Superbrands, now in its 21st volume in the UK, has been providing a snapshot of brand sentiment since 1995. It has seen brands face many new challenges along the way, from brands first having a presence online to the sustainability issues which Superbrands are now committed to addressing. However, in what has been the most turbulent of times, the Superbrands of the UK have shown community spirit, resilience and the determination to get through these extraordinary circumstances, while helping their customers do the same.