These are my concept for the YCN salad cream brief. The concept of serialism appeals to a younger target audience, it is becoming more appealing because of its dream like qualities. These concepts are a replication of serialist artists: Rene Magritte’s “Man in a Bowler Hat” Salvador Dalí “The Persistence of Memory”
This project involves using hand made typography and ideas surrounding “The Killers” album “Hot fuss”. The concept of this piece is the music representing contrasts in the music; the “Hot Fuss” is lost within the typography.
This is my concept for the Penguin book competition using the main theme of confinement from the book: “One Flew Over The Cuckoo’s Nest”. The mask represents all the ideas to do with insanity represented in the typography.
The digital poster for my Thorntons chocolate application: this features a childrens grabber machine concept to choose the chocolates. The application is about personalised chocolate selection.
THE MEDIUM IS THE MESSAGE
These two graphic pieces where created for a project inspired by Marshall Mcluhan “The Medium is The Message”.
This is the campaign used by the University of Greenwich to help with their student union presidential elections; the same campaign material is being reused each year.
This is my concept for a Thorntons application. The application is to give the target audience a way of customising a unique chocolate box.
D&AD CHANNEL 4
This is for the D&AD project to create a channel brand for the 60+ target audience.
The channel I created, P4, is an association with “Prime”: being in your prime as well as the use of the term “prime time” being used for the time slot with the best tv.
I created this idea to use the historical factors in letter writing. I used the paper of an envelope and a wax seel to show the factor of the letter writing. I chose a typeface that was not strictly handwriting but not san serif either to create a modern yet traditional style, and I chose the bright colours to represent the more modern aspects.
This is my dissertation entitled â€œI am not a roseâ€?. The content surrounds symbolism and how a simple item can have connections with the things around you.