Issuu on Google+

JANUARY 2014

FALL 2014 - LADIES RTW

OUTERWEAR Category Shift Projection CLASSIFICATION

MINI QUILT

SOFT SHELL: ACTIVE

SOFT SHELL: FASHION

FLEECE/POLAR FLEECE

VESTS

FAUX LEATHER

RAINWEAR

JUNIOR

N/A

Maintain

Maintain

Grow

Grow

Down

Down

CONTEMPORARY

Grow

Maintain

Maintain

Grow

Grow

Down

Down

MODERN MISSES

Grow

COMMENTS

• Zip-front side tab key silhouette • Faux silk volume fabric • Mixed quilt patterns • Fabric mixing updates the look

Maintain

• Zip-front scuba silhouette key body • Hood detail is key • Black is #1 color • Fabric mixing, tonal prints and plaids are important

Maintain

• Career-looking street wear • Classic DB hooded trench key item • Exposed zippers, knit trim, side tabs and belts are key details and adds femininity

Grow

• Zip-front polar fleece major volume • Polar fleece mixed with nylon is key • Fleece sweatshirt fashion bodies uptrend • Quilted fleece emerging • Sherpa trim and lining strong fashion detail • Reversible or mixed to other fabrics • Tweeds, heathered and mélanges update the assortment

Grow

• Major fashion layering piece • Faux fur, faux fur reversible are key items • Mini quilt and lightweight down fashion uptrend • Fabric mix and/or reversible are key features

Down

• Scuba silhouette major volume • Moto neck is a key detail • Fleece hood is a major detail for junior looks • Moto continues • Bomber uptrends • Fabric quality, wash and treatment expand importance • Fabric mixes and stretch knit panels

Maintain

• Active technical-inspired jackets that are water repellant become major competition to rainwear • Stadium and anorak uptrend • A-line and ¾ A-line maintain • Trench downtrend

463 Seventh Avenue, New York, NY 10018 • Phone 212.564.1266 • Fax 212.560.3699 • Visit us online at www.doneger.com


JANUARY 2014

FALL 2014 - LADIES RTW

OUTERWEAR Category Shift Projection CLASSIFICATION

WOOL/WOOL BLENDS

LIGHTWEIGHT DOWN

DOWN

MID-WEIGHT FILLED JACKETS

HEAVYWEIGHT FILLED JACKETS

JUNIOR

Maintain

Maintain

N/A

Grow

Grow

CONTEMPORARY

Grow

Grow

Grow

Grow

Grow

MODERN MISSES

COMMENTS

Grow

• Junior maintain, because of alternatives to the wool look • Classic misses key volume fourth quarter • Contemporary and modern misses third quarter presentation with early fourth quarter peak • Heather, mélange, texture and hairy fabric uptrend • Brushed plaid fashion statement • Collar emphasis • Shoulder and armhole details present an oversized appearance

Grow

• Junior looks are poly-filled to emulate lightweight down look • Key look of the season, in vests, jackets and ¾-length walkers • Quilt pattern, variations and mixes update the look • Matte ciré fabric is key volume • Iridescent fabric seasonal update • Hood major feature

Grow

• Junior ships poly-fill versus down • Key look of the season • Wide array of silhouettes: jacket, pant coat, walker, vest and coat • Hoods are a key feature • Faux fur, real fur trim • Quilt pattern, quilt pattern mixing, side panel detail, fabric mixing • Waist accent a key look

Grow

• Major product offering • Junior, contemporary, modern and classic looks • Active casual to sport technical-inspired • Layering as a fashion statement • Cotton and cotton looks are a major uptrend • Anorak, parka, major statement • Fleece hood, knit vestee, sherpa and plaid linings key details

Grow

• Classic to fashion • Poly-fill to down alternative insulations • Stadium silhouette major volume • ¾-length major statement • Parka fashion statement

FAUX FUR

Grow

Grow

Grow

• Vest is key item • Texture and pattern are key statements • Soft hand and lightweight fabrics as outfit completer jackets • Traditional weight in blouson to walker silhouette

FAUX SHEARLING

Grow

Grow

Grow

• Emerging fashion issue • Classic pant coat key silhouette • Large collar brings newness

463 Seventh Avenue, New York, NY 10018 • Phone 212.564.1266 • Fax 212.560.3699 • Visit us online at www.doneger.com


Fall 2014 Ladies Outerwear Category Shift Projection