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magazine issue #1


the good, the bad and the ugly

JuandrĂŠ Kruger my first car


eye candy modern vs classic

021 886 5926

also cars for girls / know-how / gadgets to get


MARCH 2013


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WELCOME While the icy fingers of winter officially melt into the buds of Spring, it could not be a more apt time to welcome you to our first edition of The Dealer Club Magazine!This magazine is going to be issued quarterly and is designed to keep you up to date with all the latest news within the Novel Group, and to give you first-hand information with regards to new products and services. A time for new beginnings brings me to the recently launched exciting new Ford Ecosport, the latest addition to the Ford line-up. It’s the new urban SUV and has been referred to as the cheeky young upstart, muscling its way into the popular, big and bold SUV segment of the market. It comes in the 1.5 litre petrol & diesel engines, as well as in the brand new 1.0 litreEcoboost engine. It is good looking, well kitted out, spacious, well priced, and an excellent alternative to a sedan or hatchback. With pricing from R199 000 to R249 000, we truly believe that this vehicle has the makings of a champ! Check out our articles on the latest new Ford Kuga, the new Focus ST, and more information on the new Ford Ecosport.

Management Team Goodwood

Just too nimble and cool to be missed, our very own, very impressive Novelsport, does not take a back seat in our line-up. Recently launched in Cape Town is the Novelsport Owners Club who pay homage to our Novelsport with every run or park off in the City, turning heads at every corner. Doing charity work and helping those less fortunate, whilst having fun themselves, the Novelsport Owners Club is a must to join for new Novelsport owners. Membership means qualifying for special pricing on parts and service, as well as being a part of serving your community.

Management Team Paarl

For the Motor Racing enthusiasts out there, we have an article on the involvement of our group in Ford Motor Sport. Novel 09 is a true blue Ford Mustang V8, and is raced by our very own Managing Director, Mr. Jurgen zu Bentheim in the Masters V8 Series at Killarney in Cape Town. His passion for Ford and being involved in motor racing goes back many years and he is a legend in Motor racing circles. In closing, please visit our Novel website for any information on Ford, Mazda or GWM products. Enjoy the magazine, happy Spring Motoring, and we really hope to see you inside one of our dealerships very soon.

Management Team Stellenbosch



Used Car Sales Manager Goodwood

Fleet Consultant Goodwood

New Car Sales Executive Paarl

New Car Sales Executive Goodwood




STEFAN LE ROUX New Car Sales Executive Goodwood


New Car Sales Executive Paarl



The new kid on the block is the trendy Ford Ecosport, the stylish urban SUV, and the latest addition to the constantly growing line-up of Ford products. The new Ecosport encompasses all the brand pillars of Ford South Africa - Smart, Green, Safe and Capable. City-sized design makes it easy to park in a crowded street. Hill launch assist is added to the Titanium Auto models, holding the vehicle on a hill which gives you time to pull away easily. Higher seating gives you a fantastic all round view. 200mm of ground clearance between you and the road, potholes or ditches, gives you driving peace of mind. Ecosport makes life easier with SYNC, which is phone and music at your fingertips. Hands free phone and hands free music. Listen to your texts while you drive! How awesome! Another amazing feature is the auto headlights that dim and brighten all on their own. Fold down the back seats and get 705 litres of space in the back. A cooled glovebox and 20 interior storage units add to all the amazing space available in this vehicle. Ecosport 1.0 litre boasts the 2012 International Ecoboost engine of the year which has the power of a 1.6 engine, giving you all the power you need with a lower fuel consumption. 92 KW, 170NM and 5.7 L/100k under tested conditions! The Ecosport also comes in 1.5 litre petrol and diesel engine. Safety features are traction control, ESP, all around airbags, and stability control with ABS and EBD, covering all your concerns and allowing for greater driving pleasure. The Ecosport comes in 8 different colours and is well priced from R199 000 to R249 000.


The All-New Ford Focus St encapsulates everything a serious sports car enthusiast wants in a road vehicle with its powerful engine and sleek muscular design. It is sizzling hot to look at with its integrated roof spoiler, a sporty dual pipe exhaust, and a bold trapezoidal grille. With racing inspired aluminium pedals and the engine’s throaty acoustics piped into the cabin, the ST is as sporty inside as out. A turbocharged direct-injection 2.0L EcoBoost engine gives you the best of power and responsiveness without sacrificing fuel efficiency. The ST’s unique sports suspension system with Torque Vectoring gives you flawless ability to conquer corners. Added control is ensured by the 18" alloy wheels with high-performance front and rear disc brakes. Inside the ST, Ford’s intuitive SYNC system allows you to operate your phone and your music libraries without taking your hands off the wheel. The instrument console is a pleasure to view with its red needle pointers and sports gauges monitoring turbo boost, oil pressure and oil temperature. The ST is fitted with Recaro sports seats, a 4-spoke leather wrapped ST steering wheel, and ambient interior LED lighting for a stylish ride. Where safety is concerned, the ST comes standard with driver and passenger individual single stage front airbags, and side and curtain airbags for both front and rear seats. It is also equipped with Electronic Stability Control (ESP), Emergency Brake Assist (EBA), Traction Control, Anti-Locking Braking System (ABS), Electronic Brakeforce Distribution (EBD), and Hill Launch Assist. The Ford ST is available in 6 different colours and priced from R318,900.

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FORD FIGO NOVELSPORT - ONLY AT NOVEL! An overseas website,, commented “Have you heard about a product called Novelsport? Novelsport is a tuning brand run by a local Ford dealer in South Africa which specializes in tuning Ford cars. Now they have presented a limited edition Figo which is tastefully souped up!" The next blogger commented - “Now that is a hot Ford Figo!" Well, that local Ford South African dealer is our very own Novel Motor Company! The Funky Ford Figo Novelsport comes standard with airbags, ABS, 17 inch wheels, rear spoiler, driving lamps and a stainless steel exhaust. It is eye catching, exciting, unique and sporty. The Novelsport is unique to the Novel Group! Visit us at to view our Youtube video of this stunning vehicle in action.


IN MEMORIUM - MORNE FERREIRA A A A A A A Novel Motor Company mourn the unexpected death of their Stellenbosch Sales Executive, Morne Ferreira. Morne died tragically on Sunday 26th August when the vehicle in which he was travelling left the road. He will be remembered by his colleagues as a friendly, fun loving and jovial personality, who brought positive energy into the business, and contributed excellently to the sales numbers in the short time that he was with them. RIP Morne, you will be missed!

NOVEL RACING Jurgen zu Bentheim, the Managing Director of the Novel Group, has always had a passion for fast Fords and motor sport racing. He started his own racing career in 1971 in his native Namibia, where he competed in a Ford Cortina GT, and went on to win the Namibian Championships in 1979 in his Ford Escort V6. Jurgen returned to Cape Town in January 1990 and acquired one of the most famous cars in South Africa, the Wesbank Sierra XR8, with full blown modification, and was called “The Animal". Jurgen raced in Super Saloons with “The Animal” until 1994. Thereafter he rebuilt a Ford Mondeo which became the fastest car in Class B, and this he raced until 1999. Every vehicle branded with Novel Ford, helped put Novel onto the map, and we became known as an enthusiastically differentiated Ford Motor Dealer Group. This enthusiasm for speed and achieving great performance on the track never left Jurgen, and 12 years later he purchased a V8 Ford Mustang andnow competes with Novel 09, in the V8 Master Series at Killarney. His competitive nature persists and has helped him to achieve a number of wins in his class, as well as a re-kindling of the enthusiasm and differentiation experienced during the 1990’s. Jurgen believes that Novel as a brand has achieved an awareness and a loyal following due to his involvement in motor sport, and his support for other drivers. Currently, Novel sponsor Pierre Kotze, a multiple SA Champion who races a modified Fiesta on oval circuits, and are proud to have just taken on the sponsorship of the up and coming young Ronald Slamet, one of the fastest motor cycle riders in South Africa. The latest addition to the Novelsport brand of previous years, is the Ford Figo Novelsport, which is attracting a huge following in the Western Cape. Recently the Novelsport Owners Club was established and the membership is growing. Go to to see what the club offers in excitement, charity drives, and special pricing. Yours in Motor Sport!

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Our friendly service department is here for you! Contact us today: Yvette Engelbrecht 021 886 5926 Devon Valley Road, Devon Valley, Stellenbosch

Novel Stellenbosch - DC Magazine Issue 1  

The Dealer Club Magazine Issue 1 for Novel Stellenbosch. The official magazine of SA's Top Car Dealerships.