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the drinks association | May 2018

Sweeping changes to Australian Drinks Awards

As the Australian Drinks Awards enter their sixth successful year, The Drinks Association has announced an exciting new format for the premier event. Page 2 >>


iversity challenge: fighting bias in the ageing workplace, page 18.


elbourne event: Amazon is here what’s next for suppliers, page 6.


B InBev invents greener way to put bubbles in beer, page 12. Page 1

the drinks association | May 2018

As the Australian Drinks Awards enter their sixth successful year, The Drinks Association has announced an exciting new format for the premier event. After consultation with suppliers, Thrive Research and Advantage Australia, The Drinks Association has overhauled the judging process and award categories for the drinks industry’s most prestigious night. “Growing and evolving is vital to keep pace with our dynamic industry,” said The Drinks Association CEO Georgia Lennon. “After five wonderful years, the Association decided it was time to view the Awards program with a fresh eye.” The feedback received during three months of consultation was a desire to streamline the entry process and make the awards more inclusive of the industry as a whole. As a result, drinks companies will no longer be Page 2

required to submit entries to most categories, with the top 200 brands automatically considered for accolades including Fan Favourite, Most Distinctive Brand and Emerging Brand. In the Supplier category, Most Improved Supplier and Supply Chain Partnership categories have been added. “One thing that won’t be changing is the credible, clear and transparent judging that has made winning at the Australian Drinks Awards so highly regarded,” Lennon noted. The Drinks Association is also proud to introduce three Contribution to Industry awards: the Gender Equity Award, Inclusive & Diverse Workplace Award and the Corporate Social Responsibility Award. Click here to read more about the new awards The 2018 Australian Drinks Awards will be held on Thursday, September 13, at The Ivy in Sydney.

the drinks association | May 2018

Celebrating diversity & inclusion at the 2018 Australian Drinks Awards The Drinks Association is proud to introduce three Contribution to Industry awards to the 2018 Australian Drinks Awards. The Gender Equity Award, Inclusive & Diverse Workplace Award and the Corporate Social Responsibility Award will be presented during the ADA ceremony on September 13. “Our D&I Council and Women in Drinks have been doing amazing work in the diversity sphere and we felt it was important to reflect the progress being made in that sector to make the drinks industry and even more attractive place to work,” said Lennon. “The successful future and sustainability of our industry is dependent on creating an inclusive and diverse environment that allows us to attract and retain exceptional talent. We want to celebrate companies at the forefront of driving change.” The awards are to be judged by an independent D&I expert, together with members of The Drinks Association Board. The Gender Equity Award celebrates excellence in gender equity initiatives and programs in the workplace.

the value of an inclusive workplace for individuals and the organisation.

The Corporate Social Responsibility Award recognises the unique and out of the box initiatives and strategies, that demonstrate a commitment to corporate social responsibility principles.

While drinks companies are no longer required to submit entries for awards including Fan Favourite, Most Distinctive Brand and Emerging Brand - with the top 200 brands automatically considered for accolades - entry to the Contribution to Industry Awards will be via submission.

The Inclusive & Diverse Workplace Award recognises organisations that prioritise diversity and recognise

To request submission documents, email The Drinks Association at

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the drinks association | May 2018

The Menzies Institute: The ‘alcohol is bad’ narrative is a best-selling lie Fred Pawle, Communications Director at the Menzies Research Centre, recently discussed the “buzzkillers” and “demonisers” of alcohol in an opinion piece for News Corp. THE champions of temperance and prohibition were clinking celebratory glasses of sparkling water this month when the world’s media repeated startling research, originally published in The Lancet, that found the minimum guidelines for safe drinking in most countries were — you guessed it — too high. “Many Australians are unaware or underestimate the health impact of long-term alcohol consumption,” the ABC lectured. Men’s Health magazine departed from its usual muscular preening to quiveringly warn about “premature death”. And The Sydney Morning Herald maintained its customary sanctimonious paranoia by reporting that “the more you drink, the higher your risk.” There was only one problem. It wasn’t true. The claims were bubblier than the head of a freshly poured schooner. Buried in the original report was the revelation that the researchers excluded non-drinkers, and therefore overlooked the widely accepted higher mortality of teetotallers. It has been known for decades that the effect of

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drinking on mortality is “J-shaped” — a curved decline up to about 10 glasses of wine or equivalent per week, then a curved incline as consumption increases towards levels colloquially known as “anti-social”, “alcoholic” and “unsafe around naked flames”. So why did the researchers not include teetotallers in this latest study? “Ex-drinkers include people who might have abstained from alcohol owing to poor health itself, as well as those who have changed their habits to achieve a healthier lifestyle,” the report said. In other words, their poor health would skew the results of a health survey. It has been known for decades that the effect of drinking on mortality is “J-shaped”. As The Spectator in Britain pointed out, if the researchers were serious about recommending an optimum level of consumption, they would tell non-drinkers to start drinking and tell light drinkers to drink more. “Needless to say, the ‘public health’ lobby has no intention of doing this,” it said. And therein lies the real issue. The buzzkillers and other demonisers of alcohol are motivated not by altruistically wishing to improve other people’s health, but — forgive me

the drinks association | May 2018

if this sounds like a wild guess — by the annoying realisation that some people can enjoy drinking without endangering themselves or others. This is why the anti-alcohol lobby makes fewer and fewer concessions towards non-problem drinkers — who are the overwhelming majority — and tries to broaden the definition of “dangerous” drinking and impose population-wide sanctions to control a minority. It is also why Health Minister Greg Hunt needs to exercise caution as he considers the National Alcohol Strategy, the draft report of which was published late last year. The draft declares that you are at “risk of injury” after only five standard drinks, and that a quarter of all Australians drink this much at least once a month. How do our A & E departments cope?

The draft’s main objective is to reduce the harm caused by drinking — such as disease, domestic violence, policing, injuries, birth defects and lower productivity — by 10 per cent within 10 years. A noble intention in theory but impractical when you realise that alcohol is often the last link in a chain of factors leading to such undesirable outcomes. The buzzkillers are motivated by annoyance about those who drink and do not cause harm to themselves or others. The proposed solution, to impose a minimum price on alcohol, is like trying to prevent crashes involving black cars by allowing only coloured cars on the road. In its report on this area of public policy last year, the Menzies Research Centre said the modern temperance movement consistently fails to define the benefits of its restrictions and explain its ability to fix the problem.

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the drinks association | May 2018

“The test of good public policy should not be whether a proposed course of action feels right, but its ability to achieve a desired outcome without undesirable consequences,” the report said. Instead, the temperance movement relies heavily on hyperbole to make its case.

Melbourne event: “Amazon is here – what’s next for Australian suppliers?”

The report investigated the claim, first made by Alcohol Education and Rehabilitation Foundation director Tim Costello in 2010 and uncritically repeated ever since, that alcohol costs the Australian community $36 billion a year. “It is an extraordinarily large figure, amounting to more than half the Commonwealth’s annual health budget,” the report said, adding that it was based on rubbery and ambiguous research. It also overlooks the benefits of moderate consumption of alcohol. For example, Deloitte Access Economics estimated that in 2012-13 the alcohol industry turned over $26.2 billion, contributed $6.5 billion in taxes and generated $2.2 billion in exports. It provided jobs for the equivalent of 27,000 full time employees. When tourism expenditure and an estimate for the health benefits of moderate consumption are included, DAE calculated the benefits of alcohol to be worth $30.7 billion. Yet the enthusiasm for The Lancet’s recent report shows that moralising is alive and well among busybodies. These scolds need to pour themselves a long drink and stop worrying about other people’s mostly harmless behaviour. Page 6

Following a successful Sydney presentation on “Amazon is here – what’s next and what should Australian consumer goods companies do?”, Yngve Andresen (right), from Bain & Co, will be the guest speaker at a Drinks Association Network Breakfast in Melbourne on May 29. Amazon finally arrived in Australia at the end of 2017 – to a muted reception.

the drinks association | May 2018

Andresen notes that while the initial launch might have been rushed and under delivered on expectations, it is poised to present the biggest retail disruption in a generation during 2018 and beyond. The presentation will explore the impact of Amazon on the Australian retail and consumer goods landscape long term and how Australian consumer good companies can adapt. Andresen is a Partner in the Melbourne office of Bain & Company, where he is a member of Bain’s Australian Retail & Consumer Products leadership team, and the Asia-Pacific leadership team. He has more than 15 years consulting experience predominately in the retail and consumer goods sector working across a range of food, beverage and discretionary categories.

Andresen has also worked extensively with major grocery, wholesale, apparel and department store retailers in Australia, Asia and Europe. He specialises in customer strategy, large-scale growth and cost transformation, and mergers and acquisitions. Tickets are selling fast, don’t miss out on this informative event. DETAILS When: May 29, 2018 Where: Garden Room, Crown Melbourne Time: 7.15-9.15am Click here to book

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the drinks association | May 2018

DISCUS joins 2018 Drinks Industry Show

The Distilled Spirits Council of the United States (DISCUS), the national trade association representing leading producers and marketers of distilled spirits in the US, has just confirmed that it will participate in the 2018 Drinks Industry Show. Event Director David Paterson said: “This is exceptionally exciting news. The Distilled Spirits Council will showcase iconic American whiskeys such as Jim Beam Bourbon, Jack Daniel’s Tennessee Whiskey, Wild Turkey Bourbon, Bulleit Bourbon, among others.” “On top of that, this latest announcement means the Council will be bringing, and exhibiting, a number of distilleries from America that are looking to break into the Australian market. It is a fantastic

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opportunity for Australians to taste new, boutique American product, offering a unique opportunity for buyers to be the first to taste many in Australia.” To give the extended numbers of American exhibitors an appropriate platform, the 2018 Drinks Industry Show will have a dedicated American Pavilion on the show floor, with several distillers having a stand. These include: >> Corsair Artisan Distillery: founded in 2008, Corsair “sets its marks where it all started”, becoming the first craft distillery in Nashville since prohibition. Its innovative spirits have won more than 800 medals at national and international spirits competitions. >> House Spirits Distillery: this pioneer of America’s

the drinks association | May 2018

craft-distilling resurgence believes in being distilling’s equivalent to “minimalist cooking”, making its spirits from scratch and crafting each of its award-winning products with an intense and passionate pursuit of perfection, using the best natural ingredients, treating them with care, and allowing them to express their unique character. >> Red Eye Louie’s Vodquila: is a special blend of ultra premium vodka and imported super premium tequila. The vodka is made from multiple grains and distilled six times, while the Tequila is made from pure blue agave plants and distilled in the highlands of Jalisco, Mexico. Vodquila’s super clean taste and rich aroma is achieved by blending these bases in small vats, macerated together at a high temperature to achieve a perfect blend.

whiskey for every palate; from a sweet Bourbon Whiskey with hints of caramel, to a smooth Tennessee Whiskey with charcoal notes, to an American Rye Whiskey with a spicy and peppery finish. “Within each category, there is an American Whiskey for every adult consumer’s taste preference and price point. Last year, U.S. spirits exports to Australia were valued at $127 million, up 12 per cent as compared with 2016, and in 2017 American Whiskey accounted for approximately 80 per cent of the total in terms of value. So, clearly there is an interest in American spirits and the American Whiskey, making Australia an ideal market for our new distillers to explore.” Click here for more information.

As well as meeting and engaging on the show floor, buyers can look forward to an exclusive master class on day 2, hosted by the Distilled Spirits Council of the US and showcasing the very best in American spirits. Places will be issued first come, first served, so get in early to avoid missing out. Paterson said: “Whiskey and bourbon sales continue to rise in Australia. Research has shown Australians drink around 19 million glasses of whiskey a month, which is some three million more glasses than in 2009. In 2006, Australians aged over 65 were the most likely to drink whiskey, and those 18-34 were least likely, but now, the proportion of drinkers of these beverages in the younger group has been steadily growing, year on year. This makes the Distilled Spirits Council’s decision to exhibit at the 2018 Drinks Industry Show very timely.” Robert Maron, Director of International Affairs, DISCUS, said, “The American whiskey sector is dynamic and includes internationally recognised brands and new distillers. There is an American Page 9

the drinks association | May 2018

Merlot, sparkling & NZ wines are the kings of the UK market

Accolade Wines has released its 2018 UK Wine Report, which reveals merlot, sparkling wine and New Zealand labels are the booming categories with consumers. The report shows that 2017 was a year of change for the ÂŁ10.8bn1 UK Total Wine market with volume falling but value rising overall, influenced in part by rising prices and taxes but also by a discernible shift among consumers towards choosing quality over quantity. The report demonstrates the opportunities and challenges for the wine category and examines

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the consumer shift in attitudes to alcohol. The content features insights from Wine Nation, a unique Accolade Wines’ research project, which has charted the habits of 8000 regular wine drinkers to create a comprehensive picture of their wine consumption since 2006. Ade McKeon, General Manager, Accolade Wines UK & Ireland, said: “We have a clear ambition in Accolade Wines to be the leading authority on category and customer insight in the UK. Our success depends on the way we anticipate and understand the consumer and how we respond. This report is a milestone in our commitment to

the drinks association | May 2018

delivering world class brands, plans and strategies that inspire our customers and provide sustainable long term growth.”


Key findings from the 2018 UK Wine Report include:

>> Food for Tonight: positioning wine as the perfect accompaniment for the evening meal

>> While volumes are down, Total BWS market saw value growth of 1.8% in 2017 and still wine value was up 0.8%. Wines above £6 a bottle have seen value increase, most notably in the £7-9.99 price band >> Sparkling Wine is the only alcoholic drink category to have seen increased purchase in 2017 with 8.7% value growth in the off-trade and a massive 22.7% in the on-trade >> Prosecco has driven a 23.3% growth in on-trade volumes of sparkling wine with Total Champagne down a bubble-bursting 17.6% >> In terms of origin, New Zealand is the only country to see double digit volume growth with off-trade up 11.1% and the on-trade 6.7% >> Merlot topped the share of the red wine market at 33.9% >> Around 20% of the adult population is teetotal and there is a general trend towards moderation

The four opportunities are:

>> Perfect For: development of pack formats to play a part in convenience options for in-home and outdoor occasions >> No and Low: catering for the increasing demand for greater variety >> Blurring of brand categories: where established drink brands move into unfamiliar categories such as Echo Falls Summer Berries Vodka “The research presented in this report goes deep into the psyche of the adult drinks market and we are leading the way in helping the market to evolve by creating wine solutions that respond to the shift in consuming habits in and out of the home,” comments Ade McKeon. “It is an exciting time for Accolade Wines as we roll out a series of initiatives in response to consumer needs and motivations when it comes to buying wine to untap potential new sales for wine.”

Andrew Nunney, Category, Shopper and Insights Director, commented: “Our long term investment in the Wine Nation research has enabled Accolade Wines’ to segment the market and pinpoint the needs and motivations that drive each consumer group to buy wine. The opportunity to capture new wine drinkers and help them develop into more confident, regular wine buyers will be realised by tapping into four key opportunities delivering the right product, with the right message, in the right

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the drinks association | May 2018

AB InBev invents greener way to put bubbles in beer The world’s largest brewer has invented a greener way to put bubbles in beer and reduce its CO2 emissions by 5%. AB InBev has spent four years developing the technique, initially at its Global Innovation and Technology Center, near Brussels, and then on a larger scale in two of its plants in the UK. Traditionally, beer is heated and the steam generated by the natural cooking process generates gas bubbles. “It’s an ecologically expensive way that requires a lot of water and heat,” says the company. The new method involves heating the beer to below boiling point and then blowing nitrogen or CO2 into the tank to create bubbles. The company says that because the beer is brewed at a lower temperature in the early phase, it can also stay fresh for longer. David De Schutter, the company’s research director for Europe, told The Guardian: “Boiling and these gas bubbles are the sacred formula in the brewing process. Each brewer goes through a boiling process. “Our innovation is to heat everything up to just below boiling point, which provides 80% energy savings at this point in time. There is a lot less steam released, which allows you to spend less on water.

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In our case, we managed to go from 5% evaporated water to less than 1%.” Not only will it be environmentally friendly, but the technique will save the company money by dramatically reducing its water consumption. AB InBev has decided to share the technology with the industry - the patent, which is relatively easy to apply according to the company, can be requested free of charge by small breweries (production of fewer than one million hectoliters per year). Larger breweries will have to pay a fee based on their volume, which will be invested in further research and development programs to further green innovations.

the drinks association | May 2018

Tickets on sale for Sydney Royal Wine Show Trophy Winners lunch Joining guests at this year’s lunch will be first-time Chair of Judges for the Royal Agricultural Society of NSW, KPMG Sydney Royal Wine Show, PJ Charteris. PJ has been involved in the judging show system for over 20 years across several regional and state shows and will lead the expert panel to determine the trophy winning wines – a selection of which will be tasted for the first time by lunch attendees. Fongyee Walker MW, the KPMG Sydney Royal Wine Show’s selected International Judge for 2018, will also be in attendance to share her experiences of the judging journey. Walker is a Wine Consultant and Educator in both English and Mandarin based in Beijing, China. For the first time this year, the WCA is offering an early bird rate to those who purchase tickets before May 14.

Tickets are on sale for the Wine Communicators of Australia (WCA) flagship annual event, the Sydney Royal Wine Show Trophy Winners Lunch. Wine lovers and industry professionals have been invited to attend the event, taking place at the Four Seasons Hotel on George Street, Sydney, on Friday, August 10, 2018. Always a favourite on the wine industry calendar, the Sydney Royal Wine Show Trophy Winners Lunch is an opportunity to hear from the judges and taste the trophy-winning wines.

As always, ticket holders will also get automatic access to the Exhibitor and Trade Tasting – an opportunity to try all of the 2000-plus medal-winning wines from the show at Sydney Olympic Park. The Trophy Winners Lunch also features the 2018 NSW Legend of the Vine announcement and presentation, which recognises an individual who has made an outstanding contribution to the industry. Click here to book tickets.

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the drinks association | May 2018

Drinks companies abandon Twitter

Advertising and engagement on Twitter is booming, but drinks companies have decided they don’t want a bar of it. Twitter announced this week that its international ad revenue in the latest quarter has increased 52%, led by strength in the Asia-Pacific region. Meanwhile, the growth in Twitter’s daily-activeusers was 10% year-on-year. Ned Segal, Twitter CFO, said in an earnings release that the company total advertising revenue was at US$575 million, an increase of 21% year-on-year (YOY). Meanwhile, owned and operated (O&O) advertising revenue increased by 28% YOY at US$533million. However, recent research from YesMore Agency has revealed that 42.3% of alcohol brand have not posted at all in the past month, with 32.4%

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not posting within the past three months and 20.7% not posting on Twitter in a year or more. This included accounts from brands such as Diageo, Pernod Ricard, Bacardi, Campari, Brown Forman, Beam Suntory and William Grant & Sons. In terms of community engagement, 73.9% did not engage in any form of community management on its Twitter channel. This includes replying to people who engage with them or retweets. YesMore Agency said the best performing Twitter accounts are those which have a high frequency of posts (20 times or more per month), a high recency of posts within a month, have good or excellent engagement and use community management to engage their audience. Brands which did well in these areas include Sipsmith, Makers Mark, Bombay Sapphire, Absolut and Jameson.

the drinks association | May 2018

Pernod’s Beefeater (@BeefeaterGin), Beam Suntory’s Auchentoshan (@ Auchentoshan), and Diageo’s Haig Club (@HaigClub) were all cited as examples of brands who have straightup abandoned Twitter. All three brands have not tweeted in at least six months. Likewise, Smirnoff, Crown Royal, Svedka, Skyy Vodka and Grey Goose all have gone at least two months since a tweet. Mind you, the study’s authors were quick to note that most of these brands were once committed to robust Twitter preferences, but have clearly shifted away from the platform. The study added that a likely reason for brands to abandon Twitter was likely due to channel overwhelm – which is having too many social media accounts to manage and not having enough resources or budget to continue engaging on all platforms. Tom Harvey, new client director at YesMore, said: “It’s clear that brands are suffering with too many channels and profiles across multiple territories – they are simply getting overwhelmed with places which they are supposed to post content – and the days of ‘getting the intern to do it’ are long gone. “It seems that some brands need to reinvent how they use social media to come up with a strategy that works across all platforms with whatever level of resource and investment the brand has.”

“Our priority is to connect with our audiences where they most want to hear from us and, because that can vary from country to country, each market will use social media differently.” Drinks trade also uncertain about the platform Drinks companies aren’t the only ones deserting the social media channel. Pub chain Wetherspoons, which operates more than 900 venues in the UK and Ireland, announced last week that it is closing down all its Twitter, Instagram and Facebook accounts. The decision was sparked by concerns over the misuse of personal data, the “addictive nature of social media” and trolling. The chain had more than 44,000 Twitter followers and more than 100,000 followers on Facebook. However, it will now revert to publicising its business the old-fashioned way via its magazine and website as well as through news updates released to the media. JD Wetherspoons’ PR head Eddie Gershon told PRWeek: “I don’t believe it will have any impact on PR for Wetherspoon.

A spokesperson for Beefeater told The Drinks Business that its approach to social media was flexible depending on the platform and region while its US account hasn’t posted in over a year, Beefeater España’s last post was this morning.

“If we wish to get our message over we speak direct to reporters and if they then wish to add their story to Twitter, then fine by us. There are obviously millions of people that love Twitter, but personally I am not a big fan and it is clear that my client feels the same way.

“Social media is an important part of our marketing strategy and we use a range of channels,” it said.

“Give me a 200-word story in The Sun or The Times any day over a tweet.”

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the drinks association | May 2018

Out & about with the Drinks team

Every month, our Client Services Manager James Ravestijn and Member Liaison Alison Herring (pictured above) and Business Manger Rachel Wormald, visit member companies to keep them up to date with our services and the latest news from The Drinks Association. Recently, Rachel and Alison headed to the Lion head office to meet with contacts in marketing, finance and sales to introduce services and discuss usage. It was great to hear that Lion has committed three mentees and three mentors to the Serendis mentoring program. At Campari – Rachel and Alison met with the

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marketing department to introduce services and discuss usage. Campari has committed two mentees and two mentors to the Serendis mentoring program. At Diageo, James and Alison met with seven members of the commercial leadership team to introduce services and discuss usage. Diageo has also committed two mentees and two mentors to the Serendis mentoring program. Make sure to contact Alison on alisonh@drinks. if you’d like to organise a meeting to discuss The Drinks Association’s services.

the drinks association | May 2018

Largest solar installation in Aussie wine industry for Jacob’s Creek

Pernod Ricard Winemakers has announced that its Jacob’s Creek winery will soon be home to one of the largest private installations of solar panels in South Australia. Working with AGL Energy, 2.8 MW of solar panels is currently being installed across two winery sites in the Barossa Valley. In total, the new solar installation will be equivalent in size to the Adelaide oval playing surface, three soccer pitches or 13 Olympic-sized swimming pools and will be registered as a power station The installation will run from April 2018 until May 2019 and, when complete, will reduce the company’s annual grid electricity consumption by 20%. AGL’s Head of Commercial Solar, Doug Landfear, said AGL was pleased to be working with Pernod Ricard Winemakers to deliver what will be the largest combined solar installation in the wine industry in Australia. “Once completed, the solar projects at Pernod Ricard Winemakers’ Rowland Flat and Richmond Grove facilities in the Barossa Valley are expected to generate around 4000 MWh of renewable energy every year, which is equivalent to the energy consumed annually in approximately 800 South Australian homes” Landfear said.

“Pernod Ricard Winemakers has made a clear commitment to reduce the environmental impact of its operations, and we’re pleased to assist them with this solar project at their iconic facilities in the Barossa Valley.” Stephen Cook, Sustainable Development Manager, Pernod Ricard Winemakers said: “Operating responsibly is important to our business, installing the 2.8 MW solar energy system will reduce our energy bills, produce our own clean energy, and support our commitment to the environment.” The project aligns with Pernod Ricard Winemakers sustainability objectives and will reduce annual greenhouse gas emissions by approximately 2,300 tonnes. Pictured: Pernod Ricard Winemakers’ Paul Button and Stephen Cook.

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the drinks association | May 2018

BevChain launches operations in New Zealand Following Linfox’s full acquisition of BevChain in 2017, BevChain has commenced service to Lion New Zealand at The Pride Brewery in Auckland. BevChain - a Corporate Partner of The Drinks Association - commenced operations in 2006 and is a specialist distribution and warehousing company for the beverage industry. Initially developed as a dedicated logistics provider for Lion’s beer, wine and spirits business it grew to be an industry solution in the competitive beverage marketplace. Linfox CEO Mark Mazurek said: “BevChain is Linfox’s dedicated beverage supply chain solution provider. This extension into New Zealand is an essential part of our strategy to match our specialist industry expertise with our customers’ market requirements.” BevChain now provides logistics solutions to more than 25 customers across Australia, including both Woolworths Liquor and Coles Liquor, covering the full spectrum of beverage categories, from craft beers and ciders, mainstream beer, wine and spirits, right through to energy drinks, soft drinks and water. Misha Shliapnikoff, Logistics Director for Lion, says, “Lion has partnered with BevChain in the Australian market with great success. BevChain

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has demonstrated a high standard of operational capability - they really understand beverage, and they share our passion for excellence in customer experience. Consistent with our programs to align our Australian and New Zealand supply chains, it’s the right time to get BevChain involved at our flagship brewery in New Zealand,” he explains. Transition plans are well underway and are expected to be finalised by June 30. The Pride Brewery warehouse (above) is BevChain’s first operation in the New Zealand market and Tim Fraser, Group Manager – Customer, plans to explore other opportunities for the business in New Zealand. “It’s an untapped market for us, and we’re keen to demonstrate the value we can add to the local drinks industry,” he said.

the drinks association | May 2018

news Women in Drinks welcomes new councillors

Women in Drinks is thrilled to welcome Dani Hepperlin as a Councillor. Hepperlin (above right) has more than 13 years of digital experience, developing integrated marketing strategies as well as launching three eCommerce sites across the sporting, entertainment and liquor industries here in Australia and Europe. She has spent the past four years as Digital & eCommerce Manager at Brown-Forman. “I’m thrilled to be involved in the Women in Drinks Council and the support they provide women in our industry, from the International Women’s Lunch to the mentoring program & networking events,” Hepperlin said.

WID Chair Jennifer Collins added: “Dani was a mentee on the Serendis Mentoring Program last year and has great comms and PR experience, and will fulfil the role of Comms expert within the council.” Meanwhile, Prue Andrews (above left) has returned as a Councillor following her maternity leave. She replaces Louise Kelly who stepped onto the Council in Andrew’s absence now on maternity leave herself. Andrews is Marketing Manager at Bacardi-Martini. “I am very much looking forward to re-joining the Women in Drinks council and my role in helping to shape a platform where women can share and learn from their experiences, inspire colleagues, and support other females to achieve success,” Andrews said.

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the drinks association | May 2018

Fighting bias in the ageing workplace The number of older employees in the workforce has been steadily rising in recent decades. Increased living expenses are often behind the decision to keep working, with fear of outliving savings ranking higher than declining health and loneliness for many. In the US the situation is particularly knife-edged due to the need to retain work-based health benefits and the uncertain future of social security benefits under the Trump regime. Today nearly three-quarters of employees plan to work past 65, according to a recent Gallup poll, compared to only 14% who said they plan to work past retirement age in 1995. These employees are redefining retirement and challenging employers to change how they view older workers. Australians are also working longer. According to data

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from the Bureau of Statistics 39% of men and 36% of women listed financial security as the main factor influencing their decision about when to retire. Personal health and physical abilities were the primary considerations for 23% of both men and women. The government is also in the process of extending the age that we’re eligible for the pension. The current qualification age for the age pension is 65 years, increasing to 67 years by July 1, 2023. There are plans to increase this by six months every two years until July 1, 2035 when the Age Pension qualifying age will reach 70. The first shift upwards in age pension age took place in July 2017, when the Age Pension eligibility age increased to 65.5 years. The Department of Human Services revealed data last year showing the move will bank $3.6 billion between 2025 and 2029.

the drinks association | May 2018

Council On The Ageing Australia chief executive Ian Yates told News Corp he was not opposed to increasing the pension age on principle but slammed the blanket approach. “We note that more and more Australians are working well beyond 65 years,” Yates said.

Ageing women at a stark disadvantage Retirement can be a particularly scary financial scenario for women. As Aon pointed out in an article on The Superannuation Gender Gap last month:

>> Australian women retire, on average, with almost 50% of the amount of superannuation as their male “However COTA is o ­ pposed to increasing the age to 70 counterparts. in the absence of a number of other measures.’’ >> 90% of women will retire without adequate savings Yates called for an overhaul of other programs helping to support a comfortable lifestyle. elderly pensioners, including tax concessions and employment assistance for people struggling to get >> 37% of women report having no personal income at jobs. the age of retirement and are therefore fully reliant on the age pension. Hallmark Ageing Research Initiative, the Centre for Workplace Leadership is in the early stages >> In retirement, women – particularly single women of investigating perceptions of older people in the – are at greatest risk of poverty. Almost 40% of older workplace. single females are living in poverty. According to Melbourne University’s Professor Peter Gahan and Dr Joshua Healy: “As our working population gets older, government, industry, families and individuals will feel the pressure. But if we can deal with the issue constructively the pay offs will be big – reduced social welfare obligation, higher organisational productivity through the retention of skilled workers and greater personal fulfilment for older workers. The onus is on organisations, business leaders, colleagues and older individuals facing a longer stint in the labour market.

According to Aon, there are some solutions that can be employed quickly to see progress, including:

“International research shows that attitudes are based on stereotypes – older workers are less motivated, harder to train, more resistant and less adaptable to change.

At the individual level, women can financially prepare for their retirement by actively managing their superannuation, through voluntary contributions and investment choices. They should also not be afraid to speak up, to raise their concerns with their employers and to be more active in understanding their superannuation and their options.

At the employer-level, companies can review their superannuation policies, like considering paying superannuation during unpaid portions of parental leave. Leading the charge is Viva Energy Australia, who in August 2017 announced they will offer a full-time superannuation payment of 12% pa of their base salary to men and women who take unpaid parental leave, as well as those working part-time, for up to five years.

“This bias exists in the selection and recruitment process, resulting in barriers to entry for older people. According to the Australian Human Rights Commission, over one quarter of Australians over 50 experienced However, more needs to be done. some form of age discrimination in the previous two years and four in 10 organisations admit they wouldn’t Several key bodies have recommended changes to employ someone over 65.” superannuation practices in Australia, which could begin to move the dial on women’s superannuation.

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They include: ASFA: The superannuation rate increase to 12% pa more quickly than legislated; removing the $450/ month earnings threshold (as did The Australian Institute of Trustees and Women in Super); allowing higher contribution rates to be paid by employers for women, without breaching anti-discrimination practices. Women in Super: Impacts of budget changes on women be reinstated. Fiona Guthrie (CEO of Financial Counselling Australia): Maintain contributions while women are on maternity leave. Per Capita’s report ‘Not so Super for women’: Recommended 11 items to the Government, including co-contributions and lower fees for those with lower balances. Avoiding age bias But it’s not all about money. Many ageing workers enjoy the stimulation that comes from being in the workplace. According to Chris Farrell, author of “Unretirement: How Baby Boomers Are Changing the Way We Think About Work, Community and the Good Life.” tells Workforce: “No longer is it desirable to say, ‘I’m 65 and I’m going to walk away from my skills and knowledge. “People are searching for bridge jobs, they are looking at semiretirement and are staying engaged in the workforce even if it’s not full time.” According a 2014 report by Merrill Lynch, 72% of preretirees want to work after they retire. Kevin Crain, head of workplace financial solutions at Bank of America Merrill Lynch, explains to Workforce: “Before it was that they had to work.

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“People are saying, wait a minute. In the world of longevity 60 isn’t old. Also there is an increasing concern about Alzheimer’s. People feel that they need to remain socially stimulated and stay active to avoid cognitive decline.” “HR conferences used to be all about the aging workforce but employers did nothing about it,” Farrell adds. “You still have a system designed to get the older worker out the door, but they don’t have a line of people walking in the door and that’s forcing (employers) to change how they see older workers.” The Australian Human Rights Commission’s 2015 National Prevalence Survey of Age Discrimination in the Workplace found that one of the biggest barriers to Australians enjoying longer and more productive working lives is age discrimination. Age discrimination is most commonly experienced when older people are out of a job and looking for paid employment rather than while they are in a job or running a business. These potential employees are ignored because of deeply rooted negative stereotypes. But, according to Roselyn Feinsod (right), a senior partner in the retirement practice at Aon, some companies are responding by offering flexible work arrangements or phased retirement programs that allow employees to gradually decrease their work hours. Phased retirement is touted as a way to help employees ease into retirement and to assist employers with workforce planning issues, like transferring knowledge to younger workers. “What we’re seeing in place of phased retirement is a huge push around a flexible workplace, whether it’s part-time, telecommuting or flex hours,” says Feinsod. “That’s a new form of phased retirement — letting people work in a different way.” At PNC Financial Services, older workers pass their knowledge to younger employees who in turn teach

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their elders new skills through the company’s mentorship program. According to Marsha Jones, chief diversity officer at PNC: “Some older employees over 50 indicated that they wanted a vehicle to give back to the organisation,” said Jones. “They still had a number of years to go before retiring and they felt they had a lot to offer so they suggested an intergenerational group to interface with employees across generations. We use an algorithm that matches employees relative to experiences and attributes and we do reverse mentoring so older workers can engage, share and learn from younger employees.” Professor Gahan and Dr Healy also note: “If a worker can no longer fulfil the requirements of their job, the role should be tailored to ensure the knowledge and expertise of the older worker is retained.” The Australian Chamber of Commerce and Industry has identified a number of benefits for individual businesses in increasing participation of older workers. These include:

>> Getting a better return on your investment in human capital by retaining or recruiting experience. >> Tapping into a source of skill and labour when sources of labour become scarce. >> Benefiting from the strong commitment to work by mature aged workers. >> Being able to market your business as a good employer by promoting diversity in the workforce. Job Active adds: “You could also gain a real advantage over your competitors by making better use of the skills and experience of mature age workers – it allows you to capitalise on customer bases that are also ageing. Australians in the age bracket 45-64 years own half of Australia’s household wealth. Employing mature age workers can allow you to capture older people’s perspectives in the development of strategies and products, to tap into this huge pool of consumer wealth.”

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Inspiring career advice at QLD WID event on personal branding The Queensland Chapter of Women in Drinks held its second sell-out event this week, featuring career coach Amanda Ferguson. Ferguson (above right) has a passion for enhancing people’s lives through facilitating personal and professional growth. As a Career Transition Specialist she has provided extensive support to individuals from graduates to CEOs. She shared insights on the impact of your personal brand; how unconscious bias affects everyday interactions; plus the importance of authenticity, consistency and congruency in delivering your brand message.

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Ferguson’s insights sparked some interesting questions and discussion among the group. Participants learned techniques on developing their brand and used these skills to network with others at the event. The event - held at the Queensland Arms Hotel in Brisbane - was introduced by Sam Bradford from CUB and was organised by the Queensland Chapter Committee - Jo Harding, Sam Bradford, Dianne Webb and Dyani Dias. A big thank you to the committee for volunteering their time to organise such an inspirational morning. Click here if you’d like to receive invitations to upcoming Women in Drinks events.

the drinks association | May 2018

WID SA announces personal branding event

The South Australia Chapter of Women in Drinks invites you to a special event: “Developing your personal brand and career”.

awards. She is a sought-after guest speaker and her blog on recruitment retention results receives national readership.

Please join WID for an insightful and inspiring afternoon featuring two leaders in the recruitment industry discussing how to develop your brand and career to assist with the challenges faced by women in the drinks industry.

Ruth Morgan, formerly of Hender Recruitment, is a Director and Executive Performance Coach of Creating Healthy Careers. She is also a Director of Elevate Women.

The expert speakers will share their experiences in overcoming challenges to achieve great success and will give advice on career development in the male-dominated drinks sector. Nicole Underwood has placed hundreds of professionals in their dream jobs, fulfilling her desire to drive herself and others to greater levels of success. Underwood established her own recruitment company Underwood Executive and has been recognised in the Telstra Business Women of the Year and Young Business Women of the Year

As a Performance & Career Wellbeing Coach, Morgan works with people to help them align their career with their passion and purpose. Event details When: 4pm (for a 4.30pm start) to 6pm, Thursday, May 24, 2018 Where: National Wine Centre, ‘The Gallery’ room, corner Botanic and Hackney Roads, Adelaide Cost: $40/person, includes canapes and drinks Click here to book

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Cathi Scarce on the power of diversity

One of Women in Drinks favourite people, Cathi Scarce, sat down with Drinks Bulletin this week to discuss her new role as Acting Coles Liquor Director and the power of diversity. Scarce stepped into the top job last month following the promotion of Greg Davis to the new role of COO of the Coles group. Scarce is a 25-year veteran of Coles - she started out managing the deli at Coles in Manly and has added many “firsts” to her resume along the way, including being made State Manager for South East Queensland, Northern NSW and Western Australia for supermarkets. “I’m so proud that I was the first female appointed to a State Manager operations role in Coles’ 100-year history,” she says. What she’s also proud of is her role in improving

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diversity and inclusion in the drinks industry. “One of the great things about my most recent role as GM of National Liquor Operations has been the opportunity to work on projects that make a difference across the entire company, such as chairing the Coles Gender Balance working group,” she said. “I’m really proud to work in a business that embraces diversity in all forms. “Being able to represent Coles Liquor at this level has also allowed me to make a contribution as a member of The Drinks Association’s Diversity and Inclusion Council, which is really helping to drive change across the industry. “To now have the opportunity to work with the leadership team at Coles Liquor is an enormous privilege and I’m thrilled to be in this role at such an exciting time for the business.”

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Scarce believes women bring important diversity of thought to the retail industry, along with perspectives that are more representative of the customers served. They are willing to seek different solutions to retail issues, supporting a more flexible approach to management. “In terms of careers, there is a wonderful sense of community and support among women in retail that is very rewarding and inspiring to be a part of,” she says. “There’s a role that suits everyone regardless of what phase of life they are in, from starting a career to raising a family to empty nesters.” “I’m very happy to say I’m not alone as a woman in the leadership team at Coles Liquor,” she adds. “We have some fantastic women in senior roles across operations, marketing, IT, human resources and merchandise, so diversity is something we live every day.” Her amazing journey “I’ve been at Coles for 25 years now, and I’ve done everything from checkout to loading shelves to managing the store portfolio for an entire state,” Scarce notes.

When she was appointed General Manager of National Operations for Coles Liquor almost three years ago, she admits: “I didn’t know anything about liquor. I was bananas and batteries. But it excited me. “I decided I’d figure it out when I got there. I think we undo more of our own potential by not taking leaps of faith, but when you get there, you have to be smart and surround yourself with cheerleaders to help you through while you find your feet.” She went on to manage a team of approximately 6000 employees across a business that includes First Choice, Vintage Cellars and Liquorland stores. Last year, Scarce addressed a Women in Drinks networking event where she noted: “My story shows that without risk there is no reward. That being resilient is key in any industry if you are in that industry for the long haul. That being bold in your decision making while scary is part of the journey. And say yes to opportunity ... you can work out the details when you get there!” Read the rest of Scarce’s interview by clicking here.

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Women in Drinks Queensland event Parental leave: overcoming stigmas & stereotype The Queensland Chapter of Women in Drinks is holding a special event on “Parental leave: overcoming stigmas and stereotypes”. Please join WID for an open discussion on the issues surrounding parental leave. This is a not-to-be-missed event for those working at every level of the drinks industry. Guest speakers will be Parents at Work CEO Emma Walsh and Lion’s Inclusion and Diversity leader Jodie Littlewood. ​ alsh is the Founder and CEO of Parents At W Work – a social enterprise established in 2007 to

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improve the lives of parents and carers by creating family friendly workplaces. Walsh collaborates with employers, policy makers and industry professionals to improve gender equality outcomes at work and at home by mainstreaming flexibility and parental leave for men and women. Her career has spanned more than 15 years, with specialties including Leadership Development, and Career Development and Coaching. ​ ittlewood has spent 14 years in human resources L and the last three years as the corporate Inclusion & Diversity Leader at Lion. She is a champion of gender equality in the workplace, and instrumental in delivering many key business strategies including

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flexibility programs and 50:50 gender targets. As a change leader, Littlewood partners with businesses and teams to engage and empower them through the why, what and how of the Inclusion and Diversity journey.

Michelle Terry appointed TWE CMO

​ ittlewood will interview Walsh, who will discuss the L challenges of parental leave and the rewards that come from creating family-friendly workplaces. Event details Time: 5.30-7.30pm Date: Tuesday, June 5, 2018 Venue: Alehouse – Castlemaine Perkins (XXXX Brewery), Corner Black and Paten Streets, Milton, Queensland Cost: $35/person, includes canapes & drinks $5 from each ticket will go to the Australia New Zealand Gynaecological Oncology Group (ANZGOG). Tickets are strictly limited. Limited free car parking is available at the venue. There is also metered car parking available in the surrounding streets. Click here to book

Michelle Terry has been named the new Chief Marketing Officer of Treasury Wine Estates, replacing Simon Marton. Simon Marton had been with TWE for 20 years and was named one of Australia’s top 50 CMO’s in 2015, 2016 and 2017. He worked for Foster’s Group before its wine business was demerged to form TWE and had been CMO of the company for more than four years. He was based in Melbourne. The Australian describes Terry as “a rising star within Treasury Wine.” Terry is based in the US, but previously worked in Melbourne for TWE as Global Marketing Director of Penfolds and Managing Director of Lindeman’s. Terry’s achievements in the latter role included establishing Lindeman’s as the No.1 wine brand in Canada (beating rival Yellowtail) and entrenching its No.1 position in Sweden, Norway and the Netherlands. She also led improved year-on-year profitability in its Australian home market, and a global refresh of the brand’s strategy. The move to base the CMO role in the US follows CFO Gunther Burghardt transitioning the newly created role of Executive Vice President, Operations – Americas.

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When Kylie met Prince Charming

Friday, April 6, 2018 was a day for the history books for staff at the Bundaberg Rum Distillery, with Prince Charles returning to the distillery after his first visit 24 years ago. His Royal Highness and Queensland Premier Annastacia Palaszczuk were hosted by Bundaberg Distilling Co. Chair Kylie McPherson and the Distillery’s Visitor Experience Operations Manager Duncan Littler for a special private tour and Blend Your Own Rum experience. In Prince Charles’ own words in a speech to the crowd on the grounds of the Distillery: “I’m thrilled that this Distillery’s proving to be the one that produces some of the most famous and special of all rums around the world.”

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McPherson and Littler guided Prince Charles through a tasting in the Bundaberg Rum Barrel House after which he declared that he could detect ‘fruit cake’ overtones. Prince Charles then took up the offer to blend his very own Bundaberg Rum which he said reminded him of ‘chemistry class’. McPherson said: “His Royal Highness Prince Charles was a charming and delightful guest and unsurprisingly given his passion for environmental protection and sustainability, he was particularly interested to hear of Bundaberg Rum’s green credentials. “I shared with His Royal Highness details of our zero waste to landfill policy, our 100% green steam usage and our reductions in water use and carbon emissions. “He was complimentary of our efforts to support the

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community following the devastating effects of natural disasters in the Bundaberg region in past years including the floods in 2011 that saw us raise $500,000 in donations through the sale of our special release Watermark rum, and more recently 2013 that saw us donate or raise $450,000 for the Red Cross Queensland Flood Appeal. “Prince Charles was also impressed at our single estate distillery status that includes making the world’s best rum on-site.” The Bundaberg Rum team can officially confirm that Prince Charles is returning home to England with two bottles of the HRH special Bundaberg Rum blend as well as some molasses from the Distillery that is apparently headed for the Royal larder! No Bundaberg Rum experience is complete without a Dark & Stormy cocktail and Prince Charles’ Distillery visit was no exception, enjoying one freshly made by Bundaberg Rum’s Head of Innovation and Blending, Sarah Watson.

Photos by Arthur Edwards – The Sun, London

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How the drinks association keeps you informed Here’s a handy guide to the ways the drinks association spreads the word about great achievements and initiatives in our industry. The drinks association’s mission is to connect, inform, promote and strengthen the drinks industry. We aim to keep you up to date with all the latest drinks news and developments, both in Australia and overseas.

We have a LinkedIn company page and three groups: the drinks association, drinks trade and Women in drinks.

Take a look at the many ways we keep you in touch. Connect with us on social media Get your news even faster by following us on social media. You can follow us on Instagram at the drinks association, where we have more than 1000 followers. We have a monthly newsletter - drinks news We have more than 4000 followers on our three Facebook pages: drinks trade, the drinks association and Women in drinks.

We have almost 3000 followers on Twitter at drinks trade, the drinks association and Women in drinks.

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Click here to become a subscriber.

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Visit our websites We feature the latest news updates at, diversity&inclusion@drinks. and drinks bulletin also sends out weekly newsletters that round-up the top stories. Click here to subscibe. Our websites reach almost 40,000 unique users every month, with almost 1 million page impressions. How you can feature in our digital and print publications Email our Social Media & Communications manager Alana House on and drinks trade’s associate editor Hannah Sparks on We have a bi-monthly magazine - drinks trade

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3 easy ways to learn more about the drinks association’s services the drinks association has created a series of videos and infographics highlighting how we can help you. the drinks association Learn more about the drinks association and the services it offers. Click here to view the infographic.

drinks bulletin Keep your finger on the pulse of the whole industry with our weekly drinks bulletin. Click here to view the infographic.

drinks trade Want to know what drinks trade magazine can do for you and your business? Click here to view the infographic.

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What our associate members can do for you ... A guide to the services provided by the drinks association’s associate members. AMA AMA Commercial Collections is an Australian owned and operated enterprise that has served credit managers since 1977. It provides a full range of services and products including debt recovery, trade bureaus, credit consulting, credit insurance and information services. Click here to learn more. BevChain BevChain provides national tailored supply chain solutions for the beverage industry across Australia with ‘best-in-class’ warehouse and distribution services. Click here to learn more. Brand Promotions Brand Promotions is the biggest, best and most cost-effective supplier of almost any promotional product you can think of. It also specialises in designing an entire campaign to help build your brand and dominate your market through gift with purchase, custom made products and high volume orders. Click here to learn more. Core Element Core Element is a specialist boutique FMCG recruitment and careers business that recruits sales, marketing and general management roles across the grocery, liquor, foodservice and pharmaceutical sectors. The company combines contemporary functional and organisational credentials and the ability to engage a rich, diverse network. Click here to learn more. Fix Corp Fix offers tailored solutions for system management, processes and efficiencies, category management, promotional program management, marketing programs & collateral management, retail support and merchandising, space planning, pricing, audit program management, data collection and analysis and reporting, product advice and product to market advice. Click here to learn more. Hip Media Hip Media is a specialist, mid-sized publisher dedicated to meeting your marketing and corporative objectives. Hip creates publications that communicate with customers, members or stakeholders in an informative, entertaining and inspirational voice; specialising in print and digital content in the B2C and B2B sectors. Click here to learn more.

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IRI IRI has the world’s largest set of consumer, purchase, media, social and mobile data, igniting growth for clients in the FMCG, retail and health sector. Whether it’s analyzing how to make your assortment, pricing and promotions more profitable, tailoring media strategies, or guiding you through new product or market planning, IRI helps grow your business. Click here to learn more. Kegstar Kegstar is an asset pooling business specialising in stainless steel kegs used to transport beverages. It collects empty kegs from venues and then redeploys them to other customers in the pool. Each keg is uniquely identified and tracked as it moves through the supply chain. Click here to learn more. Mondo Search Mondo Search provides executive search and recruitment services across a range of industries in Australia, including direct selling, digital/ direct marketing, drinks, FMCG, franchising/retail and hospitality. Mondo offers tailored recruitment services through its Sydney and Melbourne consultancies, and has national and international affiliates through The Worldwide Recruiting Network. Click here to learn more. Powerforce Powerforce is part of the Blueprint Group, which works with retailers and manufacturers to help unlock value for them through its integrated range of data, sales and marketing solutions. Powerforce and Blueprint’s CCS offer a full range of sales and marketing solutions through brand names such as Extravert, Retail facts! and Ausrep; and Retail Insight. Click here to learn more. The Advantage Group Advantage is the industry leader in B2B performance benchmarking. The success of its performance benchmarking program - Advantage Report - has expanded to over 39 countries. Clients look to Advantage for insights into strengthening their business relationships within channels including Ecommerce, grocery, pharmacy, food and healthcare. Click here to learn more. tic technologies tic technologies provides custom internet and CMS solutions. tic’s team is available at all times, providing ongoing complimentary support. Its powerful, yet easy to use CMS can be extended to multiple, independent web sites. When you need quality web technology, strategic marketing and support; think tic technologies. Click here to learn more.

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BARSCAN BARSCAN delivers insights into the on-premise liquor trade. BARSCAN for Venues takes the hassle out of retrieving data from your POS, delivering a simple way to understand and analyse sales, margins and profit performance. BARSCAN delivers insights into trends, trading dynamics, occasion dynamics and promotions in the on-premise liquor trade. Click here to learn more. Ebiquity Ebiquity is a leading independent media and marketing analytics specialist. It monitors advertising across all main channels – TV, Radio, Digital, Outdoor, Press – to provide you the required visibility to react to competitor activity, and give you greater confidence to develop successful communication strategies. We help you to understand who is advertising, where they are advertising, what they are saying, and how much they are spending. Click here to learn more. GS1 Australia GS1 is a leading global organisation dedicated to the design and implementation of global standards and solutions to improve the efficiency and visibility of supply and demand chains. The GS1 system of standards is the most widely used supply chain standards system in the world. The company’s specialties are barcodes, EPC, GDSN, eCom, MobileCom, AIDC, traceability and supply chain standards. Click here to learn more. JEM Computer Systems JEM provides Information Communication Technology (ICT) management and support for small to medium organisations. It offers 24-hour, 7-day-a-week remote support, ICT Project Management, software auditing and licensing compliance, regular system health reporting and proactive monitoring, disaster recovery planning and data back-up services, domain and DNS management, system integration, service and virtualisation, and hardware. Click here to learn more. Mainfreight As a global supply chain business with over 240 branches around the world, Mainfreight offers sophisticated logistics solutions in and out of the most dynamic economies. The company also offers specialised warehousing and distribution solutions. Click here to learn more.

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NCI Established in 1985 as a specialist trade credit insurance broker, NCI has grown to become the leading trade credit insurance broker throughout Australia, New Zealand and Asia. NCI focusses on protecting its client’s profitability - while credit insurance is the ultimate safeguard against bad debts, better business practices in trade credit management can also help to improve profitability on a day to day basis. Click here to learn more. StayinFront StayinFront provides complete, mobile, cloud-based sales force automation (SFA) and customer relationship management (CRM) solutions that empower its customers to work more efficiently, know more about their business and performance and sell more effectively. Click here to learn more. Nielsen Nielsen helps companies understand what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across video, audio and text. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Click here to learn more. Merch & Effect

Merch & Effect has a proven integrated approach to the management of merchandisebased projects and campaigns providing full-circle project management, including market research; product conceptualisation, creative development & production; warehousing & logistics: quality control; assembly & packaging; and international shipping & delivery. Click here to learn more.

Touchstone Executive Search Touchstone has been helping clients secure the best senior executive talent since 2003. The company advises major Australian and multinational companies on senior appointments across the Asia Pacific region. Through research and global network relationships Touchstone builds deep industry background and behavioural knowledge, which allows it to deliver high caliber shortlists quickly and efficiently. Click here to learn more.

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SKUVantage Specialising in helping clients drive sales, reduce costs and save time with a collaborative one-stop-shop approach to digital content management, SKUVantage brings a wealth of possibilities to member companies. The business already has a strong relationship with the drinks association through its digital content repository service Click here to learn more. Do you know a company that would make a great associate member of the association? Tell them to call our Member Liaison Alison Herring on (02) 9415 1199 or email on

the drinks association welcomes Manildra The Drinks Association is thrilled to welcome Manildra as its newest associate member. Manildra is currently installing a world-class distillery producing the purest grain neutral spirit for a range of boutique and big-brand beverages – including vodka, gin, blended whiskies, liqueurs, ready-to-drink packaged alcohol, cordials and soft drink – at Shoalhaven Starches’ state-of-the-art manufacturing plant in Nowra, NSW. Set to become the largest facility in South East Asia when fully operational, the seven-column distillery is the latest value-adding investment by 100% Australian family-owned international agribusiness, Manildra Group, into what’s been part of a fully integrated, innovative production process at Shoalhaven Starches since 1992. The elite distillery will facilitate full-scale production of beverage-grade grain-neutral spirits for personal care, pharmaceutical, and food and beverage industries across the globe. Manildra has been able to master a truly neutraltasting and odourless premium product – the blank canvas base from which craft and large-scale distillers can create world-class spirits – by starting with hand-selected 100% Australian, GMO-free wheat for premium feedstock. For more information contact Debbie Forster on or (02) 9879 9847.

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Meet our valued corporate partners It was another amazing year for The Drinks Association in 2017 and we couldn’t have done it without our valued Corporate Partners. Our corporate partnerships aim to further our common goal of building stronger, more progressive, competitive and valued services to the drinks industry. It was great to have our Corporate Partners on the journey with us in 2017 and we can’t wait to work with them again in 2018. If you’d like to become a Corporate Partner of the drinks association or know a company that would be a great match for us, contact Alison Herring on Here’s a guide to our current Corporate Partners:

Advantage Australia; Shopper Tracker & Real World Marketing Advantage is one of the leading business-tobusiness market research companies operating worldwide. They help clients create more rewarding business relationships through benchmarking. Shopper Tracker is a quantitative measurement research programme based on shopper interviews, covering all major categories and retailers in one benchmarking process. The team at Real World Marketing are consumer, shopper and category experts. Aon Aon is the global leader in human resource consulting and outsourcing solutions. Their services focus in helping organisations mitigate risk in their workforce and realise the untapped potential of their employees. They also help individuals maximise their wealth to enable people to live the life they want. The Aon Hewitt team of experts partner with your organisation to develop and

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deliver people strategies that achieve positive business outcomes. BevChain BevChain provides national tailored supply chain solutions for the alcoholic beverage industry across Australia with ‘best-in-class’ warehouse and distribution services. Nielsen Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. StayinFront Group StayinFront is a complete consumer goods CRM solution for the liquor and beverage industry providing an automated solution for field forces on iPads, iPhones, Android devices and Windows laptops and tablets. Supporting account selling, retail execution and direct store delivery activities it is a robust and highly-proven system that has been deployed by leading beverage and consumer goods companies worldwide to meet the challenging needs of the rapidly changing industry.

access to a wide range of decision makers, who are responsible for the procurement of alcohol. Industry buyers are able to sample, compare and order new products, meet new industry colleagues and reconnect with existing ones. The 2018 event - to be held on June 18-19 at Darling Harbour - will feature an interactive show floor of taste testing, mixology demonstrations, master classes, seminars and networking.

The Drinks Industry Show The Drinks Industry Show is the only dedicated trade exhibition for the drinks industry, showcasing the best in wine, beer and spirits from across the globe. The annual event reconnects producers and distributors of alcoholic beverages with buyers from all industry verticals, providing unparalleled

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Need information on liquor licences and banners fast? the drinks association can help. Providing access to the only centralised national liquor licence database in Australia, you’ll never miss out on all the latest licensing and banner group news.

Active liquor licences as at April 2018

Top 10 banner groups percentage share of outlets Australian liquor retail market - March 2018

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Drinks News May 2018 edition  

The May edition of Drinks News features a cover story on sweeping changes to the Australian Drinks Awards, some great upcoming events for Wo...

Drinks News May 2018 edition  

The May edition of Drinks News features a cover story on sweeping changes to the Australian Drinks Awards, some great upcoming events for Wo...