drinks news issue 28 August 2016

the drinks association | August 2016

Are you ready to party at the 2016 Australian drinks Awards?

It’s just a few weeks until the 2016 Australian drinks Awards and we’re feeling a little … jazzed … by the pre and post awards parties we have planned.

When the formalities of the evening conclude, the fun will continue with an after-party created by our Award Partner StayinFront.

Veritas Events will kick the evening off, with brand ambassadors making special cocktails for guests as they arrive, while dancers create shadowy mystery.

The theme is “speakeasy.” Think Prohibition, Gatsby, flappers, jazz, champagne and highballs.

“The pre-dinner event we have planned promises to be an amazing experience,” says the drinks association CEO Sandra Przibilla. “There will be flaring … there will be 3D special effects … there will be glasses raised to the iconic brands that make our industry so dynamic.”

A

ll the latest drinks data on cider, spirits, wine and RTD on page 12.

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“The Roaring 20s were a time of incredible social change, greater freedoms for women, the birth of mass culture and decadent dancing,” Sandra notes.

“We couldn’t think of a more appropriate way to conclude our vibrant night of nights.”

nside the 2016 Australian Women’s Leadership Symposium, page 8.

T

he new-look drinks central website launches at our Network Breakfast, page 21.

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the drinks association | August 2016

The birth of the Australian drinks Awards Back in 2012, the drinks association members decided our industry needed an awards night that was independent, credible, transparent and relevant.

“The awards were born through a desire of the manufacturing, supply, distribution and brand sector of our industry to take charge of this space,” says drinks CEO Sandra Przibilla.

So the drinks association, together with The Nielsen Company and Advantage Australia, spent 12 months creating the Australian drinks Awards.

All entries for that first awards required full detail of the brand and were supported by imagery and an essay detailing why the brand was being entered. The brands were then judged by an industry panel and jury, utilising a point scoring system measuring all relevant metrics to a particular award.

A proud 75 finalists covering all categories were part of that first award judging process.

“There can be no better award to win than one independently and objectively judged by the industry at large and our consumers,” says Sandra.

The result was a truly remarkable event at Sydney’s The Star - a night of glamour, industry celebration and achievement.

“As an industry, we are incredibly hard working, but we are very poor at celebrating ourselves,” notes Sandra. “We celebrate our customers, consumers and our staff internally, but we rarely come together and be proud of our achievements.”

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Pictured above: just a few moments from the very first Australian drinks Awards back in 2013.

Four years after the idea for an independently judged drinks industry awards night was first mooted, the Australian drinks Awards is poised to celebrate its fourth night of nights.

This year’s awards will be held at Sydney’s SCG on September 7 and we can’t wait to bring our vibrant industry together again to celebrate another year of brilliant achievement.

the drinks association | August 2016

Jim Beam was Brand of the Year 2015 … who will take out

the award in the 2016 AdAs?

The smile on the face of Beam Suntory’s Ben Andrews (above) says it all: winning Brand of the Year at the Australian drinks Awards two years running is pretty exciting.

Brand of the Year is awarded to the brand that performs best across all product and award categories.

Trent Chapman, Marketing Director of Beam Suntory Oceania, told drinks trade: “Winning Brand of the Year was an unexpected reward for all the hard work that went into driving the success of the brand in 2015.

“Beam Suntory has really focussed on the consumer in all of our strategic brand planning - reinforcing the heartland, the core consumers who are the Jim Beam loyalist, as well as implementing recruitment strategies to engage a new generation of bourbon drinkers.”

It’s less than two months until the 2016 Brand of the Year is announced. Can Jim Beam make it a triple treat or is it another brand’s turn to steal the limelight? We eagerly await the results and look forward to celebrating with the winner. We hope to see you at the SCG on September 7.

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the drinks association | August 2016

Celebrating innovation at the AdAs with Liebherr The drinks association is thrilled to have Liebherr as an Award partner for the Australian drinks Awards 2016.

Liebherr is sponsoring the Best Innovation Award at this year’s Australian drinks Awards, a perfect synergy as the company’s business ethos is “Quality, Design and Innovation”.

“We are excited to have the team at Liebherr on board again for the 2016 Australia drinks Awards,” said Sandra Przibilla, CEO, the drinks association.

“Their consistent support highlights the strength of these awards and Liebherr are ideally suited to partner the Best Innovation Award for 2016.”

For decades, refrigeration and freezing equipment from Liebherr has been known for its quality, reliability and longevity. Keeping abreast of new technology and using the highest-quality materials means its equipment is both convenient and energy efficient.

“We believe creating quality products that are designed for the now and the future - whether it be refrigerators and wine cellars or the drinks industry, innovation is the only way to stay ahead of changing trends,” George Alikakos, National Sales & Marketing Manager, Andi-CO Liebherr said.

Among the latest features to be incorporated in Liebherr’s refrigerator range is BioFresh.

When the BioFresh safe is set to HydroSafe, the humidity increases, and the HydroSafe climate keeps unpackaged fruit, vegetables and salads crisp and fresh for much longer.

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On the other hand, when the slider is open, the humidity falls and the BioFresh safe becomes a DrySafe, ideal for storing fish, meat and dairy products.

When stored in this comparatively dry environment, these products retain their flavour for far longer than in a traditional refrigerator compartment – cheese, for example, for up to 100 days.

Meanwhile, Liebherr wine cellars are designed to keep wine at the correct temperature, humidity level and safe from UV light to sustain it for best for consumption and cellaring.

“As we enjoy staying ahead of the market with our innovative products, we cannot wait to see the calibre of innovation in the drinks industry this year,” George added.

For more information, visit www.liebherr.com.au

the drinks association | August 2016

The 2016 Australian Wine List of the Year awards

Above: All the award winners from the 2015 AustraLia’s Wine List of the Year Awards.

The winners of the 2016 Australia’s Wine List of the Year Awards are announced today, we can’t wait to raise a glass with them!

Recognised as one of the hospitality Industry’s most prestigious Award Programs Australia’s Wine List of the Year Awards are now in their 23rd year. the drinks association is looking forward to taking part in this year’s ceremony, at Glass Brasserie at the Hilton Hotel, Sydney.

“The drinks association is pleased to be the official Trade Communications Partner of the 2016 Australian Wine List of the Year Awards,” says drinks association CEO Sandra Przibilla. “Our well-respected portfolio of trade publications covers an extensive cross-section of the on-premise drinks community – in excess of 10,000 restaurants, hotels and clubs, and we look forward to working with Australia’s Wine List of the Year Awards to help deliver yet another successful Awards program for 2016.”

ON THE ROAD WITH KATHY It’s always great to get out of the office and visit our members.

Last month, the drinks association’s Member Liaison, Kathy Sloan, headed to the Brown Bros office and caught up with Alyssa Bush.

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the drinks association | August 2016

A drink with ... Jonas Rebellius the drinks association has spent the past four years supporting the CAPA International Exchange program, an exciting internship initiative that gives students from global universities the opportunity to live and work in Australia.

Our latest intern, Jonas Rebellius, who is studying marketing in the United States, was integral in driving the communications plan for the relaunch of drinks central, which goes live on August 3.

Did you enjoy being part of the CAPA intern program at the drinks association?

“During my seven weeks with the drinks association, I felt really well integrated into the team and committed to my work to improve the organisation’s marketing/ communication aspect in the industry. The staff members made me feel part of the organisation and the work I contributed benefitted the drinks association as well as me. Furthermore, I enjoyed the work atmosphere.

Everyone in the team is really hard working and committed to their obligations, but people are still socialising with each other, which is really important for the work/life balance in my opinion. The team always made sure that I was having a good time in Australia while working with them. Before the weekends, I received several suggestions for what to do and good places to go during my days off which was pretty helpful.”

Were you excited by working on the communications plan for the new drinks central website?

“I really enjoyed working on a marketing plan for the new drinks central website. I am thankful that the drinks association gave me the opportunity to work on this project which taught many new things regarding digital marketing. One of the highlights was the “TitanDigital” workshop at the Google HQ that communications manager Alana House invited me to go to with her. In order to give back to the drinks association, I hope my input from the last weeks will pay off for a successful launch of the new drinks central homepage.”

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Did you enjoy living in Sydney?

“All the experiences I gained in Sydney make it feel like I have been living here forever, but the calendar shows it has been only seven weeks. The reason why I chose Sydney over London for this study abroad program is the great combination of the beautiful landscape of NSW with Sydney’s awesome skyline and harbour. Together with friends I made during this trip, we explored the nature of NSW by hiking in national parks, surfing and swimming at Sydney’s famous beaches or just hanging out at the cliffs along the coast. In the city itself, we visited the famous museums and historical areas with the field trips that were included in the study abroad course. One of the highlights while exploring Sydney was Vivid. I was able to experience the whole three weeks of it. Meanwhile, the fish markets and other delicious restaurants were within walking distance of our accommodation. Being located next to Central Station was really convenient while commuting to work, but also when travelling to attractions outside the CBD. Taking the train to Chatswood every morning was a sightseeing tour itself crossing the Sydney Harbour Bridge twice a day. Sometimes I hopped off at Milsons Point after a day of work and walked over it while the sun was setting.

Overall, I will miss living in the city and commuting across the Harbour Bridge to work!

Did you get a chance to travel around Australia?

“Besides Sydney, I went for a weekend to explore Melbourne and in the week following my program ending, I went up north to Cairns to see the Great Barrier Reef. As much as I want to come back to Australia, I don’t know when I will get the chance to travel down under again.

Therefore, I am trying to see as much of the country as possible. On my trip to Melbourne, I was lucky to stay with a friend I met back at my university in the United States. He showed me around and I was able to get a pretty good impression of Melbourne in just a few days.

It was wonderful to finish my time in Australia with a visit the Great Barrier Reef and Cairns. All in all, it’s been an incredible experience for me.

the drinks association | August 2016

Top row: Jonas loved having three weeks to see all the sights at Vivid; admiring the Sydney coastline with friends. Middle row: meeting the native wildlife; feeding a parrot. Bottom row: Enjoying an Asahi at Google’s Sydney HQ; another glimpse of Sydney’s spectacular natural scenery.

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the drinks association | August 2016

Inside the 2016 Australian Women’s Leadership Symposium the drinks association’s new senior administration assistant,

and the legacy she leaves with Male Champions of Change is something that will endure long beyond her tenure.

Alison Herring, had an amazing opportunity last month to attend The 2016 Australian Women’s Leadership Symposium with Women In Drinks members Hope McMurdy, Emilia Simonin, 3. Would you recommend your peers attend next time?

Angela Burgum, Jennifer Collins and Kathy Sloan.

Definitely, it’s great to take two days out of the office and hear the stories of other women, that the path is often not smooth The symposium is regarded as Australia’s most prestigious and clear, and that the best things in life come from the ‘pain women’s leadership event and is a chance to hear inspirational points’. The facilitation was amazing and it was all relatable women talk about their journeys. and actionable. The booklet we were given with all the speaker “It was so insightful and informative,” Alison says. “I thoroughly bios and space for note taking also created a great reference document for each of us. enjoyed it and got a lot out of it.

“All of the women’s journeys to where they are today were so varied. It was interesting to hear how they got where they are.

“It was also great to meet women in the drinks industry - lovely, down to earth ladies.”

Here’s what the other attendees had to say about the two-day event: Jennifer Collins, Global Marketing Activation Director, Pernod Ricard Winemakers 1. What was the most inspiring part of the symposium?

I think the panel sections were run really well and in a way I hadn’t seen. They had a great array of speakers, and each speaker introduced themselves in five minutes including their experiences. Then it was over to the attendees to workshop the topic on their table, share experiences and come up with questions to address the panel – it made for really good networking and interactivity. There was great debate in a small and a large group, which was really insightful.

2. Who was your favourite speaker?

It’s hard to go past seeing former Sex Discrimination Commissioner Elizabeth Broderick speak in person as a pinch yourself experience given the amazing things she has achieved in her former role particularly with the defence forces. The agenda and profile that she created for herself in that role

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4. What stuck most in your mind following the event?

The concept that was introduced by entrepreneur Julie Stevanja, co-founder of Stylerunner. Julie introduced the concept of trialling, failing and then pivoting. The word pivot really resonated with me and planted the idea of driving a more personal agenda of being flexible to trialling things and then changing them until they work 5. Was it a good networking experience for you?

It was lovely to build stronger relationships within the drinks association but also with women across a wide variety of private and public enterprise. Also, it was great access to the speakers around the formal sessions. I have followed up and joined Women on Boards after seeing executive director Claire Braund on the panel and catching up with her afterwards. This organisation provides great tools to support women in making the step into this type of work, and shared the insight that it was relevant at any age and stage of development, you just needed to find the right opportunity.

Kathy Sloan, Member Liason, the drinks association 1. What was the most inspiring part of the symposium?

All the women had incredibly varied and interesting stories about how they got to where they are today.

2. Who was your favourite speaker?

the drinks association | August 2016

From left: Alison Herring, Hope McMurdy, Emilia Simonin, Moet Hennessy, Kathy Sloan, Angela Burgum, Treasury Wines Estates, Jen Collins, Pernod Ricard.

I found Ronni Kahn’s (OzHarvest) speech the most empowering.

She is originally from South Africa, went to live in a Kibbutz for many years with her husband and ended up in Australia. She went into event management and that’s how she got the idea for OzHarvest (with so much food being thrown out after every event).

Hope McMurdy, general manager, the drinks association

She started OzHarvest in 2004 delivering to a Shelter in Surry Hills - she now 32 vans delivering to about 600 charities across Australia, and has expanded the organisation to the UK, Asia and recently South Africa. This journey just proves that if you have the opportunity to help others, you have to grab it – a truly fabulous woman.

2. Who was your favourite speaker?

1. What was the most inspiring part of the symposium?

It’s really hard to say as each of the speakers were inspiring in their own way.

3. Would you recommend your peers attend next time?

Lisa Messenger, founder and editor in chief of Collective Hub, certainly raised some great points. I liked what she had to say about not all currency being cash.And it was interesting that she increased readership of her magazine by distributing unsold copies from newsagents into random letterboxes in that suburb and saw a rapid and significant increase in sales in said areas.

Absolutely – I found their stories very inspirational.

3. Would you recommend your peers attend next time?

4. What has stuck most in your mind following the event?

Definitely! Fabulous networking, positive, inspirational speakers and an excellent way to step out of the everyday and take a fresh look at life.

The main takeout for me from the conference is to know your ‘why’. Another great takeout was that your ‘pain points’ are often your trigger to move in another direction – fail quickly and move on.

4. What has stuck most in your mind following the event?

5. Was it a good networking experience for you?

Ronni Kahn, CEO OzHarvest, and her comment: “If you don’t believe in yourself, nobody else will!”

It was great to meet women from all types of businesses.

5. Was it a good networking experience for you?

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the drinks association | August 2016

For me the best part of the networking was the opportunity to get to know some of the WID team better. There were also women from all areas of business, entrepreneurs, navy officers, real estate agents, franchisees and more. The group sessions where we each discussed our view on particular issues was also really valuable.

It’s always great to step out of your comfort zone and hear varying stories and opinions.

Angela Burgum, Manager, Promotional Effectiveness at Treasury Wine Estates 1. What was the most inspiring part of the symposium for you?

I loved hearing so many remarkable stories about personal journeys that started with fear and uncertainty and ended with strength and achievement. Common among all of them was a strong sense of self belief to drive change.

2. Who was your favourite speaker?

Former Sex Discrimination Commissioner Elizabeth Broderick, who reminded us of the need to elevate the voices of women because without them there is no legitimate conversation.

3. Would you recommend your peers attending the next symposium?

Yes, absolutely. I would also recommend they spend time afterward thinking about three things they would do as a result of what they learned and then make that happen. I have done one of three so far and feels highly liberating!

4. What has stuck most in your mind following the event?

Strategist and researcher Megan Dalla-Camina advised not to wait to be struck by purpose because that never happens. Instead follow your curiosity and what excites you in small steps. Keep retriggering them until they solidify and roll into your purpose.

I loved this because so many people are still waiting to be struck by purpose and Megan explained how individuals can unlock that for themselves.

5. Was it a good networking experience for you?

Yes, I have made several new connections and met some truly inspirational people from so many parts of Australia in varying roles, not just corporate.

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the drinks association | August 2016

Emilia Simonin, Category Development & Insights Manager at Moët Hennessy 1. What was the most inspiring part of the symposium for you?

Ronni Kahn from OzHarvest and Sadhana Smiles’ from Harcourts Victoria had amazing individual stories.

2. Who was your favourite speaker?

Megan Dalla-Camina and Sadhana Smiles had the most actionorientated advice. They had both not only been there and done that (each with super inspiring stories) but they also broke it down to actionable tasks that I was able to apply pretty much the next day! Also, the overarching theme of finding your passion and purpose first was new to me as a concept in planning your career.

3. Would you recommend your peers attend next time?

Yes, not only will you find some inspiration (OK, a lot!), but it will also help you map out your own journey, from where are you now to where to do want to get to and how to go about it.

4. What has stuck most in your mind following the event?

Ronni Kahn’s authenticity and sincerity was breathtaking, and her tears triggered something emotional in me that really helped form a connection – I felt like I actually knew her personally! She was INSPIRING and then some.

5. Was it a good networking experience for you?

Yes, not only did I have the opportunity to get to know the drinks association team, but also to meet leaders from other industries, and key presenters also. I was able to connect with most presenters almost immediately after the event, and even had the pleasure of receiving a personal invitation to attend an intimate workshop held by one the very next month!

Clockwise from top left: Kathy Sloan and xx meet Deborah Hutton; Sadhana Smiles from Harcourts Victoria: Megan Dalla-Camina on stage; Lisa Messenger takes the mike; Ronni Kahn from OzHarvest’s inspiring speech; Elizabeth Broderick made a lasting impression on the Women In Drinks attendees.

The 2016 Australian Women’s Leadership Symposium is held in cities across Australia. While the Melbourne, Sydney, Perth, Adelaide and Brisbane symposiums have concluded, you can still register for Darwin (August 3), Canberra (August 17), and Hobart (September 7). For bookings, visit www. wlasymposium.com.au

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the drinks association | August 2016

Below is an excerpt from our June monthly report; to access more information like this, contact us on 02 9415 1199.

SPIRITS

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the drinks association | August 2016

Below is an excerpt from our June monthly report; to access more information like this, contact us on 02 9415 1199.

RTD

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the drinks association | August 2016

WINE

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CIDER

the drinks association | August 2016

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the drinks association | August 2016

Need information on liquor licences and banners fast? the drinks association can help. Providing access to the only centralised national liquor licence database in Australia, you’ll never miss out on all the latest licensing and banner group news.

Active liquor licences as at June 2016

Top 10 banner groups percentage share of outlets Australian liquor retail market - July 2016

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the drinks association | August 2016

Schweppes appoints new marketing general manager Chief Commercial Officer, Schweppes Australia, Darren Tendler has announced the appointment of Lisa Saunders as General Manager Marketing, Schweppes Australia.

What is ABAC and why is it important?

The Alcohol Beverages Advertising Code (ABAC) is a regulatory body for responsible alcohol marketing in Australia. It has support from Australian Governments and the vast majority of the alcohol, media and advertising industries.

The code dictates what you cannot say, show or infer in alcohol advertising or packaging. If your alcohol advertising and packaging doesn’t meet this code and represents an irresponsible side of the industry, it risks being ordered out of the market.

As General Manager Marketing, Saunders will have responsibility for marketing strategy and innovation activity for the Schweppes Australia portfolio of brands which include Schweppes, Solo, Cottee’s Cordials, The Real Iced Tea Co, Cool Ridge, Frantelle and Spring Valley and partner brands, Pepsi and Gatorade.

Saunders has an impressive and successful track record in senior roles across Marketing and Category Marketing both in Australia and the UK. Her most recent role was as Marketing Director Australia & New Zealand for Treasury Wine Estates.

“Lisa’s significant marketing experience, combined with the breadth that her international posts (retailer and supplier) have provided, plus astute commerciality makes Lisa the ideal person to lead the Schweppes Marketing agenda,” Mr Tendler said.

If there is a complaint about any aspect of alcohol marketing it may be referred to the ABAC Adjudication Panel, comprised of independent health and marketing experts.

If the panel upholds a consumer complaint, the marketer will be asked to modify or withdraw their advertising or remove their packaging from the market. If this happens it can be hugely expensive.

So how can you reduce your risk and avoid penalty?

First, read the ABAC Responsible Alcohol Marketing Code, which sets standards for all alcohol marketing, including product names, packaging and social media.

Second, use the Alcohol Advertising Pre-vetting Service for confidential advice on whether your proposed alcohol advertising or packaging is consistent with the code.

And as always, check the ABAC website at www.abac.org.au or email info@abac.org.au

drinks vacancies is coming! drinks central launches its new drinks vacancies service next month. Make sure to let us know about jobs coming up at your company. Drop us a line at info@drinkscentral.com. au

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the drinks association | August 2016

International industry leaders to converge at POPAI Summit The Inspiring Marketing @ Retail Exhibition and POPAI International Summit will be held at Sydney Showground on September 15.

and mobile platforms, experiential marketing, and new technologies in visual merchandising and in-store activation.

Industry leaders from around the globe will converge on Sydney Showground on September 15-16 for the Inspiring Marketing @ Retail Exhibition and POPAI International Summit.

Hundreds of best practice retail marketing and shopper experience activations will be on show for free at the exhibition, along with an Inspirations Gallery of new technologies and innovations improving shopper experience.

“Brand manufacturers and retailers alike send cross-functional teams along – the brand, category, customer, activations, and even sales teams – it’s free professional development and enables everyone to physically see what’s going on in-market. It can be really difficult for brand manufacturers to leave their desks on a regular enough basis to get out in to that many channels and across that many categories. This way we provide an industry one-stop-shop – so to speak – for free.”

POPAI GM Lee McClymont told Inside FMCG the event is a unique opportunity to see the industry’s finest case studies on show all in one space, for free.

The exhibition will be located at Sydney Showground, alongside the 2016 Visual Impact Exhibition, for three days from Thursday 15 to Saturday 17 September.

“What makes this exhibition unique, is that we offer a physical immersion experience – a place where people can go to get inspired and see what creativity, innovation, and effectiveness in retail marketing looks like – what’s now, and what’s next,” she says.

The free exhibition will happen right alongside the POPAI International Summit in the conference room next door, where retailers and brands from around the world will share what’s hot in retail marketing and shopper experience.

“All the case studies entered in the 2016 POPAI Marketing @ Retail Awards will be on show – last year that was more than 130 real-life, in-market activations, all in one place. Furthermore, the leading lights of the Australian retail marketing industry will be showcasing their best work and latest innovations.”

“Attendees will gain first-hand insight into what retailers and brands are doing to win the hearts of shoppers in the new experience economy,” McClymont says.

Retail marketing innovations on show at the exhibition will include up-to-the-minute developments in virtual and augmented reality, digital Page 18

“It’s about inspiring thinking, inspiring brand, and retail experiences – how are we inspiring shoppers now and into the future.”

“We have a brilliant international line-up of speakers and panellists, including major retailers and brands

the drinks association | August 2016

on the cutting edge of retail marketing and shopper experience thinking.”

Speakers include: Phil Day, Director POPAI UK & Ireland Chris Gilroy, Global Retail Marketing Manager, Vodafone Group Adrian Green, Head of Consumer & Business Insight, McDonald’s New Zealand James Boysons, Retail Industry Manager, Google Carl McInnes, GM Shopper Category & Retail Development, Fonterra – and author of “Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf” Paul Spears, Shopper Marketing Manager, Goodman Fielder Steven Norcross, Consumer Insights Manager, Nestle, with Peter Brawn, Gateway Research Emma Phillips, Category Strategy Manager, PepsiCo ANZ

Paul Di Vito, Chief Marketing & Digital Officer, Blackmores Peter Barraket, CEO Mr Vitamins Dr Violet Lazarevic, ACRS, with Jason Mahoney, MD Kantar Retail Summit session tickets start at $295 + GST, full twoday passes starting at $695 + GST. More details on the POPAI International Summit 15-16 September, and the FREE Inspiring Marketing @ Retail Exhibition, 15-17 September, both at Sydney Showground, may be found at www.popai.com.au.

POPAI is extending its extending its member rate to members of the drinks association. Click here to take advantage of the special rate.

POPAI is the only global, not-for-profit, industry association exclusively operating as the focal point for retail marketing and shopper experience excellence, in 45 countries worldwide www.popai.com.au Page 19

the drinks association | August 2016

From left: drinks staffer Kathy meets one of the stars of the show, Kirk Pengilly; Hope and Kathy wait for the parade to begin; Kirk and Lane Beachley strut their stuff.

100 Years of Power Dressing fundraiser

One Hundred Years of Power Dressing was held on Wednesday, July 20, at ‘On Seven’ @ David Jones in Sydney. Charlotte Smith of the famed Darnell Collection took guests on an amazing journey through fashion history with celebrity guests including Layne Beachley and partner Kirk Pengilly modelling the cutting edge designer trends of each decade. women in drinks donated to a “Wall of Wine” live auction prize on the night.

Dress for Success is a charitable organisation aiming to empower women to achieve economic independence by providing a network of support, professional attire and the development tools to thrive in work and life.

Recently announced as one of only six finalists in NSW for the 2016 Telstra Business Awards, Charity category, it notes: “We want to say a big thanks to all the volunteers, board and staff as we could not run without them. This recognition highlights the work and valuable contribution that our 300 volunteers make to our clients. This is also wonderful recognition to our corporate partners and supporters over the year.”

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the drinks association | August 2016

StayinFront and Brown Bros join forces StayinFront has announced that Brown Brothers has chosen the StayinFront retail execution solution to support its field sales team.

StayinFront is the global leader of mobile cloud-based field force automation and customer relationship management (CRM) solutions.

Brown Brothers is one of Australia’s leading family owned wine companies, founded in 1889 has been making wine in Milawa for over 125 years with an established reputation as a quality wine producer willing to experiment with innovative grape varieties.

“This is an extremely exciting phase for our business with the addition of these quality brands to our existing portfolio whilst we continue our commitment to deliver best in class category strategies and channel plans to delight the shopper at the point of purchase,” said Shane Bulluss, General Manager, National Sales at Brown Brothers. “We are extremely proud of the strong relationships that we have built with our customers and supporting their growth aspirations by providing tailored brand opportunities is at the absolute heart of our business.”

Brown Brothers will now support its sales team with StayinFront TouchCG, a best-in-class sales force automation solution with full functionality for merchandising, order entry and in-store selling, uniquely configured for the drinks industry.

By leveraging the power of StayinFront Sales Locator, a solution that combines software, data and services, Brown Brothers’ sales team will have access to intelligent data on licensed beverage providers throughout Australia. Mapping data and relative Sales Potential Index (SPI) is appended to existing Brown Brothers customer and prospect lists to improve targeting. The SPI includes a comprehensive range of factors, including sales potential, outlet information, nearby competing

outlets, the demographics of the catchment area and accessibility by road and public transport.

Additionally, Brown Brothers will have real-time viewing of in-the-field performance with dashboards and key performance indicators at the rep and management level, enhancing collaboration and driving sales.

“Before choosing StayinFront, we met with a number of providers however, we were very impressed by StayinFront’s ability to tailor its retail execution solution to the beverage industry, as well as to our own unique requirements,” said Shane. “This partnership will support our sales people to develop better reporting, access better data and optimise their journey plans and to ultimately be far more productive in the field and support our customers more effectively.”

“StayinFront has been endorsed by the drinks association and recommended by many industry leaders. We understand the industry and the key concerns and challenges related to sales productivity,” said Clarence Dent, Managing Director of StayinFront Australia.

“Increasing insights into sales performance, focusing on sales potential, and leveraging the latest digital technology to engage and excite customers are ways we are able to help our customers in the drinks industry do more, know more and sell more.”

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the drinks association | August 2016

New drinks central website launches August 3! the drinks association will launch its new-look website at the next Network Breakfast. The breakfast will also feature Martin Smith from Endeavour Drinks as guest speaker. Have you booked a seat yet?

In the past 12 months, the drinks association has moved to align its Mission Statement with its objectives. Our four pillars are to “Promote”, “Connect”, “Inform” and “Strengthen” the drinks industry. It’s a philosophy that extends to every part of our business. An important element in that strategy has been to redesign the drinks central website to bring it more into line with the dynamic objectives of the drinks association.

WHAT MAKES THE NEW-LOOK WEBSITE UNIQUE? Among the new features ...

• The new design for drinks central has a more modern design and is more user friendly.

• It offers new elements such as a drinks vacancies section and an in-house generated news service.

• drinks bulletin and drinks news are now available on the homepage • The members homepage has a new layout that makes it easier for members to find services. the drinks association CEO Sandra Przibilla and General Manager Hope McMurdy are looking forward to showing you all the new features on August 3.

drinks association network breakfast August 3, 2016 7.15am-9.15am Steve Waugh Room, SCG Moore Park Rd Paddington, NSW Click here to book your seat

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the drinks association | August 2016

3 easy ways to learn more about the drinks association’s services the drinks association has created a series of videos and infographics highlighting how we can help you. the drinks association Learn more about the history of the drinks association, how it’s evolved over the years and the services it offers.

Click here to view the video.

drinks bulletin Keep you finger on the pulse of the whole industry with our weekly drinks bulletin.

Click here to view the infographic.

drinks trade Want to know what the drinks trade magazine can do for you and your business?

Click here to view the infographic.

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the drinks association | August 2016

Upcoming drinks events WID board meetings August 9, 2016 October 26, 2016 February 1, 2017 March 21, 2017 May 16, 2017 August 8, 2017 October 25, 2017

Supply chain logistics forum August 17, 2016 March 15, 2017 August 16, 2017

WID events November 7, 2016: cocktail party March 8, 2017: International Women’s Day lunch

AdWatch workgroup March 17, 2017 August 3, 2017

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Credit forums August 17, 2016 September 21, 2016 October 19, 2016 November 16, 2016 February 15, 2017 March 15, 2017 April 19, 2017 May 17, 2017 June 15, 2017

drinks board meetings August 9, 2016 October 26, 2016 March 21, 2017 May 16, 2017 August 8, 2017 October 25, 2017

CFO forums November 11, 2016 March 29, 2017 August 23, 2017 November 11, 2017

Survey workgroup April 19, 2017 October 18, 2017

Executive meetings August 9, 2016 September 21, 2016 October 26, 2016 November 30, 2016 March 21, 2017 May 16, 2017 August 8, 2017 September 20, 2017 October 25, 2017 November 29, 2017

Network breakfasts August 3, 2016 November 8, 2016 March 22, 2017 May 17, 2017

HR forums July 26, 2016 November 7, 2016 March 15, 2017 August 23, 2017 November 7, 2017

drinks Awards September 7, 2016 September 6, 2017