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Portfolio

Amy McCondach


YCN

These are my concept for the YCN salad cream brief. The concept of serialism appeals to a younger target audience, it is becoming more appealing because of its dream like qualities. These concepts are a replication of serialist artists: Rene Magritte’s “Man in a Bowler Hat” Salvador Dalí “The Persistence of Memory”

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MUSIC PACKAGING

This project involves using hand made typography and ideas surrounding “The Killers” album “Hot fuss”. The concept of this piece is the music representing contrasts in the music; the “Hot Fuss” is lost within the typography.

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PENGUIN

This is my concept for the Penguin book competition using the main theme of confinement from the book: “One Flew Over The Cuckoo’s Nest”. The mask represents all the ideas to do with insanity represented in the typography.

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DIGITAL POSTER

The digital poster for my Thorntons chocolate application: this features a childrens grabber machine concept to choose the chocolates. The application is about personalised chocolate selection.

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THE MEDIUM IS THE MESSAGE

These two graphic pieces where created for a project inspired by Marshall Mcluhan “The Medium is The Message”.

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STUDENT UNION

This is the campaign used by the University of Greenwich to help with their student union presidential elections; the same campaign material is being reused each year.

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APPLICATION

This is my concept for a Thorntons application. The application is to give the target audience a way of customising a unique chocolate box.

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D&AD CHANNEL 4

This is for the D&AD project to create a channel brand for the 60+ target audience.

The channel I created, P4, is an association with “Prime”: being in your prime as well as the use of the term “prime time” being used for the time slot with the best tv.

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RSA STAMPS

I created this idea to use the historical factors in letter writing. I used the paper of an envelope and a wax seel to show the factor of the letter writing. I chose a typeface that was not strictly handwriting but not san serif either to create a modern yet traditional style, and I chose the bright colours to represent the more modern aspects.

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DISSERTATION

This is my dissertation entitled “I am not a rose�. The content surrounds symbolism and how a simple item can have connections with the things around you.

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The creative conundrum portfolio  

my graphic design portfolio

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