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bridging the gap between you and your audience

media planning and buying for technology companies

what we do who we are

Welcome to DWA, the leading global technology specialist media planning and buying agency.

In today’s increasingly complex media market, there are an abundance of opportunities available to both the business and consumer advertiser. And with this, comes an abundance of questions. What media platform best suits an individual campaign? Should I be turning spend to online? Do multi-tiered campaigns achieve better results? How do I know I am getting the most for my money? How long should I run my media campaign for? How do I know my chosen media is achieving results?

This is where DWA comes in. Our specialist media knowledge and expertise allows us to help technology marketing professionals directly reach their target audiences accurately and cost effectively through carefully researched, well chosen media.

By working only with technology companies we stick to what we know and do best - targeting people who make the purchasing decisions for IT products. We know what works and we ensure it works well.

Whether you are planning a lead generation campaign, thought leadership drive, product launch, awareness push or a pay per click strategy, we will guide you from the initial planning stages, through to the management and execution of your campaign. Let DWA help bridge the gap between your company and your audience.

building success

from strong


Media Planning As a specialist agency, DWA has unrivalled experience in media planning for the technology sector. DWA plans all forms of media, from print to online and outdoor to broadcast. Our Account Management teams take a holistic approach to planning, which ensures that each media platform is manipulated to best suit your goals and is optimised for maximum cost effectiveness. At DWA we have the tools available to access a wide and diverse range of industry data. We partner with many of the world’s largest research organisations, allowing us to provide the latest information on media trends relevant to the technology buying decision maker.

Whether we are looking at print circulation data or the development of online formats, we understand how IT purchasers use different media to make informed decisions. Our understanding of changing markets, emerging communication channels and how these impact advertising, is crucial to the success of our client’s media campaigns. In addition to this, all of our clients benefit from our industry knowledge and the success of previous media campaigns. Throughout our history we have planned and executed campaigns for a huge range of companies within the technology industry, covering software, networking, telecoms, storage, security, wireless, PC and consumer

electronics. The results of these campaigns are comprehensive and unique to DWA and in areas of media that have very little quality research available, they are invaluable. Every client is assigned their own dedicated Account Director and Account Management team, to administer the day-to-day running of each campaign and provide continual updates throughout its duration.

our clients

benefit from our industry knowledge

Media Buying Our Account Management teams know the importance of ROI and have exceptional buying power across all relevant forms of media. Your return on investment is our number one priority and we continue to deliver outstanding results.

DWA is a key agency within the IT market and as a result we invest significantly across a range of technology media relevant to both B2B and B2C companies. Due to our continual spend in this sector we achieve economies of scale that our clients benefit from.

We pride ourselves on the media relationships we have established with international media owners over many years. This ensures that our rates are unbeatable and we have proved this time and time again.

Not only do we negotiate the best rates for your budget, the agency commission structure means that we don’t charge you for our services. You simply pay for your media and we are paid by the media owners. It couldn’t be simpler.

bridging the gap

Lead Generation At DWA we have embraced the migration of lead generation campaigns from traditional channels towards digital media vehicles and are producing outstanding results for our clients. Working for a large base of IT companies we pride ourselves on the success of the many international lead generation campaigns we run at any one time. Our Account Management teams are continually involved in delivering exceptional results for our clients across a range of relevant digital media, which means that we are continually up-to-date with what is working and what isn’t. We know what media generates leads across a range of tech products and services.

we know what media generates leads Understanding where technology buying decision makers look for information to aid their purchase is vital to the success of any campaign. There is rarely one media source and a typical lead generation plan could include a mixture of different media. We target the decision makers across all relevant channels to maximise your budget and tailor each campaign accordingly to the specific lead requirements of each client. We also manage the entire lead generation process, collate all your leads and deliver them to you in an organized and timely manner in the format specified by you at the start of your campaign.



reasons to work with dwa

1. 2. 3. 4. 5.

DWA are technology specialists producing tailored media campaigns to target the IT decision maker. Our experience in this sector ensures we provide our clients with first class solutions and results.

We understand the IT buying chain. As a specialist technology agency, we understand how the IT decision maker consumes media and how they make purchases. This is vital to the success of our client’s media plans.

We plan and buy all forms of media from print and online to outdoor and broadcast, producing integrated and targeted media campaigns specific to our client’s brief.

We have tremendous buying power. DWA has long-established global relationships with media owners. This means we negotiate the most cost efficient rates available for your budget.

We understand the importance of ROI and ensure our client’s budgets are spent to produce the most measurable results.

6. 7. 8. 9. 10.

We have access to all major media research. DWA is able to provide clients with up-to-date international media research and historical data from the many integrated campaigns we have run.

We have full time resources in worldwide critical time zones. This allows us to successfully create global marketing campaigns tailored to local markets.

We provide in-house tracking and reporting for digital campaigns, allowing us to monitor campaigns from the off-set and provide up to the minute results to ensure each campaign is optimised to its full potential.

We work for many of the world’s leading technology companies. From our many years experience, we know what is required to target the IT decision maker.

We can save you time and money by managing various production elements for your media plans, including translations, ad re-sizing and delivery.

we know what media



If we have left you wanting to find out more‌‌

Please visit us at where you will find a full list of contact details for each of our regional offices. Or alternatively, if you want to be one step ahead of the competition, why not take advantage of a free media audit? DWA is able to prepare a detailed audit of your media plans and spend over the last five years, along with your competitors if you wish. Not only will this help evaluate the success of your previous media but it will also highlight the areas where you should be spending and those which have not been cost effective.

Let DWA help bridge the gap between your company and your audience.

global media support

24 7 365

DWA - Bridging the gap  

DWA Global Technology Sector

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