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THE DAVOS COLLECTION Predictive Artifacts of the Global Elite February 20, 2020 New York City

The Davos Collection

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EARNE$T


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The Davos Collection


THE DAVOS COLLECTION Predictive Artifacts of the Global Elite

ARTIFACTS COLLECTED AT:

Auction

2018 World Economic Forum at Davos January 23-26, 2018 Davos, Switzerland

Viewing

Thursday 20 February 2020 at 5:00 pm

Monday Tuesday Wednesday

17 February 10.00 am - 5.00 pm 18 February 10.00 am - 5.00 pm 19 February 10.00 am - 5.00 pm

Location

New York City Venue to be announced

Admission to this auction is by ticket only

Contact TheEarnestProject.com for more information. FRONT COVER: Lot 491, Swab PAGE 1: Lot 462, Human hair

All collected specimens are offered at a class-level identity resolution. The option to achieve individual-level resolution is available to endusers*. Third-party verification of the collector(s) presence as attendee(s) at the 2018 WEF is available. Many of the artifacts within The Collection will be familiar to past attendees of the WEF at Davos.   *Subject to the laws of the Swiss Confederation and local regulators.

EARNE$T

Copyright 2019 The EARNE$T Project


THIS PAGE & FACING: Lot 402, Muesli Parfait Vessel 3

The Davos Collection


Introduction EARNE$T is delighted to offer this curated collection of predictive artifacts harvested during the 2018 Davos WEF season. This is a unique opportunity to acquire a rich and intimate understanding of the global informed ĂŠlite. The exclusive genographic imagery presented by the Davos Collection provides key insights into these strata while making it accessible to a range of end-users within your group. For the first time, this portfolio presents the opportunity to gain granular genetic insights into this influential population, a class traditionally resilient to data collection. The Davos Collection will empower senior leadership to develop and deploy strategy based on robust identity resolution while leveraging the predictive and actuative potentials offered by this unique and valuable data set. The Davos Collection will be revisited as analytical and actuative techniques are enhanced, yielding value for years to come.

The Davos Collection

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“The best way to predict the future is to create it.“ Peter F. Drucker 1909-2005


Predictive Products & the End of Risk Most of human activity is devoted to the anticipation of future events and the management of risk1. Economic, legislative, spiritual and romantic goals are planned and pursued with the intent of achieving guaranteed outcomes. The scientific method and a quantification of natural processes has refined the ability to predict many events2, but humanity’s “free will” has remained an uncharted terrain, frustrating the projects of king and pauper alike. The recent migration of human activity from an analog wilderness to a digital future has revealed the potential to finally surmount this human obstacle to risk management. The digital commons yields zettabytes of individualized human behavioral expression records, many the residue of our interactions with digital tools. Each record of this behavioral surplus, like an atom of gold, is valueless in itself. When harvested en mass and processed by advanced machine-intelligence, this surplus has created massive wealth3 through the ability to anticipate intimate human futures4, providing a major victory against risk. Through tireless subtle experimentation on a user-base of billions, algorithms have developed a predictive and behavioral modification ability that exceeds the selfawareness of the users themselves5, creating a new class of predictive products11. The potency of these lucrative products is unknown in human history and represent a synthetic bulwark against the volatility of “free will”. To fully exploit the potential of these products demands the penetration and examination of the most hidden of human motivations through a

The Davos Collection

broadening of intimate data collection methods6.

A new class of data Personalized genomic, biological and environmental imagery provides a unique level of fidelity for the tuning of predictive products7,8. These insights yield vital data points detailing the target’s potential physical and mental ailments or gifts, ancestry, records of diet and medications, substance abuse and exposure to environmental factors9,10. The current costs to collect and process this premium grade of data is significant, limiting this tier of data-collection to the class of elite-level business and government decision makers who’s status and ability to influence a broad swath of human futures provides a rationale for this investment. As this new data is triangulated with realtime and historical digital expressions from an expanding “internet-of-things”, we are provided a glimpse into the future of human behavior prediction: The best way to predict future human behavior, is to create that behavior. By closing the loop between sensing and actuation of the target(s) through imperceptible “nudges” via digital interfaces3, the accuracy of predictive products can be maintained11. As this new forecasting infrastructure is deployed and refined, an efficient new world free of risk and “free-will” can be reliably predicted. EARNE$T

1. Bar, M. (2007). The proactive brain: using analogies and associations to generate predictions. Trends in Cognitive Sciences, 11(7), 280–289. doi:10.1016/j.tics.2007.05.005 2. Richard B. Alley1, Kerry A. Emanuel2, Fuqing Zhang3 “Advances in weather prediction”, Science 25 Jan 2019: Vol. 363, Issue 6425, pp. 342-344 3. Alphabet, Facebook, Amazon.com 4 Michal Kosinski, David Stillwell, and Thore Graepel, “Private Traits and Attributes Are Predictable from Digital Records of Human Behavior,” Proceedings of the National Academy of Sciences of the United States of America 110, no. 15 (2013): 5802–5. 5. Adam D. I. Kramer, Jamie E. Guillory, and Jeffrey T. Hancock, “Experimental Evidence of Massive-Scale Emotional Contagion Through Social Networks,” Proceedings of the National Academy of Sciences 111, no. 24 (2014): 8788–90, https://doi.org/10.1073/pnas.1320040111. 6. Sutrop, M., & Laas-Mikko, K. (2012). From Identity Verification to Behavior Prediction: Ethical Implications of Second Generation Biometrics. Review of Policy Research, 29(1), 21–36. doi:10.1111/j.1541-1338.2011.00536.x 7. Fang, Y., Scott, L., Song, P. et al. Genomic prediction of depression risk and resilience under stress. Nat Hum Behavior (2019) doi:10.1038/s41562-019-0759-3 8. Sullivan PF, Daly MJ, O’Donovan M. Genetic architectures of psychiatric disorders: the emerging picture and its implications. Nat Rev Genet. 2012;13(8):537–551. Published 2012 Jul 10. doi:10.1038/nrg3240 9. https://www.ama-assn.org/delivering-care/precision-medicine/genetic-testing 10. Substance Misuse: Hair Analysis, P. Kintz, in Encyclopedia of Forensic and Legal Medicine (Second Edition), 2016 11. Zuboff, Shoshana, The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power, PublicAffairs, 2019

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The Davos Collection


The WEF Annual Meeting at Davos The 2018 WEF annual meeting in Davos, Switzerland presented a remarkable opportunity to gather intimate predictive data points from the elite class, providing clarity into and control over a wide range of human futures.

Notable 2018 attendees

The informal nature of the gathering and it’s discouragement of personal security teams permitted close physical contact with this class and their artifacts. The three thousand attendees at Davos represent a broad cross-section of the global informed elite including titans of industry and academia, leaders of the most powerful nations, royalty and media, all of whom mix in a casual setting protected by multiple rings of security.

Mr. Donald J Trump (USA)

Mr. Jack Ma (CHN)

(AUS)

Ms. Kate Blanchette

Mr. Trevor Paglen (USA)

Mr. Hashem Al Musawi (BHR)

Mr. Elton John (GBR)

Ms. Angela Merkel (DEU)

Mr. Paul Kagame (RWA)

Mr. George Soros (USA)

Mr. Emmanuel Macron (FRA)

Ms. Narendra Modi (IND)

Mr. Benjamin Netanyahu (ISR)

Participants at the 2018 Forum included Donald Trump, George Soros, Jack Ma Queen Rania of Jordan, Angela Merkel and Elton John. Selected representatives of the academics, artistic, organized labor and clergy sectors were also invited. The self-stated goal of the World Economic Forum is to “improve the state of the world”.

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Artifact Collection

Ethics Statement

Symbols & Explanation

Artifacts were covertly harvested during the 2018 World Economic Forum in Davos, Switzerland between January 23 and 26, 2018.

EARNE$T is committed to our role of helping to reduce risk and eliminate unknowns.

A

Artifact collection site1. Refer to page 10

PC3

Potential Class Cross-Contamination: The likelihood that the artifact contains genetic and/or other data from sources outside the target population.

Participating subjects within the collection zone were pre-screened by the WEF, Swiss civil and military forces, and the US Secret Service.

We are a leader in ethical VVIP genomic data and artifact acquisition and we’re proud of our work that expands data capture further into the global commons.

Collection sites included plenary halls, lounges, restrooms, hallways and outdoor areas adjacent to the Congress Center and hotels within the secure zone.

We don’t steal- everything we collect has been freely relinquished by a participant in accordance with industry standards of passive consent1.

Although service personal were present within the collection area, we calculate the broad Potential of Class Cross-Contamination (PC3) of samples to be approximately 12%, reduced in some artifacts to >5%.

We take privacy seriously- we’d never share individual, personally-identifiable data2. All our artifacts are collected from aggregated populations3.

Lot Conditions The lot is sold in the condition it is in at the time of sale. The condition report is provided to assist you with assessing the condition of the lot and is for guidance only. The images of the lot form part of the condition report for the lot provided by Earne$t. Certain images of the lot provided online may not accurately reflect the actual condition of the lot. In particular, the online images may represent colours and shades which are different to the lot’s actual colour and shades. The condition report for the lot may make reference to particular imperfections of the lot but you should note that the lot may have other faults not expressly referred to in the condition report for the lot or shown in the online images of the lot. The condition report may not refer to all faults, restoration, alteration or adaptation because Earne$t is not a professional conservator or restorer or even a baker but rather the condition report is a statement of opinion genuinely held by Earne$t. For that reason, Earne$t’s condition report is not an alternative to taking your own professional advice regarding the condition of the lot.

Don’t misuse our Products. You may use our Products only as permitted by law, including applicable export and re-export control laws and regulations. We may suspend or stop providing our Products to you if you do not comply with our terms or policies or if we are investigating suspected misconduct. 1. https://www.facebook.com/full_data_use_policy 2. Unless necessary for our (or others’) legitimate interests, including our interests in providing an innovative, personalized, safe, and profitable service.

Candidate for DNA collection and analysis. Candidate for mtDNA collection and analysis. Candidate for fingerprint collection and analysis. Candidate for toxicology and/or chemical analysis.

Please note that dimension of filament artifacts are approximate. 1. For operational purposes, the resolution of some collection sites may be intentionally degraded

3. Several methods of identifying anonymous individuals and their genetic characteristics via False Relative Attacks have been described: Peter Ney, Luis Ceze, Tadayoshi Kohno. Genotype Extraction and False Relative Attacks: Security Risks to Third-Party Genetic Genealogy Services Beyond Identity Inference. In Network and Distributed System Security Symposium (NDSS). 2020. Michael D. Edge & Graham Coop. Attacks on genetic privacy via uploads to genealogical databases. Center for Population Biology and Department of Evolution and Ecology, University of California, Davis. October 8, 2019

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The Davos Collection


s

Artifact Collection Sites Davos Centre D

Grandhotel Belvedere

al

B

A

trasse

Level 1

Media Village

st

ra

ss

e

wege

Davos Dorf

astra

1

sse

Congress Centre

3 Promenade Entrance

4

2

Congress Centre Media Villiage Hilton Hotel GrandHotel Belvedere Promenade & Gubberbachstrasse

Main Entrance

Level -1

6 Tunnel Entrance

Map key

Collection Sites

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Level 0

The Davos Collection

ta

Klosters/Fideris Zurich

Davos Platz Matt

C

et

Her tistr ass e

trass e

Davos Icering

Sc

Kurgartens

Level 2

Ăźhles

Pl

Tobe lm

atz

Guggerbac

Frauenkirch

ras

fst

no

h Ba

se

hstrasse

Promenade

Kirchner Museum

Regina

E

Level 3

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Promenade Enterance Reception/ Coat Check Central Lounge Central Lounge WC Central Hallway Plenary Bar Congress Hall

A B A C D E

1 2 3 4 5 6

Collection Site(s) Security Checkpoint WEF High-Security zone Hotel High Security zone Heliport Forum Shuttle Hub Infirmary Information Lift Restrooms Stairs

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All areas shown are within WEF Medium-Security Zone

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The Davos Collection


“If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.” Eric Schmidt, CEO Google WEF attendee

Lots 401-403 Utensils


Photographed under ultraviolet light

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The Davos Collection


401 BREAKFAST FORK 14 cm x 2 cm x 1 cm 12 grams Collected from Congress Centre A Stainless Steel Organic Residues PC3: 12% Companion to lot 402 Significant organic residue Inscribed “ROSTFREI” en verso

Estimate $32,000-$36,500

The Davos Collection

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Photographed under UV light

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The Davos Collection


402

MUESLI PARFAIT VESSEL 11 cm x 8 cm 333 grams Collected from Congress Centre A Glass Steel Silicone Organic Residues PC3: 12% The Davos Collection

Companion to lot 401 Significant organic residue Marked “Fido” “made in Italy”

Estimate $42,500-$45,000

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The Davos Collection


403 BORDEAUX DRINKING GLASS 21 cm x 6 cm 122 grams Collected from corner of Promenade & Gubberbachstrasse E PC3: 25% Significant liquid and user residues Etched glass symbol and volume markers

Estimate $62,500-$65,000

The Davos Collection

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The Davos Collection


“How do you regulate the ownership of data? The future, not just of humanity, but the future of life itself may depend on this answer to this question.� Prof. Yuval Noah Harari WEF 2018 Presenter

Lots 421-452 Consumables


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The Davos Collection


421 SERVIETTE 19 cm x 22 cm 1 gram Collected from Congress Centre A Paper Ink Organic deposits PC3: 12%

Estimate $8,000-$10,500

The Davos Collection

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The Davos Collection


422 SERVIETTE 19 cm x 22 cm 1 gram Collected from Congress Centre A Paper Ink Organic deposits PC3: 12%

Estimate $8,000-$10,500

The Davos Collection

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The Davos Collection


431 PAPER CUP

432 PAPER CUP

433 PAPER CUP

92mm x 84 mm x 55mm 8 grams

92mm x 84 mm x 55mm 8 grams

92mm x 84 mm x 55mm 8 grams

Collected from Promenade Entrance 1

Collected from Promenade Entrance 1

Collected from Promenade Entrance 1

Paper Ink Tea Bag Organic deposits

Paper Ink Organic deposits

Paper Ink Organic deposits

PC3: 12%

PC3: 12%

PC3: 12%

Estimate $7,000-$8500

Estimate $7,000-$8,500

Contains tea bag with “Ronnefeldt� imprint

Estimate $8,500-$10,000 The Davos Collection

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441 TOBACCO CIGARETTE FRAGMENT

442 TOBACCO CIGARETTE FRAGMENT

443 TOBACCO CIGARETTE FRAGMENT

64mm x 8mm

29mm x 8mm

35mm x 8mm

Collected from Promenade Entrance 1

Collected from Promenade Entrance 1

Collected from Promenade Entrance 1

PC3 17%

PC3 17%

PC3 17%

Tobacco Paper Ash Organic Residues

Tobacco Paper Ash Organic Residues

Tobacco Paper Ash Organic Residues

“Marlboro” brand markings

“Luckies” brand markings

Estimate $2550-$2750

Estimate $2550-$2750

Estimate $2550-$2750

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In addition to the hammer price, a Buyer’s Premium (plus VAT) is payable.

The Davos Collection


444 TOBACCO CIGARETTE FRAGMENT

445 TOBACCO CIGARETTE FRAGMENT

446 TOBACCO CIGARETTE FRAGMENT

44mm x 8mm

33mm x 9mm

19mm x 13 mm x 4mm

Collected from Promenade Entrance 1

Collected from Promenade Entrance 1

Collected from Promenade Entrance 1

PC3 17%

PC3 17%

PC3 17%

Tobacco Paper Ash Organic Residues

Tobacco Paper Ash Organic Residues

Tobacco Paper Ash Organic Residues

“Dunhill Black Green” (Menthol) brand markings

“Parissien” brand markings, distributed primarily in Switzerland.

Poor Condition, user contact-patch intact

Estimate $2750-$3000

Estimate $2550-$2750

Estimate $1250-$1500

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447 TOBACCO CIGARETTE FRAGMENT

448 TOBACCO CIGARETTE FRAGMENT

449 TOBACCO CIGARETTE FRAGMENT

19mm x 10mm x 4mm

24mm x 8mm x 6mm

33mm x 8mm

Collected from GrandHotel Belvedere D

Collected from GrandHotel Belvedere D

Collected from GrandHotel Belvedere D

PC3 25%

PC3 25%

PC3 25%

Tobacco Paper Ash Organic Residues

Tobacco Paper Ash Organic Residues

Tobacco Paper Ash Organic Residues

Estimate $1850-$2000

Estimate $1850-$2000

Estimate $1850-$2000

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The Davos Collection


450 TOBACCO CIGARETTE FRAGMENT

451 TOBACCO CIGARETTE FRAGMENT

452 TOBACCO CIGARETTE FRAGMENT

45mm x 8mm

25mm x 8mm

26mm x 6mm

Collected from Hilton Hotel C

Collected from Hilton Hotel C

Collected from Media Village B

PC3 30%

PC3 30%

PC3 45%

Tobacco Paper Ash Organic Residues

Tobacco Paper Ash Organic Residues

Tobacco Paper Ash Organic Residues

Estimate $1550-$1600

Estimate $1550-$1600

Estimate $1150-$1300

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The Davos Collection


“People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people. That social norm is just something that’s evolved over time.” Mark Zuckerberg, CEO Facebook WEF attendee

Lots 461-492 Biological samples


461 HUMAN HAIR STRAND 13 mm Collected from Promenade Reception/ Coat Check 2 PC3 18% Fine, brown in colour

Estimate $1800-$2000

462 HUMAN HAIR STRAND 17 mm Collected from Promenade Reception/ Coat Check 2 PC3 18% Brown in colour Hair bulb is evident

Estimate $2500-$3000

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The Davos Collection


463 HUMAN HAIR STRAND

464 HUMAN HAIR STRAND

465 HUMAN HAIR STRAND

93mm

31mm

31mm

Collected from Media Village B

Collected from Congress Hall 7

Collected from Congress Hall 7

PC3 25%

PC3 12%

PC3 18%

Human Hair

Human Hair

Human Hair

Light brown/ blonde in colour

Dark brown/ black in colour Hair bulb is evident

Dark brown in colour Hair bulb is evident

Estimate $2500-$3000

Estimate $2300-$2800

Estimate $1200-$1400

The Davos Collection

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466 HUMAN HAIR STRANDS

467 HUMAN HAIR STRAND

468 HUMAN HAIR STRAND

80 mm (3 sections)

10 mm

15mm

Collected from Plenary Bar 6

Collected from Plenary Bar 6

Collected from Central Hallway 5

PC3 8%

PC3 8%

PC3 10%

Human Hair

Human Hair

Human Hair

Blonde in colour

Brown in colour, evidence of hair dye treatment (silver root) Hair bulb is evident

Blonde in colour Hair bulb is evident

Estimate $4300-$4600

Estimate $4500-$5000

Estimate $3500-$4000

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The Davos Collection


469 HUMAN HAIR STRAND

470 HUMAN HAIR STRAND

471 HUMAN HAIR STRAND

47mm

60mm*

40mm

Collected from Plenary Bar 6

Collected from Hilton Hotel Lounge C

Collected from GrandHotel Belvedere D

PC3 8%

PC3 18%

PC3 18%

Human Hair

Human Hair

Human Hair

Silver in colour Hair bulb is evident

Dark brown/ black in colour Hair bulb is evident

Blonde in colour Hair bulb is evident

Estimate $4500-$5000

Estimate $2300-$2800

Estimate $2500-$2800

*Approximation

The Davos Collection

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491 COLLECTION SWAB 26 cm x 4 cm 112 gram Contains samples collected from floor of Central Lounge Rest Room, Congress Centre- Jan 24, 2018 4 Wood DNA-free swab Organic samples Inorganic samples PC3: 2% Yield includes numerous hair, fibers and fluids

Estimate $72,000-$75,000

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The Davos Collection


492 COLLECTION SWAB 26 cm x 4 cm 112 gram Contains samples collected from floor of Central Lounge Rest Room, Congress Centre- Jan 25, 2018 4 Wood DNA-free swab Organic samples Inorganic samples PC3: 2% Yield includes numerous hair, fibers and fluids

Estimate $60,000-$64,000

END OF SALE

The Davos Collection

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The Davos Collection


“You have zero privacy anyway, get over it.” Scott McNealy, CEO Sun Microsystems WEF attendee

Upcoming Offerings


DAVOS AID 26 cm x 4 cm 112 grams Bread fortiďŹ ed with nutrients extracted from attendees of the 2018 WEF at Davos.

1. Collected hair washed and dried

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2. Hair reuxed in HCI solution

3. Solution neutralized and nutrients precipitated

4. Detail of yield The Davos Collection


The Davos Collection

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DAVOS PRESERVER (for Galib)

48 cm x 43 cm 450 grams Plastic WEF shoe bag Bubble wrap Scavenged rope Duct tape A functional maritime life-preserver.

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The Davos Collection


The Davos Collection

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Photo Credits

Special Thanks

About EARNE$T

All photography by EARNE$T unless otherwise noted.

EARNE$T would like to thank the many people who can’t be named but who have supported this project in spirit or materially, either knowingly or unknowingly: We are deeply appreciative and/or beg your forgiveness.

The EARNE$T Project is a function of a group whose work requires anonymity. Their non-anonymous products have won major international awards.  The Davos Collection is EARNE$T’s first released work.

Page 7 Wikipedia Page 8 Simon Dawson/ Bloomberg via Getty Images Page 9 Gage Skidmore David Shankbone Ciaran McCrickard Harald Dettenborn

In particular, EARNE$T would like to thank the following for their significant contributions to this publication: Shoshana Zuboff Klaus Schwab The delegates of the WEC Annual Meeting 2018 The service staff of the WEC Annual Meeting 2018 The organizational staff of the WEC

Acknowledgments EARNE$T would like to acknowledge the following for their assistance in completing this publication: The Tor Project powerthesaurus.org Google Scholar Sci Hub Adobe Wikipedia DuckDuckGo Apple

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The Davos Collection


“The world was built by humans for humans, but if we can take the way that computers think and apply that type of thought processing to the way we work… there’s potential for anywhere from 20 to 90 percent improvement from a risk profile perspective.”

“The arrival of a truly mobile Web... is set to unleash a ‘huge revolution’”

Dilip Krishna, CTO, managing director, Deloitte & Touche WEF report contributor

Eric Schmidt, CEO Google WEF 2008 Presenter

The Davos Collection

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memento frusta

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The Davos Collection

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