Exhibitor Brochure London Olympia Grand Hall: Thurs-Sat 12-14 July 2012
Fri-Sat 9-10 November 2012
Manchester Central: Fri-Sat 1-2 March 2013
For exhibition sales enquiries, please contact: Switchboard Tel: (+44) (0) 1372 743837, Fax: (+44) (0) 1372 743838
Introduction to The 50+ Show As you will know from your own experience or from your friends and relatives, the over-50s are not slowing down but instead they seem to be getting younger as they age! This age group is discovering new lifestyles and is seeking new ways to stay healthy, lively and well informed and they will find it all at The 50+ Show! We lay on a fantastic feature programme to attract visitors. At the same time we bring together exhibitors with an interest in ‘mature’ markets. Together, the result is both happy visitors and satisfied exhibitors! Show Guide Magazine Glasgow SECC 11-12 Novembe r 2011
Show plan Exhibitors, Gard ening Hobbies, Fina nce Puzzles , Heal
th Travel, Food
and more! Name that flower and you could win a prize! see page 3
Where Beinn an Oir,
to Sron Bheithe
and Loch Tarbert,
Our show was launched in 2007 as The Retirement Show and takes place in three regional centres – Manchester, London and Glasgow. In 2011, we renamed and re-launched the event as The 50+ Show, a move that has been very strongly welcome by sponsors, exhibitors and visitors alike. Our shows and the very popular show guide magazine - seen left - work well for exhibitors: repeat bookings attest to the positive return on investment of exhibiting at the 50+ Show!
Dr Robert McCaffrey, Show Director
Exhibiting at The 50+ Show • The show is now a successfully proven concept: These are the largest over-50s shows in the UK: No other events give such targeted access to this prosperous sector. • This is a ‘recession-proof’ market, with guaranteed income and strong ongoing growth. •The show is backed by a dedicated marketing campaign, including magazine, newspaper, internet advertising, direct email and radio advertising. • Exhibitors are a major part of the event, offering visitors a huge range of products, services and information on making the most of their 50s. In addition, each show includes a popular B-2-B networking reception for all exhibitors. • For the latest exhibition plans, visit our website or speak with our sales staff.
Life begins with
The 50+ Show!
Selected exhibitors at our previous shows:
What the exhibitors say about our shows “Our overall show experience was excellent. The show is very professional and there were a good number of people through the door.” Georgina Howard, Prudential “We have always supported this show, which is a great target for our core customer range. We support most of the travel shows and many exhibitions, but this is the best show solely for the retirement ages.” Justine Shillinglaw, SAGA Holidays
“Our stand was so busy we were unable to move!” Saga Holidays
“This was by far the most fulfilling event I have been to – probably because of the target audience of people in the 50 plus age range. The panel discussion I took part in was extremely productive for us. We were understaffed on the stand to cope with the volume of enquiries. We will definitely go again to this event in London, and to the events in Manchester and Glasgow.” Malcolm Mclean, Chief Executive, The Pensions Advisory Service
“We thought the show was a great way to show the public our service. We were very impressed with the show. We thought our busier day was Saturday: there seemed to be more people attending the event. We will definitely be attending the event in Manchester.” Pat Stubbs, Pension Tracing Team “A big ‘thank you’ from all of us! The organisation ran like clockwork and we came away from the show planning for next year.” Caroline Hull, Girlings
“Fantastic organisation and well advertised.” Helen Hill, The Society of Will Writers
“The show offers a unique opportunity to interact with the UK’s fastest growing and most asset-rich population group.” • The over-50s control 80% of the UK’s wealth, have little or no debt and huge spending power. • The pot of assets and cash held by people over 50 is valued at over UK£175 billion. • By 2031, the number of people aged 80 and over will rise from 2.2 million to 4.9 million. • Net worth of visitors to our shows in 2011 was estimated at over £2bn. • With fixed or index-linked incomes, the over-50s sector is largely recession-proof.
What about the visitors? Do they enjoy it? We enjoyed it all. We come with money to spend!! Vicky B., Norbury I thought the range of stalls was excellent – the staff were attentive without being pushy. Ms H Harvey, Newton Stewart Excellent Show. Well organised and planned. Mrs L Winkley, Accrington Everyone was very friendly. You seemed to have provided a good selection of organisations and firms. Well done! Jackie G, East Sheen I loved all of it. There was an excellent atmosphere and all exhibitors were so pleasant and helpful. Us ‘Oldies’ could teach the young to appreciate life more! Mrs R. Roos, East Kilbride Enjoyed the face-to-face discussions with the various service providers all under one roof. Mr Green, Kent A very good day. My favourite part? The whole show. Mr John L., London NW2 The whole organisation was excellent. All was appealing. Barbara Reeve, Cheadle All the people on the stalls were very friendly and kind. Mrs J.A., Forest Hill My friend and I both found the show to be enjoyable and informative. Miss R. Spence, Glasgow Thoroughly enjoyed the day. Please come back next year. Mrs Katy Jack, Troon A wonderful show full of ideas. Mr Reg W., Guildford Whole exhibition interesting and informative, relaxing atmosphere and leisure facilities. Most enjoyable day. Excellent, all staff on stands friendly and informative and patient. Mr and Mrs Strelley, Glasgow
Marketing and advertising The 50+ Show is supported by a major marketing campaign, which includes newspaper, magazine, direct mail and internet advertising, as well as the use of the show’s 90,000-strong database of past visitors. Following in-depth analysis of advertising response data, the show’s marketing plan in 2012 includes Saga magazine, the Daily Mail, Mail On Sunday, Daily Express, Sunday Express, Mature Times, Retirement Today and University of The Third Age magazine, as well as very extensive regional press advertising in each target market. Around 250,000 flyers are sent to the target audience before each show. Print, radio and TV coverage is achieved through our in-house PR department. Through charging for entry to the show, the visitor profile has been improved, while at the same time we have made it easier for potential visitors to gain free entry via the popular ‘Golden Tickets.’ The advertising budget for The 50+ Show will continue to grow with major increases for all three shows.
Venues and timing Why Manchester Central? The well known former G-Mex is in the centre of the Greater Manchester Conurbation. Over 5m people live within an hour’s drive of Manchester Central. Why London Olympia Grand Hall? London Olympia offers pillarfree space with natural lighting, excellent transport links and easy access. Olympia is popular and well-known to exhibitors and visitors.
Why the Glasgow SECC? The iconic SECC is at the heart of the largest urban area in Scotland – with a population of over 2.3m – which is served by the largest urban rail network outside of London.
Why the timing? Surveys from the previous shows suggest that Friday and Saturday are the most convenient days for visitors, and all three shows are timed to be outside school holidays, for the convenience of both visitors and exhibitors.
The 50+ Show - Organisers The 50+ Show is organized by PRo Global Media, a diversified media company with experience in UK and international conferences, exhibitions, publishing, directories and awards. The 50+ Show sales and organising team has a combined experience of over 100 years in this sector. Show Director: Robert McCaffrey (firstname.lastname@example.org) Commercial Director: Paul Brown (email@example.com) Show Organiser: Claire Humphries (firstname.lastname@example.org) Programme Coordinator/Marketing Executive: Reina Villanueva (email@example.com)
The 50+ Show Application/Contract
Please complete and return to PRo Global Media, First Floor, Adelphi Court, 1 East Street, Epsom, Surrey, KT17 1BB, UK, or Fax to +44 (0) 1372 743838
RATES Shell scheme:
Glasgow 2012 - £240/m2 +VAT (minimum 6m2) (+10% corner spot) – (Rates held from 2010)
London 2012 - £295/m +VAT (minimum 6m ) (+10% corner spot)
Manchester 2013 - £255/m2 +VAT (minimum 6m2) (+10% corner spot)
Glasgow 2012 - £205/m2 + VAT (minimum 18m2) (+10% corner spot)
London 2012 - £255/m2 + VAT (minimum 18m2) (+10% corner spot)
Shell scheme price includes: Shell scheme, fascia with company name, carpet, lighting and one power socket.
Manchester 2013 - £215/m2 +VAT (minimum 6m2) (+10% corner spot)
Island stands incur a 25% surcharge. 5% discount for bookings at 2 shows, 10% discount for bookings at all 3 shows. The multi-show discount only is applicable to stand bookings made at the same time on this form Show Guide Magazine advertising (colour only): Glasgow 2012 & Manchester 2013 - Inside Front Cover, Outside Back: £1795+VAT; Full page: £1295+VAT; Half page: £850+VAT: Quarter page £450+VAT. London 2012 - Inside Front Cover, Outside Back: £2244+VAT; Full page: £1620+VAT; Half page: £1060+VAT: Quarter page £560+VAT. Pre- and/or post-show opted-in visitor emails: £165+VAT per email shot (subject to provision of acceptable text). Stand No.
Cost excl VAT
VAT @ standard rate
London - July 2012 Glasgow - November 2012 Manchester - March 2013
Shell scheme Space only Sub-total Multi-show stand discount: 5% (2 shows) /10% (3 shows) Show guide advertising/email shots (Ad size:__________: Show guide Magazine Man/Lon/Glas) Augmented company profile in Show Guide Magazine ( Manchester & Glasgow: £145 + VAT London: £185 + VAT)
In the event that none of these stands is available, we will allocate an alternative stand and will advise you accordingly. Please note that floor plans may change at any time.
Company name _____________________________________________________________________________(exhibitor) Address ___________________________________________________________________________________________ _
___________________________________ Town _________________________ Post code _________________________ Telephone ___________________________ Fax __________________________ Email _____________________________ Contact name ________________________ Job title _______________________________________________________ _ Invoicing details (if different from above) _____________________________________________VAT No. _________________ Co-exhibitor ___________________________________________________________________________________________ We hereby apply for exhibition space at The 50+ Show, and have read and agree to abide by the event’s terms and conditions. Signature _____________________________________ Name __________________________________________________ Position in company_____________________________ Date ____________________________________________________ Purchase order number (if applicable) _____________________________ Payment by credit or debit card Card number______________________________________Card type __________________ Expiry _____ /_____ Name on card__________________________________________ Billing address if different from above__________________
____________________________________________________________________________________________________ Security digits (last three digits on back of card - not required for Amex) ______________________ •
Please refer to the Terms and Conditions for full deposit and payment. An invoice for this payment will be sent to you on receipt of the signed contract.
PRo Global Media is a business name of PRo Publications International Limited Registered office: First Floor, Adelphi Court, 1 East Street, Epsom, Surrey KT17 1BB Co. Reg. No. 3277836 England and Wales
Terms and Conditions EXHIBITOR COVENANT The Exhibitor agrees to abide by all rules and regulations adopted by PRo Global Media (PRo) and sponsors and agrees that PRo shall have the final decision in adopting any rule or regulation deemed necessary prior to, during and after the show.
ASSIGNMENT AND SUBLETTING The Exhibitor shall not assign any rights under this agreement or sublet the space without the prior written permission of PRo which permission may be withheld without giving any reason.
INSURANCE Each Exhibitor exhibits at its own risk. The Exhibitor is responsible for and shall indemnify PRo (the Organiser) in respect of all claims (whether arising from personal injury or damage to property or otherwise) arising in connection with the erection and dismantling of the Exhibitor’s Stand and anything permitted, omitted or done thereon or therefrom during the period of the Exhibition or during the construction and dismantling periods arising directly or indirectly by the act, omission or neglect of activity or other article or thing of the Exhibitor or in the possession or use of the Exhibitor. The Organiser will take such precautions as it may consider appropriate for the proper running of the Exhibition, but will not at any time be responsible for the loss of, or damage to, or safety of any stand, exhibit, materials or other property of an Exhibitor or any other person under any circumstances. ALL Exhibitors must hold a Public Liability policy of insurance for negligence providing cover of at least £2,000,000 injury or damage, and this must be produced prior to the exhibition upon request. All Exhibitors are advised to effect their own insurance against all relevant risks. For massage/piercings/tattoos/make-up/any ‘hands-on’ interaction with any show visitor, each company must either have a special treatment licence (which must be applied for to the local authority at least 4 weeks before the show) or be exempt. All personnel administering medical treatments must be GMC registered. Any stand playing music must have its own PPL certificate, and must not annoy or inconvenience any other stand-holder or visitor.
EXCLUSIONS OF LIABILITY The Exhibitor accepts all risks associated with the use of the exhibit space and environs. The Exhibitor shall not make any claim or demand or take any legal action, whatsoever, against PRo, the show sponsors or the facility in which the show is held, for any loss, damage or injury howsoever caused, to the Exhibitor, its officers, employees, agents or their property.
INDEMNITY The Exhibitor agrees to indemnify and hold harmless PRo, show sponsors and the facility, their respective officers, agents and employees, against all claims, costs and charges of every kind resulting from their occupancy of the exhibit space or its environs, for personal injuries, death, property damages or any other damage sustained by the exhibitor or its officers, agents, employees or those for whom in law they are responsible, or PRo or a visitor to the show.
EXHIBITOR’S PROPERTY All of the Exhibitor’s property at the show shall be at the sole risk of the Exhibitor and PRo assumes no responsibility for loss or damage thereto.
EXHIBITION CONDUCT Exhibitors may only undertake exhibition activity within the boundaries of their own stand. Exhibitors found leafletting or canvassing outside their stand, or otherwise causing harassment to either visitors or other Exhibitors, will be removed from the exhibition hall.
BUILDING The Exhibitor is liable for any damage it may cause to the facility or to any property of PRo, its agents or any other exhibitor. The Exhibitor may not apply paint, lacquer, adhesive or other coatings to the facility or to the property of PRo, its agents or any other Exhibitor.
CONDITIONS OF PAYMENT Terms of payment are those stated below.
Non-payment of any part of the Contract Price or of any other sums properly due from the Exhibitor to PRo will give PRo all or any of the following rights, which are in addition to any other rights PRo may have:
(a) To impose a surcharge of 8% above the Bank of England official dealing rate. (b) To recover additional costs including any legal costs incurred in the collection of monies due to PRo. (c) To prohibit the Exhibitor from erecting and/or occupying the space or stand allocated. (d) To use the allocated Space in such a way as PRo thinks fit and to recover from the Exhibitor any Expense in doing so. (e) To exercise a general lien on all the Exhibitor’s property in or about the Exhibition premises. (f) To treat the Contract as determined.
PAYMENT TERMS 50% deposit due for payment on acceptance of application by PRo. 50% balance due for payment not less than 60 days before the show opening date, or 100% of the balance thereafter. Invoices for advertising in the Show Guide Magazine or for emails to visitors are payable on receipt.
TERMINATION OF THE CONTRACT PRo may terminate this Contract if: The Exhibitor fails to observe or perform any of the Contract terms and conditions; The Exhibitor becomes bankrupt or makes an arrangement or compromise with his creditors or, being a Company, enters into liquidation whether compulsory or voluntary (save for the purposes of amalgamation and/or reconstruction) or suffers the appointment of a receiver, administrative receiver or administrator, or enters into or suffers any similar insolvency procedure under any jurisdiction.
CANCELLATION BY EXHIBITOR The Exhibitor gives written notice of his intention to withdraw which PRo in its discretion may permit by written confirmation, subject to the payment of a percentage of the total contract price by the Exhibitor to PRo as consideration for release from the Contract as follows: If the Exhibitor cancels the booking or bookings prior to 60 days before the show, the Exhibitor will forfeit its deposit or deposits. Cancellations within 60 days of the show opening date will incur a fee of 100% of the total cost of the booking, payable immediately. Since withdrawal will cause PRo loss and further costs in reselling the stand, PRo is entitled to charge cancellation fees as set out above. These are intended purely to compensate PRo, and once paid, PRo will acknowledge that you have no further liabilities to PRo in relation to this exhibition.
REMOVAL OF EXHIBITS The Exhibitor agrees that no display will be dismantled or goods removed during the entire run of the show, but will remain intact until the end of the final closing hour of the last show day. The Exhibitor also agrees to remove its display and the equipment from the show site by the final move-out time limit, or in the event of failure to do so, the Exhibitor agrees to pay for such additional cost as may be incurred.
CANCELLATION OR CURTAILMENT OF SHOW BY PRo In the event that the facility in which the show is to be held or is held is destroyed or becomes unavailable for occupancy, for reasons beyond the reasonable control of PRo and sponsors, or if for any reason PRo is unable to permit the exhibitor to occupy the facility or the space, or if the show is cancelled, postponed or curtailed, PRo and sponsors will not be responsible for any loss of business, loss of profits, damage or expense of whatever nature that the exhibitor may suffer. The reasons listed include, but are not limited to, such reasons as: casualty, explosion, fire, lightning, flood, weather, epidemic, earthquake or other Acts of God, acts of public enemies, riots or civil disturbances, strike, lockout or boycott or other force majeure event. Any refunds due will be paid minus an administrative deduction.
GOVERNING LAW AND JURISDICTION, RIGHT OF REFUSAL This contract shall be governed and construed in accordance with the laws of England and the parties agree to submit to the non-exclusive jurisdiction of the English courts. This contract is assignable by PRo to another company. PRo reserves the right to refuse any application.