The Christian Lifestyle 1

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One fashion designer mogul mum is making a name for Christ in retail fashion in South Africa. By Tamsyn Cornelius


At age 38, Pranitha Sahibdew is a creative soul; a quiet-natured yet resourceful woman of influence who wears many hats as a mum of two boys, Sean-Paul and Sebastian, a business owner and fashion designer. Together with her fulltime pastor husband Nitesh, the pair are also actively involved in their local congregation at newDAY Church in Edenvale Gauteng. As a fashion designer and entrepreneur with her own clothing label, Exodus Original, Pranitha honours God through the design of beautiful clothing, from everyday contemporary attire to bespoke Haute Couture. From as early as she can remember, Pranitha has always had a calling toward fashion. She recalls a time as a young child, rushing back to her Pietermaritzburg childhood home after school to dress up in her fancy Sunday clothing. From age 13, she took matters into her own hands and decided to tailor her own clothing. “I decided to sew my own clothes to ensure that I had a new outfit every weekend. I also tailored my school uniform so that I felt dressed; I loved the feeling of being complete in an outfit,” she explains. As a teen, Pranitha also began a close personal walk with God which she carries into adulthood. After graduating, she began a career as a retail buyer but God quickly redirected her path towards her first love – fashion design. Six months into her career as a buyer, the Lord spoke through Proverbs 31 with a clear message to Pranitha about what she should be doing. “She sees that her trading is profitable, and her lamp does not go out at night. In her hand she holds the distaff and grasps the spindle with her fingers, (Proverbs 31: