cashback rebate over instant discount For the same cost as less attractive coupons or instant discounts, cashback rebates offer the deeper price discounts consumers prefer. “Which would you choose?”
12
£75 instant discount 27%
73% £100 rebate
£35 instant discount 27%
73% £50 rebate
£18 instant discount 23%
77% £30 rebate
£12 instant discount 24%
76% £20 rebate
£5 instant discount 24%
76% £10 rebate
£2 instant discount 24%
76% £5 rebate
let’s make a deal: 2014 UK shopper behaviour study