• Everything you do should be done with the idea of slowly
• Get help in writing a good business plan. This will address every
developing genuine, mutually beneficial relationships based on trust,
issue you’ll need to deal with, including your concept, personnel,
respect, and amiability. Don’t spend time on superficial, short-term
competition, operations, funding, growth, and finances.
“networking.” • Join organizations and get involved with activities that will put you into contact with colleagues as well as potential clients. • Once you’ve decided a group has potential for you, really get
• Follow the plan, realizing you’ll have to be more flexible, tenacious, and patient, and work harder and longer than ever before. Believe in yourself, and remember, it will be worth it! • Advertising and social media can be good for establishing a presence
involved. Conversely, don’t hesitate to drop out if you decide it’s a
if your message is focused and targeted. An attractive and informative
waste of your time.
Web site can offer instant credibility, but only to a point.
• When attending various functions, go with clear, attainable goals in
The more people who know you as a competent, likeable person who
mind. Don’t just go and “hope for the best.” Maybe your goal is to
does what they say they’re going to do, the more quickly word-of-mouth
talk with two or three people over the course of the evening. Start
will build your business.
small if you have to.
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