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FEATURE

www.theevent.co.za

ORGANISE YOUR

WAY TO SUCCESS Take your role of exhibition, roadshow and conference organiser to the next level. Susan Reynard chats to the experts.

© On Show Solutions

O

rganisers of exhibitions, roadshows and conferences have to master multi-tasking and cross-functional skills as the world of events becomes more competitive.

Evolution of enterprise Christine Davidson is vice president Africa for dmg events MEA and has been responsible for a range of business and consumer exhibitions and conferences around the world. She says of the changing role of exhibition organisers, “In today’s marketplace, exhibition organisers must be fully integrated with the industry they serve, play a part in it and be recognised as such – it is not sufficient to be simply a platform provider turning up once a year. We now must demonstrate greater depths of industry knowledge, know and reflect the changing dynamics and have insight into future trends so that our events

mirror and showcase the live marketplace. Organisers like us are now publishers, news providers, educators, social media experts and thought leaders. We are the creators of industry communities, structured to enable the necessary continuous flow of information and engagement with our audiences of suppliers and visitors. This in turn enables us to be part of daily industry.” Devi Paulsen is CEO of Hypenica, a business-to-business media and events company, and was responsible for launching their conference and exhibitions division. She notes, “Imagine the opportunities that become available when one business is given the platform to connect with another; the relationships that are built; the contacts that are made; and the business agreements that are signed through networking. Attending a show, exhibition or conference provides you with all these networking opportunities.

This is why Hypenica believes so strongly in making this happen.” She says, “Hypenica sees itself as a key participant in the industry we serve and the products we happen to produce are events. We have become consultants assisting our clients and stakeholders to make key strategic business decisions based on what they see at our shows and who they meet. Anyone working in our business has to understand the sectors we serve and has to take the time to get to know the value chain.” On Show Solutions is an exhibition and events team, with a personalised approach and vision for global marketing. It focuses on trade roadshows and its signature event is Africa Showcase, promoting travel to Africa. Co-owner Amanda Margison says their focus is on quality rather than quantity. “If you’re focusing on trade-related shows

The Event Issue 04  

Issue 04 of the Event is brought to you by Film & Event Media. This month we explore the life of exhibition organisers, conferences at casin...

The Event Issue 04  

Issue 04 of the Event is brought to you by Film & Event Media. This month we explore the life of exhibition organisers, conferences at casin...

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