Shaping Iconic Landmarks
Among the many projects Sulian led, The Fullerton Heritage stands out as a career Tasked with reimagining Marina Bayís waterfront before Marina Bay Sands even opened, she had to pitch a vision most couldní visionary operators shared her belief, and the precinct launched successfully during Singaporeís inaugural , a project often overshadowed by more prominent With a bold KPI to bring in 50% new-to-market brands, the task seemed Yet, under Sulianís direction, the project opened with full occupancy ó and a refreshed retail
Strategic Positioning in a Saturated Market
In Singaporeís compact and competitive retail landscape, Sulian emphasizes the importance of a clear, well-informed strategy
ìWe start with a deep understanding of the developmentí Positioning must be sharp, and the tenant mix has to concepts and creating unique customer experiences is where Sulian believes retail properties can gain an
ALeadership Style Rooted in Empathy and Adaptability
Sulian leads with empathy and insight, shaped by her micromanagement, choosing instead to focus on
Understanding individuals and helping them unlock their potential is key
She views leadership as a two-way street, where even the most experienced professionals can learn from younger,
Balancing Career and Motherhood with Grace
In 2010, Sulian was honored as one of Singapore Womenís Weeklyís ìGreat Women of Our T
At the time, she was juggling a demanding career with The award validated her journey and later became a source of inspiration for her now grown-up children
Retailís Future: Emotional Connection and Innovation
While retail continues to be reshaped by technology, Sulian believes the heart of retail lies in its ability to connect
capital, especially among Gen Z, is becoming just as important as product quality
ìIf a brand doesnít emotionally resonate or align with current cultural trends, it risks losing relevance ó particularly in the
Sheís particularly excited about multisensory shopping environments and the rise of omni-channel strategies ó
