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Business Profile: The Butler Enterprises, LLC

Chances are the Butler did it this time Local business taking event planning from ordinary to extraordinary   By  Alvin  Brown,  Exalt  Dallas   Throughout  her  high  school  and  college  days  social  planning  extraordinaire  Cassandra   (Cass)  Butler  was  always  at  the  head  of  the  class  when  organizing  student  activities  or  a   weekend  get-­‐together  with  friends.  Upon  leaving  college  one  would  think  the  young   woman  with  amazing  people  skills  would  slide  right  into  an  event  planning  position.  Such   ™ƒ•‘––Š‡…ƒ•‡ǤDz –̵•ˆ—›dzǡ—–Ž‡”„‡‰‹•–‘‡š’Žƒ‹ǤDz –  wasn't  a  matter  of  me  knowing   what  I  wanted  to  do  at  the  time;  I  really  fought  this  for  many  years.    But,  planning,  hosting   and  marketing  have  always  been  in  my  background,  truly  for  more  than  20  years.  It  was   just  a  matter  of  time  before  I  answered  my  true        Her  transition  into  the  owner  and  creative  director  of  one  of  Dallas-­‐ ‘”–‘”–Šǯ•ˆƒ•–‡•– growing  events  planning  companies,  The  Butler  Enterprises,  would  wait  awhile.  With  a   background  in  Business  Management  and  Marketing,  Butler  has  worked  in  corporate   America  and  for  a  major  media  company.  But  not  only  did  she  feel    the  glass  ceiling   closing  in;  the  recession  also  hit  hard,    causing  domino  effects  in  many  work   environments.    DzŽ–Š‘—‰Š›Œ‘„™ƒ••‡…—”‡ǡ‘–Š‡”•ƒ”‘—†‡™‡”‡Ž‘•‹‰–Š‡‹”•ƒ•–Š‡ …‘’ƒ›•…”ƒ„Ž‡†–‘•ƒ˜‡‘‡›ǡdz•Š‡”‡…ƒŽŽ‡†ǤDzŠ‡›™‡”‡†‘™•‹œ‹‰’‘•‹–‹‘•ǡ„—– also  adding  additional  work  loads  to  remaining  employees.  And  all  of  a  sudden  I  found   ›•‡Žˆ†‘‹‰ˆ‘—”Œ‘„•ǡ„—–‘Ž›”‡…‡‹˜‹‰…‘’‡•ƒ–‹‘ˆ‘”‘‡Ǥdz   After  three  years  on  this  overly  demanding  regiment  that  included  many  broken   promises  of  raises  and  a  lesser  work  load,  Butler  determined  that  this  was  the  most   opportune  ti‡ˆ‘”Š‡”–‘„‡…‘‡ƒ„—•‹‡••‘™‡”ǤDz‹–Š–Š‡ —‹†ƒ…‡‘ˆ ǡ–Š‡ financial  and  emotional  support  of  my  husband,  my  last  day  employed  with  corporate  

America was  in  December  2009.  One  month  later  the  Butler  Enterprises,  LLC,  was   ˆ‘—†‡†ǡdz•Š‡’”‘—†Ž›‡šplained.    The  company  provides  a  full  range  of  social  event  planning  services  including  venue   selection,  decor,  event  set-­‐up,  catering,  photography/videography,  entertainment,   transportation,  invitations  &  printing  and  Music  (Live  or  DJ).   Butler  expressed  –Šƒ–…Ž‹‡–•ƒ–‹•ˆƒ…–‹‘‹•Š‡”…‘’ƒ›ǯ•—„‡”‘‡‰‘ƒŽǤDz‡’Žƒƒ† design  your  event  from  beginning  to  end  based  on  your  specifications,  no  event  is  too  big   or  too  small.  We  clearly  take  the  headaches  out  of  planning  and  on-­‐site  management  of  an   eventǤŽŽ–Š‡…Ž‹‡–Šƒ•–‘†‘‹••Š‘™—’ƒ†‡š’‡…––‘Šƒ˜‡ƒ‰”‡ƒ––‹‡Ǥdz    The  Butler  Enterprises  also  showcases  local  events  throughout  the  Dallas/Fort  Worth   Metroplex  with  a  specialty  for  All-­‐Inclusive  Activities  for  Couples,  including  their  staple   event  Because  I  Love  You,  where  couples  come  together  anytime  of  the  year  simply  to   …‡Ž‡„”ƒ–‡–Š‡‹”Ž‘˜‡Ǥ‘‡‡†–‘™ƒ‹–ˆ‘”ƒŽ‡–‹‡ǯ•ƒ›™‹–Š–Š‹•‘”‰ƒ‹œƒ–‹‘Ǥ†‹–Š‡ event  that  you  are  a  holiday  traditionalist,  the  company  has  a  social  event  planned   ar‘—†‡ƒ…ŠŠ‘Ž‹†ƒ›‹…Ž—†‹‰ƒŽ‡–‹‡ǯ•ƒ›ǡƒ•–‡”ǡ’”‹‰”‡ƒǡ‡‘”‹ƒŽƒ›ǡ ‘–Š‡”ǯ•ƒ›ƒ†–Š‡Ͷth  of  July.  This  February  there  is  a  big  a  Super  Bowl  Watch  event   which  sounds  like  a  fantastic  good  time.  Too  bad  the  hometown  Cowboys  are  not  playing.  

Butler  also  shares  the  upside  and  challenges  of  being  a  business  owner.  She  enjoys  bringing  a   ĐŽŶĐĞƉƚƚŽĨƌƵŝƚŝŽŶ͘͞dŚĞƌĞŝƐŶŽƚĂŐƌĞĂƚĞƌĨĞĞůŝŶŐƚŚĂŶƚŽƐĞĞŵLJŝĚĞĂƐŵĂŶŝĨĞƐƚŝŶůŝǀŝŶŐ ĐŽůŽƌ͕͟ƵƚůĞƌƚŚĂŶŬĨƵůůLJĞdžĐůĂŝŵƐ͘͞dŚĞƐŵŝůŝŶŐĨĂĐĞƐŽĨĐůŝĞŶƚƐĂŶd  of  people  who  enjoy  the   ĞǀĞŶƚƐĂƌĞƉƌŝĐĞůĞƐƐ͘/ĐŽƵůĚŶΖƚĂƐŬĨŽƌĂŶLJƚŚŝŶŐŵŽƌĞ͘͟    The  biggest  challenge  according  to  Butler  is  to  get  event  attendees  in  the  mindset  of   ƉƵƌĐŚĂƐŝŶŐƚŝĐŬĞƚƐŝŶĂĚǀĂŶĐĞ͘͞ĞĐĂƵƐĞŶĞĂƌůLJĂůůŽĨŽƵƌĞǀĞŶƚƐĂƌĞĐĂƚĞƌĞĚ͕ƚŚĞZ^sP   ĂĚǀĂŶĐĞƉĂLJŵŽĚĞůǁŽƌŬƐďĞƐƚĨŽƌƵƐ͕͟ƐŚĞĞdžƉůĂŝŶƐ͘͞/ƚĂůůŽǁƐƵƐƚŽŬŶŽǁǁĞůůŝŶĂĚǀĂŶĐĞ how  many  we  are  expecting  and  how  much  food  and  drink  to  prepare.  The  Butler  Enterprises  

is not  a  "pay  at  the  door"  business.  What  normally  will  happen  on  the  day  of  event,  people   ƐŚŽǁƵƉĂŶĚƚŚĞƌĞŝƐŶŽƌŽŽŵ͘͟    The  Butler  Enterprise  events  are  promoted  on  its  website  at  least  three  months  in  advance.   Those  who  purchase  tickets  early  will  normally  experience  a  price  discount.      

To  stay  abreast  of  all  of  the  latest  activities  offered  by  the  company,  visit  their  website  at:  You  can  also  contact  Cass  Butler  at  817.925.0783.  

Exalt Dallas  

Her  transition  into  the  owner  and  creative  director  of  one  of  Dallas-­‐ background  in  Business  Management  and  Marketin...