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AFRICA: READY, SET, GO!
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he African continent is bursting with opportunity, growth, and energy in the events industry. Africa has earned a reputation for providing world class service to business travellers. The secret is out of the bag – In Africa, it’s possible! Three African cities were named among the world’s best in the prestigious Travel & Leisure magazine’s World’s Best Awards in 2012. But that’s not all. Travel & Leisure named 15 African hotels “Top City Hotels” and 20 lodges and resorts “Top Lodges and Resorts”. From urban settings to venues showcasing the continent’s natural splendour, there are modern, affordable facilities across the continent. And getting here has never been easier. Fly
to Africa on an award-winning airline. Relax in Business or Economy class seating recognized in the 19th World Travel Awards as exceptional. In the Awards, travel agents worldwide selected Africa’s best – from airports to meetings and conference hotels, from leading car hire companies to golf resorts – recognizing the top-notch service and facilities Africa has to offer. For the most discriminating business traveller, Africa caters to every need. Across the continent, from Cairo to Cape Town, travellers will find “The Best Hotels in the World” so named because they are included on the exclusive Conde Nast “The Gold List 2012”. In Africa, there truly is something for everyone. The African meetings industry is preparing
to meet healthy demand in 2013 as the continent continues to be transformed into a business events powerhouse. The global meetings industry recognises Africa as a desirable destination as improvements to transport, communications, hospitality services and conference facilities make fresh, unique travel experiences possible. In Africa, events can be held in a truly special location, offering services, products, and landscapes that only a fraction of conference attendees have experienced so far. Holding an event on the continent also offers visitors the chance to meet their peers and customers in Africa. Rob Davidson, a senior lecturer in event management at Greenwich University in London, predicts that 30 million