Page 18




SIGNIFICANCE OF AFRICAN BUSINESS EVENTS Chief Convention Bureau Officer at the South Africa National Convention Bureau, Amanda Kotze-Nhlapo, believes the business-events industry is a significant driver of opportunities for Africa.

© Chief Convention Bureau Officer at the South Africa National Convention Bureau, Amanda Kotze-Nhlapo,


usiness events are one of the driving growth factors on the African continent. This is evident in the business air arrivals that are expected to grow by 5% for South Africa and 6% for Kenya for the period of 2015 to 2019, according to a recent World Travel Market Global Trends Report. In

2015 alone, South Africa hosted 140 international association meetings and conferences that attracted just under 80 000 delegates to the country. These events generated a combined 542 conference days and just over R1-billion in economic impact for the country. With this in mind, the benefits and impact of

meetings, incentives, conferences and exhibitions can clearly create an array of opportunities for a nation’s economy. Amanda Kotze-Nhlapo, Chief Convention Bureau Officer of the South Africa National Convention Bureau, says the country has secured 66 international association conferences and meetings for the next five years, starting in 2017. “We estimate that these events will contribute about R1.4- billion in economic impact, will attract 108 134 association professionals and will generate 311 event days that will benefit all the suppliers in the business-events value chain. In addition, we have 45 bids that are still pending, again planned to take place in the years up to 2022. These events have the potential to attract 112 000 delegates, over 216 days, and can potentially contribute R1.5-billion to our economy.” A few years ago, the SANCB embarked on a five-year study to measure a baseline for the local business-events industry. Two years of data have been collected; estimating that the total direct spend for business events was R38.5-billion in 2014 and R42.4-billion in 2015. In 2015, the international business-events industry supported some 280 555 direct and annual job equivalents in South Africa. “This great performance shows that South Africa is a dynamic and stable

The Event Issue 2  
The Event Issue 2  

The Event Issue 2 is one of our biggest editions of the year! Published by Film & Event Media, we bring you a special focus on Meetings Afri...