Purely Local CT 2021

Page 5

Advertorial

SHARING JOY

FROM AFRICA TO THE WORLD After a year that’s been marked with global upheaval, the V&A Waterfront has collaborated with 134 local artists, makers and community programmes to spread hope and light through its festive décor.

If 2020 has taught us anything, it’s to celebrate the moments of joy whenever we can and luckily for us, Cape Town’s V&A Waterfront is pulling out all the stops with its festive décor. By enlisting the help of talented creators to decorate the waterfront neighbourhood together, visitors can experience the most wonderful time of the year through a distinctly African lens.

achieving this working together with our tenants,” says Tinyiko. “Christmas decorations are just one identifier of where the system is broken – we’re sourcing stuff from overseas that’s destined for the landfill! We wanted to challenge the system. Let’s break down the barriers, let’s open up the industry, let’s celebrate African creativity and be responsible – to ourselves and the planet.”

SUSTAINABILITY

CREATIVITY

“For us, it all starts with a very clear sense of our purpose,” says Tinyiko Mageza, Marketing Executive for the V&A Waterfront. “Our business purpose is to create a neighbourhood that is inclusive, inspiring and about shared values, and it’s really opened up opportunities for us to support local crafters, makers and artists. It’s also allowed us to challenge the traditional way of doing business and ask what legacy we are leaving on the world and how we are creating social impact.” “Our ambition when we announced our commitment to sustainability in 2017 was to reduce the use of single use plastic across the precinct by 40% by 2020. We are some way to

Platform Creative, the award-winning company that coordinated the Waterfront Festive Décor, works with many of the best South African designers, crafters and illustrators. “We chose people who would add their own creative flair to the tasks in hand, such as Pauline Irvine who created our Palace and Tree of Light dioramas, Phathu Nembiwli who illustrated them and Glorinah Khutso Mabaso who created patterns for them,” says Cathy O'Clery from Platform Creative. “In the Watershed we asked some of the tenant/crafters to contribute and we also reached out to community projects such as Lalela Project to get members of the public to help decorate as well.”

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