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INCENTIVE STRATEGIES
www.theevent.co.za
The Durban beachfront © SA Tourism
WINNING
INCENTIVE STRATEGIES L
ooking at the country through
Meaningful
the eyes of an incentive travel
“It’s all about the experience and the
Tours, notes, “Meaningful travel is not
planner reveals myriad ways to
motivation that reward travel can, and
just applicable to incentives; we see a
unpack and repackage the “South
should, deliver,” says Yolanda Woeke-Jacobs,
similar trend developing within our leisure
African experience”. South African Tourism
vice president of sales and marketing at
experiences we create. There is always
encourages incentive travel with a dedicated
Dragonfly Africa. “We are usually asked
room for quality accommodation, but the
section on its website that highlights a range
to submit the best-suited programme for
experience each programme creates and
of popular incentives as well as hidden gems.
our destination based on budget, location,
the interactive philanthropy is what makes
The Society for Incentive Travel Excellence
group size and time of travel. The amount
the journeys we create memorable.”
(SITE) holds these values as important:
of input we initially get varies from client to
connections, creativity, trust and results. And
client. That’s the joy of our role, and why
incentive programmes of 2017, the best
these are what clients booking incentive or
a DMC is indispensable, thinking outside
memories came from the programmes in
reward travel are looking for. It’s a constant
the box and getting creative; pushing the
which guests got involved with the natural,
search for new ways to “reward, retain
boundaries to ensure the best possible
human and cultural experiences in each of
and motivate employees”, as SITE notes.
incentive programme for our clients.”
the destinations. Through these innovative,
Peter-John Mitrovich, CEO of Grosvenor
He says that of Grosvenor Tours