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With executives from across the country and from some of the most recognized brands, The braintrust is a winning team you can count on


Nextgen marketing group’s principals and affiliates come together to create winning combinations for its broad list of clients


itemize technologies in reston, Virignia experiences the power and success of working with Nextgen Marketing group


inside the

Brain Trust

2009 first Quarter

Test a new marketing model in 2009 By Greg Crosby, Founder and CEO – The NextGen Marketing Group

The current worldwide economic conditions and fierce market pressures will challenge top business executives in 2009 to manage their marketing resources and budgets more effectively than ever before.

You will have to achieve “more with less” and make every marketing dollar work more efficiently. Managing inside and outside resources effectively will be a major element of your success. Every dollar must produce results. How can you achieve this in 2009?

A NEW WAY TO DRIVE YOUR MARKETING PROGRAMS As former industry CMO’s and business executives, we believe it is time to

introduce a different approach to helping executives tackle their strategic and tactical marketing challenges. Traditional means of hiring external marketing consultants from big name firms who charge ridiculous rates and leave you underwhelmed with their end product/recommendations is very inefficient and expensive. So is hiring multiple outside marketing agencies where you might pay for resources you don’t need, get recommendations that won’t work, or have folks working on your business who do not have practical management experience. The NextGen Marketing Group is a national firm started by executives like you – to offer real world, practical marketing solutions in an efficient

manner, all led by former industry leaders and best-in-class knowledge resources. We are a hybrid marketing consulting firm and complete full service marketing agency under one umbrella. Our team of Principals has led strategic and tactical marketing, sales, and business development initiatives for some of the world’s most recognized and trusted brands. We have managed in your chair and understand the issues you face on a daily basis.

the v-market platform and the braintrust team When you hire the NextGen Marketing Group, your lead “Account Manager” is a Principal on our team who has specific c o n t i n u e d > > pa g e 2

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real-world experience tackling business issues like yours. He/ she has led organizations and has the savvy, knowledge, and management experience to immediately “hit the ground running” and help you develop strategies and programs to obtain results. In addition, we make available our entire BRAINTRUST, which is our rapidly growing roster of senior marketing executives across the country who can evaluate, analyze, recommend and participate in the development of your strategic marketing recommendations and program implementations. We use the latest in collaboration and communications technologies to tap into the minds and experiences we have to make sure we provide clients with the very best thoughts possible. Once the strategy recommendations are approved, we can then become your turnkey marketing agency driving all execution and implementation as needed across Advertising, Online/ Web, Social Marketing, Direct Marketing, Public Relations, Marketing Events, Marketing and Sales Collateral, Sales Training, Staffing and Recruiting, etc. Our V-MARKET platform allows us to immediately tap into our carefully selected affiliate resources nationally to drive the programs for our clients. You don’t have to hire multiple outside agencies to do this work, pay multiple retainers, and have a huge coordination task. We do this for you and are accountable for the results. So, in 2009 throw the old marketing models out the window and try the Next Generation of Marketing – hire the NextGen Marketing Group as your strategic partner and enjoy the benefits we provide.

inside the

Brain Trust

winning with the braintrust The BRAINTRUST at NextGen Marketing. Like any successful sports team, the players have to possess the talent to score points, win games, and beat the competition. They have to be winners and know how to achieve results on the field. Well at the NextGen Marketing Group, we have assembled a “Dream Team” of former industry business/marketing leaders who work with our clients to help them solve their business challenges. We call our Dream Team the “Brain Trust” at the NextGen Marketing Group.

Our executives are located across the country and bring experience at such companies as Sprint, TCI (now Comcast), Yahoo!, Monster Worldwide, Earthlink, ADT, Ameritech, Scientific Atlanta, AT&T, Oracle, H&R Block, US WEST (now Qwest), Colgate-Palmolive, and more.

For more information: For more details on the Brain Trust at the NextGen Marketing Group, visit our website at or click here.

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Meet some of our AFFILIATES



Virtual Marketing Partners provides digital marketing materials and services to a wide array of corporate, trade show, and not-for-profit customers. The Company’s technology transforms traditional marketing brochures, product brochures, sales presentations, event publications, and other marketing materials into powerful, interactive Virtual publications that engage the audience with animation, audio-video and interactive features. Clients save money, reduce lead times, and demonstrate a commitment to eco-friendly best practices. This is all achieved while measuring reach, interactions, and the effectiveness of the message and through a powerful and secure online tracking system. For more information please click here.

Meet The Monogram Group, one of NextGen’s advertising agency partners. Based in Chicago, they specialize in building comprehensive, sustainable brand power for clients, delivering immediate results and creating long-term opportunities. Their clients typically face big growth opportunities or want to change the game in a commoditized category. Starting with deep customer insights, their work has a B2C sensibility, even for B2B clients. The result is programs that are distinctive and impactful, both strategically and creatively. Unlike most agencies they don’t stop there, knowing the most successful brands are the DNA of their organizations. So they also operationalize the brand with their clients, focusing on every brand touch point. No stone is left unturned.


More than half of the world’s population now carries a mobile device and annual production is estimated at 1.29 billion units in 2008, greater than the annual production of wristwatches. Source: DDB Worldwide Communications Group, Inc., Telecom Branding: Employeing the TeleCompass in a Converged Wold, 2008

Principal - New York 203-705-2467 Bruce Guidotti has a proven record of success in both turning around troubled established brands and in helping create and successfully introducing new brands. He has unusually broad client and brand experience across consumer packaged goods (food and HBC), telecommunications, technology, restaurant (QSR and CDR), pharmaceutical, retail and service businesses. Bruce grew up in Cleveland, was educated at Harvard and Wharton, and has spent his entire career in the advertising business solving difficult problems for clients. He has had as much success in helping to turn around languishing brands as he has had in helping introduce new ones. He has also helped move many healthy brands to new plateaus in terms of both image and sales. Prior to joining the Next Gen marketing team, he was a veteran of big agency account management – He held senior account positions at Foote, Cone & Belding (twice); BBDO; DMB&B; Grey; and Jordan, McGrath, Case & Taylor.

todd hanle Principal - los angeles 408-460-4621 A Brand and Creative executive with more than 25 years experience in global B2B, B2C, and Corporate campaigns, Todd is an innovative and visionary leader of award-winning campaigns, focused on integrated strategies, guided by thoughtful, data-driven insight. Todd most recently served at Yahoo! as their Head of Global Brand and Creative and previously as Vice President of Global Brand and Creative for Monster Worldwide. Prior to his success at these two internet giants, Todd lead the Brand and Creative efforts for powerhouse Consumer Packaged Goods companies including Jarden Consumer Solutions (makers of Sunbeam, Rival, Mr. Coffee, Crock-Pot, and more), Colgate-Palmolive, Safety 1st, Packard Bell Computers, and others. Todd’s demonstrated success at increasing levels of responsibility has helped generate hundreds of millions of dollars in revenue and operational savings while creating passionate, best-in-class teams and campaigns.

inside the

Brain Trust

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how will you ACHIEVE your goals? iTEMize Technologies, LLC – Reston, Virginia iTEMize Technologies, LLC., is a leading provider of Telecom Expense Management (TEM) software and managed services for medium-sized business across the U.S. iTEMize solutions help these businesses track and manage their comprehensive telecommunications expenses across their fixed and mobile telecom services. NextGen Marketing Group was hired in 2008 to help the management team develop a fresh marketing strategy to aggressively launch iTEMize Technologies in a more robust way on a national basis. Work consisted of developing a new brand and messaging strategy executed across a new website, virtual brochure, new marketing materials, public relations, and channel support programs.



Peter Callowhill the cofounder and CEO of iTEMize Technologies: “We were looking for fresh ideas and experienced marketing professionals who understood our business and could help us develop a strong market position for our company”, said Mr. Callowhill. “We also needed to launch our new strategy in an aggressive and effective manner that would break through the clutter of our competitors and create a memorable brand position. The NextGen team came in and offered their experience and expertise and exceeded our expectations delivering a very robust plan and drove the execution for us. We could not be happier with the results and have renewed our agreement for 2009”.

To set up a FREE business evaluation PHONE: 877-569-8436 / EMAIL: /

NEXTGEN Marketing January Newsletter  
NEXTGEN Marketing January Newsletter  

Invitation to Test a New Marketing Model ==> Call Bruce Guidotti 203-912-0212 East Coast => Call Peter Lynch Chicago 630-926-5818=> Call...