Exhibitor Brochure www.50PlusTravelShow.com
Manchester Central Friday-Saturday 1-2 MARCH 2013
London Olympia Thursday-Saturday 11-13 JULY 2013
Thursday-Saturday 7-9 NOVEMBER 2013
Birmingham NEC Friday-Saturday 6-7 DECEMBER 2013
For exhibition sales enquiries, please contact:
Commercial Executive telephone: +44 (0) 1372 840958 email: email@example.com or
Commercial Executive telephone: +44 (0) 1372 840966 email: firstname.lastname@example.org
Welcome to The 50+ Travel Show! The 50+ Travel Show is your opportunity to find out about all the fantastic travel opportunities for discerning mature travellers: from expeditions and adventure travel to weekend breaks and from intrepid solo voyagers to group travel. The 50+ Travel Show benefits from its own area at The 50+ Show - the largest exhibition in the UK specifically for mature visitors, as well as a dedicated travel seminar theatre, offering a continuous forum for travellers and traveller’s tales! It has been launched following extensive research into the travel habits of The 50+ Show visitors.
The Audience • • •
The average age of visitors is 65 90% of visitors are aged 58-70 60% of the audience is female and 40% is male
Travel Habits •
When we asked visitors why they visit The 50+ Show, consistently over 90% give travel ideas as a reason for attending. • We also asked them how many holidays/breaks they plan to take the following year and the results were: More than 5 holidays - 28% 3 to 4 holidays - 48% 1 to 2 holidays - 21% • Our research also shows that our audience take a large number of day trips and they do this ‘oﬀ peak’. Many will take their grandchildren. 28% of visitors take their grandchildren on visits at least every few months, while 83% take them at least once or twice a year. • 10% of visitors organise group travel and over 30% regularly take part in organised trips.
Marketing & Advertising The 50+ Show is supported by a major marketing campaign, which includes newspaper, magazine, direct mail and internet advertising, as well as the use of the show’s 120,000-strong database of past visitors. Following in-depth analysis of advertising response data, the show’s marketing plan includes Saga magazine, the Daily Mail, Mail On Sunday, Daily Express, Sunday Express, Mature Times, Retirement Today and University of The Third Age magazine, as well as very extensive regional press advertising in each target market. Visitors can register for complimentary tickets via The 50+ Show website, by phone, email or by registering on-the-door. Aside from our marketing campaign to attract individual visitors, we also have an extensive campaign to GTOs. We invite GTOs at a wide range for organisations such as Oddfellows, U3A, Probus, Lions, WI, Townswomen’s Guilds etc, inviting them to visit for travel ideas and to organise a day trip to the show for their members. We also exhibit at events aimed at the GTO market.
The 50+ Travel Seminar Theatre In London, we are offering exhibitors the opportunity to present at least one session at The 50+ Travel Seminar Theatre.
Britain’s BIGGEST Show for the active over-50s! www.50PlusTravelShow.com
A selection of previous travel exhibitors
Shell scheme (includes Shell scheme, fascia with company name, carpet, lighting and one power socket) Manchester/Glasgow/Birmingham: £255 per sqm (minimum of 6 sqm) + VAT (+10% corner spot) London: £295 per sqm (minimum of 6 sqm) + VAT (+10% corner spot) MULTI-SHOW DISCOUNT: 5% discount for booking 2 shows, 10% discount for booking 3 shows, 12.5% for booking 4 shows.
What do our exhibitors say about the show? You can view feedback from previous travel exhibitors at: http://www.youtube.com/watch?v=6KgcfWukM3g www.50PlusTravelShow.com