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The University of Iowa

Trademark Licensing Program KHF Building 446 -Iowa City, Iowa 52242 - Phone 319-384-2000. Fax 319-384-1032 - E-mail:uilicensing@hawkeyelicensing.com

June 1,2010

Tanya Morbach Great American Cookies 1451 Coral Ridge Ave Suite 527 Coralville,IA 52241

RE:

Unauthorized use of The University of Iowa trademarks

Dear Tanya: It has come to our attention that your company is soliciting for sale and/or has produced and distributed

products bearing trademarks, word marks and implying an association with The University of Iowa. The Tigerhawk, Herky and other University of Iowa symbols and word marks are registered trademarks of The University of Iowa. The logos and word marks may not be used or reproduced without permission. Therefore, we must insist that you immediately cease and desist all use of The University of Iowa trademarks, word marks, logos and unauthorized images. Unauthorized use of The University of Iowa trademarks, word marks, and logos is a violation of state and federal law. If you do not immediately cease the unlawful use of our logos The University of Iowa intends to pursue this matter to the fullest extent of the law. Possible recoveries available to the University include: all profits earned from the infringement, three times the actual costs and damages incurred, attorneys fees, and the immediate seizure and/or destruction of all infringing merchandise. 15 U.S.c.A. ยง1117, 1118. Possible criminal penalties and/or prosecution may also be available pursuant to the Iowa statute for intellectual property counterfeiting. Iowa Code ยง 714. The University requests that you provide written confirmation, of your willingness to immediately remove all offending merchandise. If you have any questions or concerns, you may contact The University of Iowa LicenSing Program at (319) 384-2000 or email uilicensing@hawkeyelicensing.com. Sincerely,

Dale Arens Trademark Licensing Director The University o( Iowa


The University of Iowa

Trademark Licensing Program KHF Building 446 โ€ข Iowa City, Iowa 52242. Phone 319-384-2000. Fax 319-384-1032. E-maiJ:uilicensing@hawkeyelicensing.com

July 20,.2010 The Sign Shop 805 E. 2nd Avenue Coralville, IA 52241

RE:

Unauthorized use of The University ofIowa trademarks

Dear Mr. Otten: It has come to our attention that your company is soliciting for sale and/or has produced and distributed products bearing trademarks, word marks and implying an association with The University ofIowa. The Tigerhawk, Herky and other University ofIowa symbols and word marks are registered trademarks of The University of Iowa. The logos and word marks may not be used or reproduced without permission. Therefore, we must insist that you immediately cease and desist all use of The University of Iowa trademarks, word marks, logos and unauthorized images.

Unauthorized use of The University ofIowa trademarks, word marks, and logos is a violation of state and federal law. If you do not immediately cease the unlawful use of our logos The University ofIowa intends to pursue this matter to the fullest extent of the law. Possible recoveries available to the University include: all profits earned from the infringement, three times the actual costs and damages incurred, attorneys fees, and the immediate seizure and/or destruction of all infringing merchandise. 15 U.S.c.A. ยง 1117, 1118. Possible criminal penalties and/or prosecution may also be available pursuant to the Iowa statute for intellectual property counterfeiting. Iowa Code ยง 714. The University requests that you provide written confirmation, of your willingness to immediately remove all offending merchandise and to disclose any and all businesses where you have sold any of the offending merchandise. Furthermore, the University is aware of the sales to Game Day Iowa and requests a full accounting of those sales. Contrary to what you may have been told, Game Day Iowa is not a licensee of the University and thus is not authorized to approve production of products bearing University word marks, trademarks, logos, and or symbols associated with the University. If you have any questions or concerns, you may contact The University of Iowa Licensing Program at (319) 384-2000 or email uilicensing@hawkevelicensing.com. Sincerely, Dale Arens Trademark Licensing Director The University of Iowa

Cc: The University Office of the General Counsel


The University of Iowa

Trademark Licensing Program KHF Building 446. Iowa City, Iowa 52242 • Phone 319-384-2000. Fax 319-384-1032 • E-mail:uilicensing@hawkeyelicensing.com

August 30,2010 Webb Candy Attn. Alan Webb 15197 Boulder Avenue Rosemount, MN 55068

RE:

Unauthorized use of The University of Iowa trademarks

Dear Mr. Webb: It has come to our attention that your company is soliciting for sale and/or has produced and distributed products bearing trademarks, word marks and implying an association with The University of Iowa. Specifically, Webb Candy has sold "Mints" into Walgreens stores which feature The University of Iowa word marks "U of Iowa" in school colors. The Tigerhawk, Herky and other University of Iowa symbols and word marks are registered trademarks of The University of Iowa. The logos and word marks may not be used or reproduced without permission. Therefore, we must insist that you immediately cease and desist all use of The University of Iowa trademarks, word marks, logos and unauthorized images. Unauthorized use of The University of Iowa trademarks, word marks, and logos is a violation of state and federal law. If you do not immediately cease the unlawful use of our logos The University of Iowa intends to pursue this matter to the fullest extent of the law. Possible recoveries available to the University include: all profits earned from the infringement, three times the actual costs and damages incurred, attorneys fees, and the immediate seizure and/or destruction of all infringing merchandise. 15 U.S.C.A. §1117, 1118. Possible criminal penalties and/or prosecution may also be available pursuant to the Iowa statute for intellectual property counterfeiting. Iowa Code § 714. The University requests that you provide written confirmation, of your willingness to immediately remove all offending merchandise. If you have any questions or concerns, or are interested in obtaining a license to produce University of Iowa products you may contact The University of Iowa Licensing Program at (319) 384-2000 or email uilicensing@hawkeyelicensing.com. Sincerely,

Dale Arens Trademark Licensing Director The University of Iowa


The University of Iowa

Trademark Licensing Program

KHF Building 446. Iowa City, Iowa 52242. Phone 319-384-2000. Fax 319-384-1032. E-mail:uilicensing@hawkeyelicensing.com

September 1,2010 Sandbar Mexican Grill Attn. General Manager, Tim Fetting 10050 North Scottsdale Road Scottsdale, AZ 85253 Re: Unauthorized Use of Federally Registered Trademarks Mr. Fetting, It has come to our attention that your company is soliciting an event for your business utilizing logos, trademarks, word marks and/or symbols associated with The University of Iowa. Specifically, the attached collateral materials imply a relationship that does not exist between your business and The University of Iowa and those materials, with the University's federally registered trademarks are being used to direct patrons to your business. The Tigerhawk, Herky and other University of Iowa symbols and word marks are registered trademarks of The University of Iowa. The logos and word marks may not be used or reproduced without permission. Therefore, we must insist that you immediately cease and desist all use of The University of Iowa trademarks, word marks, logos and unauthorized images. Unauthorized use of The University of Iowa trademarks, word marks, and logos is a violation of state and federal law. If you do not immediately cease the unlawful use of our logos The University of Iowa intends to pursue this matter to the fullest extent of the law. Possible recoveries available to the University include: all profits earned from the infringement, three times the actual costs and damages incurred, attorneys fees, and the immediate seizure and/or destruction of all infringing merchandise. 15 U.S. C.A. ยง 1117, 1118. Possible criminal penalties and/or prosecution may also be available pursuant to the Iowa statute for intellectual property counterfeiting. Iowa Code ยง 714. The University requests that you provide written confirmation, of your willingness to immediately remove all offending materials. If you have any questions or concerns, or are interested in obtaining proper permissions you may contact The University of Iowa Licensing Program at (319) 384-2000 or email uilicensing@hawkeyelicensing.com

Respectfully,

Dale Arens Trademark Licensing Director The University of Iowa

cc. The Office of the General Cou


The University of Iowa

Trademark Licensing Program KHF Building 446 • Iowa City, Iowa 52242 • Phone 3] 9-384-2000. Fax 319-384-1032 • E-mail:uilicensing@hawkeyeJicensing.com

September 21, 2010

Kelly Burns, President Hawkeye Landscaping, Inc. 1717 W Yearling Phoenix, AZ 85085

RE:

Unauthorized use of The University of Iowa trademarks

Dear Mr. Burns:

It has come to our attention that your company continues to use The University of Iowa's federally registered Tigerhawk logo in association with you business. Specifically, it has been reported to the University that the unauthorized usage of our trademark is being used on your website, in advertising, and on your trucks. I have previously spoken with someone on the phone about our concerns though it has been a couple years. The Tigerhawk, Herky and other University of Iowa symbols and word marks are registered trademarks of The University of Iowa. The logos and word marks may not be used or reproduced without permission. Therefore, we must insist that you immediately cease and desist all use of The University of Iowa trademarks, word marks, logos and unauthorized images. Unauthorized use of The University of Iowa trademarks, word marks, and logos is a violation of state and federal law. If you do not immediately cease the unlawful use of our logos The University of Iowa intends to pursue this matter to the fullest extent of the law. Possible recoveries available to the University include: all profits earned from the infringement, three times the actual costs and damages incurred, attorneys fees, and the immediate seizure and/or destruction of all infringing merchandise. 15 U.S.C.A. §1117, 1118. Possible criminal penalties and/or prosecution may also be available pursuant to the Iowa statute for intellectual property counterfeiting. Iowa Code § 714. The University requests that you provide written confirmation, of your willingness to immediately remove all offending usage. If you have any questions or concerns, or are interested in obtaining a license to produce University of Iowa products you may contact The University of Iowa Licensing Program at (319) 384-2000 or email uilicensing@hawkeyelicensing.com. Sincerely,

Dale Arens Trademark Licensing Director The University of Iowa


The University of Iowa

Trademark Licensing Program KHF Building 446. Iowa City, Iowa 52242. Phone 319-384-2000. Fax 319-384-1032. E-mail:uilicensing@hawkeyelicensing.com

September 23, 2010 Boulevard Brewing Co. Jeremy Ragonese Director of Marketing 2501 SW Blvd Kansas City, MO 65108 RE:

Unauthorized use of Hawkeye symbols

Dear Mr. Ragonese: It has come to our attention that your company has produced and distributed posters bearing The University ofIowa's word marks and football schedule. The use of these terms in conjunction with the University school colors may imply an association with, or an endorsement by The University of Iowa Hawkeyes.

The Tigerhawk, Herky and other University of Iowa symbols and word marks are registered trademarks of The University of Iowa. The logos and word marks may not be used or reproduced without permission. Therefore, we must insist that you immediately cease and desist all use of The University of Iowa trademarks, word marks, logos and unauthorized images. Unauthorized use of The University of Iowa trademarks, word marks, and symbols is a violation of state and federal law. If you do not immediately cease the unlawful use of our logos The University of Iowa intends to pursue this matter to the fullest extent of the law. Possible recoveries available to the University include: all profits earned from the infringement, three times the actual costs and damages incurred, attorney's fees, and the immediate seizure andlor destruction of all infringing items. 15 U.S.c.A. ยง1117, 1118. Possible criminal penalties andlor prosecution may also be available pursuant to the Iowa statute for intellectual property counterfeiting. Iowa Code ยง 714. The University requests that you provide written confirmation of your willingness to immediately remove all offending items. If you have any questions or concerns, you may contact The University of Iowa Licensing Program at (319) 384-2000 or email uilicensing@hawkeyelicensing.com.

Thank you for your time and immediate attention to this matter. Very truly yours,

Dale Arens Trademark Licensing Director The University of Iowa


The University of Iowa

Tradenlark Licensing Program

KHF Building 446 • Iowa City, Iowa 52242 • Phone 319-384-2000. Fax 319-384-1032. E·mail:uilicensing@hawkeyelicensing.com

September 23, 2010 Dudley Fleck Fleck Sales Company 11125 High Life Ct. SW Cedar Rapids, IA 52404 RE:

Unauthorized use of Hawkeye symbols

Dear Mr. Fleck: It has come to our attention that once again your company has produced and distributed posters

bearing a combination of word marks and school colors that is a clear reference to The University of Iowa. This effort to promote your business and prod ucts without the permission of The University of Iowa is confusing to the public as it implies an endorsement by, and an association with The University of Iowa that does not exist. The Tigerhawk, Herky and other University of Iowa symbols and word marks are registered trademarks of The University of Iowa. The logos and word marks may not be used or reproduced without permission. Therefore, we must insist that you immediately cease and desist all use of The University of Iowa trademarks, word marks, logos and unauthorized images. Unauthorized use of The University of Iowa trademarks, word marks, and logos is a violation of state and federal law. If you do not immediately cease the unlawful use of our logos The University of Iowa intends to pursue this matter to the fullest extent of the law. Possible recoveries available to the University include: all profits earned from the infringement, three times the actual costs and damages incurred, attorney's fees, and the immediate seizure and/or destruction of all infringing items. 15 U.S.C.A. §1117, 1118. Possible criminal penalties and/or prosecution may also be available pursuant to the Iowa statute for intellectual property counterfeiting. Iowa Code § 714. The University requests that you provide written confirmation of your willingness to immediately remove all offending items. If you have any questions or concerns, you may contact The University of Iowa Licensing Program at (319) 384-2000 or email uilicensing@hawkeyelicensing.com. Sincerely,

Dale Arens Trademark Licensing Director The University of Iowa cc. Office of the General Counsel, The University of Iowa


The University of Iowa

Trademark Licensing Program KHF Building 446 • Iowa City, Iowa 52242 • Phone 319-384-2000 • Fax 319-384-1032 • E-mail:uilicensing@hawkeyelicensing.com

September 23,2010 United Beverage Inc. Attn. Vince Lumetta 2604 W. Airline Highway WaterIoo, Iowa 50703 RE:

Unauthorized use of The University of Iowa trademarks

Dear Mr. Lumetta, It has come to our attention that once again your company has produced and distributed posters bearing a combination of word marks and school colors that is a clear reference to The University of Iowa. This effort to promote your business and products without the permission of The University of Iowa is confusing to the public as it implies an endorsement by, and an association with The University of Iowa that does not exist. The Tigerhawk, Herky and other University of Iowa symbols and word marks are registered trademarks of The University of Iowa. The logos and word marks may not be used or reproduced without permission. Therefore, we must insist that you immediately cease and desist all use of The University of Iowa trademarks, word marks, logos and unauthorized images. Unauthorized use of The University of Iowa trademarks, word marks, and logos is a violation of state and federal law. If you do not immediately cease the unlawful use of our logos The University of Iowa intends to pursue this matter to the fullest extent of the law. Possible recoveries available to the University include: all profits earned from the infringement, three times the actual costs and damages incurred, attorney's fees, and the immediate seizure and/or destruction of all infringing items. 15 U.S.c.A. §1117, 1118. Possible criminal penalties and/or prosecution may also be available pursuant to the Iowa statute for intellectual property counterfeiting. Iowa Code § 714. The University requests that you provide written confirmation of your willingness to immediately remove all offending items. If you have any questions or concerns, you may contact The University of Iowa Licensing Program at (319) 384-2000 or email uilicensing@hawkeyelicensing.com. Sincerely,

Dale Arens Trademark Licensing Director The University of Iowa cc. Office of the General Counsel, The University of Iowa


The University of Iowa

Trademark Licensing Program KHP Building 446. Iowa City, Iowa 52242. Phone 319-384-2000. Pax 319-384-1032. E-mail:uilicensing@hawkeyelicensing.com

December 16, 2010 Iowa Beverage Systems, Inc. Mike Brewington th 2115 NE 58 Avenue Des Moines, IA 50313 RE:

Unauthorized use of Hawkeye symbols

Dear Mr. Brewington: It has come to our attention that your company has produced and distributed posters bearing verbiage in combination with the University's school colors and basketball schedule. The use of these terms in conjunction with the University school colors may imply an association with or an endorsement by The University of Iowa Hawkeyes.

The Tigerhawk, Herky and other University of Iowa symbols and word marks are registered trademarks of The University of Iowa. The logos and word marks may not be used or reproduced without permission. Therefore, we must insist that you immediately cease and desist all use of The University of Iowa trademarks, word marks, logos and unauthorized images. Unauthorized use of The University of Iowa trademarks, word marks, and symbols is a violation of state and federal law. If you do not immediately cease the unlawful use of our logos The University of Iowa intends to pursue this matter to the fullest extent of the law. Possible recoveries available to the University include: all profits earned from the infringement, three times the actual costs and damages incurred, attorneys fees, and the immediate seizure and/or destruction of all infringing items. 15 U.S.c.A. ยง1117, 1118. Possible criminal penalties and/or prosecution may also be available pursuant to the Iowa statute for intellectual property counterfeiting. Iowa Code ยง 714. The University requests that you provide written confirmation of your willingness to immediately remove all offending items. If you have any questions or concerns, you may contact The University of Iowa Licensing Program at (319) 384-2000 or email uilicensing@hawkeyelicensing.com.

Thank you for your time and immediate attention to this matter. Very truly yours,

Dale Arens Trademark Licensing Director The University of Iowa cc: The University of Iowa Office of General Counsel


The University of Iowa

Trademark Licensing Program 310 KHF Building. Iowa City, Iowa 52242 • Phone 319-384-2000. Fax 319-384-1032 • E-mail:uilicensing@hawkeyelicensing.com

October 27, 2010 Pleasant Grove Independent School District Attn: Bill Harp 8500 N. Kings Hwy. Texarkana, TX75503 Dear Bill Harp, We were recently made aware that your high school, Pleasant Grove Independent School District, has been using The University of Iowa trademarks and/or word marks. As you may know, the Tigerhawk, Herky and other University of Iowa symbols and word marks are registered trademarks of The University of Iowa. The University of Iowa logos and word marks may not be used or reproduced by any third party without permission. Unauthorized use of The University of Iowa trademarks, word marks, and logos is a violation of state and federallaw.15 U.S.C.A. §1117, 1118; Iowa Code § 714.26. Federal law requires trademark owners to protect their trademarks from infringement and dilution. If The University of Iowa allows the unauthorized use of its trademarks with no attempt to prevent such use, the University risks losing its trademark rights altogether. While your use of The University of Iowa trademarks may not have been intended to harm the University in any way, the University is required by law to terminate such use in order to protect our intellectual property rights. The University understands that change and transition from the use of its trademarks has the potential to be a costly and difficult transition for your school. Because of that, I would like to have a conversation with you to discuss a reasonable strategy for such a transition that should have minimal impact. We have found these strategies to prove effective, fair, and inexpensive with other schools that, like yours, have used The University of Iowa trademarks without authorization. I would like to have a conversation with you at your earliest convenience to discuss these strategies and offer my assistance in helping you develop a new brand for your school. You may call my office at 319-384-2000 to discuss this matter. Very truly yours,

Dale Arens Trademark Licensing Director The University of Iowa

cc: The University of Iowa Office of the General Counsel


The University of Iowa

Trademark Licensing Program 310 KHF Building. Iowa City, Iowa 52242. Phone 319-384-2000. Fax 319-384-1032. E-mail:uilicensing@hawkeyelicensing.com

October 25, 2010 Decataur Central High School Attn: Joe Preda 5251 Kentucky Ave Indianapolis, IN46221 Dear Joe Preda, We were recently made aware that your high school, Decataur Central High School, has been using The University of Iowa trademarks and/or word marks. As you may know, the Tigerhawk, Herky and other University of Iowa symbols and word marks are registered trademarks of The University of Iowa. The University of Iowa logos and word marks may not be used or reproduced by any third party without permission. Unauthorized use of The University of Iowa trademarks, word marks, and logos is a violation of state and federallaw.15 U.S.C.A. ยง1117, 1118; Iowa Code ยง 714.26. Federal law requires trademark owners to protect their trademarks from infringement and dilution. If The University of Iowa allows the unauthorized use of its trademarks with no attempt to prevent such use, the University risks losing its trademark rights altogether. While your use of The University of Iowa trademarks may not have been intended to harm the University in any way, the University is required by law to terminate such use in order to protect our intellectual property rights. The University understands that change and transition from the use of its trademarks has the potential to be a costly and difficult transition for your school. Because of that, I would like to have a conversation with you to discuss a reasonable strategy for such a transition that should have minimal impact. We have found these strategies to prove effective, fair, and inexpensive with other schools that, like yours, have used The University of Iowa trademarks without authorization. I would like to have a conversation with you at your earliest convenience to discuss these strategies and offer my assistance in helping you develop a new brand for your school. You may call my office at 319-384-2000 to discuss this matter. Very truly yours,

Dale Arens Trademark Licensing Director The University of Iowa


The University of Iowa

Trademark Licensing Program 310 KHF Building. Iowa City, Iowa 52242. Phone 319-384-2000. Fax 319-384-1032 โ€ข E-mail:uilicensing@hawkeyelicensing.com

October 27,2010 Murrietta Valley High School Attn: Renate Jefferson 42200 Nighthawk Way Murrieta, CA92562 Dear Renate Jefferson, We were recently made aware that your high school, Murrietta Valley High School, has been using The University of Iowa trademarks and/or word marks. As you may know, the Tigerhawk, Herky and other University of Iowa symbols and word marks are registered trademarks of The University of Iowa. The University of Iowa logos and word marks may not be used or reproduced by any third party without permission. Unauthorized use of The University of Iowa trademarks, word marks, and logos is a violation of state and federallaw.15 U.S.C.A. ยง 1117, 1118; Iowa Code ยง 714.26. Federal law requires trademark owners to protect their trademarks from infringement and dilution. If The University of Iowa allows the unauthorized use of its trademarks with no attempt to prevent such use, the University risks losing its trademark rights altogether. While your use of The University of Iowa trademarks may not have been intended to harm the University in any way, the University is required by law to terminate such use in order to protect our intellectual property rights. The University understands that change and transition from the use of its trademarks has the potential to be a costly and difficult transition for your school. Because of that, I would like to have a conversation with you to discuss a reasonable strategy for such a transition that should have minimal impact. We have found these strategies to prove effective, fair, and inexpensive with other schools that, like yours, have used The University of Iowa trademarks without authorization. I would like to have a conversation with you at your earliest convenience to discuss these strategies and offer my assistance in helping you develop a new brand for your school. You may call my office at 319-384-2000 to discuss this matter. Very truly yours,

Dale Arens Trademark Licensing Director The University of Iowa

cc: The University of Iowa Office of the General Counsel


The University of Iowa

Trademark Licensing Program 310 KHF Building. Iowa City, Iowa 52242 • Phone 319-384-2000. Fax 319-384-1032 • E-mail:uilicensing@hawkeyelicensing.com

October 25, 2010 Hardway High School Attn: Matt Bell 2901 College Drive Columbus, GA31906 Dear Matt Bell, We were recently made aware that your high school, Hardway High School, has been using The University of Iowa trademarks and/or word marks. As you may know, the Tigerhawk, Herky and other University of Iowa symbols and word marks are registered trademarks of The University of Iowa. The University of Iowa logos and word marks may not be used or reproduced by any third party without permission. Unauthorized use of The University of Iowa trademarks, word marks, and logos is a violation of state and federal law.15 U.S. C.A. § 1117, 1118; Iowa Code § 714.26. Federal law requires trademark owners to protect their trademarks from infringement and dilution. If The University of Iowa allows the unauthorized use of its trademarks with no attempt to prevent such use, the University risks losing its trademark rights altogether. While your use of The University of Iowa trademarks may not have been intended to harm the University in any way, the University is required by law to terminate such use in order to protect our intellectual property rights. The University understands that change and transition from the use of its trademarks has the potential to be a costly and difficult transition for your school. Because of that, I would like to have a conversation with you to discuss a reasonable strategy for such a transition that should have minimal impact. We have found these strategies to prove effective, fair, and inexpensive with other schools that, like yours, have used The University of Iowa trademarks without autho rization. I would like to have a conversation with you at your earliest convenience to discuss these strategies and offer my assistance in helping you develop a new brand for your school. You may call my office at 319-384-2000 to discuss this matter. Very truly yours,

Dale Arens Trademark Licensing Director The University of Iowa

cc: The University of Iowa Office of the General Counsel


The University of Iowa

Trademark Licensing Program 310 KHF Building -Iowa City, Iowa 52242 - Phone 319-384-2000 - Fax 319-384-1032 - E-mail:uilicensing@hawkeyelicensing.com

October 25, 2010 Troy Athens High School Attn: Lara Dixon 4333 John R Troy, MI48085 Dear Lara Dixon, We were recently made aware that your high school, Troy Athens High School, has been using The University of Iowa trademarks and/or word marks. As you may know, the Tigerhawk, Herky and other University of Iowa symbols and word marks are registered trademarks of The University of Iowa. The University of Iowa logos and word marks may not be used or reproduced by any third party without permission. Unauthorized use of The University of Iowa trademarks, word marks, and logos is a violation of state and federallaw.15 U.S.C.A. ยง1117, 1118; Iowa Code ยง 714.26. Federal law requires trademark owners to protect their trademarks from infringement and dilution. If The University of Iowa allows the unauthorized use of its trademarks with no attempt to prevent such use, the University risks losing its trademark rights altogether. While your use of The University of Iowa trademarks may not have been intended to harm the University in any way, the University is required by law to terminate such use in order to protect our intellectual property rights. The University understands that change and transition from the use of its trademarks has the potential to be a costly and difficult transition for your school. Because of that, I would like to have a conversation with you to discuss a reasonable strategy for such a transition that should have minimal impact. We have found these strategies to prove effective, fair, and inexpensive with other schools that, like yours, have used The University of Iowa trademarks without authorization. I would like to have a conversation with you at your earliest convenience to discuss these strategies and offer my assistance in helping you develop a new brand for your school. You may call my office at 319-384-2000 to discuss this matter. Very truly yours,

Dale Arens Trademark Licensing Director The University of Iowa

cc: The University of Iowa Office of the General Counsel


The University of Iowa

Trademark Licensing Program 310 KHF Building. Iowa City, Iowa 52242. Phone 319-384-2000. Fax 319-384-1032. E-mail:uilicensing@hawkeyelicensing.com

October 25, 2010 River Dell High School Attn: Lorraine Brooks 55 Pyle Street Oradell, NJ7649 Dear Lorraine Brooks, We were recently made aware that your high school, River Dell High School, has been using The University of Iowa trademarks and/or word marks. As you may know, the Tigerhawk, Herky and other University of Iowa symbols and word marks are registered trademarks of The University of Iowa. The University of Iowa logos and word marks may not be used or reproduced by any third party without permission. Unauthorized use of The University of Iowa trademarks, word marks, and logos is a violation of state and federallaw.15 U.S. C.A. ยง 1117, 1118; Iowa Code ยง 714.26. Federal law requires trademark owners to protect their trademarks from infringement and dilution. If The University of Iowa allows the unauthorized use of its trademarks with no attempt to prevent such use, the University risks losing its trademark rights altogether. While your use of The University of Iowa trademarks may not have been intended to harm the University in any way, the University is required by law to terminate such use in order to protect our intellectual property rights. The University understands that change and transition from the use of its trademarks has the potential to be a costly and difficult transition for your school. Because of that, I would like to have a conversation with you to discuss a reasonable strategy for such a transition that should have minimal impact. We have found these strategies to prove effective, fair, and inexpensive with other schools that, like yours, have used The University of Iowa trademarks without authorization. I would like to have a conversation with you at your earliest convenience to discuss these strategies and offer my assistance in helping you develop a new brand for your school. You may call my office at 319-384-2000 to discuss this matter. Very truly yours,

Dale Arens Trademark licensing Director The University of Iowa

cc: The University of Iowa Office of the General Counsel


The University of Iowa

Trademark Licensing Program 310 KHF Building. Iowa City, Iowa 52242. Phone 319-384-2000. Fax 319-384-1032. E-mail:uilicensing@hawkeyelicensing.com

October 25,2010 Seminole High School Attn: Walter Weller 8401 131 st Street North Seminole, FL33776 Dear Walter Weller, We were recently made aware that your high school, Seminole High School, has been using The University of Iowa trademarks and/or word marks. As you may know, the Tigerhawk, Herky and other University of Iowa symbols and word marks are registered trademarks of The University 01' Iowa. The University of Iowa logos and word marks may not be used or reproduced by any third party without permission. Unauthorized use of The University of Iowa trademarks, word marks, and logos is a violation of state and federallaw.15 U.S.C.A. ยง1117, 1118; Iowa Code ยง 714.26. Federal law requires trademark owners to protect their trademarks from infringement and dilution. If The University of Iowa allows the unauthorized use of its trademarks with no attempt to prevent such use, the University risks losing its trademark rights altogether. While your use of The University of Iowa trademarks may not have been intended to harm the University in any way, the University is required by law to terminate such use in order to protect our intellectual property rig hts. The University understands that change and transition from the use of its trademarks has the potential to be a costly and difficult transition for your school. Because of that, I would like to have a conversation with you to discuss a reasonable strategy for such a transition that should have minimal impact. We have found these strategies to prove effective, fair, and inexpensive with other schools that, like yours, have used The University of Iowa trademarks without authorization. I would like to have a conversation with you at your earliest convenience to discuss these strategies and offer my assistance in helping you develop a new brand for your school. You may call my office at 319-384-2000 to discuss this matter. Very truly yours,

Dale Arens Trademark Licensing Director The University of Iowa

cc: The University of Iowa Office of the General Counsel


The University of Iowa

Trademark Licensing Program 310 KHF Building. Iowa City, Iowa 52242. Phone 319-384-2000. Fax 319-384-1032. E-mail:uilicensing@hawkeyelicensing.com

October 25, 2010 Meridian High School Attn: Jack Blickensderfer 728 S. Wall Street P.O. Box 380 Macon,IL62544 Dear Jack Blickensderfer, We were recently made aware that your high school, Meridian High School, has been using The University of Iowa trademarks and/or word marks. As you may know, the Tigerhawk, Herky and other University of Iowa symbols and word marks are registered trademarks of The University of Iowa. The University of Iowa logos and word marks may not be used or reproduced by any third party without permission. Unauthorized use of The University of Iowa trademarks, word marks, and logos is a violation of state and federallaw.15 U.S.C.A. ยง1117, 1118; Iowa Code ยง 714.26. Federal law requires trademark owners to protect their trademarks from infringement and dilution. If The University of Iowa allows the unauthorized use of its trademarks with no attempt to prevent such use, the University risks losing its trademark rights altogether. While your use of The University of Iowa trademarks may not have been intended to harm the University in any way, the University is required by law to terminate such use in order to protect our intellectual property rights. The University understands that change and transition from the use of its trademarks has the potential to be a costly and difficult transition for your school. Because of that, I would like to have a conversation with you to discuss a reasonable strategy for such a transition that should have minimal impact. We have found these strategies to prove effective, fair, and inexpensive with other schools that, like yours, have used The University of Iowa trademarks without authorization. I would like to have a conversation with you at your earliest convenience to discuss these strategies and offer my assistance in helping you develop a new brand for your school. You may call my office at 319-384-2000 to discuss this matter. Very truly yours,

Dale Arens Trademark Licensing Director The University of Iowa

cc: The University of Iowa Office of the General Counsel


University of Iowa Trademark Letters