-Nhlapo, Executive Manager at the South Africa National Convention Bureau, and Mati Nyazema, CEO of Sandton Convention Centre about what African participants expect from the event.
attend IMEX America to position South Africa as a premier business events destination in a growing market and to generate leads to reach the targets set for our industry. South Africa and the rest of the region and continent have emerged as strong and attractive players in global business event hosting, having the track record, capability and ambition to host a growing number of global business events. IMEX America oﬀers a valuable platform and opportunity for our industry to invite the larger Americas’ business event market to “Rise With Us”: to bring their events to South Africa for a conference or meeting that’s not only professionally and excellently organised and delivered, but that’s also oﬀered in a destination that’s accessible with excellent value for money and a warm, friendly and hospitable ‘cando’ culture.
Amanda Kotze-Nhlapo, Executive Manager at the South Africa National Convention Bureau Q: Why is it important for SANCB to attend IMEX America?
04 | T HE EVE NT
w w w . t h eev ent. c o . z a
Q: This year IMEX America’s pre-show education day has been changed to provide education sessions from the Hospitality Sales & Marketing Association International (HSMAI), the International Special Events Society (ISES), the Green Meetings Industry Council (GMIC) and Site as well as “deepdives” for meetings business owners with at least 15 years’ experience. What value do you think these sessions could provide to African attendees?
Q: Do you think it is important for other
A: Naturally, information sharing and
African countries to attend as well? Why or why not?
networking sessions are always of immense value to all delegates. The IMEX pre-show education days will be no exception, and we congratulate the organisers on this new format. It gives us a valuable opportunity to gain insights from important groups and people in the industry. In keeping up with this world trend, we have also structured Meetings Africa to also begin with BOND day - we are a global show that is on par with global trends. North America is a market with an incredible amount of experience when it comes to business events. We can certainly benefit from this information sharing opportunity. That said, our experience and contribution to the business events industry is growing. The election this year of David Sand as global president of SITE (Society for Incentive and Travel Executives) is significant because this is the first time ever that an African has been elected SITE global president and he will certainly help build South Africa’s reputation at IMEX America.
A: Definitely. The continent is home to
to meet and do business with countries across Africa. This is a continent that’s working in collaboration to oﬀer the very best of its beauty, service-ethic, capability, accessibility and value for money for business events. We’re organised in Africa and we have the skill and track record that speaks of success and oﬀers the assurance of excellent, professional, awesome business event delivery.
seven of the fastest growing economies in the world today. Infrastructure development proceeds apace, and Africa already has a proud track record in big event hosting. This gives a scenario that’s ripe with potential: potential the South African National Convention Bureau is working hard to harvest for a continent that has business event ambitions of a global scale, and that’s already making a significant mark in the global sector. Meetings Africa is now fully committed to an irrevocable path of being a pan-African exhibition and to put substance to the claim that the business events oﬀering of South Africa in particular and the rest of the continent in general is professionally managed, streamlined, service orientated and ambitious for growth. It also gives global business event buyers one exhibition
NEWS A: IMEX America is not only an American business tourism event but it also brings together the global business tourism community under one roof. This gives the SCC the opportunity to showcase what it oﬀers to the international market. This event provides the platform to network with a host of buyers at a single event thereby maximising our return on investment (ROI).
education sessions from the Hospitality Sales & Marketing Association International (HSMAI), the International Special Events Society (ISES), the Green Meetings Industry Council (GMIC) and Site as well as “deepdives” for meetings business owners with at least 15 years’ experience. What value do you think these sessions could provide to African attendees?
A: These educationals provide valuable
What do you expect the reception will be for African convention centres at IMEX America?
A: With the focus currently on Africa,
Mati Nyazema, CEO of Sandton Convention Centre
international exhibitions always ensure that there is good representation from venues within Africa. International Associations who have not had any meetings within Africa use this exhibition to research and review what products Africa has to oﬀer in order to secure a meeting on the continent. There is always a keen interest in Africa as it is seen as a “new” frontier for meetings.
Q: Why is it important for the SCC to
Q: This year IMEX America’s pre-show
attend IMEX America?
education day has been changed to provide
content in relation to what the international trends are currently delivering within each specific sector. This information allows us to bench mark our current objectives to align with the global agenda.
Q: Is there anything you would like to add?
A: Investing in trade shows like IMEX assist the SCC in growing as a Brand. These exhibitions are an integral part of our marketing strategy and continue to provide a strong platform for brand awareness thereby ensuring we are top of mind within our target market.
Industry Meets to Discuss
he African tourism industry gathered in Cape Town, South Africa recently to discuss how to make the most of the digital and social media ecosystem. The E-Tourism Africa Summit, was presented by e-Tourism Frontiers in partnership with South African Tourism - who are globally recognised for their ground-breaking approach to genuine integrated marketing within the travel and tourism sector. Thulani Nzima, Chief Executive Oﬃcer at South African Tourism told The Event, “You see a shift in terms of the type of tourism customer that exists today. You have to talk to this new customer in the language that they understand and use the platform that they use.” South Africa is a leader on the continent
when it comes to engaging with tourists digitally, as it has been utilizing e-tourism marketing for six years. “The online environment has yielded phenomenal results for our destination,” says Nzima. “Our organisation is proud to be associated with the E Tourism Africa Summit. This event has become a highlight in the tourism calendar. It’s exciting to note how receptive the South African trade is to using digital to grow their businesses.” Nzima noted that business tourists are even more “sensitive” to digital marketing, and are a key audience as they travel extensively and share information on where they visit with others. South Africa’s online sales (via Expedia and aﬃliates) now exceed R770 million annually. The South African Tourism website
(www.southafrica.net with associated incountry sites), attracts over 3.2 million online visits a year, in 2012 over 200 000 people booked their trips online to South Africa, and South African Tourism’s combined trade and consumer-facing Facebook pages and Twitter feeds have over 747 000 friends and followers. Warrick Godfrey, Client Partner SubSaharan Africa, Facebook, says over a million people use Facebook on a monthly basis noting, “the power of your friends is one of the biggest drivers for hoteliers to get their brand ranking.” These people and businesses keep track of what’s happening in South Africa, they look out for suggestions of new experiences, and they post stories and share pictures of their own South African holiday online for others to enjoy.
www.t heevent .co.za T HE EV ENT
Loeries Creative Week 2013
ape Town, South Africa became a creative hub in September as over 4 000 members of the brand communication industry met to network, be inspired and educated at the Loeries Creative Week.
Robert Turner Tattoos at the Film Event Media stand at The Loeries Expo
There were 3 000 entries to the Loerie Awards this year, which recognise, reward, and foster creative excellence in brand communications. This includes honouring the best events of the year.
“In many ways, the Loeries is a beacon of broader industry trends,” says Loeries CEO Andrew Human. Film & Event Media hosted the Loeries Expo – a creative event featuring activations, giveaways and prizes. Exhibitors included DStv, Unilever, SAA, Hertz, Woolworths, The SpaceStation, Mediamark, Adams & Adams, Meltwater, Rocketseed, Chini Africa and Cape Town Tourism. “The expo has exploded this year with a variety of brands being able to activate and market themselves to all delegates. Taryn Fowler, the exhibition organizer, has been working closely with the exhibitors, driving home creativity and out of the box promotions to ensure that creativity at Loeries 2013 is at an all-time high,” says Film & Event Media CEO Lance Gibbons. The following are the winners of the “Live Events” category.
Congratulations to all the winners! AFRICA & MIDDLE EASE - LIVE EVENTS Campaign Bronze | First National Bank Namibia/ UEPO, Unlimited Electronic Pricing Option | Advantage Y&R | Putpocket LIVE EVENTS Campaign Gold | Volkswagen/VW Corporate | Ogilvy & Mather Cape Town | Street Quest Campaign Silver | Standard Bank/ Joy of Jazz | TBWA\Hunt\Lascaris Johannesburg | Pigeon Jazz Campaign Bronze | Brandhouse Beverages/ Johnnie Walker Platinum Label | King James Group | 1l Bottle Bottle Store Campaign Bronze | Audi SA/ Audi A3 Sportback | Ogilvy & Mather Cape Town | #AudiA3Exchange Campaign Bronze | World Wildlife Fund/ Earth Hour | Ogilvy & Mather Cape Town | Things To Do In The Dark Campaign Bronze | Absa/L’Atelier | The Jupiter Drawing Room (South Africa) Johannesburg | There is not substitute for Real Experience
CTICC An Unconventional Convention Centre By CTICC
CTICC, Gym for Life
he Cape Town International Convention Centre (CTICC) was the official host venue for the international 2nd World Gym for Life Challenge, which took place in July this year. This event saw international gymnastic teams from across 20 countries converge at the CTICC in their quest to be crowned World Gym for Life Champion. To accommodate the 1500 participants,
0 6 | T HE E VENT
w w w . th eev ent. c o . za
their families and spectators, two of the centre’s exhibition halls were converted into a full scale competitive gymnasium. With over 10 000m² of dedicated, column-free space, CTICC provides the ideal backdrop for a diverse array of events. The exhibition halls are sub-divisible and can be tailored to meet any and every need – configuring into separate venues for smaller exhibitions, banquets or conferences with ease.
It is this flexibility that has resulted in the centre playing host to diverse events such as Disney on Ice, which saw the exhibition halls being converted into an ice rink and the Cape Premier Yearling Sale, which saw over 300 yearlings being housed in stables in the exhibition halls. With over 1 000 secure, easily accessible on-site parking bays available to visitors, parking at the CTICC is never a problem. The centre is also conveniently located close to the MyCiti Integrated Rapid Transit (IRT) route and getting around the city is convenient and easy. In addition to our world class amenities, which include easy accessibility for people with disabilities, the centre also offers complimentary Wi-Fi, 24 hours a day to all visitors. To find out more on the CTICC and its world class service offerings visit www.cticc.co.za or call us on 021 410 5000.
SETE Puts Sporting Events in the Spotlight
This is the third annual SETE - what are expected to be the highlights of this year’s event? The conference at this year’s event will be debating key issues aﬀecting the growth of the industry not just in South Africa but on the continent. The debate about South Africa hosting the next Summer Olympic Games and/or the Commonwealth Games and other international sports events need to be agreed upon at this year’s SETE conference. Clarity about the role that local government should be playing in supporting major events and the need to work together as a continent to host international events are some of the goals of this year’s event. We also hope to make some announcements of key international events that will be hosted in South Africa from the buyers that will attend SETE this year.
08 | T HE EVE NT
w w w . th eev ent. c o . z a
Over 60 international buyers especially from emerging markets such as China and India are expected to attend this year’s event.
frica’s sports and tourism industries are set to converge on Durban, South Africa from 22-24 October for the third annual Sports & Events Tourism Exchange (SETE) 2013. SETE brings together industry leaders for discussions on hosting key sporting events on the African continent. We spoke to Sugen Pillay, Business Development director of Thebe Exhibitions and Projects, which organises SETE, about what is on the agenda this year.
How does SETE help to showcase Africa’s experience and expertise in hosting and managing events? At this year’s conference there is a panel discussion involving key stakeholders representing sports and tourism on the continent to debate the need for a coordinated strategy to grow sports tourism on the continent. We have invited representatives from key associations and federations representing the interests of the sports and tourism industries in Africa to participate in this debate, as well as Tourism & Sports Ministers from countries in Africa that are serious about sports tourism. We are hopeful that the resolutions adopted at this year’s conference will lead to SETE becoming a platform for promoting sports tourism on the African continent resulting in more countries in Africa participating in SETE.
Is the number of attendees from outside of South Africa expected to have grown this year? We will be hosting more international buyers than last year and we are expecting a growth in visitor numbers as compared to last year. The interest globally in SETE is gaining momentum and with international media partners such as Sports Pro we are confident that the increase in awareness of SETE globally will lead to an increase in foreign delegates and visitors attending the event in the future.
What Hosted Buyers will be attending SETE this year? Over 60 international buyers especially from emerging markets such as China and India are expected to attend this year’s event. These buyers represent international sports federations looking for destinations and venues that have the capacity to host their events; sports tour operators that have an interest in bringing groups of sports tourists to SA; agents that represent national sports federations from northern hemisphere countries that will be looking for facilities in SA to use as training facilities for their athletes; and international event agencies that have an interest in hosting their event in SA. We will also be hosting a significant number of local corporate buyers that have an interest in sport such as sponsors of sport.
Strong Meetings Growth for International Associations in 2014
All of the main indices show a year on year rise, suggesting a positive forward forecast despite continued challenging economic conditions.
CCA, the International Congress and Convention Association, says a generally positive performance by association meetings in 2013 has created the foundation for significantly stronger future growth. This is based on a survey carried out by IMEX and ICCA amongst the attendees from this year’s IMEX Association Day in Frankfurt. The results continue to paint a very positive picture for this sector in the meetings industry, despite economic pressures. Over 32% of the 92 respondents reported higher attendance for their 2013 events than in previous years (4% more than in 2012 and 2011), 37% indicated no change (compared to 38% in 2012), 24% reported slight reductions (compared to 31% in 2012) and fewer than 7% reported a “significant” fall in numbers (compared to 3% in 2012). When asked if the continued global economic turbulence had any negative impact on their association and/or events in 2013, almost 57% answered “yes”. When this question was asked in 2012 this percentage was almost 60%.
Positive Future Projected Almost 30% of associations will be running more meetings in 2014 than in 2013 (compared to 22% in 2012), while fewer than 7% plan to organise fewer meetings (this percentage was 11% in 2012). Almost 47% are projecting higher attendances than in previous year (40% in 2012), compared to almost 9% who expect their delegate numbers to fall (10% in 2012).
All of the main indices show a year on year rise, suggesting a positive forward forecast despite continued challenging economic conditions. This trend was confirmed earlier this year with the release of the 2012 ICCA rankings for cities and countries, when ICCA reported another year of continued strength in the international association meetings market. Martin Sirk, ICCA CEO reacted to the survey findings, “ICCA has been tracking international associations for half a century, so we’re absolutely convinced of the long-term dynamism of this market sector, but obviously the uncertain and volatile financial and economic environment of the last five years has had an impact on delegate numbers and sponsorship support for many association events. It’s great news to see that the sector has regained its optimism, and we anticipate that associations will become increasingly important in every destination’s meetings mix.” Carina Bauer, CEO of the IMEX Group said, “We have been tracking and working closely with the association sector, together with ICCA, for over 10 years, and even through the economic turbulence of the past few years, the sector has remained resilient and cautiously optimistic. It is good to see the sector continuing this upward trajectory and beginning to display a slightly stronger confidence level. For our exhibitors and for the meetings industry as a whole, this is great news.”
Imagination into Reality
By Complete Exhibitions
o enhance the experience for an event attendee, there is constant pressure on everyone within an event team to ensure that incremental developments are implemented from one year to another. This ‘raising of the bar’, is driven by the demand that this year’s event must be better than the previous one, or indeed when compared with a client’s competitors event. Never far from the mind of an organiser is the knowledge that next year’s event will again have to surpass the current one. Organisers and service providers must therefore be on a relentless curve of improving performance and innovation in both products and services. Their ability to deliver such
innovation is a competitive edge. Being able to present new ideas at the proposal stage and in the follow-up conceptualisation stage is an essential competency for the event organiser and service supplier. It is a competitive sphere, where budget is important, but not necessarily the over-riding factor. Dean Gunningham, Director of Compex ™ (Complete Exhibitions) says, “what most clients require from a service provider is the ability to turn imagination into reality”. The written brief for an event can never encompass all aspects of the event. Project briefs can at best be indicative of the event’s skeleton. The flesh, however, is added by the event team lead by an organiser and underpinned by the service provider. Dean says, “that is why it is important the project team, including the client, is an integral working mechanism that ensures that a gap does not develop between the client’s
expectations and the actual delivery”. Clients are always looking for that added touch, that ‘something’ that gives their event the edge. For example this year’s annual banquet can be hosted anywhere within a glass roofed and sided marquee, coupled with professional lighting, thus creating the ambience of literally being hosted under an African Sky – but within a controlled environment.
Telephone + 27 11 779 0000 | Facsimile + 27 11 779 0001 | Email email@example.com
Zambia and Zimbabwe Gain Exposure from UNWTO
ambia and Zimbabwe recently cohosted the 20th UNWTO General Assembly in Livingstone and Victoria Falls, touting the event as “Two Countries One Destination”. The aim, in addition to hosting a successful international conference, was to raise the tourism profile of the two nations. The Times of Zambia reports that about 2 000 people attended the conference, some of whom had never been to the region. The event could, therefore, lead to increased international tourism visits to the countries and improved earnings from the tourism sector. Zambia, in particular, is hoping that the international exposure strengthens its bid to host the 2019 Africa Cup of Nations, as the General Assembly demonstrates its ability to host high-profile events. The General Assembly is the main statutory meeting of UNWTO and is the most important gathering of senior tourism oﬃcials and high-level representatives from around the world. It is held every two years, and is attended by delegations representing Full and
Sylvia Masebo, Zambian Minister of Tourism, and Bob Sichinga
Associate UNWTO Members, Aﬃliate Members, and representatives of other international organizations. “This Assembly is a timely opportunity for all of us to continue along an encouraging path to drive tourism towards its fullest potential in fostering sustainable economic growth, jobs and development and what better backdrop to do so than here in Africa, a region where we believe tourism can be a true force for good”, said UNWTO Secretary-General, Taleb Rifai. The General Assembly comes at a time when the wider economic impact of tourism growth is in the spotlight internationally. UN Secretary-General Ban Ki-moon greeted the participants in a video message. “Tourism is an undisputed generator of national wealth, corporate income and local employment. Managed sustainably, it can benefit people and planet alike,” he said addressing the Assembly. “As we work to achieve the Millennium Development Goals and define a post-2015 development agenda, I call
Performance during the Opening Ceremony
Zambia, in particular, is hoping that the international exposure strengthens its bid to host the 2019 Africa Cup of Nations, as the General Assembly demonstrates its ability to host highprofile events.
on all UNWTO Members and the global tourism community to examine how best to contribute to sustainable development.” Closer coordination between tourism and air transport policies was in the spotlight at the event with delegates stating that too often these interlinked sectors are disassociated. The UNWTO stated that “Issues such as visa facilitation, the need to make airports more visitor friendly, taxation, open skies and the impact of low cost airlines were among the issues in debate.” More than one billion tourists crossed international borders during 2012, over half of who travelled by air to their destinations.
Tshwane Event Centre for World-Class Events
by Tshwane Events Centre be charged separately. Only accredited services providers will be allowed to operate as security at the venue. All these services are offered to the client at a competitive rate, should you confirm and pay deposit for a block or bulk booking a 10% discount can be negotiated. Early bird payments are rewarded too and a further 5% is granted should the full rental bill be paid one month in advance to the event.
he Tshwane Events Centre, an 82 000 sq meter facility brimming with endless possibilities for any event organiser, and the sheer versatility of the venue’s numerous facilities, allows for a truly unique event very few other venues can match. In addition, thanks to the highly flexible nature of the venue in terms of service providers, and what is allowed during an event, our venue is a blank canvass waiting to be painted in vibrancy, energy and colour with each and every unique event hosted. The personalised service the Tshwane Events Centre team offers clients focuses on one-on-one interaction, and each assigned account manager becomes a valuable asset in the client’s production team. Each client is assigned an account manager who will be your point-of-contact throughout your interaction with the Centre. Our account managers are well versed in numerous high-level government and private sector conferencing and exhibitions and will be on-hand throughout the process offering advice and assisting you wherever possible.
The Venue The Centre has nine exhibition halls and a conference facility, the total space on offer
is over 40 000 sq meters undercover with a further 42 000 sq meters available for outside functions, marquees or parking. The Conference Centre is ideal for breakaway facilities, plenary and VIP holding facilities. Situated in the middle of the Centre it is well positioned to serve this function well. A benefit of our halls is that they are extremely versatile to be configured with a look and feel in line with the theme of your event. They are essentially a blank canvass that you, the artist, can fill, and the only limiting factor is your imagination.
Rental Prices The Tshwane Events Centre offers some of the most competitive rental prices in the market. Rental prices always include standby technical support for electrical and plumbing as well as medical services in accordance with the Events Safety Bill of 2010. Cleaning services and consumables are also included. There will be a small security attachment deployed for your function which is included in the price. Their main function is to ensure that guests’ vehicles are secure in the parking lot, assist guests and assist with traffic flow. Should you require more security detail this would
The Tshwane Events Centre offers more than just rental space. We offer a full turnkey offering which encompasses everything from logistics such as staging, décor, and furniture to health and safety planning as well as accreditation, catering and any other services you may require. No job is too big, small or unusual for us to handle. We ensure our clients that the Centre only uses accredited tried and trusted suppliers. In addition we also negotiate the best prices for you on your behalf.
In Conclusion Versatility and freedom to create a truly memorable event are the key traits of The Tshwane Events Centre. The Tshwane Events Centre also offers a complete turnkey service relieving the organiser from the normal stresses and strains of acquiring quality service providers within budget, allowing the organiser to focus and service their own clients safe in knowing the logistics are being taken care of by a highly proficient and professional team.
www.t heevent .co.za T HE EV EN T
A Greener Festival Awards Come to South Africa
he Event Greening Forum has signed a collaborative deal with UK-based organisation A Greener Festival (AGF), to promote its AGF Awards to the South African music festival and outdoor events market. These awards were launched in 2006 and have now been successfully implemented in the United Kingdom, Europe, North America and Australia. Last year, Rocking the Daisies was the first South African music festival to be acknowledged by the awards with a Highly Commended Award. The Event Greening Forum will be the local representative for AGF, promoting the awards and their judging criteria to the South African industry. The South African award applications will be administered locally by the Event Greening Forum and judged by the AGF committee based in the UK. The Event Greening Forum will also
14 | T HE E VENT
The Event Greening Forum will be the local representative for AGF, promoting the awards and their judging criteria to the South African industry.
w w w . theev ent. c o . za
gain access to AGF’s intellectual property and materials, which will benefit local Event Greening Forum members. The purpose of the Event Greening Forum is to promote sustainable event practices in South Africa. Thus far it has focused on the business events sector. The collaboration with the AGF signals a move into public events like outdoor music festivals. The Vice Chairperson of the Event Greening Forum, Grace Stead, says, “There is a great synergy between the Event Greening Forum and A Greener Festival, in terms of what we are trying to achieve and how. Last year the Event Greening Forum drafted the EXSA Green Stand and Green Show awards, and both organisations promote a green philosophy of environmental sustainability along with social upliftment and economic sustainability. It is only the type of event we have chosen to focus on which has - so far - been different. ”
For more information on these awards, contact Grace Stead on +27 21 788 6538 or firstname.lastname@example.org. Alternatively, visit www.eventgreening.co.za or www.agreenerfestival.com
� � i � i � ! � u E � � s i � � � ’ �� � D n ! � � � � � � � Is L 4 1 N 0 2 � � � � � Bo�� n�� f� Ou
For Advertising Please Contact Jardin Roestorff 021 674 0646 Or email@example.com
Showcase Events ‘Outside the Box’ By Lesley Stones
vent organisers are always looking for an unusual new venue to give their event an impact even before it starts. So just like clothes shops and cafes have started to spring up for a few days in ‘pop-up’ locations that get everybody talking, events are also ‘popping up’ in temporary locations. The hugely popular Madame Zingara’s cabaret dinner shows were almost as memorable for the jewel-like tent they were staged in as for the actual show. This proves how the venue itself can create ambience and buzz. Several companies specialise in hiring temporary structures for events. Many are specifically designed for African weather conditions, where blazing heat can change to a tropical storm moments later.
16 | T HE EVE NT
w w w . th eev ent. c o . z a
Temporary event structures are definitely becoming more popular in South Africa, and Jodie Cunningham of Gap Factor pinpoints three reasons: the generally mild climate, some of the most picturesque locations in the world, and a market where event production companies are continually striving to oﬀer their clients new and exciting opportunities and locations. “The current trend sees companies thinking out of the box when proposing venues to their clients,” Jodie says. “No longer are events limited to a conventional conference or function room. The setting of the event now becomes part of the décor and event experience, be it on a city centre rooftop, a golf course or in the middle of the bush.” One African invention making its mark around the word is the stretch tent. The first were designed by Freeform Tents in
Cape Town, South Africa in 2002, which developed its trademark Freeform fabric to meet waterproofing, fireproofing and longevity requirements in various countries. The two-way stretch fabric is 100% waterproof and made with super-strong high tenacity yarns. It’s treated with mould inhibitors, UV protectors, UV absorbers and a Teflon coating for dirt repellence. Freeform now has a range of stretch fabrics that are machine washable, and can be made in any colour to match the theme of the event. The material can also be branded with a corporate logo, which makes the tent itself a valuable décor tool for corporate roadshows or product launches. The smallest can seat 15 for an intimate dinner, while the larger tents can accommodate more than 300 standing for a cocktail party. However, the tents can be seamlessly linked so the size is theoretically unlimited.
Madame Zingara © Anton de Beer
No longer are events limited to a conventional conference or function room. The setting of the event now becomes part of the décor and event experience, be it on a city centre rooftop, a golf course or in the middle of the bush.
© Gap Factor
© Gap Factor
A Freeform tent doesn’t have to be confined to the usual geometric shapes, either. The material allows designers to re-invent the entertaining space by rigging them from buildings, over terraces, across uneven ground including slopes, or to incorporate features such as trees and rocks to create a more magical space. It can also be fixed to existing structures like
18 | T HE E VENT
w w w . th eev ent. c o . za
buildings to becoming an extension of the interior space. Freeform Tents makes each of its tents in Cape Town and exports them through agents around the world. South African Carl Louw, who was involved in developing the stretch fabric from the start, went on to establish Intent Productions in the UK. He introduced the Freeform Stretch Tent to the UK, where bad
weather including ice and snow is a major hindrance for outdoor events. Louw says you cannot underestimate the beauty of these structures or the buzz and excitement they create. But perhaps the biggest attraction is that they can boldly go where no ordinary tent can pitch. They take an average of 3-4 hours to put up, and in the event of poor weather the tent sides are pulled down and interior side panels attached along the perimeter as additional draft excluders. Entrances are minimised and heaters ensure that any air that does enter the tent is heated. Jodie of Gap Factor is a big fan of these stretch tents, and says one of the most memorable temporary structures her company ever created was a stretch tent used for the launch of the TBWA building in Sandton, Johannesburg. The material was pulled from the top of the building 28m down and used as a screen for an audio-visual presentation. “That was quite a feat,” she says.
© Gap Factor
Another memorable structure the Gap Factor built was a deck covering 1,000 square meters and ranging in height from flat on the ground to 3.5m above ground. The platform was covered with stretch tents on the edge of the Victoria Falls. Such unusual projects and working conditions are best met by stretch tents, which are among the most versatile covering solutions on the market. They can provide cover in spaces where conventional marquees cannot be built, Jodie says. Setting up a temporary structure isn’t cheap compared to using a more mundane but already existing and fully equipped infrastructure like a hotel or conference centre, however. Particularly if you choose a remote area where you have to bring in all the other crucial peripheral items too, like electricity, flooring and toilet units for the guests. You might have to get local council approval too. But there are ways of keeping it a little cheaper. “Generally speaking, using a stretch tent instead of a conventional marquee is usually more cost eﬀective owing to the fact
20 | T HE EVE NT
w w w . th eev ent. c o . z a
that the construction time, transport and crew costs are less,” says Jodie. A newer development than the stretch tent, and one that isn’t widespread yet, is the use of solar panels in fabrics. The Solar Cloth Company in the UK has developed a cover for parking bays that shades vehicles, generates electricity and runs the security cameras. One day, perhaps, the material may be used to create tents that will keep people warm and operate the sound and light systems too. But for all that people love the flexibility of stretchy material that can go anywhere, it has limitations. Even traditional marquees have their downside, most noticeably when the entire structure shudders in the sudden winds that can see a perfect day in South Africa end in a raging storm. The answer to those problems may lie in the far more solid yet still temporary structures produced by In2Structures. The Johannesburg-based company designs and manufactures domes that are made of steel and fire-retardant tarpaulin,
solving many of the problems you get with tents, says Otto Wijnberger, its technical consultation director. The domes are waterproof and windproof even in severe conditions like winds of 120km/h. Yet they are still very portable and the smallest version, the Midi-Dome, packs up small enough to fit into cargo containers for flying to remote locations. On site it can be assembled manually without any cranes or forklifts. Otto says the domes are popular because they can be set up on pretty much any location if there is enough reasonably flat land. “La Med at Camps Bay is completely in the open and one of the windiest places, but we put up a dome there and it was very novel. We built a little deck at the front for sundowners overlooking Camps Bay,” he says. These load-bearing temporary venues have another advantage over marquees – the roof has the strength to support serious amounts of rigging, lighting equipment and projection screens. “Marquees are about 3m high and you
Madame Zingara © Nicky Coetzee
While opting for a temporary structure can be expedient, such as the United Nations having domes constructed in areas where there are insufficient permanent structures, often it comes back to that generating that all-important ‘wow’ factor.
FEATURE can’t hang anything in them, not even a projector. With a dome you can climb up to put in rigging over the stage,” Otto says. They can even take the weight of a car, as In2Structures proved with one memorable event in a Maxi-Dome, where Corsa cars were hung from the roof for unveiling during a General Motors launch event. The domes are white on the outside but black on the inside for a more dramatic theatrical eﬀect. That makes them ideal for creating blackout conditions during a conference or a show. “With a marquee the lights from the stage or video screen flare back oﬀ the white interior so it is still exceptionally light inside, but our structures seem to disappear completely,” Otto says. A large dome erected in a remote location can cost around R1-million, so it’s rarely the way to go for a one-night stand. But for an event like the South African Music Awards a dome was perfect. It was large enough to accommodate thousands, and was hired for three weeks to allow time for rehearsals before the show. “Domes are still very new and at first people are shocked at the price, but they involve a huge amount of steel and comparing a dome with a marquee isn’t a fair comparison, Otto says. He argues that the price of renting a Midi-Dome compares well to the leading marquee brands, and oﬀer superior facilities. They have a high domed roof and sliding side panels so they can be completely enclosed or almost entirely open. The smallest version has two halfcircles that are joined together on site to create a dome capable of seating 150 guests. Sections measuring 4m wide can be slotted between the two half-circles to make an ever expanding oval. The number of sections that can be added is theoretically limitless. The company’s latest development is the Mega-Dome, a 60m wide structure with improved load capacity and height designed for semipermanent installations. In2Structures, which is part of the Gearhouse group, is also taking its structures into Africa. The United Nations (UN) is hiring a dome for use in Namibia. It previously used marquees, but it needed to hang a projection screen in the venue and wanted blackout facilities for better viewing quality. The UN also recently hosted a
© Gap Factor
22 | T HE E VENT
w w w . th eev ent. c o . za
FEATURE conference at Livingstone using a MidiDome because there were no permanent conference venues big enough by the Victoria Falls. That confirms that some parts of Africa suffer from a significant lack of large venues suitable for the eventing industry. So those that are available charge a premium, says Karen Ashwin, MD of The Event Production Company. For example, the Mövenpick Hotel in Ghana charges by the hour for its conference facilities. “This lack of large venues on the continent translates into a situation where events in Africa are enormously reliant on utilising marquee structures. This is also a challenge, as there are relatively few suppliers in Africa who are able to meet the demand and supply the necessary stock,” she says. Although it is a niche market, the suppliers that do operate in this field can offer a reasonable variety of structures to choose from. Which model The Event Production Company suggests to its client is very much budget dependent. The choice also depends on which supporting services
the particular event requires. “A regular marquee structure has a disadvantage when utilising heavy technical equipment as the structure is aluminium, which is light and can’t take the weight of supporting heavy equipment,” says Karen. If the client wants a stage and lighting equipment, or needs projections screens for a conference, for example, the crew must use ground trussing to rig the equipment. “On the other hand, a dome structure is made from galvanised steel, which is much stronger and can bear the weight of lights, audio and screens,” Karen says. These temporary structures are expensive and inflate the budget with additional costs. On top of the cost of hiring the structure itself comes the cost of transport, rigging, flooring, heating or air conditioning, and building up and breaking down. In other words, all the equipment that a permenent structure either automatically has or doesn’t require. “Dependent on the equipment and structures required this can impact
significantly on the costs compared to using an existing venue and infrastructure,” Karen confirms. While opting for a temporary structure can be expedient, such as the United Nations having domes constructed in areas where there are insufficient permanent structures, often it comes back to that generating that all-important ‘wow’ factor. Karen says the most amazing venue The Event Production Company over organised was a glass dome on the Grand Parade in Cape Town for the Samsung Africa Forum 2013. Whether the price and the complicated logistics are justified by the impact you create is not necessarily a given. “At an event like the Million Dollar Golf tournament, a double storey marquee will provide a wow factor – in the same way that a glass dome for a Gala Dinner will. They are equally impressive, but suited to different styles and types of of events. However, the bottom line remains that any outdoor event utilising temporary structures is more expensive than utilising an existing venue,” she says.
Zimbabwe Welcoming the World
imbabwe is a landlocked country located in southern Africa, between the Zambezi and Limpopo rivers. It has a thriving business events industry and recently co-hosted the 20th session of the World Tourism Organisation (UNWTO) General Assembly. The General Assembly was held in Livingstone and Victoria Falls in the Republics of Zambia and Zimbabwe. This is only the second time this global event has been hosted in Africa. The first time was in Senegal in 2007. Flickr ÂŠ Bayhaus
Flickr ÂŠ Jurvetson
24 | T HE E VENT
w w w . t h eev ent. c o . z a
Shutterstock © poppit01
What’s Happening Now Sanganai/Hlanganani – World Travel and Tourism Africa Fair From 10-12 October, visitors will converge on Zimbabwe’s capital, Harare, for Sanganai/ Hlanganani – World Travel and Tourism Africa Fair. The expo, which is an annual tourism trade fair organized by the Zimbabwe Tourism Authority (ZTA), showcases a wide variety of African tourism products, attracts international tourism wholesalers and buyers, visitors and the media from across the world.
Key Venues The Rainbow Towers Hotel and Conference Centre This state of the art facility is located 17 km from Harare International Airport and within walking distance from Harare Central Business District. The complex is able to host a number of diﬀerent events and specializes in conference packages, product launches, entertainment, and exhibitions. The auditorium seats 4 500 people. The facilities also include accommodation, restaurants and bars, in addition to the conference, convention and meeting facilities.
Elephant Hills Resort Hotel This hotel in Victoria Falls recently hosted the UNWTO General Assembly. It is situated on a small hill overlooking the Zambezi River, 4km upstream from the Victoria Falls with advanced conferencing amenities for 500 and the only golf course in Victoria Falls, Zimbabwe. The resort can accommodate 552 people in 276 luxury bedrooms and 13 recently renovated suites. Each room has views of the Zambezi River and the falls.
Getting to the Zimbabwe by Air Zimbabwe oﬀers a number of domestic and international airports with many Zimbabwean airlines as well as other international airlines operating to domestic and international destinations. Harare International Airport is located 11km from Harare. It is the main international airport of the capital city of Harare and handles regional and international traﬃc with one international and two domestic airport terminals.
Population 13,182,908 in July 2013 according to the CIA World Factbook
Climate Zimbabwe’s climate was voted ‘the best climate on Earth’ alongside Malta in the International Living magazine’s 2011 Quality of Life Index ranking 192 countries. The climate is tropical, although markedly moderated by altitude. There is a dry season, including a short cool season during the period May to September when the whole country has very little rain. The rainy season is typically a time of heavy rainfall from November to March. Temperatures average between 25 and 30 degrees Celsius in summertime.
You Need to Know About According to The African Economist, Zimbabwe has an adult literacy rate of 90% – the highest in Africa.
Did you know? Lake Kariba of Zimbabwe, constructed on River Zambezi, is one of the world’s largest manmade lakes in the world.
Harare international Conference Centre
Sanganai/Hlangani 2013 Expected to be Bigger and Better By Zimbabwe Tourism Authority
26 | T HE E VENT
w w w . t h eev ent. c o . z a
The past five editions of Sanganai/ Hlanganani were a resounding success and attracted leading African destinations and major world tourism markets.
iving up to the billing of its brand name, Sanganai/Hlanganani – World Travel and Tourism Africa Fair has proven to be more than a Pan African tourism showcase. The expo, which is an annual tourism trade fair organized by the Zimbabwe Tourism Authority (ZTA), will this year again return to the exquisite Harare international Conference Centre. The sensational fair, which has continued to grow in stature, showcasing the widest variety of Africa’s best tourism products, attracts international tourism wholesalers and buyers, visitors and the media from across the world. The Fair is the successor of Shanyai/ Vakatshani, the Zimbabwe International Travel Expo (ZITE) that was held annually at the Harare International Conference Centre. ZITE started as a small expo in 1982 and grew over the years to become one of Africa’s leading tourism showcases by 2007, when it was revamped and rebranded to Sanganai/
Hlanganani world Travel and Tourism Africa Fair. The past five editions of Sanganai/ Hlanganani were a resounding success and attracted leading African destinations and major world tourism markets such as South Africa, Botswana, Malaysia, China, Zambia, Malawi, Kenya, Namibia, Indonesia, Italy and
many others. The editions have seen the whole world converging in Zimbabwe in the form of high calibre international buyers as well as exhibitors, hence achieving its main purpose of bringing the world to Africa. Running under the theme, ‘Celebrating Africa’s Tourism Diversity’, the 2012 edition attracted 85 foreign exhibitors and 100 buyers from around the globe. A total of 1230 exhibitors occupied 259 stands. This is indeed indicative of how the fair has evolved over the years as witnessed by the increase in its scope, exhibitor and buyers’ attendance as well as space elasticity from 4036sm accommodating 746 exhibitors in 2011 to 5090sm accommodating 1230 exhibitors in 2012. The fair will be filled with business and networking opportunities during exhibition hours and a lively social and cultural programme parallel to the exhibition and after-hours, providing more opportunities to network.
Northern Cape A South African Business Events Gem
n 1871, diamond deposits found on a farm owned by the De Beers brothers in South Africa’s Northern Cape Province led to a mad scramble for fame and fortune and the world’s largest, hand-dug excavation, the colossal Kimberley Mine or Big Hole. A city sprung up around the farm and today Kimberley is a prosperous, thriving metropolis that complements the Northern Cape’s unique business events oﬀerings. In addition to world-class venues for events, the Northern Cape boasts a wide variety of sights and activities that make the province an incredibly versatile travel destination. Wide open spaces, spectacular scenery and landscapes, unlimited adventure possibilities, and unique cultural diversity characterise this business events gem.
28 | T HE E VENT
w w w . t h eev ent. c o . za
Greatstock © SA Tourism
Greatstock © SA Tourism
“ What’s Happening Now 12th Kalahari Augrabies Extreme Marathon The Northern Cape is renowned for its extreme adventure activities, including the 12th Kalahari Augrabies Extreme Marathon. The event takes place from 17-27 October, presenting a daunting challenge to extreme athletes and determined adventurers. Known as the ‘Big Daddy’ in South African running circles, the Kalahari Augrabies Extreme Marathon is a self-suﬃcient run over seven days, covering an approximate distance of 250 km in the Kalahari Desert. For more information visit: www. extrememarathons.com
Key Venues Mittah Seperepere Convention Centre The Mittah Seperepere Convention Centre is a 2500-seat convention centre located opposite the famous Big Hole mine in the heart of Kimberley. The facility opened in 2012 and is already popular in the region’s business and meetings industry. The centre has hosted several international events including the 7th International Wildlife Ranching Symposium and the Blind Parliament Biannual Conference.
Shutterstock © Erwin Niemand
In addition to world-class venues for events, the Northern Cape boasts a wide variety of sights and activities that make the province an incredibly versatile travel destination.
Augrabies Falls National Park The Augrabies Falls National Park covers an arid area along South Africa’s longest river, the Orange River. The Falls attract thousands of visitors every year, particularly when the river floods. Conference facilities of various sizes are available at the Park’s lodges. Activities include 4x4 trails, guided game drives, and historical exhibitions.
classified as semi-desert. It scarcely ever rains and some areas receive less than 100mm of annual rainfall. Day temperatures during the summer, along the coast, are pleasantly hot after the morning fog banks clear out. Temperatures are far more extreme inland, often above 40˚C during the day. In winter the days are warm and evenings can be cold with nightly frosts.
Getting to the Northern Cape by Air
You Need to Know About
The Northern Cape is highly accessible by road and rail, as well as a number of small airports, including Kimberley Airport. This is the province’s main airport where roughly 63 domestic flights depart from on a weekly basis. Other popular ways to reach the province are the Shosholoza Meyl rail service, several intercity bus services or by car.
South African President Jacob Zuma recently announced the opening of the Northern Cape’s first tertiary institution. The Sol Plaatje University in Kimberley will accommodate a modest initial intake of 150 students. It is due to open its doors in 2014.
Did you know?
1 145 861 in 2011 according to South Africa Info (www.southafrica.info)
The town of Sutherland in the western Roggeveld Mountains is home to the Southern African Large Telescope (SALT) - the largest single optical telescope in the southern hemisphere.
Climate The Northern Cape is a dry, hot region that is
www.t heevent .co.za T HE EV EN T
Northern Cape Open for Business Events By Northern Cape Tourism Authority
tretching across 360 000 square kilometres, the Northern Cape is South Africaâ€™s largest province and its vast open spaces, incredible natural beauty and amazing cultural diversity have long since established it as a popular destination for leisure tourists. In recent years, the Northern Cape has continually promoted itself as a mecca for outdoor adventures and extreme sports. This positioning has proven so successful that the Northern Cape was recently named the leading sports tourism destination in Africa by the prestigious Business Destinations Travel Awards. Constantly exploring potentially new tourism markets, the province has turned its attention to business travellers and is currently focusing its efforts on making the Northern Cape an appealing destination for the potentially lucrative meetings, incentives, conference and exhibitions industry. The Northern Cape Tourism Authority is currently engaging with stakeholders to gain strategic direction for the establishment of a Northern Cape Convention Bureau, which will aim to grow and develop the business events industry in the province. These discussions will address issues such as the current market environment, priority source markets, SWOT analysis and key performance indicators. It is believed that a pro-active convention bureau would be able to aggressively market and sell the Northern Cape as a business events destination. The Northern Cape is fast becoming one of Southern Africaâ€™s burgeoning business
30 | T HE EVE NT
w w w . t h eev ent. c o . za
destinations with diverse cultural, natural and adventure experiences on the menu. The province has successfully hosted the Kimberley Process Intersessionary meeting, the 2011 annual conference of the Association of Public Accounts Committees, the 7th Wildlife Ranching Symposium and international sporting events such as the skateboarding world championships, the KC SA Hockey Tournament and the European and African Under 21 Waterski Championships. The province offers world-class accommodation and eventing facilities in addition to convenient transport, logistics, communications and financial services. However, the myriad of incentive activities and value-for-luxury propositions throughout the province have proven irresistible to the evergrowing business travel sector. As an incentive travel destination, the Northern Cape presents an unsurpassed portfolio of extreme sports, teambuilding and incentive activities. The unbelievable natural resources available in the province make it a virtual paradise for incentive travellers with awe-inspiring activities such as river rafting on the Orange River, dune-boarding in the Kalahari desert, 4x4 adventures, quad biking, mountain biking, paragliding, abseiling, wild game experiences and cave diving available throughout the year. Incentive tourists can also experience fly fishing, river cruises, canoeing, helicopter flips, golf, camel and donkey rides, world-class spa and wellness resorts, equestrian trails, desert explorations, birding expeditions as well as wine and brandy tours and awe-inspiring
stargazing safaris. Various tourism routes offer visitors the opportunity for life-enriching cultural engagements with indigenous tribes, which includes traditional dancing, authentic tribal cuisine, local customs and story-telling as well as evocative Khoisan rock art. State-of-the-art conference and meeting facilities include the brand new Mittah Seperepere Convention Centre in Kimberley as well as an ever-increasing venue portfolio for conferences, meetings and unique incentive offerings. These superior venues are located throughout the five regions of the province with excellent accessibility by road from major national highways as well as easy transfers from the centrally located airports at Kimberley and Upington. As an adventure destination, the Northern Cape offers visitors an exciting and unique mix of extreme nature, extreme culture and extreme adventure stretching from the stark Kalahari Desert in the north, the pounding surf of the Atlantic in the west, the lush vineyards of the Green Kalahari to the rugged flatlands of the Karoo. The mighty Orange River, the Atlantic Ocean along the west coast of the region and dams such as the Vanderkloof and Gariep are a huge draw card for water sports enthusiasts. With ample space, the vast Northern Cape also appeals to mountain-bikers, runners and trial athletes, while adventure sports include white river rafting, adventure motorbiking, hot-air ballooning, abseiling, dune surfing and rock climbing. For more information, visit www. experiencenortherncape.com
John Block, MEC
our marketing collateral with the introduction of a brand new, interactive website, a mobile application and several digital platforms in the social media landscape. We are constantly exploring ways of engaging with different tourism audiences and during the past three years have made major impact in establishing the Northern Cape as a premier destination for sports tourism. Some of our key focus areas include the improvement service delivery levels and developing new and exciting tourism routes, which will make the province more accessible to visitors. We are also continuously interacting with our tourism product owners to ensure that our tourism offerings can compete with the best in the world.
for Finance, Economic Development and Tourism
What impact does tourism have on the economy of the Northern Cape? Business tourism specifically?
A: Tourism plays an increasingly important role in the economic development of the Northern Cape Province and the provincial government is constantly investigating ways of promoting tourism growth in the province. In addition to promoting the province as the adventure and extreme sports capital of the country, significant investment is going into attracting the business tourism sector.
A: In terms of visitor figures, the Northern
General Manager: Business Tourism of the Northern Cape Tourism Authority
Cape saw a 6.6% growth in international arrivals in 2011 and an additional 400 000 domestic trips were recorded during the same period. Extensive marketing campaigns both locally and internationally have raised awareness of the province as an exciting tourism destination. As a government collective, our mandate requires that tourism income is invested in the social upliftment of our communities. The tourism industry can positively influence skills development and job creation within the province, which ultimately leads to the benefit of our people.
Q: How committed is the Northern Cape to tourism growth?
A:Our destination marketing department has recently made extensive improvements to
Q: What are the most popular venues for business events in the Northern Cape?
A: Kimberley offers the recently completed Mittah Seperepere International Convention Centre (MSICC), which is able to accommodate up to 2,500 people seated plenary-style with additional exhibition spaces and an outdoor amphitheatre with a seating capacity of to 3,000 people. Other suitable business venues in Kimberley can be found at the 4-star Protea Hotel within the Big Hole precinct, which includes meeting venues within the historical precinct itself as well as a number of other venues spread throughout Kimberley catering for variable sized groups ranging from 20 up to 400 delegates.
Q: A new international skateboarding event
Has tourism to the Northern Cape grown in recent years? What is the impact?
occasions. The capital city of Kimberley and Upington, the commercial hub of the Green Kalahari region, offer a variety of options for business travellers with state-of-the-art facilities suitable for larger groups and conferences. We also offer amazing tourism options to explore for incentive groups, break-away sessions, leisure opportunities and team-building exercises.
Q: The Northern Cape is known for its beautiful natural settings and cultural attractions, but are there are attractions for business travellers as well?
A: During the past couple of years, the Northern Cape has promoted the province under the brand pillars of Extreme Nature, Extreme Culture and Extreme Adventure. This brand positioning is supported by the provinceâ€™s incredible topography, an amazing portfolio of business venues for conferences and meetings as well as distinctive tourism offerings, which positions the province incredibly well for incentive travel. Uniquely diverse meeting venues exist throughout the province for smaller and special meetings and
was just launched in Kimberley this year. What attractions and events can business travellers expect to experience in the Northern Cape?
A: Yes, Kimberley has become synonymous with international skateboarding after having hosted the Maloof Money Cup Skateboarding Championships in 2011 and 2012. The Northern Cape Province recently decided to launch its own skateboarding brand still catering to the international market and thus the Kimberley Diamond Cup skateboarding world championship presented by Kumba Iron Ore was born. This yearâ€™s event promises to be Bigger and Better than ever before with the best skaters in the world descending on the Diamond City to compete at the Kumba Skate Plaza from 27-29 September 2013. For more information go to www.kimberleydiamondcup.com.
www.t heevent .co.za T HE EV EN T
October MVNOS INDUSTRY SUMMIT AFRICA 1-2 Oct Cape Town, South Africa PICK N PAY CONSUMER SHOW 1-3 Oct Johannesburg, South Africa INSTITUTE OF MUNICIPAL FINANCE OFFICERS CONFERENCE & EXHIBITION 2 Oct Durban, South Africa ONE YOUNG WORLD 2013 2-5 Oct Johannesburg, South Africa SWAHILI INTERNATIONAL TOURISM EXPO (S!TE) 2-5 Oct Dar-es-Salaam, Tanzania HOBBY-X 3-6 Oct Johannesburg, South Africa ROCKING THE DAISIES 3-6 Oct Darling, South Africa 17TH KITE 4-6 Oct Nairobi, Kenya BIG THREE AFRICA 2013 4-6 Oct Nairobi, Kenya
INTERNATIONAL STUDENT FAIRS AFRICA 4-6 Oct Nairobi, Kenya ITELEXPO KENYA 2013 4-6 Oct Nairobi, Kenya KENYA INTERNATIONAL TRADE EXHIBITION 4-6 Oct Nairobi, Kenya MEDEXPO KENYA 2013 4-6 Oct Nairobi, Kenya PPPEXPO KENYA 2013 4-6 Oct Nairobi, Kenya RAGE 4-6 Oct Johannesburg, South Africa DELCIOUS FOOD AND MUSIC FESTIVAL 5-6 October Johannesburg, South Africa HOMEMAKERS FAIR EXPO 2013 6 Oct Durban, South Africa
PET & ME EXPO AND FCI WORLD AGILITY CHAMPIONSHIPS 10-13 Oct Johannesburg, South Africa HOLI FESTIVAL OF COLOURS CAPE TOWN 12 Oct Cape Town, South Africa LOOK & FEEL GOOD EXPO 2013 13 Oct Durban, South Africa O YOU! EVENT 2013 14 Oct Johannesburg, South Africa SMME GROWTH CONFERENCE 14 Oct Cape Town, South Africa CGCSA CONFERENCE 2013 15-16 Oct Johannesburg, South Africa SA COUNCIL FOR BUSINESS WOMEN CONGRESS 16-17 Oct Potchefstroom, South Africa
LAGOS INTERNATIONAL FASHION FAIR 2013 8-10 Oct Lagos, Nigeria
BRICS TRADE EXCHANGE 16-18 Oct Johannesburg, South Africa
FOODAGRO KENYA 2013 4-6 Oct Nairobi, Kenya
AFRICA ELECTRICITY - POWERING THE GROWTH OF AFRICA 9-11 Oct Johannesburg, South Africa
DELOITTE VERITAS WINE & BRANDY TASTING 16 Oct Cape Town, South Africa
INDUSMACH KENYA 2013 4-6 Oct Nairobi, Kenya
WORLD AGILITY CHAMPIONSHIPS 10-13 Oct Johannesburg, South Africa
JIMS 16-27 Oct Johannesburg, South Africa
CAPE TOWN INTERNATIONAL BOAT SHOW 4-6 Oct Cape Town, South Africa
32 | T HE EVE NT
w w w . th eev ent. c o . za
EVENTS 2013 DURBAN MOTOR SHOW 8-10 Nov Durban, South Africa LOOK GOOD & FEEL GOOD EXPO 8-10 Nov Johannesburg, South Africa AFRICACOM/AFRICAST 12-14 Nov Cape Town, South Africa THE ENTERPRISE TECHNOLOGY SHOW 29-30 Oct Johannesburg, South Africa
WORLD ASSOCIATION OF ANTI DOPING IN SPORT (WADA) 2013 12-15 Nov Johannesburg, South Africa
THE MOBILE SHOW AFRICA 2013 29-30 Oct Johannesburg, South Africa
AWARDS 4 BEST PRACTICE: SUSTAINABILITY, SOCIAL ECONOMIC DEVELOPMENT 17-20 Nov Johannesburg, South Africa
DISTRIBUTECH AFRICA 30 Oct – 1 Nov Johannesburg, South Africa
JOHANNESBURG INTERNATIONAL MOTOR SHOW 16-27 Oct Johannesburg, South Africa SPORTS AND EVENTS TOURISM EXCHANGE 2013 22-24 Oct Durban, South Africa RMB WINEX 23-25 Oct Johannesburg, South Africa SABC EDUCATION BABA INDABA 25-27 Oct Johannesburg, South Africa RETIREMENT EXPO 25-27 Oct Johannesburg, South Africa
TECHDAYS 2013 28 Oct Cape Town, South Africa
AFRICAN OGANISATION FOR RESEARCH AND TRAINING IN CANCER 21-24 Nov Durban, South Africa
THE GREEN EXPO IN ASSOCIATION WITH NATIONAL GEOGRAPHIC CHANNEL 1-3 Nov Johannesburg, South Africa
AFRICAN OGANISATION FOR RESEARCH AND TRAINING IN CANCER 24 Nov Durban, South Africa
CHEMEXPO AFRICA 6-7 Nov Johannesburg, South Africa
MAMAMAGIC: THE BABY EXPO 28 Nov-1 Dec Johannesburg, South Africa
DISCOP AFRICA 6-8 Nov Johannesburg, South Africa
THE GREEN EXPO 29 -30 Nov Cape Town, South Africa
INGETREX DR CONGO 2013 6-9 Nov Kinshasa, Congo
CHOCOLATE & CANDY EXPO 30 Nov Cape Town, South Africa
DISABILITY TRADE & LIFESTYLE EXHIBITION AND CONFERENCE 7-9 Nov Johannesburg, South Africa
AFRICAN FRANCOPHONE AWARDS� SOUTH AFRICA 2013 30 Nov Johannesburg, South Africa
www.t heevent .co.za T HE EV EN T
Shutterstock © Nolte Lourens
BEAUTY & WELLBEING EXPO 2013 26-27 Oct Johannesburg, South Africa
PHOTO & FILM EXPO 31 Oct - 3 Nov Johannesburg, South Africa
MODERN AIRPORTS AFRICA 2013 18-21 Nov Nairobi, Kenya
13 A Lucky Number for the SCC
andton Convention Centre has proudly notched up two more coveted industry awards. It won the Best Venue in the Large Conference Venue category in the Business Traveller Africa (BTA) Awards, as well as the Favourite Technical Venue category for the seventh time in recent years in the Technical Production Services Association (TPSA) Awards, as voted for by the technical suppliers to the industry. The BTA Awards, presented by Future Group and researched by TNS Research
Surveys, is an event for the South African business travel trade, covering all aspects of business travel, which includes hotels, airlines, car rental and travel management, along with related categories. The BTA Awards were launched last year in recognition of the brands or entities that excelled in the areas of overall experience and service offering to the business travel industry, which is responsible for a large portion of the continent’s travel spend. These awards came as the Tsogo Sun’s Sandton Convention Centre and staff celebrated the Centre’s 13th birthday on Friday the 13th (of September). SCC has hosted some of the most prestigious and noteworthy events ever held in South Africa since it opened its doors in 2000. This world-class convention centre in the heart of Gauteng has a long tradition of providing a platform for the generation of ideas and new ways of doing business, and is celebrating its 13th birthday in the midst of one of its busiest seasons ever. “It’s a privilege to be able to provide a venue for change generating conferences that not only offers an environment that is
conducive to encouraging innovative thinking but is also ideally located in the heart of South Africa’s economic hub and Africa’s chosen location for many of its developmental conferences,” says Mati Nyazema, CEO of Sandton Convention Centre. In the last four months of 2013, Sandton Convention Centre is the host venue for the Commonwealth Parliamentary Conference, One Young World, the Association of Certified Fraud Examiners’ (ACFE) Annual African Conference & Exhibition, the World Conference on Doping in Sport, the 21st World Orchid Congress and more. “The SCC team strives for excellence, with the aim of providing a platform for local and international events to generate an array of ideas and possibilities. The honour of hosting these events, along with the privilege of working alongside talented and professional event organisers from around the world, are what we will be celebrating on this, our 13th birthday,” concludes Mati Nyazema, Executive Director of Sandton Convention Centre. For more information on Sandton Convention Centre, log on to www. saconvention.co.za
Hotel Verde Takes Off
aving set themselves the target of building Africa’s greenest hotel, owners Mario and Annemarie Delicio are thrilled by the opening of Hotel Verde. This world-class establishment surpasses everything they had hoped for with regards to comfort, functionality and a level of sustainability not yet seen on the
34 | T HE EVE NT
w w w . th eev ent. c o . za
continent. The hotel was officially opened by South Africa’s Western Cape Minister of Finance, Economic Development & Tourism, Alan Winde. Part of the BON Hotels Group, Hotel Verde is just 400m from Cape Town International Airport and is designed to meet the specific requirements of travellers on their way in and out of the city. But, what makes it unique is the length to which the team have gone to minimise the hotel’s carbon footprint, from (under) the ground up. André Harms, Hotel Verde’s Sustainability Consultant, is the expert behind some of the more technical aspects of the building. “We had the opportunity to change the status quo here,” he said.
“We looked at different ways of doing everything, right from the word go.” This includes various methods of “dematerialisation”. The hotel is built with concrete slabs containing recycled materials, using Cobaix Void Formers. In order to bypass the need for standard air-conditioning systems, traditionally one of the biggest energy consumers, Hotel Verde uses geothermal heat pumps coupled to 100 boreholes drilled approx. 65 metres into the ground, where the temperature is a consistent 19 degrees. Hotel Verde also boasts photovoltaic panels, wind turbines and a sophisticated grey water recycling plant that will reduce the hotel’s water consumption by a massive 37%.
CTICC’s Festive 10th Anniversary Celebration Includes Community Gifts
he Cape Town International Convention Centre (CTICC) celebrated its 10th birthday by giving R 10 000 to each of its four community partners, during its birthday celebrations last week, in order to advance the work that they do. The Ambalimi Harvest of Hope, Foundation for Alcohol Related Research (FARR), The Haven Night Shelter and the Mitchells Plain School of Skills were strategically chosen by the centre, as their causes are aligned to the CTICC’s core business. “In this way the centre can truly contribute to skills development and knowledge transfer with these partners and make a meaningful impact,” says CTICC Chief Executive Officer, Rashid Toefy. The centre recently achieved its Level 2 BBBEE certification as a result of its commitment to encouraging small business enterprise development. The CTICC sources the majority of its products and services from black and women - owned businesses. In just ten short years, the CTICC has succeeded in
its mandate to sustain jobs, build businesses, enhance lives and, ultimately, empower people and communities. Over the last decade the centre has contributed more than R19 billion to South Africa’s national economy, and sustains over 8 000 jobs per annum. “As a world leader in sustainability the CTICC is continually raising the benchmark in terms of encouraging other organisations to be self-sustaining and be conscious about effecting change,” concludes Rashid.
© Anthea Davison
© Anthea Davison
Durban ICC Chef Receives Accolade
he Durban International Convention Centre’s Executive Chef, John Moatshe, was awarded the prestigious Chaîne des Rôtisseurs Brass Plaque/Blazon on Friday evening for his achievements in the culinary field. The accolade is presented to a chef who maintains a superb level of cuisine, hospitality and service, as required by the exacting standards of the association. The Chaîne des Rôtisseurs is an international gastronomic society founded in Paris in 1248 and has more than 25,000 members in over 70 countries around the world. The association promotes the art of fine cuisine and supports the development of
young culinary professionals. “We are extremely proud of Chef John and the way he has distinguished himself by this outstanding culinary achievement”, commented Julie-May Ellingson, Chief Executive Officer of the Durban ICC. The sought-after brass plaque/Blazon is the highest accolade conferred by the Chaîne des Rôtisseurs committee and has only been awarded to a Chef in KwaZulu Natal on three other occasions. Ellingson, herself a member of the Chaîne des Rôtisseurs, added “This recognition is another milestone in the Centre’s proud culinary history and shows that we remain committed to maintaining our superb standards of cuisine and hospitality.”
www.t heevent .co.za T HE EV EN T
Women’s Leadership Forum - Behind Every Event is a Great Woman! Everyone knows that the best organisers in the world are women! And to celebrate this fact EXSA, in partnership with SAACI, are excited to announce a one-day conference specifically targeting women in the events industry. The conference/ forum will feature speakers in many aspects of the industry including the economy – highlighting the importance of women, as well as branding yourself, juggling your career, stress management and lots more. “We are creating this special day to inspire ALL women to come and enjoy a day for themselves and to embrace top women and leadership,” says Sue Gannon, EXSA’s General Manager. This will be an opportunity for women to network and learn more from other women, from their peers, and from fantastic speakers. To end the day there will be a fun cocktail party. The event will take place on Wednesday, 20 November, 2013 at the Sandton Holiday Inn in Rivonia, South Africa. For more information on the programme/speakers and how to book your ticket visit EXSA’s website: www.exsa.co.za
36 | T HE EVE NT
w w w . th eev ent. c o . za
EXSA’s 2014 Conference Heads to Durban! The EXSA office has announced the dates for the EXSA Conference which will be held in Durban from Sunday, 26 – Tuesday, 28 January 2014. “We are looking forward to engaging with our colleagues in KZN and to meeting with all our members in this vibrant Province,” commented Nigel Walker, EXSA’s Chair. 2014 will commence with a bang with the EXSA Conference, followed by the UFI CEO’s Forum, Meetings Africa and Euroshop in Germany. Keep checking EXSA’s website for more details as they get posted.
New SAACI Board Elected The new 2013 – 2014 national directors and exco members of the Southern African Association for the Conference Industry (SAACI) have been elected. The National Chairperson is Zelda Coetzee of Imfunzelelo Conference and Event Management, the National Vice Vhairperson is Kim Gibbens of Springbok Atlas and the National Treasurer is Glenn van Eck of Magnetic Storm. The other board members are immediate past Chairperson Nina Freysen-Pretorius, Keith Burton, Bruce Dorrofield, Wayne Johnson, Crystal Kasselman, Godfrey King, Conrad Kullmann, Denver Manickum, James Seymour, Esmaré Steinhöfel, Bronwen Shaw and Andrew Stewart. Coetzee says she is taking over the reins of the association at a time when a number of solid building blocks have already been put in place. “We have an eﬀective head oﬃce and secretariat, as well as seven functioning specialist forums within the business events industry. “In addition, the new board has just completed its first strategic meeting and we are now hard at work, formulating a new business plan for SAACI, with the aim of managing it more like a business, as opposed to a traditional association. “We are very aware that membership benefits are crucial. Members expect a return on their investment and we plan to give them exactly that. SAACI is already at the forefront of the business events industry in South Africa – a position that we intend to strengthen even more.” Coetzee is an established Professional Conference Organiser with extensive local and international experience. She has held numerous positions in SAACI since 2003, most recently as deputy national chairperson and chairperson of the Western Cape branch. She lives with her family in Cape Town. r
Site International Foundation Releases New Research Focused on Destination Management Companies The Site International Foundation has released results of the latest Site Index study, Focus on Destination Management Companies. The Site Index compiles and compares data over a number of years to track changes and forecast trends in the motivational events industry. This report expands on data reported in a similar study published in May 2011. While some new questions were asked, many were repeated from the previous study so that changes between 2011 and 2013 could be identified. “One of the most important findings from this study was the concurrence by DMCs and Planners on the importance of various services provided to clients,” stated Mark Bondy, Chair of the Site International Foundation Research Committee. “Creativity and Fresh Ideas, Proposal Response Time and Timely Communications were ranked as the top three client services by both DMCs and Planners.”
The Site International Foundation wishes to express its appreciation to the Association of Destination Management Executives International (ADMEI) for its cooperation in distributing the questionnaire to its members. All registrants in The Site Index database were also invited to participate in the survey. In total the survey received 154 responses from 24 countries. Responses were divided among DMCs (67), Planners (42) and Others (41) – the latter category comprising respondents who did not identify their discipline. Scott A Jeﬀrey, Ph.D., Monmouth University, and Marion Joppe, Ph.D., University of Guelph, supervised the survey. To download the full report, visit Site’s website: www.siteglobal.com
www.t heevent .co.za T HE EV ENT
The 2014 UFI Sustainable Development Award Competition “Best measurement tool for effective results” In order to promote the importance of measurement, UFI has decided that this year’s Sustainable Development Award will reward a tool that is successful in measuring the data required to report effective results on a sustainability issue. The following 2 criteria must be covered by any entry in order to be considered as valid: • The entry must be related to a tool designed to collect data of relevance to a sustainability issue chosen by the applicant; • The data measured by the tool must highlight effective results.
The 2014 UFI Sustainable Development Award competition theme is “Best measurement tool for effective results”. Please e-mail a short summary in English (no longer than five pages) briefly describing your entry to sdaward@ufi. org. The following elements should be addressed: Scope and background: Describe the sustainability issue related to the tool and briefly explain how this issue was identified. Indicate the action plan which was defined to tackle this issue.
Entry applications must describe each of these criteria. Evaluations will be based on both the tool and its results.
Measurement tool: Describe the tool which was created and/ or applied. This description should include organizational or monitoring aspects when this represented a significant element in the action plan.
ENTRY REQUIREMENTS Entries are welcome from UFI member and non-member exhibition venues, organizers and service providers.
Results: Provide the detailed objectives and results of the tool’s application with, when available, trends over a defined period
38 | T HE E VENT
w w w . t h eev ent. c o . z a
of time. Explain the quality assurance measures implemented to ensure that these results are reliable. Indicate whether these results have been made public. While some confidential data may be accepted as part of the award application, only those applications permitting a minimum level of data for public communication will be considered. The Winner Will: • Receive a complimentary participation for 2 persons to attend the 2015 UFI Focus Meeting of his choice; • Be invited to present at UFI meetings. • The deadline for receiving the entries is 11 March, 2014. For additional questions, please contact Mr. Christian Druart – Secretary of the UFI Sustainable Development Committee, firstname.lastname@example.org.
PRODUCT SHOWCASE Access Control Wristbands & Promotional Items
IDCBand are specialist suppliers of branded wristbands, lanyards and unique promotional merchandise. IDCBand are BEE Compliant and a highly trusted name in the industry. We have the leading position on price, quality and lead times in SA.
Congress Rental South Africa, the number one conference equipment rental and sales company in Southern Africa. Specialising in Interpretation & AV Equipment. Please call us for more information and to receive your free quote!
IDCBand tel: +27 11 675 5548 email: email@example.com www.idcband.co.za
CALL CENTRE: 0861 CONGRESS (266 473) Johannesburg: +27 11 216 9640 Cape Town: +27 11 851 5450 email: firstname.lastname@example.org www.congressrental.co.za
Durban: +27 31 263 9400 Johannesburg: +27 11 312 2270 www.bidvestprestigegroup.co.za
Online Invitation Management
The RSVP Agencyยนs Online Invitation and RSVP Management Software manages all the complexities of your RSVP process. Mobile Toilet facilities solutions for: events weddings sports events filming crews
Our services and user friendly technology
Durban: +27 31 705 5284 Cape Town: +27 21 511 7771 Johannesburg: +27 11 453 6099 www.prestigetoilet.co.za
tel: +27 11 656 3645 mobile: +27 83 277 7272 email: email@example.com www.rsvpagency.co.za
are the perfect match for anyone that requires a full RSVP service.
The Two Oceans Aquarium provides a dramatic backdrop against which to host a function or conference. A number of venues with flexible seating capacities are available. Hosting your event at the Two Oceans Aquarium will create a unique and memorable experience for you and your guests. Please contact us to enquire about our winter and year-end packages.
tel: +27 21 418 3823 fax: +27 21 418 3952 email: firstname.lastname@example.org www.aquarium.co.za
www.t heevent .co.za T HE EV EN T
+27 21 702 1089
+27 11 457 9900
Bidvest Prestige Group
+27 31 263 9400
+27 21 510 8602
Cape Town International
+27 21 410 5000
+27 11 217 0600
+27 11 262 2490
+27 86 122 2678
+27 86 126 6473
+27 86 044 7348
Durban International Convention Centre +27 31 360 1000
+44 20 8910 7191
Event Greening Forum
+27 74 369 6369
+27 11 494 1920
Hala Montclair Casino
+263 29 3001/ +263 778 066 869
+27 11 675 5548
+27 21 380 4400
+27 53 833 1434
+27 11 210 2500
+28 28 254 9995
+27 11 656 3645
Sandton Convention Centre
+ 27 11 779 0000
+263 475 8712-4
+27 11 888 5000
Tourism Grading Council of SA
+27 11 895 3000
+27 12 327 1487
Two Oceans Aquarium
+27 21 418 3823
(Zimbabwe Tourism Authority)
40 | T HE E VENT
w w w . th eev ent. c o . za