About Mama Mancini’s Meatballs and Sunday Sauce In 1921, my grandmother, Anna Mancini, made her way to America through Ellis Island with my grandfather, Nicola Mancini. They settled in Bay Ridge Brooklyn and raised five children. Shortly after I was born I was in the kitchen cooking along side her. None of the recipes were written down, just stored in her heart. At the age of 15, I asked her to teach me how to make her meatballs. As Anna did, I have been preparing these very same recipes for “family dinners.” My favorite was her Meatballs and Sunday Sauce. It’s amazing how each time I prepare them the aroma transports me back in time to her dinner table. It’s my own “scented memory.” We prepare this dish the exact way she did so many years ago. It’s the only way to prepare authentic old world meatballs and sauce. The meatballs are all natural made from 100% beef, whole fresh eggs, Romano cheese, onion, parsley, a pinch of salt and pepper and just the right amount of breadcrumbs, that’s it! Prepared the same way my Grandmother Anna taught me. The meatballs are lightly browned and then placed in the Sunday Sauce - which is made with pure Italian plum tomatoes, olive oil, garlic, some salt and pepper, a bay leaf and slowly cooked for three hours. Gently stirring every 20 minutes guarantees perfect meatballs and Sunday Sauce every time. There are no shortcuts. I am very proud to be able to make this amazing family dinner available to everyone. They are sold fully cooked with sauce and all you need to do is heat them up. What takes us four hours to prepare, takes you just minutes from heat to eat! Mama Mancini's Meatballs and Sunday Sauce are available in markets across the country as well as many gourmet catalogs. Fully cooked with Sunday Sauce, they just need to be heated and served. Add your favorite pasta for the perfect "Family Dinner" in minutes.
Daniel Mancini - the creator of Mama Mancinis Meatballs and Sunday Sauce A natural entrepreneur, Daniel has pioneered numerous, successful consumer goods businesses. From 1986 to 1998 as President of Ultra Pink a clothing manufacturing company, Daniel grew this business into a successful apparel company in the junior clothing market with annual sales in excess of $100 million. In 1989, he opened his own apparel company called Sweet Lily. In the fall of 2007, he sold this business to fulfill other passions. Bringing back the family dinner is one passion that Daniel feels very strongly about. Using his grandmother’s recipe, Mama Mancini’s Meatballs and Sunday Sauce was born. Stores that carry Mama Mancini’s Meatballs and Sunday Sauce Acme Eden Gourmet Food Emporium Foodtown Garden of Eden Gristedes Harris Teeter King Kullen Kings Supermarket Lowes foods PathMark Shop Rite Super Fresh The Fresh Market Waldbaums Whole Foods (NE) And various independent stores from coast to coast www.mamamancinis.com/ Contacts: The Door Lois Najarian O’Neill email@example.com
DANIEL MANCINI NATIONAL TELEVISION APPEARANCES
MARTHA STEWART SHOW TODAY SHOW “COOKING SCHOOL” MR. FOOD THE DAILY BUZZ FOX BUSINESS “FOLLOW THE MONEY”
For Immediate Release
August 25, 2010
USA WEEKEND DECLARES: 2010 The Year of the Meatball
MEATBALL CRAZE HITS ‘BROOKLYN FLEA’ DANIEL MANCINI ROLLS OUT MAMAMANCINI’S MEATBALL CART ON AUGUST 28 New York, NY – Bay Ridge, Brooklyn native Daniel Mancini, the founder of MamaMancini’s Meatballs and Sunday Sauce, will be returning to his childhood borough to show off his Grandmother’s famous Italian beef meatballs at the Brooklyn Flea in Fort Greene on Saturday, August 28 from 10am to 5pm. The Brooklyn Flea menu will feature: 1) Meatballs with dipping bread and Sullivan Street Bakery dipping bread which can be purchased as a single for $4.00, a double for $6.00 or a triple for $8.00. Free toppings include grated Pecorino Romano cheese, red pepper flakes, chopped onion, roasted garlic, chopped fresh basil or banana peppers. 2) The MamaMancini Meatball sandwich with provolone cheese on Sullivan Street Bakery ciabatta for $7.00. Daniel Mancini and his meatballs were recently featured in the New York Times, the Wall Street Journal, NY Daily News and USA WEEKEND. Daniel is currently featured on the Today Show Cooking School series at http://today.msnbc.msn.com/id/3041421/ns/today-foodwine As the story goes, Daniel grew up in Bay Ride eating his Grandma Anna’s meatballs, which simmered in sauce every Sunday for hours. When he was 15, Daniel asked her to show him how to make them, since the recipe was not written down. He developed a love for cooking but went on to pioneer numerous, successful clothing businesses. But in the fall of 2007, he sold this business to fulfill another passion – meatballs. MamaMancinis Meatballs and Sunday Sauce is now a growing, grocery store and mail-order meatball. www.mamamancinis.com Press Contact: Lois Najarian O’Neill The Door 212-905-6191 Lois@thedooronline.com
Making Meatballs a Career - WSJ.com
Dow Jones Reprints: This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com See a sample reprint in PDF format.
Order a reprint of this article now
APRIL 13, 2010
A Fond Childhood Memory Inspires a Meatball Empire By GRACE L. WILLIAMS
(See Corrections & Amplifications item below.) Daniel Mancini, 51, spent 25 years working in the apparel industry, before turning back to a childhood passion: meatballs. He started his career with department-store jobs in New York City that eventually turned into management roles. A six-month executive training program after college led him to now-defunct Gimbels department store, where he also served as a manager. Mr. Mancini held posts at a variety of other stores, like now-defunct Alexander's department store on 59th Street and Sasson Jeans before he was recruited to work in sales for a junior collection company that launched in 1986 called Ultra Pink, where he rose through the ranks to become president. "I love the fact that it's very creative and wherever I was I always had my hand in on design," says Mr. Mancini of the fashion industry. But as his career played out, Mr. Mancini began to wonder what might be next. It was memories of cooking alongside his grandmother Anna Mancini that led to a second act.
4 Elbows, LLC
'Meatball Dan' Mancini
Some of Mr. Mancini's earliest memories involved helping his grandmother in the kitchen. As he grew up, he became Anna's right hand, helping her shop for groceries and cook the recipes she had memorized. At 15, he asked her to teach him exactly how to cook her dishes. "I just felt that if I didn't learn all the recipes, they'd be gone," he says. None of the 25 recipes used exact measures and he never wrote them down either.
In 2008, long after Anna had died and he had made his name in the garment industry, Mr. Mancini was looking for a new challenge. He had often cooked his grandmother's recipes for friends, earning the nickname "Meatball Dan." It was after one such meal that he decided to create a business that brought the family dinners he had enjoyed as a child to people outside his social circle. In a nod to his favorite dish, the meatball, Mr. Mancini went into business with his grandmother's recipe, creating what became "Meatballs and Sunday Sauce."
1 of 2
11/10/10 10:27 PM
Making Meatballs a Career - WSJ.com
At first, he wasn't sure what to do with his idea. Mr. Mancini sent an email to a local New Jersey market called Eden Gourmet (a division of Garden of Eden) about his product and was invited to bring them by. Mr. Mancini cooked up a batch of his grandmother's meatballs in his own kitchen and served them up to the manager. After serving the meatballs to Eden Gourmet management, Mr. Mancini knew he was on to something, but wasn't ready to quit his day job without financial backing. Once he had a working recipe, Mr. Mancini approached Carl Wolf, who lived in the same central New Jersey town as he did and who is the former chief executive of Alpine Lace Co., a deli cheese company, with his idea for a product that he named "MamaMancini's." More Second Acts Winemaker Turned Shoe Mogul
"He came to us and said he had the world's greatest meatball," says Mr. Wolf. "And we said, 'Oh sure.' Sure enough, it was a really good product."
From Top Gun to Tech Guru
He worked at perfecting the recipeâ€”which took over 18 months and involved turning a small scale recipe into thousands of meatballs. Mr. Wolf then agreed to license the product from Mr. Mancini for about $1.5 million. Under terms of the agreement, the name MamaMancini's as well as recipes Mr. Mancini created are owned by Mr. Wolf. Mr. Mancini says that in addition to the licensing agreement, he receives royalties. Finding a Future in Doggie Day Care
"I knew that if this was going to work, I had to make a deal with someone who was an expert," says Mr. Mancini. After that deal was inked, Mr. Mancini quit the garment industry to focus on becoming the face of a meatball empire. He declines to disclose his salary, but says it is about half of what he made in the garment industry. Production was moved to a 17,000 square foot factory in East Rutherford, N.J., and the meatballs started rolling. After selling the product locally in supermarkets in New York and New Jersey, in April 2009, Mr. Mancini got his chance to go national with his product when the Martha Stewart Show featured Mr. Mancini with his meatballs. The attention boosted the brand enough to catch on and win distribution with well-known supermarket chains, including Whole Foods, which carries the products in 24 stores in the Northeast. The fact that his career change also pays tribute to his grandmother makes his success twice as sweet. "When I made this change, I was scared to death," he says. "I felt in my heart that if you do something that you love, it will be successful." Corrections & Amplifications MamaMancini's, a gourmet food start-up, received $1.5 million in capital investments from investors including Carl Wolf, former chief executive of Alpine Lace. Mr. Wolf, his partner Matt Brown and Daniel Mancini started MamaMancini's by developing over 18 months a meatball recipe inspired by Mr. Mancini's grandmother. This article incorrectly says that Mr. Mancini received $1.5 million as part of a licensing agreement and that Mr. Wolf was still CEO of Alpine Lace. The article also incorrectly gave the company's name as Mama Mancini, incorrectly said that the recipe took Messrs. Mancini and Wolf two weeks to develop and failed to note Mr. Brown's involvement.
Copyright 2010 Dow Jones & Company, Inc. All Rights Reserved This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com
2 of 2
11/10/10 10:27 PM
QUICK MEALS Recipes and strategies for school night meals August 19, 2010