4. Don’t be shy I was chatting to an entrepreneur recently who failed to raise the funds they needed on their Kickstarter campaign. It didn’t take long to realise why they weren’t successful. They felt that they didn’t want to bother their personal contacts with what they were doing, and so they missed out on a critical boost within the first few days of launching their campaign and never gained the support from others that didn’t know them. The way the crowd sees it, if the entrepreneur can’t get buy-in from their own friends, family and fans, why should they get involved? 5. Get the bloggers on board After you’ve got your family, friends and fans active in supporting you, get some support from key bloggers who have huge circles of influence. I’ve seen
a whole campaign turn round after just one short post by a popular blogger. Do your research in advance and draw up a wishlist of 50 bloggers that could write about your campaign with a link to your pitch. Contact them early, be human, be friendly and polite, tell them your story and ask if they would mind supporting you.
learning
market their pitch, and by then it’s often too late – momentum has been lost.
About Paul Paul Grant is an experienced entrepreneur, business coach and speaker who is also the founder of The Funding Game, which runs a monthly workshop at the British Library called How to Find the Right Investors. For a free report offering 110 resources for start-ups visit: http://bit.ly/110resources Email: pgrant@thefundinggame.co.uk Twitter: @thefundinggame
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