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Genesys Club 2017 Cape Town © Grosvenor Tours

Genesys Club, CT - Waves of Change, Muizenberg © Grosvenor Tours

WINNING INCENTIVE STRATEGIES Incentive or reward travel planners are under pressure to deliver dynamic experiences. Two experts share what they’re excited about this year with Susan Reynard.


ooking at the country through the eyes of an incentive travel planner reveals myriad ways to unpack and repackage the “South African experience”. South African Tourism encourages incentive travel with a dedicated section on its website that highlights a range of popular incentives as well as hidden gems. The Society for Incentive Travel Excellence (SITE) holds these values as important: connections, creativity, trust and results. And these are what clients booking incentive or reward travel are looking for. It’s a constant search for new ways to “reward, retain and motivate employees”, as SITE notes.

Meaningful “It’s all about the experience and the motivation that reward travel can, and

should, deliver,” says Yolanda WoekeJacobs, vice president of sales and marketing at Dragonfly Africa. “We are usually asked to submit the best-suited programme for our destination based on budget, location, group size and time of travel. The amount of input we initially get varies from client to client. That’s the joy of our role, and why a DMC is indispensable, thinking outside the box and getting creative; pushing the boundaries to ensure the best possible incentive programme for our clients.” Peter-John Mitrovich, CEO of Grosvenor Tours, notes, “Meaningful travel is not just applicable to incentives; we see a similar trend developing within our leisure experiences we create. There is always room for quality accommodation, but the experience

each programme creates and the interactive philanthropy is what makes the journeys we create memorable.” He says that of Grosvenor Tours incentive programmes of 2017, the best memories came from the programmes in which guests got involved with the natural, human and cultural experiences in each of the destinations. Through these innovative, tailored experiences guests actually left something behind as they gave back to society, nature and people in need.

Iconic Requests still come in for the more “traditional” experiences, such as safaris and trips to the beach. It is a challenge to reinvent these well-worn offerings that the country is famous for but planners

Event Issue 2 2018  
Event Issue 2 2018  

Issue 2 2018 of the Event is brought to you by Film & Event Media. This month we explore shared economies in the spotlight at Meetings Afric...