INTRODUCING
Steel Forge Denim
Made with Dyneema®, a lightweight fiber that’s 15 times stronger than steel
Materials:
New this season, our Steel Forge Denim blends 92% organic cotton with 8% Dyneema, a synthetic fiber that’s exceptionally strong but so light that it floats on water. Used in anchor cables, crane slings, and tow ropes, it lends a traditional workhorse fabric greater durability without becoming too stiff for everyday wear. For decades, we’ve been making our own blue jeans using only organic cotton and reducing the amount of water consumed, and CO2 emitted, in the production process. But it wasn’t until we started experimenting with Dyneema that we began to see denim as able to handle high-abrasion settings. We came by our bias honestly: As a company that’s long made clothes for rock climbers, we’ve seen jeans wrecked in one afternoon on rough stone. When we got Dyneema fabric on the cutting tables, however, our attitude changed. Our designers kept dulling their shears as they built the initial prototypes, and our usual cutter blades couldn’t cut the fabric at all—something that hadn’t happened with any other material that had come through our doors. We matched the strength of the fabric with equally burly stitching, and the resulting pants and jackets proved just as strong in the field as they had in the Forge, our R&D lab in Ventura, California.
92% Organic Cotton
SUPPORTS BIODIVERSITY AND
8%
LIGHTWEIGHT FIBER THAT MORE
Dyneema®
OFTEN USES LESS WATER THAN CONVENTIONAL COTTON
THAN DOUBLES THE FABRIC’S TEAR STRENGTH
