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FEATURE

www.theevent.co.za

THE STATE OF

CONFERENCING Natasha Skoryk asked some of the business event sector’s major players what the state of conferencing is in 2018 South Africa.

D

espite plenty of economic woes, a decline in international events, and shrinking budgets, experts in the industry all appear to agree that the future of

conferencing in South Africa looks bright. It is vital for the industry to innovate – by integrating technology and ‘greening’ one’s practices – and to continue building “brand Africa” to

ensure that we become a more attractive destination for foreign international events. Government spending on the industry also needs to increase in order to see growth in the sector.

The market is also currently characterised by price wars which is going to have a negative effect on the industry in the long term as price slashing can very easily lead to a general drop in the quality of the products and services the country provides.

Bronwen Cadle De Ponte General Manager, CSIR ICC “The meetings sector is South Africa is currently characterised by a rapid rise in the number of new conference venues coming onto the market. As a country we need to improve our destination marketing in order to attract a bigger share of the global meetings market

to ensure that the investment in new facilities is sustainable and contributes positively to economic growth. The market is also currently characterised by price wars which is going to have a negative effect on the industry in the long term as price slashing can very easily lead to a general drop in the quality of the products and services

MBA World Summit 2018 delegates enjoy some downtime during their packed itinerary.

the country provides and is reputed for. I believe that growth in the local market is going to be difficult up until national elections in 2019 however, on a positive note, our industry is becoming more aware of good governance and ethics which should see improvements taking place in the reputation and professional recognition of our sector.”

The Event Issue 07  

Issue 7 of the Event is brought to you by Film & Event Media. This month we explore the state of South African conferencing, codes and regul...

The Event Issue 07  

Issue 7 of the Event is brought to you by Film & Event Media. This month we explore the state of South African conferencing, codes and regul...

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