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For the first time in nearly a century the price of a stamp has gone down. On April 10, the price of a first class stamp dropped to 47 cents, down from 49 cents. The cost of other mailing products and services were reduced as well, benefiting The Calmark Group’s clients.

as the percentage of decreases varies between postage tiers. For example, a letter size piece sort to the automation 5 digit local entry tier will decrease by 5.9% whereas the automation 3 digit sort decreases only 3.4%. So your average will depend on which postage tiers dominate in your mailings.

This reduction is a result of the removal of the 4.3% exigent price increase granted by the Postal Rate Commission (PRC). This action allowed the USPS to recover $4.6 billion lost during the great recession. The price increase was set to last only two years. This mandatory action will worsen the

Calmark has run projections (based on historical data since May 31, 2015) to help our clients predict their anticipated reduction. Please contact Steve Colella for details. The USPS has also announced promotional incentives for 2016. These incentives offer a 2% discount on the outbound mailing if your mail piece meets the promotion criteria.

POSTAL PROMOTIONS

Here is a brief description of the promotions being offered this year. Remember many promotions require the respondent to be directed to a mobile optimized website. If you don’t presently have one now may be the time to explore offering one, as the USPS will continue to offer similar incentives over the coming years. Postal Service’s financial condition by reducing revenue and increasing its net losses by approximately $2 billion per year. While this change may worsen the USPS financial position, it will bring temporary postage relief to mailers. The overall average of this price decrease will be 4.3%; however, the averages will vary

PERSONALIZED COLOR TRANSPROMO

July 1 – December 31, 2016 This First-Class-only promotion is intended to encourage mailers of bills and statements to use color messaging. This promotion will provide an upfront 2% postage discount. Registration runs May 15

EMERGING & ADVANCED TECHNOLOGY/VIDEO IN PRINT March 1 – August 31, 2016

The USPS continues to encourage mailers to integrate direct mail with mobile technology and now, with video/print technology. Mailers can earn an upfront 2% postage discount on mailpieces. Registration runs January 15 through August 31, 2016.

STANDARD MAIL PROMOTIONS TACTILE, SENSORY & INTERACTIVE MAILPIECE ENGAGEMENT

March 1 – August 31, 2016 This year’s promotion focuses solely on advancements in paper, ink and interactive mailpiece elements that provide marketers exciting new ways to enhance customer engagement opportunities. This promotion provides mailers with the opportunity to earn an upfront 2% postage discount by incorporating these features. Registration runs

MOBILE SHOPPING

July 1 – December 31, 2016 This promotion provides mailers with the opportunity to earn an upfront 2% postage discount by integrating mobile technology with direct mail. Nonprofit mailers may qualify for this promotion provided a hard copy acknowledgement is sent to the donor. Registration runs May 15 through December 31, 2016.

Additional information can be found at usps.com/business/ promotions-incentives or you can contact Steve Colella at scolella@ calmarkgroup.com ■ ■ ■

through December 31, 2016.

The Calmark Group launches THE EDGE to bring clients new services & offerings In an effort to bring its clients news of rapidly growing services, postal promotions, mobile and digital fundraising platforms, exclusive new premiums made in the U.S. and other tools to advance their direct marketing programs, The Calmark Group has launched THE EDGE. Robert Doyle, President and CEO of The Calmark Group, says the biggest news is the addition of agency services, which greenlights the company’s entry into nonprofit fundraising in all 50 states. “We’ve taken the time to build our staff with some of the industry’s best and most experienced fundraisers and strategists so we can hit the ground running,” says Doyle. “Already, we’ve become the agency of record for a number of major nonprofit organizations. As soon as these nonprofits discovered they could get agency services on par with long-established agencies, a new level of innovation in products and services at competitive prices, as well as a one stop shop for printing, production and mailing services, they were on board!”

@calmarkgroup The Calmark Group NLV1

Newsletter 5/20.indd 1

Volume 1 Issue 1 | 2016

January 15 through August 31, 2016.

Calmarkgroup 6755 S. Sayre Ave, Bedford Park, IL 60638 Calmarkgroup.com | 708.728.0101 contact@calmarkgroup.com

EDGE

THE

USPS reduces postal rates

Doyle says The Calmark Group specializes in developing custom programs, including donor acquisition, conversion, retention, lapsed and mid and high donor programs. “The Calmark Group takes pride in providing our longstanding clients and brokers with the services they rely on, including awardwinning creative services, powerhouse production services, postal initiatives and innovative and custom premiums,” says Doyle. “Our talent, expertise, and expanded services truly give our clients the edge in the marketplace.” ■ ■ ■

We’ve taken the time to build our staff with some of the industry’s best and most experienced fundraisers and strategists so we can hit the ground running. —Robert Doyle, President & CEO

Calmarkgroup.com

5/20/16 12:57 PM

Spring 2016  
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